Module Description for BSc. Real Estate Economics and Management

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1 Module Description for BSc. Real Estate Economics and Management Content Course Structure Overview: Real Estate Economics and Management (BSc.)... 1 Module Title: Mathematical Finance & Economics and Statistics... 2 Module Title: Research Methods... 4 Module Title: Real Estate Economics... 6 Module Title: Private & Public Law... 9 Module Title: The Principles of Construction & Building Physics Module Title: Information Management Module Title: The Construction Industry and Building Planning Module Title: Accounting Module Title: Real Estate Research Module Title: Real Estate Law Module Title: Town & Country Planning Module Title: Marketing Module Title: Real Estate Development Module Title: Tax Law Module Title: Free Electives Module Title: Basics in Structural Engineering I, Structural Analysis and Geotechnics Module Title: Project Management Module Title: Valuation Module Title: Real Estate & Asset Management Module Title: Facilities Management Module Title: Real Estate Investment Module Title: Project I Module Title: Portfolio Management Module Title: Real Estate Industry Case Studies Module Title: Business & Human Resources Management Module Title: Real Estate Sales & Marketing Module Title: Real Estate Financing Module Title: Compulsory Electives Module Title: Project II Module Title: Work Placement Module Title: BSc Dissertation Status April 2013

2 Course Structure Overview: Real Estate Economics and Management (BSc.) 1.Semester 2.Semester 3.Semester 4.Semester 5.Semester 6.Semester Mathematical Finance & Economics and Statistics B IW 2 S 064 Information Management B IW 2 S 070 Town & Country Planning B IW 3 S CP Taxation Law Valuation Portfolio Management B IW 5 S 308 B IW 4 S 233 B IW 4 S CP 6 CP 3 CP 6 CP 6 CP Research Methods The Construction Industry and Building Planning Basics in Structural Engineering/Building Statics/Geotechnical Engineering Real Estate and Asset Management Business & Human Resources Management Work Placement B IW 2 S 069 B IW 3 S 182 B IW 3 P 102 B IW 4 S 234 B IW 4 S CP 6 CP B BM B WI 6 CP 6 CP 6 CP The Principles of Construction and Building Physics Accounting Marketing Facilities Management Real Estate Sales & Marketing B IW 3 P 100 B IW 4 S 227 B IW 4 S 228 B IW 4 P 235 B IW 4 S 240 B BM B WB B WI 6 CP 6 CP 6 CP WPM B BM 6 CP 6 CP B WW 18 CP Real Estate Industry Case Studies Real Estate Economics Real Estate Research Real Estate B IW 4 S 238 Real Estate Investment Development 3 CP Real Estate Financing B IW 4 S 230 B IW 4 S 231 B IW 4 S 232 B IW 4 S 236 B IW 4 S CP B iw 6 CP 6 CP 6 CP 3 CP Project Management Compulsory Elective Private and Public Law Real Estate Law Free Elective B IW 4 S 229 B IW 6 S 4XX 3 CP 3 CP Project I Project II B IW 5 S 306 B IW 5 S 307 B IPS 1 P 5XX B IW 7 S 351 B IW 7 S 352 Bachelor Dissertation 12 CP B IW 9 P CP 6 CP all 6 CP 3 CP 3 CP B IW B BM B GB B WW Status April 2013 Seite 1 von 55

3 B IW 2 S 064 Module Title: Mathematical Finance & Economics and Statistics Students understand the typical mathematical finance calculations needed for their occupational field A full grasp of the mathematical methods needed to deal with typical occupational tasks, including analysis and optimisation assignments and commercial feasibility studies Ability to generate statistical data obtained by research, to describe relevant values, to compare and interpret them Mathematical economics: Equations, system of linear equations Rational and polynomial functions, exponential and logarithm functions: - Domains, limits of sequence and function, invariants, root function - Differential calculus, extrema, inflection - Integral calculus, area calculation Applying Mathematical economics: - Extrema (optimisation, profit maximisation, cost minimisation, etc.) - Revenue, cost, profit functions, fixed costs, variable costs - Break-even points, marginal cost and marginal product - Regression analysis Mathematical finance: Powers, roots, logarithms Arithmetic and geometric sequences and series Financial mathematical applications: - Interest and compound interest calculations - Annuity calculation, the accumulation of capital by continuous inflow of capital and capital reduction by continuous withdrawals - Amortisation, annuities, effective yield Statistics: Introduction, definitions, basic principles, the process behind a statistics study Describing and interpreting statistics: frequency, categories, histograms, polygon sums, averages, dispersion, graphics Index series: price, volume and turnover indices, rebasing, introduction to time series analysis Probability: four-field-matrices and tree diagrams, probability of an event, laws, combinatorics An introduction to mathematical statistics: random variables, probability mass function and distribution function, normal distribution, proof tests Status April 2013 Seite 2 von 55

4 The relationship between two variables: correlation, regression, tests on significant differences Module Supervisor: Prof. Dr. Eva Schmieder Tuition: 60 hours Self-Study: 120 hours (including 60 tutorial hours) (Total Workload: 180 hours) Assessment: written examination (K2) Module Credits: 6 points Prerequisites For Participation: none Language: German Teaching Methods: lectures, exercises and tutorials Frequency: weekly Location: lecture halls or seminar rooms Reading List: the following is just a sample of some of the extensive amount of excellent literature available to students, both in book and digital form, in the university library: Bourier, Günther; Beschreibende Statistik; Gabler, Wiesbaden, 2011 Bourier, Günther; Statistik-Übungen; Gabler, Wiesbaden, 2010 Bourier, Günther; Wahrscheinlichkeitsrechnung und schließende Statistik; Wiesbaden, 2011 Peters, Horst, Wirtschaftsmathematik, Stuttgart 2009 Pfeifer, Andreas, Finanzmathematik Übungsbuch, Frankfurt 2009 Pulham, Susan, Wirtschaftsmathematik, Wiesbaden 2008 Scharnbacher, Kurt; Statistik im Betrieb; Gabler, Wiesbaden, current edition Tietze, Jürgen, Einführung in die angewandte Wirtschaftsmathematik, Wiesbaden 2005 Tietze, Jürgen, Einführung in die Finanzmathematik, Wiesbaden 2009 Wüst, Kirsten, Finanzmathematik, Wiesbaden 2006 Status April 2013 Seite 3 von 55

5 B IW 2 S 069 Module Title: Research Methods Familiarity with the methodology of scientific research and academic writing Ability to research information independently, including critical reflection Identification of problems and formulate objectives Development of quick and effective computer word processing skills to create and format a wide range of documents Learning the basics of giving a presentation Acquisition of ability to use presentation software to prepare presentations and to hold them in front of an audience Principles, methods and techniques of scientific research Finding sources: library and internet research How to outline and manage subject matters How to write up documents on a computer word processor, including templates, formatting, footnotes, indexes Language style and rules of grammar, rationale and reasoning Research projects (including presentations) Rhetoric Presentation software Module Supervisor: Prof. Dr. Susanne Ertle-Straub Module Assistant: Dipl.-Kff. Martina Brühl Tuition: 60 hours Self-Study: 120 hours (including 15 tutorial hours) (Total Workload: 180 hours) Assessment: presentation Module Credits: 6 points Prerequisites For Participation: none Language: German Teaching Methods: lectures with practical exercises and group work in seminars; E-learning / blended learning Frequency: 14 sessions, weekly Location: lecture or seminar rooms and computer rooms Reading List: Beadle, M.: Präsentieren wirkungsvoll und strukturiert Bossert, T.: PowerPoint 2010 für Windows Grundlagen, Bodenheim Ertle-Straub, S./Brühl, M.: Leitfaden zum wissenschaftlichen Arbeiten des Studiengangs Immobilienwirtschaft und management, Holzminden Franck, N./Stary, J.: Die Technik wissenschaftlichen Arbeitens Eine Status April 2013 Seite 4 von 55

6 praktische Anleitung, Paderborn Kolberg, M.: WORD 2010:Texte perfekt erstellen, verwalten und optimieren, München Lambrich, S.: Microsoft Word 2010 auf einen Blick, Köln Rossig, W. E./Prätsch, J.: Wissenschaftliche Arbeiten Leitfaden, Hamburg Schnell, R./Hill, P. B./Esser, E.: Methoden der empirischen Sozialforschung, München Seifert, J. W.: Visualisieren Präsentieren Moderieren, Offenbach Stulle, K./Wegener, T.: WORD 2010 für Windows Fortgeschrittene Techniken, Bodenheim Theisen, M. R.: Wissenschaftliches Arbeiten Technik, Methodik, Form, München von Braunschweig, C./Spieß, S./Stulle, K.: WORD 2010 für Windows Grundlagen, Bodenheim Status April 2013 Seite 5 von 55

7 B IW 4 S 230 Module Title: Real Estate Economics Knowledge of the definitions and structure of economics Ability to depict and explain pure economics Application of microeconomics and macroeconomics using computation Presentation and explanation of business administration Application of business administration through computation Ability to apply knowledge of general economics and business administration to real estate economics Identification of the sectors, market players and stakeholders as well as fields of activities in the real estate industry and in real estate management Introduction: Economics as a science The basic principles of economics: value, commodities, requirements, economic activity, etc. General Economics: Economic systems Microeconomics (supply and demand, market types and market impact on price formation) Macroeconomics (capital accounts, economic cycles, growth, money, etc.) Business Administration: Systematisations Basic principles Development Production theory Cost theory Construction and Real Estate Economics: Relevance of real estate economics Special features of real estate as an asset Basic principles of real estate Types of real estate Real state life-cycles Real Estate development Portfolio management Facilities management Status April 2013 Seite 6 von 55

8 Module Supervisor: Prof. Dr. Matthias Weppler Module Assistants: Dr. Maik Zeißler, Dr. Mareen Benning-Linnert Tuition: 60 hours Self-Study: 120 hours (Total Workload: 180 hours) Assessment: written examination (K3) Module Credits: 6 points Prerequisites For Participation: none Language: German Teaching Methods: lectures with some e-learning / blended learning Frequency: weekly Location: lecture halls or seminar rooms Reading List: Bensberg, F.: Web log mining als Instrument der Marketingforschung: Ein systemgestalteter Ansatz für Internetbasierte Märkte, Diss. Wiesbaden 2009 Bestmann, Uwe., Kompendium der Betriebswirtschaftslehre, München 1997, pp. 1 15, pp Beyerle, T.: Immobilien Research: Standortranking in der Immobilienwirtschaft in: Der Langfristige Kredit, H , pp Beyerle, T.: Immobilienmarktforschung in Deutschland Eine Status-quo-Analyse in: Zeitschrift für Immobilienwirtschaftliche Forschung und Praxis, 2004, pp Beyerle, T.: Paradigmenwechsel im Research in: Immobilien & Finanzierung, publ , pp Bone-Winkel, S.: Immobilienportfolio-Management in: Schulte, K. H. Immobilienökonomie Vol. 1: Betriebswirtschaftliche Grundlagen, München 1998 Brede, Helmut: Betriebswirtschaftslehre, München 2004, pp Bulwien AG (Ed.): Marktbeobachtung und Researchtechnik in: Handbuch Immobilien-Research in Deutschland, München 2003 Corsten, Hans / Reiß, Michael (Ed.): Betriebswirtschaftslehre Vol. 1, München 2008, pp Dunse, N./Leishman, C./Watkins, C.: Classifying office submarkets in: Journal of Property Investments & Finance, Vol. 19 Nr , MCB University Press, pp Geltner, D./Miller, N.: Commercial Real Estate Analysis and Investments, Cincinnati: SouthWestern College Publishing Co., 2001 Heine, Michael / Herr, Hansjörg: Volkswirtschaftslehre, München 2004 Howard, R./Malizia, E.: Office market analysis: Improving best-practice techniques in: The Journal of Real Estate Research, Nr , pp Hüttner, M./Schwarting, U.: Grundzüge der Marktforschung, 7th revised ed., München 2002 Hüttner, Manfred / Heuer, Kai: Betriebswirtschaftslehre, München 2004, pp. 1 14, pp Jones, C.: An economic basis for the analysis and prediction of local office property markets in: Journal of Property Valuation & investments, Bradford Status April 2013 Seite 7 von 55

9 1995, Vol. 13, Iss. 2, p. 16 Jung, Hans: Allgemeine Betriebswirtschaftslehre, München 2004, pp. 1 37, pp Korndörfer, Wolfgang: Allgemeine Betriebswirtschaftslehre, Wiesbaden 1999, pp. 1 26, pp Kortmann, Walter: Mikroökonomie, München 2004 Muncke, G./Dziomba, M./Walther, M.: Standort- und Marktanalysen in der Immobilienwirtschaft Ziele, Gegenstand, methodische Grundlagen und Informationsbeschaffung in: Schulte, K.H./Schäfers, W. (Ed.): Handbuch Immobilien-Projektentwicklung, 2nd revised ed., Köln 2002, pp Muncke, G./Walther, M./Schwarte, M.: IZ-Tutorial: Standort- und Marktanalysen in: Immobilien Zeitung, H. 1 to H Paul, Joachim: Einführung in die Allgemeine Betriebswirtschaftslehre, Wiesbaden 2007, pp Sass, C.: Das Internet als Instrument der Marktforschung, Vermittlungsdienst für Diplomarbeiten, Hamburg 1999 Schaufelbühl, Karl / Hugentobler, Walter / Blattner, Matthias: Betriebswirtschaftslehre für Bachelor, Zürich 2007, pp Schierenbeck, Henner: Grundzüge der Betriebswirtschaftslehre, München 2003, pp. 1 52, pp Thommen, Jean-Paul / Achleitner, Ann-Kristin: Allgemeine Betriebswirtschaftslehre, Wiesbaden 2003, pp , pp Wellner, K.: Entwicklung eines Immobilien-Portfolio-Management-Systems zur Optimierung von Rendite-Risiko-Profilen diversifizierter Immobilien-Portfolios, 2003 Wöhe, Günther: Einführung in die Allgemeine Betriebswirtschaftslehre, München 2008, pp. 1 47, pp Status April 2013 Seite 8 von 55

10 B IW 5 S 306 Module Title: Private & Public Law Acquisition of an overview of the German and European legal systems, the basic principles of German civil law (BGB), commercial law (HGB) and company law, and administrative law exemplified by public building law, ablity to use this knowledge to resolve ordinary legal cases An overview of legal systems and their classifications Legal norms: Constitutional law, acts, statutes, by-laws Fields of law: Civil law public law Methodology: Reading and interpreting laws, subsuming, reading and interpreting contracts An overview of the BGB (civil law), HGB (commercial law), GmbHG (a German act concerning limited liability companies) Legal transactions: Letters of intent, signing and executing contracts (orders and procedures) Sole proprietors, associations, legal entities in civil and public law Contract for work and services: BGB building contract, VOB building contract (German Vergabe- und Vertragsordnung für Bauleistungen, an order governing the placing and content of contracts for building work), law of contract (AGB) General administrative law: Administrative procedures, administrative acts, public contracts Special administrative law: Public construction law, especially building law Planning applications and building documents (BauvorlagenVO) Planning permissions Legal actions, litigations (an outline) Module Supervisor: Dr. Ulrich Hundertmark Tuition: 60 hours Self-Study: 120 hours (Total Workload: 180 hours) Assessment: written examination (K3) Module Credits: 6 points Prerequisites For Participation: none Language: German Teaching Methods: seminars with exercises Frequency: Weekly Location: lecture halls or seminar rooms Status April 2013 Seite 9 von 55

11 Reading List: Führich, Wirtschaftsprivatrecht (current edition) Hauth, Vom Bauleitplan zur Baugenehmigung (current edition) Status April 2013 Seite 10 von 55

12 3 P 100 Module Title: The Principles of Construction & Building Physics Students understand the basic principles of building physics (insulation and damp proofing), and develop the ability to evaluate buildings according to German legislation on energy efficiency (EnEV) Students understand soil, foundation types, and are able to plan a construction pit Students understand the principles of building with bricks (e.g. in relation to load bearing walls, etc.) Students know about steel-reinforced concrete slabs Building physics I (50%) Thermal insulation: terms and definitions, minimum heat insulation, temperature gradients, proof of energy efficient insulation according to German legislation (EnEV) Damp proofing I: terms and definitions, moisture transmission, condensation, preventing dampness Construction I (50%) Foundations and construction pits: terms and definitions, types of soil, foundation soil load bearing capacity, an overview of foundation types (e.g. shallow foundations), planning and excavating construction pits Building with bricks I: terms and definitions, material properties, load-bearing properties of walls, mortar joints Basics of bracing a building Steel-reinforced concrete I: terms and definitions, load bearing slabs Module Supervisor: Prof. Dr. Jens Ameler Module Assistant: Prof. Reinhard Lamers Tuition: 60 hours Self-Study: 120 hours (Total Workload: 180 hours) Assessment: written examination (K3) or oral examination (M) or written research project (S) Module Credit Points: 6 Participation Prerequisites: none Language: German Teaching Methods: lectures and exercises Status April 2013 Seite 11 von 55

13 Frequency: weekly Location: lecture halls or seminar rooms Reading List: Dierks, Schneider Wormuth: Baukonstruktion, Werner Verlag Cziesielski: Lehrbuch der Hochbaukonstruktionen, Teubner Schubert, Schneider, Schoch: Mauerwerksbau-Praxis, Bauwerk-Verlag Status April 2013 Seite 12 von 55

14 B IW 2 S 070 Module Title: Information Management A broad knowledge of IT support systems for information management in businesses The ability to develop and implement application-oriented solutions based on data and processing analysis Effective use of the latest information technology Spread sheets: The basic principles of spread sheet programming (tables and workbooks) Formatting and designing spread sheet tables Working with simple functions Working with specialised functions (WENN, SVERWEIS) Functions for application in mathematical finance and statistics Sorting and filtering data Creating professional reports Information management: Organising data, data management, data models and databases Information systems in businesses (organisation, technology, management) Knowledge management Application systems, focussing on sales, financial accounting and Outlook SCM (standard cost model) and CRM (customer relationship management) with SAP -ERP (enterprise resource planning) Practical exercises on computers using SAP ; navigation and case studies Module Supervisor: Prof. Dr. Susanne Ertle-Straub Module Assistants: Martina Brühl, Leopold Macke Tuition: 60 hours Self-Study: 120 hours (Total Workload: 180 hours) Assessment: written examination (K3) Module Credits: 6 points Prerequisites For Participation: none Language: German Teaching Methods: lectures, computer training with practical exercises Frequency: weekly Location: computer laboratories Status April 2013 Seite 13 von 55

15 Reading List: Laudon, K. C./Laudon, J.P./Schoder, D.: Wirtschaftsinformatik Eine Einführung, München 2010 Schulz, O.: Der SAP -Grundkurs für Einsteiger und Anwender, Bonn 2011 Spitta, T./Bick, M.: Informationswirtschaft Eine Einführung, Berlin 2009 Status April 2013 Seite 14 von 55

16 B IW 3 S 182 Module Title: The Principles of Construction and Building Physics Ability to identify technical and business issues Students acquire a broad grounding in, and overview of, engineering, consolidated by theoretical and practical examples Construction: Systems and processes Specifications Tendering, contracting, invoicing Pricing Building Planning: Describing formal aspects, functions, structures and typical building characteristics, using cases Module Supervisor: Prof. Dr. Rainer Vahland Module Assistants: Prof. Dr. Andree Rebmann, Prof. Wolfgang Rettberg Tuition: 60 hours Self-Study: 120 hours (Total Workload: 180 hours) Assessment: written examination (K3) Module Credits: 6 points Prerequisites For Participation: none Language: German Teaching Methods: lectures Frequency: weekly Location: lecture halls or seminar rooms Reading List: Keil/Martinsen/Vahland: Kostenrechnung für Bauingenieure DIN (German institute for standardisation) specifications Zahlentafeln für den Baubetrieb, Hoffmann Status April 2013 Seite 15 von 55

17 B IW 4 S 227 Module Title: Accounting Understanding the concepts and structures of accounting Ability to explain double entry bookkeeping and annual statements of accounts Ability to use T accounts in bookkeeping Ability to analyse accounts and balance sheet changes Ability to apply the basic principles of financial accounting to the real estate industry Students are able to implement auditing methods and techniques The basics principles of financial accounting: Types of accounting Legal framework Stock and stock-taking Accounting systems Balance sheets Profit and loss account VAT Amortisation Real estate bookkeeping: Sale of assets Revenue accounting and legal structures Accruals and deferrals Financing procedures Purchase and sale of real estate Real estate management Construction supervision Construction Annual statements: Balance sheet Profit and loss account Appendices Reports Module Supervisor: Prof. Dr. Matthias Weppler Tuition: 60 hours Self-Study: 120 hours (including 30 tutorial hours) (Total Workload: 180 hours) Assessment: written examination (K2) in combination with the successful completion Status April 2013 Seite 16 von 55

18 of a written exam (K1) in Business English Module Credits: Prerequisites For Participation: none Languages: German and English Teaching Methods: lectures with elements of e-learning / blended Learning Frequency: weekly Location: lecture halls or seminar rooms Reading List: Auer, Benjamin / Hölscher, Luise: Grundkurs Buchführung, Wiesbaden 2010 Bähr, Gottfried / Fischer-Winkelmann, Wolf F. / List, Stephan: Buchführung und Jahresabschluss, Wiesbaden 2006 Birkner, Michael/Bornemann, Lutz-Dieter: Rechnungswesen in der Immobilienwirtschaft, Hamburg 2010 Bornhofen, Martin C.: Buchführung 1 DATEV Kontenrahmen 2008, Wiesbaden 2008 Fitzpatrick, Kathleen / Kravitz, Wallace W.: E-Z Bookkeeping, Hauppauge 2010 Flannery, David A.: Bookkeeping Made Simple, New York 2005 Lerner, Joel J.: Schaum s Outlines Bookkeeping and Accounting, McGraw Hill 2007 Littkemann, Jörn / Holtrup, Michael / Schulte, Klaus: Buchführung, Wiesbaden 2008 Mejorada, Nenita D.: Bookkeeping, Philippines 2007 Quick, Rainer / Wurl, Hans-Jürgen: Doppelte Buchführung, Wiesbaden 2006 Radke, Horst-Dieter: Buchführung, München 2007 RICS Red Book, current edition Status April 2013 Seite 17 von 55

19 B IW 4 S 231 Module Title: Real Estate Research Knowledge of the various tasks and functions of real estate research Correct identification of the features of real estate markets Working out the features of real estate products Working out the determinants for forecast models in real estate markets. Research: Information management in relation to various real estate uses Information management in relation to the various stakeholders or partners in the real estate process Information management in relation to various real estate markets Cooperation: The context for real estate development (definitions, disciplines) Objectives of the stakeholders involved in real estate development and lease management The standard sequence or process of commercial real estate development Project sourcing, development of designs for one or more uses, basic calculations Strategic assessment for architects with focus on aesthetics, functionality and efficiency Presentations for specific target audiences Module Supervisor: Prof. Dr. Susanne Ertle-Straub Module Assistant: Prof. Dr. Jürgen Erbach Tuition: 60 hours Self-Study: 120 hours (Total Workload: 180 hours) Assessment: written examination (K1,5) and presentation (P) - prerequisite for the presentation is a pass in the subsidiary subject Cost Estimates Module Credit Points: Prerequisites For Participation: none Language: German Teaching Methods: lectures and e-learning / blended learning Frequency: 14 sessions, weekly block course Location: lecture halls or seminar rooms Reading List: Ertle-Straub, Susanne, Immobilienmarketing, in: Brauer, Kerry (Ed.), Grundlagen der Immobilienwirtschaft, 7th ed., Wiesbaden 2011 Ertle-Straub, Susanne: Standortanalyse für Büroimmobilien, Diss.,, Reihe Status April 2013 Seite 18 von 55

20 Immobilienmanagement, vol. 4, Pelzl Wolfgang (Ed.), Norderstedt 2002 Falk, Bernd: Das große Handbuch Immobilien Marketing, Landsberg/Lech, current editions gif e.v.(ed.): Bürobeschäftigte und Büroflächenbestände in Deutschland, in: ZIÖ Sonderheft, Wiesbaden 2008 gif e.v.(ed.): Definitionssammlungen zum Büroflächenmarkt, current edition + downloadable content Graaskamp, James A.: A Guide to Feasability Analysis, in: Society of Real Estate Appraisals (Ed.), Chicago 1970 Junius Karsten, Piazolo Daniel (Ed.): Praxishandbuch Immobilien-Research, Köln 2008 Mändle, Eduard/Mändle, Markus (Ed.): Wohnungs-und Immobilienlexikon, 2nd ed., Freiburg 2011 RICS Red Book, current edition Wernecke, Martin; Büroimmobilienzyklen: Schriften zur Immobilienökonomie, vol. 31, Schulte, Karl-Werner (Ed.), Köln 2004 Status April 2013 Seite 19 von 55

21 B IW 5 S 307 Module Title: Real Estate Law Understand the legal basis of the real estate industry and address simple, everyday legal issues Land registry law: function of the land register, registration procedures, disclosure Property law: freehold, leasehold, common hold or strata ownership Property purchase: contracts, collateral, warranties Property and other forms of collateral: mortgages, land charges, foreclosures Tenancy: residential and commercial leases, service charges, lease agreements Brokerage law: brokers, the federal German law governing residential letting agencies, the regulations governing real estate agents and developers (MaBV) Architect s contract Project monitoring and contracts Module Supervisor: Dr. Ulrich Hundertmark Tuition: 60 hours Self-Study: 120 hours (Total Workload: 180 hours) Assessment: written examination (K3) Module Credit Points: 6 Prerequisites For Participation: none Language: German Teaching Methods: seminars with case studies and exercises Frequency: weekly Location: lecture halls or seminar rooms Reading List: Balensiefen/ Bönker/Geiger/Schaller, Rechtshandbuch für die Immobilienpraxis, current edition Status April 2013 Seite 20 von 55

22 B IW 3 S 183 Module Title: Town & Country Planning Understanding town and country planning and ability to assess whether a construction scheme is feasible based on its development plan Town and country planning systems, responsible bodies and authorities The relationship between town and country planning and zoning Town and country planning in Germany at federal, state, and regional level The German federal building code (BauGB) and the federal town planning regulations (BauNVO) Analysis of zoning plans Permissibility of urban development projects (paragraph 29 of the BauGB) Basic principles of regional development: demographics, geography, statistics Regional development: principles, objectives and methods Concepts of regional development: central locations, axes, sites and areas Urban planning: transport infrastructur, ecology, soil conservation Module Supervisor: Dr. Ulrich Hundertmark Tuition: 60 hours Self-Study: 120 hours (Total Workload: 180 hours) Assessment: written examination (K1,5) Module Credit Points: 6 Prerequisites For Participation: none Language: German Teaching Methods: seminars with exercises Frequency: weekly Location: lecture halls or seminar rooms Reading List: Hauth, Vom Bauleitplan zur Baugenehmigung, current editions Langhagen-Rohrbach, Raumordnung und Raumplanung, current edition Status April 2013 Seite 21 von 55

23 B IW 4 S 228 Module Title: Marketing Acquisition of an understanding of the basic concepts of marketing, and the relevance and relationship between marketing goals, marketing situations and the effect of marketing policy mechanisms Students acquire the ability to recognise the importance of service in the real estate industry and the characteristics of services marketing Case studies and assignments highlight marketing issues and allow students to put theory into practice Students are able to analyse, evaluate and resolve marketing problems The principles of marketing: The definition and contents of marketing Enterprises and markets - Types of markets - The scope of markets - Market segmentation The Basic principles of marketing decisions - Market research: methods and tools - Purchase behaviour - Marketing information systems Marketing tools Product and service policy Price and payment policy Communication policy Sales and distribution policy The marketing mix Services marketing with real estate focus: Dimensions and definition of services Marketing relevant effects of services Characteristics of service policy in the service sector Characteristics of distribution policy in the service sector Characteristics of the function of price and price policy in the service sector Characteristics of communication policy in the service sector Marketing controlling Module Supervisor: Prof. Dr. Jens Oeljeschlager Tuition: 60 hours Self-Study: 120 hours (Total Workload: 180 hours) Status April 2013 Seite 22 von 55

24 Assessment: written examination (K2) Prerequisite for assessment: student research project (S) Module Credit Points: Prerequisites For Participation: none Language: German Teaching Methods: lectures Frequency: weekly Location: lecture halls or seminar rooms Reading List: Becker, J., Marketing Konzeption, 9th ed., Wiesbaden 2009 Bruhn, M., Marketing: Grundlagen für Studium und Praxis, 10th ed., Wiesbaden 2010 Mann, A., Erfolgsfaktor Service, Wiesbaden 1998 Meffert, H., Burmann, C., Kirchgeorg, M., Marketing: Grundlagen marktorientierter Unternehmensführung, 10th ed., Wiesbaden 2007 Meffert, H., Bruhn, M., Dienstleistungs-Marketing, 6th ed., Wiesbaden 2009 Meyer, A. (Ed.), Handbuch Dienstleistungsmarketing, vol.s 1 & 2, Stuttgart 1998 Scheuer, T., Marketing für Dienstleister, 2nd ed., Wiesbaden 2011 Weis, H. C., Marketing, 15th ed., Kiehl Verlag 2009 Status April 2013 Seite 23 von 55

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