Media Services. Closer_. Mobile Marketing with Media Services

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1 Media Services Closer_ Mobile Marketing with Media Services

2 Mobile Messaging Do you know anyone with 20 unread SMS?

3 Mobile Messaging reaches the customers 97% opened on average.

4 Mobile Messaging is noticed 88% Mobile Messages are read within few minutes.

5 Mobile Messaging stays in customers minds 43% aided 15% unaided campaign awareness

6 Mobile Messaging: Bridging the Gap to the Customer Mobile Messaging connects classic media and adds an additional level of interaction.

7 When was the last time you really felt close to your customers?

8 Mobile Messaging with Media Services Awareness TV-Amplifier Lead & Sales Social-Amplifier Direct Response Video-Amplifier App-Push uvm.

9 Awareness Boost Awareness via Mobile Messaging Direct link to Mobile Sites Branding via MMS (Logos, Campaign-Visuals) Impact measurable through high Recall Rates

10 Leads & Sales Generate Leads & Sales with Mobile Messaging Schon wieder dieselbe Hose an? In der aktuellen Denim Kollektion von New Yorker gibt es bereits ab 19,95 EUR viele neue Jeanshosen in angesagten Looks zu entdecken. Kommen Sie gleich bei New Yorker Filiale, Alexanderplatz 3, Berlin vorbei und finden Sie jetzt Ihre neue Lieblingsjeans. Mehr Infos zu o2 More Local Create Dialogue and Interaction Variety of Options: Competition, Mobile Couponing, Extend existing Campaigns

11 Direct Response Achieve Direct Response with Mobile Messaging Exklusiv für o2 Kunden: Die Sky Superkombi HD für nur 29,90 mtl. statt 55,90 inkl. HD + gratis Festplattenleihreceiver. Anrufen & informieren unter Ihr Gutscheincode 23XAZ. Nur bis Info und Abo auch unter sky.de/o2 Direct Connection to your Customer Click-to-Call Get spontaneous Response

12 App-Push App Push via Mobile Messaging AppStore and Google Play are flooded with Apps (Apple 1.2 Mio., Google 1.3 Mio.; Source: statista.de) To promote your App gets more and more difficult App Push makes your App stick out

13 TV-Amplifier Für o2 Kunden bleibt das Champions-League Spiel zwischen FC Bayern und Real Madrid auch in der Sat1 Werbepause spannend, denn wer die Frage zum Mazda CX- 5 Spot richtig beantwortet, kann 2 Kino-Tickets gewinnen. Welche Farbe hat der Mazda CX-5 im Spot? Einfach BLAU oder ROT kostenfrei zurücksenden an Ihr o2 Team Mobile Messaging astv-amplifier Second Screen Usage between TV and Smartphone becomes ubiquitous Boost your TV Spot s Awareness Create Interaction

14 Social-Amplifier Mobile Messaging as Social-Amplifier The direct Way to win Fans and Followers Bypass the Filter Bubble of Facebook Improve Customer Engagement in Social Media Campaigns

15 Video-Amplifier Beauty-Tipp von o2: Schritt für Schritt zum perfekten Abendstyling mit Maybelline Jade und Boris Entrup. Der Make-up Artist gibt Ihnen exklusive Insider- Schmink-Tipps jetzt ganz einfach Step by Step im Make-up Video youtu.be/maybelline Mobile Messaging as Video-Amplifier Promote your videos highly targeted and scatter losses Create a more positive user experience in-depth Performance Analyse

16 Mobile Messaging: Unsere Reichweiten Maximum Reach per month Unique User per month Recommendation marketing with 9.3 Mio. 3.1 Mio. exclusive benefit 3rd-Party Opt-in 2.0 Mio. 0.5 Mio. 3rd-Party Opt-in 10.5 Mio Mio.

17 Location Based Advertising Do you really want to advertise a winter coat to someone sitting in an ice café?

18 Location Based Advertising with O 2 More Local Boost your message s relevance by adding the factor current location.

19 Location Based Advertising with O 2 More Local Send relevant offers to the right person at the right place in close proximity to an offer (Geofence) at the right time (during a shopping trip) matching the current weather via the most personal medium the mobile phone.

20 Location Based Advertising with O 2 More Local: How does it work? Based on the actual whereabout of a customer (O 2 More Local): - Localisation on mobile-network-level - Minimum radius of 150m to 5km - Geo-Fencing Based on the current place of residence: - Localisation via post-code from high quality contract details

21 Location Based Advertising with O 2 More Local Point of Sale Targeting Out of Home Amplifyer Couponing Audience Targeting Event Targeting uvm.

22 Point of Sale Targeting Increase footfall at your PoS: Schon wieder dieselbe Hose an? In der aktuellen Denim Kollektion von New Yorker gibt es bereits ab 19,95 EUR viele neue Jeanshosen in angesagten Looks zu entdecken. Kommen Sie gleich bei New Yorker Filiale, Alexanderplatz 3, Berlin vorbei und finden Sie jetzt Ihre neue Lieblingsjeans. Mehr Infos zu o2 More Local Send location-based Mobile Messages with relevant offers and information Only address customers within close proximity to your PoS

23 Couponing Strengthen Redemption-Rate of Vouchers: Send Mobile Messages with PLU-Code, Barcode or Link to M-Site with Print via Monetary or percental discount, 2for1-offers, free Give-Aways Ten-times higher Response-Rate through mobile Voucher

24 Event Targeting Turn Passersby into Visitors of your Event/Promotion: image placeholder Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet.. link lorem ipsu dolores Send Mobile Messages to potential visitors within close proximity of your Event Preannouncement or invitations just in time both is possible.

25 Out of Home Amplifyer Lieber o2 Kunde, Spinat enthält viel Eisen. Und in Hamburg regnet es ständig. Die Welt ist voller Vorurteile. Bilden Sie sich Ihr eigenes Urteil und schauen Sie nach einem gelb-schwarzen Plakat unseres Partners ganz in Ihrer Nähe in München. Hier erfahren Sie auch, was 6 deutsche Schauspieler dazu sagen: 3JDMNWir Freuen uns auf Sie.Mehr zu o2 More local Strengthen Out of Home Campaigns with O 2 More Local Through defining Geo-Fences around your Out of Home placements, we raise awareness for your campaign message Mobile Messaging is bridging the gap between offline and online

26 Audience Targeting Hej! Sie sind gerade in der Nähe des Aushängeschildes für schwedischen Lifestyle in Eching. Würden Sie Schweden gerne live erleben? Dann klicken Sie hier: und bewerben Sie sich jetzt für die LÄTTA Schweden-Rallye zusammen mit Ihrer besten Freundin. Mit etwas Glück gewinnen Sie Euro und erleben das Abenteuer Ihres Lebens. Mehr zu o2 More Local: Reach your Target Group within proximity to specific places: Send Mobile Messages within proximity to those locations, where you are likely to attract attention Minimise scatter losses through integrating demographical targeting

27 O 2 More Local in the specialist press

28 O 2 More Local and netzclub local: Overall Reach 1,400,000 Customers use O2 More Local by now - upward tendency.

29 O 2 More Local : Concept of Success O 2 More Local is universal: available on all handsets, without GPS or App direct: due to Push-Technology accepted: 69% of all Germans already use Location Based Services relevant: to actual location and situation high Awareness and Recall

30 Closer_ Contact: Media Services from Telefónica T +49 (0)