Curriculum Vitae. Dipl. oec. troph. Gesa Maschkowski

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1 Curriculum Vitae Dipl. oec. troph. Gesa Maschkowski University of Bonn, Department of Agricultural and Food Market Research Nussallee 21, D Bonn, Germany. +49 (0) Research and Research Interests Salutogenesis in Nutrition Education and Sustainability Education New Social Movements Transition Research : Evaluation of School Fruit Scheme in North-Rhine Westphalia Teaching Seminar on Transition Town and Permaculture Movement, Studium Oecologicum, University of Tübingen, Summer Term 2014 Lecture Ethics in consumption and production, Winter Term 2013/2014 Seminar on Marketing and Marketing research Master level, The Cow in the head of the consumer, Winter Term 2012/2013 Seminar on Marketing and Marketing research Master level, On-Pack Promotion versus Information on Food Packaging a Content Analysis, Summer Term 2010 Seminar on Marketing and Marketing research Master level, Food Choice and Childrens Health, Winterterm 2009/2010 Professional Experience 12/2009 to present Graduate research associate Department of Agricultural and Food Market Research 01/2001 to present Science editor aid info-service, Bonn, Department Consumer Protection. Developed and edited various nutrition-education materials (online, print and multimedia). Projects & Campaigns 05/ /2011 Coordinated risk communication activities of aid info-service regarding the German E-Coli outbreak in cooperation with the Federal Institute for Risk Assessment (BfR) 05/ /2007 Created and conducted trainings for multipliers and teachers on the aid-ernährungsführerschein (Licence to cook) funded by the Federal Ministry of Nutrition, Agriculture and Consumer protection, BMELV. 02/ / 2007 Managed the interdisciplinary campaign for nutrition education aid- Ernährungsführerschein (License to cook teaching and learning material for nutritional education of elementary 1

2 school students). The project was adopted by the government s action plan IN FORM, resulting in over children passing the Ernährungsführerschein until / /2003 Created and implemented the consumer website funded by the European Commission Coordinated risk communication activities of aid info-service regarding acrylamide in cooperation with BMELV and BfR including the development of an internet forum and the edition of 2.2 million flyers 01/ /2002 Created and implemented the consumer website resulting in 2.5 to 3 million unique visitors/year to present Science journalist Print & Online 1990 to present Adult Education Teacher and Lecturer, Transition Trainer Third Level Education Grants 12/2009 to present Ph.D. student at the Department of Agricultural and Food Market Research, Bonn University, Germany. 9/ /1991 Arbeits- Berufs- und Wirtschaftspädagogik (Vocational Studies and Economic Education), University of Justus Liebig, Gießen. 4/ /1990 M.A. Nutritional Sciences (Dipl. oec. troph.), University of Justus Liebig, Gießen. 9/1987 1/1988 International Student, Universidad de San Carlos, Guatemala, Baseline evaluation the rural development project,parcelamiento Peje Armado, Taxisco 2010 Research Grant: Principal investigator Prof. Dr. Monika Hartmann: School fruit scheme in North-Rhine Westphalia: Implementation, Evaluation and Identification of central success factors (88,015 EUR) Ministry for Climate Protection, Environment, Agriculture, Nature Conservation and Consumer Protection of the German State of North Rhine- Westphalia 2007 Project Grant: Der aid-ernährungsführerschein (License to cook teaching and learning material for nutritional education of elementary school students) Training Classes and Networking (232,176 EUR) Federal Ministry of Nutrition, Agriculture and Consumer Protection (BMELV) 2

3 Awards 6/2013 The nutrition education project aid-ernährungsführerschein (License to cook teaching and learning material for nutritional education of elementary school students) got the federal award as Project of consumer protection of the year 2013 by the German Stiftung Verbraucherschutz 9/2011 Quality of Policy Contribution Award, European Association of Agricultural Economists (EAAE) for the article: Hartmann M., Maschkowski G. (2009): Increasing Children's Fruit and Vegetable Consumption: Lessons from advertising. EuroChoices, 8 (3): Internships 1986 The Grange Village (Camphill Village) Newnham on Severn, UK Organic Food Restaurant, Erlangen. 1983/1984 Whole Food Shop Moos Naturkost, Erlangen. Relevant Skills Language: Proficient English, Basic French and Spanish Software: SPSS, MS Office, Content Management Systems Professional courses attended: Transition Trainer, Non Violent Communication, Facilitation and Participation Techniques, Project management, Risk Communication, Online- Journalism, Media Relations, Professional Affiliations Research in Community e. V (RIC) Verein Ökologische Ökonomie e.v Network on the economics on food choice and health ( German Nutrition Society (Deutsche Gesellschaft für Ernährung e. V.) Federation of the Oecotrophologen e. V. (Verband der Oecotrophologen e. V.) German Journalists Association (Deutscher Journalisten-Verband, DJV) Founding Member of the working group Ernährungsökologie (Nutrition Ecology) at University of Justus Liebig, Gießen 3

4 Publications in peer reviewed Journals Maschkowski G, Hoffmann J., Hartmann M. (2014): Does health-related on-pack communication support healthy choices? Evaluation of ready-to-eat breakfast cereals against five nutrient profiling models (submitted) Maschkowski G, Büning-Fesel M. (2010): Ernährungskommunikation in Deutschland Definition, Risiken und Anforderungen. Ernährungs-Umschau 12, Hartmann M., Maschkowski G. (2009): Increasing Children's Fruit and Vegetable Consumption: Lessons from advertising. EuroChoices, 8 (3): Working Paper Maschkowski G., Hoffman J, Hartmann M (2012). Supporting a healthy diet? On-Pack promotion and nutritional information of Ready-to-Eat Breakfast Cereals Marketed to Children a Product Packaging Analysis. Selected paper, presented at AAEA Symposia. Food Environment: The Effects of Context on Food Choice, May 30 31, 2012, Tufts University, Boston, MA Maschkowski G., Hartmann M., Grebitus C. (2010). Analyzing Parental Influence on Fruit and Vegetable Consumption. Contributed paper, presented at First Joint EAAE/ AAEA Seminar The Economics of Food, Food Choice and Health (115th EAAE Seminar), Freising (Germany) September 15th 17th, Chapters in Books Maschkowski G. (2006): Lebensmittelbestrahlung. In: Koerber v. K., Männle, T. und C. Leitzmann: Vollwert-Ernährung Konzeption einer zeitgemäßen und nachhaltigen Ernährung. 10. Aufl. (auch 9. Aufl und 8. Aufl 1993), Haug, Stuttgart, Maschkowski G. (2006): Mikrowellenerhitzung. In: Koerber v. K., Männle, T. und C. Leitzmann: Vollwert-Ernährung Konzeption einer zeitgemäßen und nachhaltigen Ernährung. 10. Aufl. (auch 9. Aufl und 8. Aufl 1993), Haug, Stuttgart, Maschkowski G. (1999): Brot in der Ernährung des Menschen. In: Beck A., Hermanowski R., Große-Lochtmann J.: Ökologische Backwaren Herstellen und Verkaufen. Dialogpartner Agrar-Kultur (Hrsg.) Matthaes, Stuttgart, Maschkowski G., Leitzmann C. (1996): Ziele der Gentechnik im ernährungsökologischen Kontext. In: Behrens, M., Meyer-Stumborg, S. und H. Simonis (Hrsg.): Gentechnik und Nahrungsmittelindustrie, Westdeutscher, Opladen, Maschkowski G. (1992): Preisvergleiche im Naturkostgroßhandel. In: AGÖL (Hrsg.): Beratungsordner Ökologischer Landbau und Großverbraucher, Darmstadt, Articles and Reports O Hara E. (2013) Europe in Transition. Local communities leading the way to a low carbon society. AEIDL with contributrions by Bottone, C., Carter T., Church C., De Bruin K., Etchart, A., Hendriksen, P., Henfrey, T., Joubert, K.A., Kotatrakos, C., Maschkowski, G., Penha-Lopes, G., Phillips, D., Szymalski, W., van den Assem, J. Link 4

5 Maschkowski, G. (2013). Transition Town: Bürger gehen neue Wege. UGB-Forum 13 (4): link Wingensiefen S., Maschkowski G., Höllmer J., Hartmann M. (2012). Schulobstprogramm in NRW: Analyse der Umsetzung, Evaluation und Identifizierung zentraler Erfolgsfaktoren. Institut für Lebensmittel- und Ressourcenökonomik. Abteilung für Marktforschung der Agrar- und Ernährungswirtschaft, Universität Bonn. Wingensiefen S., Maschkowski G., Hartmann M., Burusig K. (2011): Bericht zur Evaluation des EU-Schulobstprogramms NRW im Schuljahr 2010/2011- Ausgewählte Ergebnisse. MKULNV, NRW und Universität Bonn. Downloads/Evaluationsbericht_Schulobstprogramm_NRW.pdf Büning-Fesel M., Maschkowski, G. (2011): Der essende Mensch zwischen Informationsflut und Panikmache- vom mehr oder weniger verdaulichen Informationsmenü. In: aid infodienst (Hrsg.) Mehr als wir verdauen können: Strategien zum Umgang mit der Informationsflut - Tagungsband zum 13. aid-forum. aid, Bonn, S Maschkowski G. (2008): Nahrungsergänzungsmittel. UGB-Forum (1), S Maschkowski G. (2007): Health-Claims richtig formulieren, Bioland (5), S Maschkowski G: (2007): Was regelt das neue Lebensmittel- und Futtermittelgesetzbuch? Rundschau für Fleischhygiene u. Lebensmittelüberwachung, (3) S. 91. Kessner L., Maschkowski G. (2006): Aromastoffe in Lebensmitteln Informationsbedarf und Informationslücken, Ernährung im Fokus, vol. 6 (9), S Maschkowski G. (2006): Was passiert bei der Lebensmittelbestrahlung? In: Ernährungsratgeber Wichtige Fragen - richtige Antworten, CMA, Bonn Kessner L., Maschkowski G. (2005): Lebensmittelkennzeichnung was wollen Verbraucherinnen und Verbraucher wissen? Ernährung im Fokus, vol 5 (8), S Maschkowski G., Müller C., Groeneveld M., Seitz, H. (2003): Risikokommunikation am Beispiel Acrylamid Abschlussbericht an das BMELV, Bonn, 31 S. Maschkowski G., Meinhold C., Groeneveld M. (2002): Sonderforum Nitrofen auf der Homepage Abschlussbericht an das BMELV, Bonn, 22 S. Maschkowski G., Hencke S., Borowski-Kyhos H.-G. (1993): Lebensmittelqualität als Marketingkonzept. Ökologie und Landbau. vol. 21, Heft 88, S Maschkowski G. (1992): Vollwertigkeit Markenprofil der Zukunft? Bioland, (5), S. 33. Maschkowski G., Hencke-Maschkowski S. (1990): Zusammenhänge zwischen Mensch, Ernährung und Umwelt. Lebendige Erde (3), S Maschkowski G., Koerber v. K., Oltersdorf U., Leitzmann C. (1991):Ernährungsökologie - Ernährung im Beziehungsgefüge Mensch-Umwelt. AID Verbraucherdienst vol. 36 (5), S Maschkowski G., Koerber v. K., Oltersdorf U., Leitzmann C. (1990): Ernährungsökologie: Ernährung im Beziehungsgefüge Mensch-Umwelt. Spiegel der Forschung vol. 7 (1), S

6 Workshops and Presentations Maschkowski G. (2014). Personal Resilience, Transition and Behaviour Change: a Salutogenetic Approach. Session Resilience, Community Action and Social Transformation, organised by Transition Research Network and ECOLISE. Resilience May 2014, Montpellier, France Langen N., Schäpke N., Maschkowski G., Grabs, J. (2014).Close-up on grassroots initiatives in sustainability transitions motivations, success factors and evidence of social learning in three German case studies. 6 Th Living Knowledge Conference, Alborg University, Copenhagen, Danmark. Maschkowski G. (2014). Informationsbedarf von Eltern aus salutogenetischer Perspektive - Verunsicherung durch zu viel Ernährungsinformation? 51. wissenschaftlicher Kongress der Deutschen Gesellschaft für Ernährung March 2014, Parderborn, Germany Maschkowski G. und Lange N. (2013). Was begeistert Menschen an der solidarischen Landwirtschaft? Umfrageergebnisse der SoLaWi Bonn. Regionaltag Solidarische Landwirtschaft, Heinrich Böll Stiftung NRW und Netzwerk Solidarische Landwirtschaft e.v., 30 Nov 2013, Düsseldorf, Germany Maschkowski G. (2013). Vom Verbraucher zum Change Agent Selbstverständnis und Erfahrungswerte der deutschen Transition Town-Bewegung aus salutogenetischer Perspektive. 5. NRW-Workshop Verbraucherforschung "Der verantwortungsvolle Verbraucher: Aspekte des ethischen, nachhaltigen und politischen Konsums", 11 Nov 2013, Düsseldorf., Germany Maschkowski G. (2013). Chair of Panel Transition Town. Symposium Pioneers of Change Transformationresearch for a culture of sustainability. Research in Community, Heinrich- Böll-Foundation and Rachel-Carson-Center for Environment und Society Okt 2013 Berlin, Germany Maschkowski G.(2013). Praxisnahe Strategien erfolgreicher Ernährungskommunikation aus salutogenetischer Perspektive. Fachtagung Gesundheitsförderlich kommunizieren Kinder über Eltern erreichen und bewegen. Amt für Ernährung, Landwirtschaft und Forsten, 9 Okt 2013, Regensburg, Germany Maschkowski G. und Wissmann A. (2013) Facilitation of Transforming ZEF Workshop. Kick off Workshop of students Transition Initiative. Center for Development Research, 29 May 2013, Bonn, Germany Maschkowski, G. (2012). Innovation for Sustainable Development - Insights for Societal Change from Transition Town Movement. Workshop on International Conference on Indicators and Concepts of Innovation ICICI, Nov 2012, Zeppelin University, Friedrichshafen, Germany Maschkowski G., Lange, N. (2012). Movements: Transition Town and Community Supported Agriculture (CSA)- Example from social movement's engaged in changing their cities. Workshop on German Watch Conference "NGO Strategy Dialogue on Energy and Climate, Agriculture and Food Security towards the Great Transformation". 1-2 Nov 2012, Bonn, Germany Maschkowski G. (2012) Listening to parents' problems. Online-Content Analysis of parents questions about children nutrition. 1st International Forum on Health Promotion Research, Aug 2012, Trondheim, Norway 6

7 Maschkowski G, Hoffman J, Hartmann M (2012): Supporting a healthy diet? On-Pack promotion and nutritional information of Ready-to-Eat Breakfast Cereals Marketed to Children a Product Packaging Analysis. AAEA Symposia. Food Environment: The Effects of Context on Food Choice, May 2012, Tufts University, Boston, MA Becker F., Richters O., Maschkowski G., Aguilar N (2012). Take the challenge positively. Impulses from Transition Town Movement based on Psychology of Behaviour Change. Workshop at 5th Living Knowledge conference, May 2012, Bonn, Germany Grebitus C, Maschkowski G Hartmann M. (2011). Fruit and vegetable consumption of children: Testing measurement options. Poster presented at IHEA 8th World Congress on Health Economics: Transforming Health & Economics: 8th World Congress on Health Economics July, 2011, Toronto, Canada Maschkowski G., Hartmann M., Grebitus C. (2010). Analyzing Parental Influence on Fruit and Vegetable Consumption. First Joint EAAE/ AAEA Seminar The Economics of Food, Food Choice and Health September 2010, Freising, Germany Grebitus, C., Maschkowski, G., Simons, S. (2010): Parental influence regarding fruit and veggie consumption of children. AAEA, CAES & WAEA Joint Annual Meeting July 2010 in Denver, Colorado, USA Maschkowski G. (2008): Foodsafety in Germany. Status quo and the customers point of view. Korea Institute of Health and Social Affairs (KIHASA), 21 Feb 2008, Seoul, Korea. Maschkowski G. (2007): Aromastoffe die Verbraucherperspektive. Symposium Textur & Geschmack. 19 Sep 2007, Zentralfachschule Deutsche Süßwarenwirtschaft, Solingen. Maschkowski G. (2007): Aromastoffe in der Verbraucherkommunikation vor dem Hintergrund aktueller Kommunikationstrends, Jahrestagung des Deutschen Verbandes der Aromenindustrie, DVAI, 15 Nov 2007, Dresden. Maschkowski G. (2007): Der aid-ernährungsführerschein in der Grundschule. BEKI- Jahreskonferenz (Landesinitiative Bewusste Kinderernährung), 6 Jun 2007, Stuttgart. Maschkowski G. (2007): Aromastoffe die Verbraucherperspektive. IRR-Konferenz Aromen 23 Feb 2007, Zürich, Schweiz. Maschkowski G. (2006): Risikokommunikation Acrylamid Schlussfolgerungen des aid infodienst. Abschlussveranstaltung des Projektes Ändert Risikokommunikation das Verbraucherverhalten? Bundesinstitut für Risikobewertung, BfR, 28 Sep 2006, Berlin. Maschkowski G., Stommel H. (2006): Krisenfrüherkennung Aktivitäten des aid infodienst, Bundesinstitut für Verbraucherschutz und Lebensmittelsicherheit, BVL, 14 Feb 2006, Bonn. Organisation of Conferences Co-organizer of Symposium Pioneers of Change Transformationresearch for a culture of sustainability. Research in Community, Heinrich-Böll-Foundation and Rachel-Carson-Center for Environment und Society. Okt 2013 Berlin, Germany Co-organizer and facilitator of 13th aid-forum Ernährungskommunikation (Nutrition Communication) Bonn, May and Nov 2010 Co-organizer of aid-symposium Kommunikationsstrategien für Morgen Bonn, March 2005 Co-organizer of 1st Conference on Nutrition Ecology Rauischholzhausen Jan 1989 Content planning and organisation of a lecture series about Nutrition Ecology at University of Justus-Liebig, Gießen,

Curriculum Vitae. Dipl. oec. troph. Gesa Maschkowski

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