Überleben ist nicht genug...

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1 Überleben ist nicht genug... Neue Sourcing Modelle Aktuelle Beispiele für adaptive Unternehmen Michael Klemen, Director Business Development Extended Manufacturing Central & Eastern Europe, Middle East, Africa April The information contained herein is subject to change without notice

2 Überleben ist nicht genug... April 20,

3 Schnell, Schneller, Was gerade passiert April 20,

4 Adaptive Unternehmen Beispiel Lufthansa Die Lufthansa hatte bekannt gegeben, zum 50. Jubiläum die Preise 50 Stunden lang (vom 1. April Uhr bis 3. April Uhr) zu halbieren. Die Jubiläumsangebote gelten ausschließlich für Onlinebuchungen in der Economy Class im April und sind für Flüge aus Deutschland in alle Welt zu haben. April 20,

5 ? is there a better way to book? Die Angebote der Lufthansa haben die Internetseite der Lufthansa am Freitagnachmittag zeitweise zum Erliegen gebracht. "Auf Grund unerwartet hoher Resonanz auf unsere 50-Prozent- Rabattaktion zum 50. Geburtstag von Lufthansa ist die Website im Augenblick überlastet", schriebt das Unternehmen auf seiner Homepage was die Nutzer allerdings natürlich nur zu sehen bekamen, wenn sich die Seite in ihrem Webbrowser überhaupt aufbaute Jetzt scheint sich der Ansturm aber ersteinmal soweit gelegt zu haben, dass die Seiten der Lufthansa relativ zügig zu erreichen sind, die eigentliche Flugabfrage und Buchung dauert aber teilweise noch immer sehr lange oder endet oft mit einer Fehlermeldung April 20,

6 If you re Nike and you want to stay Nike, you have to keep innovating April 20,

7 Adaptive Unternehmen Beispiel Nike Golf SUPPLY CHAIN Event triggers... Events transform linear, sequential supply chains into adaptive supply chain networks. In these networks, communities of customer-focused companies share knowledge and resources to adjust intelligently to changing market conditions....already in 2002 April 20,

8 Geschwindigkeit im Geschäftsleben nimmt zu 30 minutes 5 seconds Trading analytics 20 minutes 30 seconds 8 hours 10 seconds Airline operations Call center inquiries 1 day 5 minutes Track financial position 1 day 15 minutes Supply chain updates mail express fax 3 days 45 seconds Document transfer 3 days 1 hour Phone activation 1 month 1 hour Refresh data warehouse 5 days 1 day Trade settlement 6 weeks 24 hours Build-to-order PC , Seconds

9 Der grosse Wechsel Ereignisse steuern adaptive Unternehmen April 20,

10 Komplette Sichtbarkeit Purchase Order Receipts Event Management Order Demand Management Logistics Manufacturing Shipments April 20,

11 Realtime Supply chain heute April 20,

12 Das neue Spiel: Reaktionszeit zur Adaption Business or environment change Company reaction to change Reaction Successful companies react rapidly to changes in business or environment..the best proactively anticipate change April 20,

13 Die kritische Rolle der IT.. Low agility High agility Business change IT Change Business Change IT Change An agile business synchronizes business demands on IT capabilities in real time and with minimum delays. April 20,

14 Der grosse Wechsel Prozesse steuern adaptive Unternehmen April 20,

15 Vorhersehen aber wie..? April 20,

16 Das Diagram zeigt die Schritte um erfolgreich auf ein Ereignis einzugehen: Monitoren, Erfassen, Analysieren, Berichten, Bewerten,Reagieren und fine-tuning der Entscheidung. Event Impact Response options Causal events occur Event is monitored, captured, and analyzed Event is reported Response Event is evaluated Further response (if necessary) Time t -1 t t + 1 t + 2 t + 3 t + 4 t + 5 t + n April 20,

17 Ein Ereignis wird lange nachdem es passiert ist entdeckt, erfasst und bewertet, Viele potentiell mögliche Optionen sind nicht mehr exekutierbar. Event Impact Response options Causal events occur Event is monitored, captured, and analyzed Event is reported Time t -1 t t + 1 t + 2 t + 3 t + 4 t + 5 t + n April 20,

18 Ein Ereignis wird unmittelbar und rechtzeitig gemonitort,erfasst, analysiert und bewertet (in real time) und ermöglicht eine breite Palette von Antwortoptionen. Reaktionen können früher oder später auf der Zeitachse erfolgen denn es gibt den Luxus verschiedene mögliche Antworten abzuwägen und die optimale Lösung zu wählen. Event Impact Response options Causal events occur Event is monitored, captured, and analyzed Event is reported Response Response is evaluated Further response (if necessary) Time t -1 t t + 1 t + 2 t + 3 t + 4 t + 5 t + n April 20,

19 Drei Arten von Ereignissen differenzieren sich durch die Schritte davor, bevor das Resulat spürbar ist. Impact Surprise event Monitor Capture Analyze Insufficient for success Suspected event Monitor Capture Analyze Report Insufficient for success Surmounted event Monitor Capture Analyze Report Respond Sufficient for success Time April 20,

20 Verbesserung der Prozesse auf 3 Ebenen Benefits Level of investment Manage Optimize Hands-free decision-making & automated resource allocation Joint decision-making and process synchronization Monitor Better visibility into shared processes Cross-industry studies show that integrated supply-chain management typically yields: 25 50% reduction in total supply chain costs 25 60% reduction in inventory-holding 25 80% increase in forecast accuracy 30 50% improvement in order-fulfillment cycle time April 20,

21 Der grosse Wechsel Technologien steuern adaptive Unternehmen (?) RFID April 20,

22 Was ist RFID RFID (Radio Frequency Identification) tag/label is a tag with digital information that can be electronically read at a distance even when not visible Many different applications exist for RFID, including: Tracking, Tracing, Inventory Management, Anti-counterfeiting, Entertainment, Safety, Security, Auto-rejection, Transactions, Proof of ownership, Anti-tamper, anti-theft Source: Hitachi April 20,

23 Komponenten des RFID Prozesses Tag Antenna Reader Middleware Supply chain execution -Each item has a tag attached to it or embedded In it -Transmits identification data to a reader -Coiled antenna of reader creates magnetic field with coiled antenna of tag -Waves turns into digital information -Transmit data to middleware -Associates tag info with product info -Process information from reader -Filters data -Sends data to backend servers -Backend SCE or ERP systems receives Information Examples of SCE: -Updates inventory -Notifies shipment arrival -Triggers procurement April 20,

24 Marktentwicklung laut AMR April 20,

25 RFID überall ermöglicht adaptive Unternehmen HIGH VOLUME LOW PRICE TAG Source: IDTechEx LOW VOLUME $10- HIGH PRICE TAG $100 Military, medical, emergency services, tracking stolen vehicles $1 Secure access, containers, pallets, car immobilisers, libraries, reusable transport cards 50 cents Laundry, air baggage, archiving of folders and oil cores, cattle, designer goods 10 cents Disposable smart tickets, meat, lumber, wheely bins, expensive retail products 1 cent or less Postage stamps, all barcodes, The Product Internet, archiving sheets of paper NUMBER OF TAGS Tens of Thousands Millions Hundreds of Millions Billions Trillions April 20,

26 RFID Anwendungen in der Supply Chain Trials under way Product Features Production Distribution Shipping Retail Post Sale Mfg registration relaxed Production value Regionalization practical Config PCC Distribution security Retail security Counterfeit protection Save time in assembly Automate lower-level receiving and part tracking Automate lower-level receiving and part tracking Inventory control Proper FIFO Product completion improvement Shipping automation Theft control Shipment tracking Counterfeit protection Shrinkage Shelf stock out Business impact: Returns to dealer Link to warranty database Recycling Reduce cost, increase velocity Increase revenue Increase security It s s not the tag, It s s what you do with the tag. Kevin Turner Wal*Mart April 20,

27 Potentiell RFID-gestützte Prozesse : Transformationen und Vorteile Source: Chainlink Research Function Area Inventory Management Merchandising RFID Process Transformations Smart auto-replenishment/elimination of manual reordering Elimination of inaccurate visual checks, missing shelf tags, misplaced items, etc. Accurate real-time, up-to-the-minute inventory updates Real-time, continuous comparison of planogram vs. realogram Detailed analysis of customer behavior store traffic patterns, items considered but not purchased, etc. Business Benefits Higher in-stock levels Increased sales Higher inventory velocity/reduced safety stocks Reliable order promising More effective merchandising and promotion Increased sales and profit Plant and Warehouse Operations Security IP Protection Service and Support Quality Elimination of manual labor for tracking flow of goods Warehouse and backroom optimization and flow More effective security procedures and systems Anti-counterfeiting program Tracking components and unit serial numbers and revision numbers Lot and batch tracking Shorter lead times and cycle times Dramatically increased operational efficiencies Reduced shrinkage Reduced IP loss Improved warranty and repair services at a lower cost Improved quality Improved product recall capabilities April 20,

28 RFID Prozesse und messbare Vorteile Source: Forrester Research, Inc. Continuous demand management Order fulfillmetnt distribution Aftermarket services Inventory control Asset management Production network management Supply management Sales and marketing RFID processes Collaborative demand planning/forecasting Deduction management Shipping Pick & Pack Replenishment Warranty management Returns management Loss management Inventory auditing Asset inventory management Asset maintenance Manufacturing Sourcing Promotion management Forecast accuracy, out-of-stocks Deducation rate, resolution time Time, accuracy Time accuracy Customer service levels, inventory Days-on-hand, inventory turns Fraud costs Metrics Transportation costs, inventory writeoff Shrinkage (supply chain, customer), reclamation Cycle count time Cycle time, inventory levels Time and costs Assembly time, labor Lead times and costs Retail execution/compliance April 20,

29 The Memphis Pallet pilot The Chester Plant pilot At Post Pilot Review Sponsors decided to roll out processes across the entire site Chester receives inkjet cartridges in bulk and packages them for different markets and Customers They are starting at pallet and case level outbound and will then walk back up the process chain to Receiving The Memphis Case pilot Sao Paolo printer plant Pallet Team recommended piloting at case level to gain operational efficiencies in the Shipping operation We are also working with our large Retailers to synchronize our efforts with their own pilots Sao Palo receive components and raw material and perform the full range of manufacturing and completion processes, shipping finished goods to Customer in the Latin America Region They are starting at pallet and case level outbound and will then walk back up the process chain to Receiving April 20,

30 Der grosse Wechsel (?) was heisst das für Sourcing April 20,

31 Purchase plans for procurement and sourcing applications Limited plans for 2005 investment in procurement in procurement and sourcing software During 2005, will your company purchase any of the following applications, including first-time deployments as well as upgrades? Business intelligence software 35% Finmance application software 31% Customer service software 30% Human resources management software 26% Sales force automation 23% Supply chain planning and execution software 22% Procurement or sourcing software 17% Marketing automation software 13% Product life-cycle management software 10% Base: 339 decision-makers at North American enterprises April 20,

32 Purchase plans for procurement and sourcing applications Manufacturing, public sector and utilities are most likely to buy procurement and sourcing apps During 2005, will your company purchase procurement and sourcing applications, including first-time deployment as well as upgrades? Manufacturing 23% Public sector 20% Utilities & telecommunications 19% Business services 16% Retail & wholesale trade 14% Media, entertainment, & leisure 12% Finance & insurance 10% Base: 339 decision-makers at North American enterprises Source: Forrester s Business Technographics April 2004 North American Benchmark Study April 20,

33 Adoption plans for procurement and sourcing applications Financial services and the public sector lag in adopting procurement and sourcing software At what stage is your company in the adoption of procurement or sourcing software for the procurement of direct or indirect materials? In production or upgrade underway Rollout underway Piloting Considering No plans Don't know Utilities & telecommunications 50% 10% 15% 25% Manufacturing 45% 5% 3% 12% 30% 4% Retail & wholesale trade 38% 12% 4% 9% 33% 4% Media, entertainment, & leisure 28% 6% 9% 47% 9% 2% Business services 26% 12% 56% 4% Public sector 24% 3% 3% 9% 58% 3% Finance & insurance 18% 2% 2% 4% 64% 10% Overall 34% 5% 3% 10% 43% 5% April 20,

34 Adoption plans for procurement and sourcing applications Procurement and sourcing software is underperforming against expectations To what extent has procurement or sourcing software for the procurement of direct or indirect materials met your expectations for anticipated benefits? Well above Slightly above As expected Below Somewhat below Well below Utilities & telecommunications 10% 30% 50% 10% Business services 8% 23% 38% 31% Public sector 7% 21% 43% 29% Manufacturing 6% 28% 31% 30% 5% Retail & wholesale trade 4% 36% 20% 36% 4% Finance & insurance 33% 11% 44% 11% Media, entertainment, & leisure 13% 38% 38% 13% 1% Overall 6% 28% 31% 30% 4% Base: 878 decision-makers at North American enterprises (percentages may not total 100 because of rounding) Source: Forrester s Business Technographics April 2004 North American Benchmark Study April 20,

35 Wer spielt mit April 20,

36 Forrester Wave: eprocurement, Q4 04 April 20,

37 Gartner MQ April 20,

38 Ansätze.Beispiele Was ist zu tun April 20,

39 Unternehmensansatz: Managing the end-to-end supply chain Supply-chain design Collaboration Organizational design Plan Forecasting Supply/demand planning Material planning Supplier s supplier Supplier Customer Customer s customer Deliver Source Make Deliver Source Make Deliver Source Make Deliver Source Strategic sourcing Supplier-managed inventory E-procurement Supplier management Cycle-time reduction Make/buy decisions Lean manufacturing Yield/quality improvement Order management Inventory management Warehouse management Logistics management Customer-managed inventory April 20,

40 Beispiele 1.Grossunternehmen HP 2.SMB Anbindung April 20,

41 Beispiel 1: HP April 20,

42 HP Supply Chain Environment ERP legacy: Operational Data Stores (ODS) ~50+ in supply chain SAP R/3: ~50+ systems, versions 3.1I & 4.6C CRM systems ~7 systems General procurement Planning systems ~17 systems Corporate business intelligence ~multiple B2B gateway Collaborative engineering e-sales April 20,

43 Real Time Supply Chain structured hub approach Enhances existing applications portfolio Enables integration and consolidation programs Centralizes key data from across the supply-chain systems Enables immediate response to real-time changes in the supply chain Custom R/3 Planning ODS CRM systems ERP legacy SAP R/3 General procurement Custom R/3 Planning ODS CRM systems ERP legacy RTSC SAP R/3 General procurement Planning systems B2B Gateway Collaborative engineering e-sales Corporate business intelligence Planning systems B2B Gateway ODS Collaborative engineering e-sales Corporate business intelligence April 20,

44 Integration Hub architecture Specialized RT applications Applications such as supply-chain exception management and supply-chain visibility reside on top of the ZLE core and create real-time best practices. Enterprise applications Integrate key areas of data and supply chain (ERP & Legacy), such as SAP, i2, JDE. Adapters Utilization of custom and package adapters to integrate through application and databases. SQL DBMS Adatabase that caches the information, and maintains and delivers the information to the appropriate applications. This database act as a single ODS, thus eliminating the need to maintain multiple data stores in the organization. EAI (middleware) Leverage corporate suite to integrate between disparate systems. This component eliminates writing custom interfaces between applications. April 20,

45 HP s operational business value Customer service CSRs no longer have to research orders across order management systems, improving productivity and issue resolution. Credit management Credit CSRs no longer have to manually research/adjust customer credit across order management systems, improving order cycle time, customer satisfaction/productivity. Logistics Logistics can efficiently schedule labor to ship orders based on real-time information on order status, improving productivity, delivery, and contract compliance. April 20,

46 RTSC provides real business value for customers RTSC enables best-in-class supply-chain practice via End-to-end process visibility Real-time event awareness Event-orientated business process management Well-aligned process roles and responsibilities These practices can lead to significant cost reductions and competitive advantages* Reduction in days of sales outstanding of 26% through better delivery performance, fill rate, and order fulfillment Reduction of total inventory days by 28% through reduced order cycle time and inventory management Supply-chain management cost reductions of 2.4% RTSC also becomes a key enabler to new capabilities Demand shaping (cross sell and up sell) Knowledge workers from clerical worker * PRTM Benchmark study April 20,

47 Beispiel 2: CPGmarket April 20,

48 CPGmarket: Beteiligung an einer Plattform April 20,

49 Beteiligung an einer Plattform esupply Chain -Aufbau ERP Verbindung Supplier Web Connect Order-to-Cash-Collaboration Plan-to-Produce Collaboration Access, Maintenance, Support Services Operations Services April 20,

50 esourcing Lösungen & Nutzen April 20,

51 esupply Chain - Building up the Network Netzwerkbildung : Echtzeit-Informationsaustausch Lieferanten /Hersteller Potential für Rationalisierungen: Business Integration ist nicht kostenlos Eliminierung unnötiger Dokumentationsströme Automatisierung der langsamen und manuellen Verarbeitung von Routinetransaktionen Entfernung redundanter Lagerbestände durch verbesserte Prognosen Optimierte Logistiknetze April 20,

52 ERP Connect Anbindung ERP--ERP-Kommunikation : nahtlose Datenaustauschströme zur Förderung von Transaktionen in Auftragsverwaltung, Planung von Angebot und Nachfrage, Bestandsmanagement Automatisierung manueller Prozesse durch zentrale Funktionen: Konvertierung von Nachrichtenformaten und Kommunikationsprotokollen zwischen den Handelspartnern Rasche Amortisation der Integration durch automatischen Verbindungen zu allen Partner im Netz Investionskostensenkung durch effiziente Integration und verwaltete Services Prozessoptimierung durch "Best Practices" zwischen CPG-Unternehmen April 20,

53 Supplier Web Connect - Lieferantenzugang Lieferantenakzeptanz : Ausdehnung der Handelsbeziehungen, ohne die Notwendigkeit, Backend-Systeme zu integrieren oder umfangreiche neue Applikationen von Grund auf aufzubauen: Bereitstellung der Prozesse für Auftragsmanagement und individueller Zusammenarbeit mit Lieferanten. Aufsetzpunkte für die Beantwortung von Aufträgen und Statusüberprüfung im Supply Chain-Portal rund um die Uhr Verbindung der Order Administration (Auftragsverwaltung) und Online Customer Touch Points in Echtzeit April 20,

54 Order-to-Cash-Collaboration Automatisierte Auftragsverwaltung für Aufträge, Versandangaben, Wareneingang, Fakturierung und Order-to-Cash-Prozesse: Automatisierte Auftragsmanagement-Services Ausnahmemeldungen Auftragsmanagement Management Information Reporting Schnelle und akkurate Prozesse zu Wareneingang und Lieferung Einsparungen bei Transaktionskosten Optimierung des Fakturierungsprozesses Kostensenkung bei Management by Exception Transparente Standort-übergreifende Darstellung der Transaktionsausgaben April 20,

55 Plan-to-Produce Collaboration Collaborative Services für Prognosen, Planung und Materialwirtschaft zwischen Käufern und Lieferanten. Lieferketten-Reports für Bestandsmanagement, Nachschubplanung und Zusammenarbeit automatisierte Absatz- und Produktionsplanung sowie Bestandsmanagementservices VMI-, Konsignation- und Nachschubsteuerungsprozesse (Continuous Replenishment) mit Ausnahmewarnungen Verringerung des überschüssigen Bestandes Reduzierung der Lagerhaltungskosten in der gesamten Lieferkette Reduzierung von Fehlmengen oder überalterten Produkten Einsparungen bei den Produktionskosten Standort-übergreifende Transparenz der Lieferkettenqualität April 20,

56 Access, Maintenance, Support Standarddienstleistungen Analyse und Identifikation der optimalen Geschäftsprozesse Technische Zuordnung (Mapping) Zugang zum Kundendienst rund um die Uhr Benutzermanagement Technischer Support, einschließlich Überwachung und automatische Hardware- und Software-Upgrades Verbesserte Prozesseffizienz und optimierte Zusammenarbeit mit Handelspartnern Einsparungen bei den Kosten für IT-Operationen, Hardware und Softwarelizenzen Kosten für Handelspartnerverbindungen können verwaltet und kontrolliert werden April 20,

57 esourcing Services April 20,

58 Services Project Management Einrichtung einer Produktrangliste und eines Sparplans Planung, Aufbau, Ausführung und Überwachung von Projekten gegen KPIs Förderung internationaler Kommunikation Aktivitätsbericht und Mitteilungen zum Ertrag "Best Practices" sowie die Nutzung von CPG-Erfahrung bei Bedarf Category Management Konfiguration optimaler Beschaffungsprozesse durch unterstützende Dokumente (TCM, Strategie, RFX-Bibliothek, Reports) Zugriff auf das Online-Coaching-Tool zum Beschaffungsprozess Unternehmensweite strenge Durchsetzung der Prozessrichtlinien Produktivitätssteigerung dank wiederverwendbarer Standard-Tools und Modelle Knowledge Transfer Käuferschulungen und Programme für interne Ausbilder Lieferantenschulungen und verbesserte Zusammenarbeit Optimale Prozesse und neue elektronische Verhandlungstechniken auf Grundlage der CPG-Erfahrungen Schnelle Entwicklung und Anwendung April 20,

59 Operations Services Ereignisunterstützung Entwicklung von Verhandlungsstrategien und RFX-Erstellung Überprüfung und Auditing von RFX-Dokumenten Ergebnisanalyse und Opportunitätenidentifikation zur Verbesserung des Endergebnisses Überwachung von Ereignissen sowie Reporterstellung Kundenservice Benutzermanagement und Zugriffsrechte Unternehmensverwaltung (kundenspezifische Dokumenttypen; Vorlagengruppen; Benutzergruppen; Unternehmenskodes ) Elektronische Anmeldung von Lieferanten (e-enrolment) Telefonische Hotline für Lieferanten und Käufer rund um die Uhr April 20,

60 Überleben ist nicht genug... April 20,

61 BMW: Änderung zum agilen Sourcing April 20,

62 BMW: Änderung zum agilen Sourcing Anpassen des Verhaltens April 20,

63 Schnell, Schneller, Vielen Dank April 20,