DIGITALE WEGE. LEAD digital Rate Card 2015 Price list No. 6. Effective: INTERNATIONAL WIE SOFT SKILLS DAS BUSINESS BEEINFLUSSEN

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1 Nr Oktober EUR 9, DAS MAGAZIN FÜR DIGITAL BUSINESS GROSSER STELLENMARKT AB SEITE 50 ÜBER 100 JOBS ONLINE DIGITALE WEGE SO VIELFÄLTIG DIE MÖGLICHKEITEN SIND, DIGITALSTRATEGIEN ZU ENTWICKELN, SO ZÖGERLICH SIND DIE UNTERNEHMEN HIERZULANDE NOCH IMMER IN DER UMSETZUNG. VIEL VERSCHENKTES POTENZIAL, MEINEN EXPERTEN. LEAD digital Rate Card 2015 Price list No. 6. Effective: Updated version, MEDIADATEN 2015 NEUGESCHÄFT SERVICES AUF ABRUF DER NEUE ONLINE-BOOM INTERNATIONAL WIE SOFT SKILLS DAS BUSINESS BEEINFLUSSEN

2 Contents Profile... pages.3-7 Publishing Company Portrait page 3 LEAD digital Portfolio pages 4-5 Publishing Company Portfolio page 6 1 Advertisement, 4 Channels page 7 Sales Team page 8 Print... pages 9-19 Title Portrait page 9 Subscriber Structure page 10 Advertising Portfolio page 11 Standard Forms of Advertising pages Special Forms of Advertising pages Specials page 18 Specials & Schedule page 19 Digital... pages Digital Portfolio page 20 Advertising Portfolio page 21 Display Ads pages Newsletter pages Ad Specials pages Events... pages Overview page 37 Experts Talks page 38 LEAD Directory... page. 39 Job Market... pages Job Market Print page 40 Job Market Online page 41 Discounts... page. 42 Contacts... page 43 Technical Data... pages General Business Terms and Conditions... pages Publishing Company Information... page. 49 shutterstock CONTENTS 02 PROFILE 03 2

3 Publishing Company: Verlag Werben & Verkaufen Strong brands for your advertising success! The publishing company Verlag Werben & Verkaufen is the leading media company for specialist information in the fields of Marketing, Media and Communications. With its three core brands W&V, Kontakter and LEAD digital it has been detecting the major trends and developments within the branch for more than 50 years, therefore supplying orientation in the market and thus representing the mandatory read for Marketing Departments. Trust in us and our strong brands across all our channels. We provide the correct platform for your message! We are looking forward to showing you high-standard proposals for your communication targets. From print to digital to events and happenings - we develop tailored communications packages for your success with the respective target group. Talk to us! Christian Meitinger Managing Director Our journalist products stand for absolute independence, thorough research, well-founded specialist information and for fairness. Even if we see ourselves as the platform for the entire branch from advertisers to agencies to media our way of thinking is based on our main readership: the marketing decision-makers. Dr. Jochen Kalka Editor-in-Chief CONTENTS 02 PROFILE 03 PUBLISHING COMPANY PORTRAIT 3

4 The LEAD digital Portfolio for Your Advertising Success! Magazine Digital LEAD digital Monthly Circulation: 8,000 * LEAD digital E-Paper As an E-Paper LEAD digital can be read always and everywhere on the iphone and the ipad. LEAD digital Online LEAD digital Online keeps Internet professionals informed on the current news from the world of digital business. LEAD digital Newsletter Ad Impressions: approx. 25,000** The workday Newsletter for the digital business world, available in the afternoon from 15:00 hrs. LEAD digital on Facebook Fans: 10,500*** * Own publishing company evaluation, Status: 08/2014 ** Ad Impressions per week, internal statistics, average: I/2015 *** Status: 12/2014 CONTENTS 02 PROFILE 03 PUBLISHING COMPANY PORTFOLIO 4

5 The LEAD digital Portfolio for Your Advertising Success! Events Job Market LEAD directory Networking events and further training offers LEAD digital brings digital professionals together, offering exciting Experts Talks, workshops and webinars. Guarantee your brand s presence by becoming a sponsor! Print and Online Job Market By placing a job ad in the LEAD digital Job Market section, you will reach exactly the target group you need: The digital professionals. The Service Provider Directory Book an ad in the Service Provider Directory of LEAD digital including text, QR Code and your logo. CONTENTS 02 PROFILE 03 PUBLISHING COMPANY PORTFOLIO 5

6 Overview of Additional Strong Publishing Brands! W&V Weekly, Mondays Print run: 32,760 * Distributed circulation: 31,844 * Sold circulation: 30,980 * Subscriber circulation: 20,454 Social Media Facebook Fans: ** Twitter Follower: ** Kontakter Weekly, Thursdays The investigative branch service for advertising and media. Print run: 1,863* Distributed circulation: 1,713* Sold circulation: 1,543* Subscriber circulation: 1,524* W&V E-Paper Available already on Saturdays from 11:00 hrs as E-Paper for PC/Mac, ipad and iphone. Kontakter E-Paper Available already Wednesdays from 17:00 hrs on PC/Mac, ipad and iphone. W&V Online Mobile App for ios and Android Visits: *** Newsletter Kontakter Online Newsletter * Available already Wednesdays from 17:00 hrs on PC/Mac, ipad and iphone. ** Status: 12/2014 *** IVW Online, W&V Mobile, annual average 01-09/2014 CONTENTS 02 PROFILE 03 PUBLISHING COMPANY PORTFOLIO 6

7 Make Your Presence Felt with 1 Advertisement Across 4 Channels! With the placement of your ad in our titles W&V, LEAD digital and Kontakter, you secure your presence across four channels. Your ad appears not only in the print magazine, but also automatically in the E-Paper for PC/Mac, ipad and iphone, thus securing the attention of your target group across multiple channels. Fussball. Freunde. Siegtreffer. Großartig ist, wenn alles perfekt zusammenpasst. Yahoo ist Ihre Lösung für integrierte Premium, Native, Audience, Video und Search-Kampagnen für alle Endgeräte. Erreichen Sie Ihre Ziele treffsicher mit der passenden Technologie, Reichweite und unseren Analyse-Tools. yahoo.de/advertising #unified YahooB2Bcampaign_DE_LeadDigital_210x280print_Football.indd 1 13/06/ :51 Example advertisement in format: 1/1 CONTENTS 02 PROFILE 03 1 Advertisement, 4 Channels 7

8 Our Sales Team is Happy to Advise You! Susanne Tacke Head of Sales & Account Management Online/mobile, software, hardware, telecommunications Tel.: +49 (0)89/ Sabine Vockrodt Head of Job Market Job advertisements, employer branding ads Tel.: +49 (0)89/ Meta Günther Out-of-home, cinema, advertising media, events/trade fairs, sales promotion, licensing/ merchandising, consultation, market research, W&V Wer Wo Was and W&V Market Tel.: +49 (0)89/ Karin Honold Consumer magazines, daily newspapers,tv/radio (under public law), advertising supplements Tel.: +49 (0)89/ Denise Hoser Online/mobile, software, hardware, telecommunications Tel.: +49 (0)89/ Daniel D. Jäger E-Commerce, E-Payment, -Marketing Tel.: +49 (0)89/ Simone Ludwig Brand article specialists/advertisers, airports, automotive, trade, Specialist magazines, special interest, corporate publishing, agencies, direct marketing Tel.: +49 (0)89/ Nicole Wagner TV/radio (private), print, paper, image agencies, film production Tel.: +49 (0)89/ CONTENTS 02 PROFILE 03 Sales Team 8

9 LEAD digital Title Portrait As a monthly specialist magazine, LEAD digital provides information on all the current trends and topics concerning the marketing-specific application possibilities of digital media in depth and critically. In addition, the magazine provides its readers with background knowledge and serves as a practical guide on all facets of digital business. Payment User Typologies Tracking Automation Mobile AffiliateSEA Digital Marketing Web Analysis Content Marketing Creation Prognosis Budget Use Monitoring Payment Advertising Impact Internationalization Data Management User Typologies Social Media E-Commerce Customer Journey Neuromarketing Print copies in yearly average*: Frequency of publication: Monthly Circulation: 8,000* * Publishing company s internal evaluation, Status: 08/2014 CONTENTS 02 PROFILE 03 PRINT 09 titel portrait DIGITAL 20 EVENTS 37 Lead directory 39 JOB MARKET 40 DISCOUNTS 42 CONTACTS 43 TECHNICAL DATA 44 GENERAL BUSINESS 47 9

10 Subscriber Structure By booking in LEAD digital, you will reach the attention of: Online and mobile professionals Decision-makers for digital topics in advertising companies and media Employees with online responsibilities in media and marketing agencies, who are empowered to decide on advertising media and budgets shutterstock Subscriber demographics acc. branch* Subscriber demographics acc. position* Media, advertising media 9 % Key Account, Sales Manager 8 % Service providers specialized in mobile, networks, e-commerce, targeting, web design, multimedia, mobile 19 % Online Marketing Manager 25 % Media/agencies specialized in online and digital business 29 % Heads of Marketing and Digital Business 29 % Advertising companies 43 % Chief Executives, Owners, Board Members, Directors, Publishing 38 % House Managers * Internal statistics (Status: 07/2014) CONTENTS 02 PROFILE 03 PRINT 09 Subscriber Structure DIGITAL 20 EVENTS 37 Lead directory 39 JOB MARKET 40 DISCOUNTS 42 CONTACTS 43 TECHNICAL DATA 44 GENERAL BUSINESS 47 10

11 LEAD digital Print Ads Portfolio at A Glance Use the diversity of the LEAD digital print advertising portfolio for your communications targets and reach a high standard of readership! We offer the following print ad possibilities: Standard forms of advertising Profit from our classic print ad possibilities! More information from page 12. Special forms of advertising Let your creativity run free and surprise your target group. More information from page 16. Specials Place your ad in the most appropriate context and reach the right target group directlyby advertising in one of our Specials. More information from page 18. Do you have your own ideas? Contact us! Sales-Team Tel. +49 (0) 89/ sales@wuv.de CONTENTS 02 PROFILE 03 PRINT 09 Advertising Portfolio DIGITAL 20 EVENTS 37 Lead directory 39 JOB MARKET 40 DISCOUNTS 42 CONTACTS 43 TECHNICAL DATA 44 GENERAL BUSINESS 47 11

12 Overview of Standard Forms of Advertising Place your advertisement in a classic advertising format. With our wide variety of formats, the classic ads, too, can be designed in attention-grabbing ways. Place your advertisement in the following formats: Full page or page section Different formats available for selection Special formats and special placements Your ad as cover pages or double spread, on the title page or next to the Editorial Ad designed as gutter bleed ad Formats over the side trim Company portraits No finished ad at your disposal? Simply book a company portrait including text, your logo and a picture You can find further information on prices and forms of advertising on the following pages. Place 1 ad be present on 4 channels! Apart from being published in the print edition, your ad is featured automatically in the E-paper for PC/Mac, ipad and iphone. CONTENTS 02 PROFIL E 03 PRINT 09 Standard Forms of Advertising DIGITAL 20 EVENTS 37 Lead directory 39 JOB MARKET 40 DISCOUNTS 42 CONTACTS 43 TECHNICAL DATA 44 GENERAL BUSINESS 47 12

13 Standard Forms of Advertising Full page or page section Trimmed advertisements Formats in type area Prices* Width x height in mm + 3 mm trim along outer edges Width x height in mm Colour 1/1 210 x x 258 3, /4 horizontal / vertical 210 x 202 / 150 x x 193 / 137 x 258 3, Corner field, large 150 x x 193 2, /2 horizontal / vertical 210 x 137 / 103 x x 128 / 90 x 258 2, Corner field, small 103 x x 128 1, /3 horizontal / vertical 210 x 93 / 69 x x 84 / 56 x 258 1, /3 next to the Editorial 69 x x 258 2, /4 horizontal / vertical 210 x 72 / 56 x x 63 / 43 x 258 1, * Prices in EUR plus VAT. The General Business Terms and Conditions of the publishing company apply; b/w prices available on request. CONTENTS 02 PROFILE 03 PRINT 09 Standard Forms of Advertising DIGITAL 20 EVENTS 37 Lead directory 39 JOB MARKET 40 DISCOUNTS 42 CONTACTS 43 TECHNICAL DATA 44 GENERAL BUSINESS 47 13

14 Standard Forms of Advertising Ad as cover page, double spread or title page Trimmed advertisements Formats in type area Prices* Width x height in mm + 3 mm trim along outer edges Width x height in mm Colour 2nd cover page / 3rd cover page 210 x 280 / 210 x x 258 / 184 x 258 4, / 4, th cover page 210 x x 258 4, Opening spread (2nd cover page + 3rd page) 420 x x 258 8, /1 420 x x 258 7, /8 horizontal across title page** 210 x x 32 2, Title page, grip corner** 50 x 50 2, Title page, large corner field** 90 x 50 2, * Prices in EUR plus VAT. The General Business Terms and Conditions of the publishing company apply; b/w prices available on request. ** Exclusive position can t be guaranteed, special form of advertising cover is still possible. CONTENTS 02 PROFILE 03 PRINT 09 Standard Forms of Advertising DIGITAL 20 EVENTS 37 Lead directory 39 JOB MARKET 40 DISCOUNTS 42 CONTACTS 43 TECHNICAL DATA 44 GENERAL BUSINESS 47 14

15 Standard Forms of Advertising Gutter bleed ads Trimmed advertisements Formats in type area Prices* Width x height in mm + 3 mm trim along outer edges Width x height in mm Colour 2 x 1/2 horizontal across gutter 420 x x 128 4, Company portraits 1/2 horizontal / vertical 184 x 128 / 90 x 258 1, /4 2 columns 90 x 128 1, * Prices in EUR plus VAT. The General Business Terms and Conditions of the publishing company apply; b/w prices available on request. CONTENTS 02 PROFILE 03 PRINT 09 Standard Forms of Advertising DIGITAL 20 EVENTS 37 Lead directory 39 JOB MARKET 40 DISCOUNTS 42 CONTACTS 43 TECHNICAL DATA 44 GENERAL BUSINESS 47 15

16 Overview of Special Forms of Advertising With the special forms of advertising in LEAD digital, you can let your creativity run free. Profit from the prominent advertisement placement and win over your target group! You can find all information on our special forms of advertising to download under Vorname Nachname On the following pages, you can find information on: Supplements and bound-in supplements Labels and glued inserts Gatefold Personalised cover A selection of our special forms of advertising: Gatefold What is hidden in the title page? LEAD digital readers discover your advertising message as a memorable event. Personalised cover Address your target group by name. Cover apron This special form of advertising is guaranteed to attract every reader s attention. Adhered booklet The small booklet on the title page of LEAD digital provides sufficient space for your advertising message. Individual island ads Your advertisement runs across the editorial content of a page. Hole punching Was that a bookworm? Surprise your target group with holes punched into the booklet! Banderole Those opening up LEAD digital cannot help but see your advertisement as banderole. Cover apron Individual island ads Do you have any questions, or a good idea for special forms of advertising? We are happy to advise you on implementation and prices: Karin Honold Tel. +49 (0)89/ karin.honold@wuv.de Adhered booklet Hole punching Banderole CONTENTS 02 PROFILE 03 PRINT 09 Special Forms of Advertising DIGITAL 20 EVENTS 37 Lead directory 39 JOB MARKET 40 DISCOUNTS 42 CONTACTS 43 TECHNICAL DATA 44 GENERAL BUSINESS 47 16

17 Special Forms of Advertising: Formats and Prices Supplements Placement Standard formats Prices* up to 25g Supplements are placed somewhere within the booklet and can simply be removed by the reader. max. 200 x 270 mm, mind. 148 x 105 mm (width x height) for 2 pages paper grammage min. 115 g/m 2. From 4 pages, the long page must be closed. Total circulation: 3, Partial circulation: per thousand Prices for other or heavier special forms of advertising available on request. Bound-in supplements Placement Format Bleed margin Weight of paper Prices* for 4 pages Prices* for 8 pages Bound-in supplements are stapled or glued into the centre of LEAD digital, thus attracting high levels of attention. As centre or bound inserts with min. 4 pages. max. 210 x 280 mm + 10 mm postfold, right, min. 145 x 97 mm, 145 x 115 mm at the suction opening (up to 4 pages or 6 pages wrapping fold and 8 pages window fold, max. width of the folded-in pages 205 mm). Exceeding 4 pages, the product must be closed at the top (e.g. cross break fold). min. 3 mm on outer edges with 4 to 6 pages min. 80 g/m2, with 8 pages and more, min. 50 g/m 2 Total circulation: 5, Partial circulation: 1, per thousand Total circulation: 8, Partial circulation: 1, per thousand Labels Placement Format Type of adhesive Distances Weight of paper Prices* up to 10g Labels are adhered in booklet on a 1/1 page ad. max. 190 x 260 mm Strip gluing, parallel to fold, placement on the f ront or rear page of a sheet Adhesive tolerance: ± 5-10 mm From fold min. 12 mm, max. 50 mm to adhesive product, variable in height with 2 pages min. Total circulation: 150 g/m 2 1, Partial circulation: per thousand Glued inserts Placement Format Type of adhesive Distances Weight of paper Preise* bis 10g Glued inserts are adhered in a booklet on a 1/1 page editorial. max. 190 x 260 mm Strip gluing, parallel to fold, placement on the front or rear page of a sheet Adhesive tolerance: ± 5-10 mm From fold min. 12 mm, max. 50 mm to adhesive product, variable in height with 2 pages min. Total circulation 150 g/m 2 6, Partial circulation: 1, per thousand * Prices in EUR plus VAT and the current postal fees. The General Business Terms and Conditions of the publishing company apply. CONTENTS 02 PROFILE 03 PRINT 09 Special Forms of Advertising DIGITAL 20 EVENTS 37 Lead directory 39 JOB MARKET 40 DISCOUNTS 42 CONTACTS 43 TECHNICAL DATA 44 GENERAL BUSINESS 47 17

18 Specials Specials in LEAD digital are stand-alone editorials, which thoroughly and comprehensively focus on one specific topic. Book an ad in the most suitable specialist context for your advertising message. All the topics and deadlines are listed on the next page. Example of a Special: E-Payment Example of a Special: E-Commerce CONTENTS 02 PROFILE 03 PRINT 09 specials DIGITAL 20 EVENTS 37 Lead directory 39 JOB MARKET 40 DISCOUNTS 42 CONTACTS 43 TECHNICAL DATA 44 GENERAL BUSINESS 47 18

19 Specials & Schedule 2015 Status: Current scheme under: Month CW Issue Date of publication AS DU Specials, special booklets and poster AS DU Branch dates January IVW IV/14 February Content Marketing March Years of E-Commerce April Search Engine Marketing I May Marketing June E-Payment I Digital Transformation July Online Moving Images August September Search Engine Marketing II Preview: dmexco 2015 dmexco 2015 CRM / Inbound Marketing Oktober E-Commerce Deutscher Mediapreis Mobile World Congress ma 2015 Radio I d3con CeBIT SMX München Digital Innovators Summit Internet World Affiliate TactixX WorldHostingDays Audivisual Media Days Client Award Mobikon IVW I/ W&V Marketing Convention W&V Meetnight BCP Kongress ma 2015 Radio II gamescom IVW II/ dmexco IFA BITS & BRETZELS World Publishing Expo Medientage München IVW III/15 November E-Payment II December Wall Calendar * Dates not yet fixed. Status: 01/2015. Dates apply for Specials and for further topics on customer request Dates apply for special booklets and posters CONTENTS 02 PROFILE 03 PRINT 09 Specials & Schedule DIGITAL 20 EVENTS 37 Lead directory 39 JOB MARKET 40 DISCOUNTS 42 CONTACTS 43 TECHNICAL DATA 44 GENERAL BUSINESS 47 19

20 LEAD digital Online LEAD digital Online is the information platform for Internet professionals and reports on online trends, digital business, current market developments, new media etc. The daily information advantage is guaranteed through services such as the mobile platform, the E-Paper, the LEAD digital Kiosk Apps, the LEAD digital Newsletter, video contents, whitepapers and exclusive specials. CONTENTS 02 PROFILE 03 digital portfolio 20

21 The Digital Advertising Portfolio at A Glance Display Ads Standard Display Ads Premium Display Ads More information from page 22. Banner or text ad in LEAD digital Newsletter LEAD digital Newsletter Run of all Newsletter* More information from page 27. Ad Specials Sponsored Post Whitepaper Webinar / Webcast Stand Alone Newsletter Text Ad Pro More information from page 30. * Your ad message will be featured for one week in all five Newsletters: W&V Morgenpost, W&V Abendpost, W&V Karriere & Job Newsletter, LEAD digital Newsletter and Kontakter Newsletter. CONTENTS 02 PROFILE 03 Advertising Portfolio 21

22 Display Ads Place your ad as Display Ad right next to topics from digital business, media, marketing, online media and online marketing etc. Making use of our marketing package, your ad is placed in the entire LEAD digital Online presence as well as on the media and digital channels on W&V Online. Choose from our standard and premium display ads on the following pages. The following offer shows the services included in our marketing package 3: Media and Digital Business. For more information on additional packages, please see the W&V Rate Card under: Marketing package: Media and Digital Business (approx Ad-Impressions*) Placement: Entire LEAD digital Online appearance + W&V-Channels: Media, Digital Online Marketing SEM Targeting Realtime Bidding Native Media agency Programmatic Buying Display Advertising media ecommerce Payment BigData Content Marketing Digital Business Marketing Digital Affiliate SEO Admedia Mobile Social Media Media Online Shops Advertising Online Professionals Online Media We also provide Run of Site at a TKP of EUR 30.00**. You would like a daily set placement? Simply contact us! * Internal statistics (Status: 07/2014). Information per week for exclusive placements. ** Price plus VAT. The General Business Terms and Conditions of the publishing company apply. The following forms of advertising must be supplied: Superbanner, Skyscraper and Content Ad. CONTENTS 02 PROFILE 03 display ads 22

23 Standard Display Ads We also provide Run of Site at a CPT (Cost per thousand) of EUR *. You would like a daily set placement or hashtag targeting? Simply contact us! Advertising medium** Format in pixels Price*** Superbanner 940 x 90 exclusive 2x rotation 3, , Big Superbanner 940 x 250 exclusive 2x rotation 4, , Skyscraper 160 x 600 exclusive 2x rotation 4, , Wide Skyscraper / Sticky Skyscraper (see Fig. Skyscraper) 300 x 600 / 160 x 600 exclusive 2x rotation 4, , Wallpaper 950 x x 600 exclusive 5, Sticky Wallpaper (Wallpaper with sticky Skyscraper) 950 x x6 00 exclusive 6, Layer 400 x 400 exclusive 4, Power Layer 400 x x 600 exclusive 6, * The following forms of advertising must be supplied: Superbanner, Skyscraper and Content Ad ** You can find the technical data for our digital products under verlag.wuv.de/mediadaten. *** Prices per week in EUR plus VAT. The General Business Terms and Conditions of the publishing company apply. CONTENTS 02 PROFILE 03 display ads 23

24 Standard Display Ads We also provide Run of Site at a CPT (Cost per thousand) of EUR *. You would like a daily set placement or hashtag targeting? Simply contact us! Advertising medium** Format in pixels Price*** Content Ad 300 x 250 Position 1 exclusive 2x rotation 3, , Right navigation Position 1 exclusive 2x rotation 4, , Right navigation Position 2 exclusive 2x rotation 2, , Expandable Content Ad 300 x 250 to 450 x 450 Position 1 exclusive 2x rotation 4, , Right navigation Position 1 exclusive 2x rotation 5, , Right navigation Position 2 exclusive 2x rotation 3, , * The following forms of advertising must be supplied: Superbanner, Skyscraper and Content Ad ** You can find the technical data for our digital products under verlag.wuv.de/mediadaten. *** Prices per week in EUR plus VAT. The General Business Terms and Conditions of the publishing company apply. CONTENTS 02 PROFILE 03 display ads 24

25 Premium Display Ads We also provide Run of Site at a CPT (Cost per thousand) of EUR *. You would like a daily set placement or hashtag targeting? Simply contact us! Advertising medium** Format in pixels Price*** Wide Content Ad 600 x 250 exclusive 2x rotation 4, , Banderole 770 x 250 exclusive 6, Billboard 940 x 250 exclusive 6, Expandable Billboard 940 x 90 to 940 x 250 exclusive 6, L-Presenting 640 x x 250 exclusive 5, Halfpage Ad 300 x 600 exclusive 5, Maximum Wallpaper 140 x 600 (2x) x 90 exclusive 6, * The following forms of advertising must be supplied: Superbanner, Skyscraper and Content Ad ** You can find the technical data for our digital products under verlag.wuv.de/mediadaten. *** Prices per week in EUR plus VAT. The General Business Terms and Conditions of the publishing company apply. CONTENTS 02 PROFILE 03 display ads 25

26 Premium Display Ads We also provide Run of Site at a CPT (Cost per thousand) of EUR *. You would like a daily set placement or hashtag targeting? Simply contact us! Advertising medium** Format in pixels Price*** Tandem Ad 140 x 600 (2x) x x 90 (250) exclusive 7, Sliding Ad / Baseboard 900 x 80 exclusive 6, Takeover max. 800 x 600 exclusive 8, * The following forms of advertising must be supplied: Superbanner, Skyscraper and Content Ad ** You can find the technical data for our digital products under verlag.wuv.de/mediadaten. *** Prices per week in EUR plus VAT. The General Business Terms and Conditions of the publishing company apply. CONTENTS 02 PROFILE 03 display ads 26

27 Overview of Our Newsletters Communicate your message via the LEAD digital Newsletter or why not via all W&V Newsletters making use of the Run of all Newsletters option. Our Newsletters can be optimally presented not only on desktops, but also on tablets and smartphones. Choose from the following offers: LEAD digital Newsletter The workday Newsletter for digital business. Afternoons from hrs (approx. 25,000 Ad Impressions*). Run of all Newsletter Your advertisement appears in all five W&V Newsletters, including the Newsletters of LEAD digital and Kontakter. Make sure to profit from all five in one go! You can find further information on prices and forms of advertising on the following pages. You can subscribe to all our Newsletters free of charge under: You can find the technical data for our digital products under * Ad Impressions per week, internal statistics, average: I/2015 CONTENTS 02 PROFILE 03 newsletter 27

28 LEAD digital Newsletter The workday Newsletter for digital business. Afternoons from 15:00 hrs. Frequency of publication: Working days, Mon-Fri, Ad Impressions: approx. 25,000*. Text display max. 400 characters Text display with image: Text max. 300 characters Image max. 130 x 130 px Banner 450 x 200 px Banner 300 x 250 px Special format 500 x 500 px Header placement Section placement: Pos. 1 News from LEAD digital Section placement: Pos. 2 News from LEAD digital Anzeige Section placement: Pos. 3 News from Kontakter Anzeige Placement Text display Text display with image Banner Prices** Special format*** Prices** Header max. 400 characters Text max. 300 characters, Image max. 130 x 130 px 450 x 200 / 300 x 250 px x 500 px 1, Section placement: Pos. 4 News from W&V Online Section placements Section placement: Pos. 5 News from W&V Online Pos. 1 News from LEAD digital, Pos. 2 News from LEAD digital, Pos. 3 News from Kontakter, Pos. 4 News from W&V Online max. 400 characters Text max. 300 characters, Image max. 130 x 130 px 450 x 200 / 300 x 250 px x 500 px Pos. 5 News from W&V Online max. 400 characters Text max. 300 characters, Image max. 130 x 130 px 450 x 200 / 300 x 250 px x 500 px * Ad Impressions per week, internal statistics, average: I/2015 ** Prices per week plus VAT. The General Business Terms and Conditions Apply. *** Max. 2 special format placements are possible per Newsletter. CONTENTS 02 PROFILE 03 newsletter 28

29 Run of all Newsletter Your advertising medium appears for one week in all W&V Newsletters: W&V Morgenpost, W&V Abendpost, W&V Karriere & Job Newsletter, LEAD digital Newsletter and Kontakter Newsletter. Secure yourself five at one go! Price: 5,490.00* Your ad appears in all five Newsletters in the available positions. (Example advertisement, banner 450 x 200 px) W&V Morgenpost The early working day service for the branch from 8:30 hrs. approx. 54,000 Ad Impressions** W&V Abendpost The daily news for the communications branch, working days from 17:00 hrs approx. 62,000 Ad Impressions** W&V Karriere & Job Newsletter The Wednesday Newsletter for personnel, career and jobs. approx. 27,000 subscribers*** LEAD digital Newsletter The working day Newsletter for the digital business, afternoons from 15:00 hrs. approx. 25,000 Ad Impressions** Kontakter Newsletter The international news service for the advertising and media branch, working days from 16:00 hrs. approx. 12,000 Ad Impressions** * Price valid for text ads (max. 400 characters), Text ads with image (text max. 300 characters, logo max. 130 x 130 px) or banners (450 x 200 / 300 x 250). Prices per week in EUR plus VAT. The General Business Terms and Conditions of the publishing company apply. ** Ad Impressions per week, internal statistics, average: I/2015 *** Internal statistics, monthly average: IV/2014 CONTENTS 02 PROFILE 03 newsletter 29