Mobile Innovation Technology as Enabler

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1 Mobile Innovation Technology as Enabler Jana Hamel May 2012

2 What is Innovation? Henry Ford : "If I had asked people what they wanted, they would have said faster horses."

3 Innovation in the 21 st Century Remote Banking Did he desire to have his Bank visit him when he had to travel for 3 days to the next branch?

4 Innovation in the 21 st Century Corporate Banking Did they ever raise the wish to have access to their business critical processes when being out of office?

5 Innovation in the 21 st Century Mobile Money Did she ever believe a mobile phone would be everything she needs for travel, shopping etc.?

6 Innovation in the 21 st Century Mobile Workflows Did you ever wish your travel expenses had been submitted and approved before you even arrive back home?

7 Banking in the 21 st Century Customers & Employees are changing So what is next? How do we ease their lives by offering them new services?

8 What s happening out there Wireless Transactions expected to exceed $1 trillion by 2015: Yankee Group Technology is changing the way we live and the way we work at a rapid pace. SmartPhones and Tablets, like the iphone, ipad, BlackBerry and Android devices are mature, evolving, and revolutionizing the mobile/wireless device market. 89% of respondents in the US and Canada ranked the wireless channel and applications as the most important growth opportunity over the next 5 years. 1 1 Edgar, Dunn & Company, Global Trends in Payment Systems, December 2009

9 WHAT and WHO are DRIVING NEW WIRELESS BUSINESS Convergence of Voice, Data, Internet Apple, Google, Blackberry have changed the landscape Large Businesses Are Investing in Wireless Solutions Solution Providers are offering increasingly sophisticated solutions Operators are reshaping their business model as voice is getting stagnant Fixed lines being swiftly replaced with mobile handsets Social Media and Consumers appetite for more services Internet access on PCs, Notebooks etc being replaced with wireless

10 Monetization The Wireless Economy Imperative The evolution of the wireless economy is now at an inflection point Mobile devices become the ubiquitous platform for communications and transactions Mobile replaces PC for banking needs Mobile Banking Mobile replaces PC for buying goods and services Mobile Payments Mobile Commerce

11 The shift happened in Q and tablets are gaining ground with Mobile Workers In Q million smart phones were sold versus 92 million PCs ipass Mobile Workforce Report, 2011

12 Is this the only thing you ll need in future? To run your business?

13 Becoming and staying mobile has changed Loyalty Vacation Approval Banking & Payments Expense Approval Virtual Currency Bring Your Own Device Rural/Remote Banking Sales Enablement Intelligence & Insight Customer Briefing Loan Origination Procurement

14

15 Case Studies

16 SAP in Retail Banking Sales Channel Mobile Banking Online Banking Call Center Sales and Service Core Banking Finance and Risk Business Analytics Business Support Technology Marketing CIF Real-Time Offer Mgmt. Pricing Retail Deposits Consumer Lending Bundled Products Corporate Cash Mmgt. Commercial Lending Collateral Mgmt. Payments Mortgage Lending Funding Mgmt. General Ledger Funds Transfer Pricing Credit Portfolio Risk Regulatory Reporting HR Payroll Talent Mmgt. ESS/MSS Procurement Real Estate Business Intelligence Sales Origination Loyalty Mmgt. Accounting for Financial Instruments Enterprise Information Mgmt. Asset Liability Management Mobile Platform (SUP / Afaria) Basel II Credit Risk HANA Sybase IQ, ASE Social Media Analysis Basel III Liquidity Risk Consolidations Budgeting and Planning Profit and Cost Mmgt. GRC BPM, MDM,... OPEN, SOA based TECHNOLOGY PLATFORM

17 What does the solution deliver? Transactions The Ticket to Play In Scope The Differentiators Personlised User Experience In Scope Account Overview / Aggregation Real Time Offers Account Opening Relationship Maintenance From Products to Customer Solutions Actionable Insight based on 360 Customer View Communication Closing the Sales Loop

18 How will the Bank Compare? Ticket to Play Transactions Account Overview / Aggregation Account Opening Relationship Maintenance The Bank Communication Laggard Leading Account Aggregation : Aggregation across external institutions, is supported by the solution, but not delivered in this release Account Opening: Phase one will support fewer products, than current market leaders. The platform can support more over time Communication: closed loop lead generation capable, but not enabled.

19 How will the Bank Compare? Ticket to Play - Examples Transactions Account Overview / Aggregation Account Opening Relationship Maintenance Communication Laggard Leading

20 What does the solution deliver? The Ticket to Play The Differentiators Transactions Personalised User Experience Account Overview / Aggregation Real Time Offers Account Opening Relationship Maintenance From Products to Customer Solutions Actionable Insight based on 360 Customer View Communication Closing the Sales Loop

21 Personalised User Experience The Bank Laggard Leading What it does? User Centric View :Let them drive what they want to see, across channels Provide a WOW experience Seamless Customer Experience across all channels Mobile: Quickly change the branding/experience on mobile devices without breaking intimacy.

22 Personalised User Experience In a 6 Week PoC Beyond 12 months Out of the Box Customer Interaction Time To Market Brand Awareness Customer Loyalty The Business Value User Experience encourages adoption Adoption encourages Deeper Relationship Deeper relationship provides more visibility into credit worthiness Credit worthiness increases cross/up-sell ability

23 FINACCESS: MOBILE MONEY SERVICE FOR BANKED AND UNBANKED Example: Consumers can transfer money across telcos and banks

24 Sybase 365 Mobile Commerce portfolio Adaptable Mobile Apps Banking Wallet Utilities Consumer Products Retail Solutions Finance Telco Utilities CP Retail Customer Success Interoperability Business consulting Support for all mobile channels Integrated mobile marketing Embedded business intelligence

25 Enterprise Mobility with SAP Services SAP Store for Mobile Apps LoB/Industry Apps Customer/Partner Apps Analytics Apps SAP Mobility Platform Hosting/Cloud MEAP MDM MCAP Backend Agnostic Implementation SAP Business Suite Databases Third Party Apps

26 Banking in the 21 st Century Mobile Advisory Examples

27 Banking in the 21 st Century Customer Application Examples

28 Mobility impact in Banking

29 Thank You! Contact : Thorsten Weinrich Director Business Development FS EMEA, SAP

30 2012 SAP AG. All rights reserved. No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG. The information contained herein may be changed without prior notice. Some software products marketed by SAP AG and its distributors contain proprietary software components of other software vendors. Microsoft, Windows, Excel, Outlook, PowerPoint, Silverlight, and Visual Studio are registered trademarks of Microsoft Corporation. IBM, DB2, DB2 Universal Database, System i, System i5, System p, System p5, System x, System z, System z10, z10, z/vm, z/os, OS/390, zenterprise, PowerVM, Power Architecture, Power Systems, POWER7, POWER6+, POWER6, POWER, PowerHA, purescale, PowerPC, BladeCenter, System Storage, Storwize, XIV, GPFS, HACMP, RETAIN, DB2 Connect, RACF, Redbooks, OS/2, AIX, Intelligent Miner, WebSphere, Tivoli, Informix, and Smarter Planet are trademarks or registered trademarks of IBM Corporation. Linux is the registered trademark of Linus Torvalds in the United States and other countries. Adobe, the Adobe logo, Acrobat, PostScript, and Reader are trademarks or registered trademarks of Adobe Systems Incorporated in the United States and other countries. Oracle and Java are registered trademarks of Oracle and its affiliates. UNIX, X/Open, OSF/1, and Motif are registered trademarks of the Open Group. Citrix, ICA, Program Neighborhood, MetaFrame, WinFrame, VideoFrame, and MultiWin are trademarks or registered trademarks of Citrix Systems Inc. HTML, XML, XHTML, and W3C are trademarks or registered trademarks of W3C, World Wide Web Consortium, Massachusetts Institute of Technology. Apple, App Store, ibooks, ipad, iphone, iphoto, ipod, itunes, Multi-Touch, Objective-C, Retina, Safari, Siri, and Xcode are trademarks or registered trademarks of Apple Inc. IOS is a registered trademark of Cisco Systems Inc. RIM, BlackBerry, BBM, BlackBerry Curve, BlackBerry Bold, BlackBerry Pearl, BlackBerry Torch, BlackBerry Storm, BlackBerry Storm2, BlackBerry PlayBook, and BlackBerry App World are trademarks or registered trademarks of Research in Motion Limited. Google App Engine, Google Apps, Google Checkout, Google Data API, Google Maps, Google Mobile Ads, Google Mobile Updater, Google Mobile, Google Store, Google Sync, Google Updater, Google Voice, Google Mail, Gmail, YouTube, Dalvik and Android are trademarks or registered trademarks of Google Inc. INTERMEC is a registered trademark of Intermec Technologies Corporation. Wi-Fi is a registered trademark of Wi-Fi Alliance. Bluetooth is a registered trademark of Bluetooth SIG Inc. Motorola is a registered trademark of Motorola Trademark Holdings LLC. Computop is a registered trademark of Computop Wirtschaftsinformatik GmbH. SAP, R/3, SAP NetWeaver, Duet, PartnerEdge, ByDesign, SAP BusinessObjects Explorer, StreamWork, SAP HANA, and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and other countries. Business Objects and the Business Objects logo, BusinessObjects, Crystal Reports, Crystal Decisions, Web Intelligence, Xcelsius, and other Business Objects products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of Business Objects Software Ltd. Business Objects is an SAP company. Sybase and Adaptive Server, ianywhere, Sybase 365, SQL Anywhere, and other Sybase products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of Sybase Inc. Sybase is an SAP company. Crossgate, EDDY, B2B 360, and B2B 360 Services are registered trademarks of Crossgate AG in Germany and other countries. Crossgate is an SAP company. All other product and service names mentioned are the trademarks of their respective companies. Data contained in this document serves informational purposes only. National product specifications may vary. The information in this document is proprietary to SAP. No part of this document may be reproduced, copied, or transmitted in any form or for any purpose without the express prior written permission of SAP AG.

31 2012 SAP AG. Alle Rechte vorbehalten. Weitergabe und Vervielfältigung dieser Publikation oder von Teilen daraus sind, zu welchem Zweck und in welcher Form auch immer, ohne die ausdrückliche schriftliche Genehmigung durch SAP AG nicht gestattet. In dieser Publikation enthaltene Informationen können ohne vorherige Ankündigung geändert werden. Die von SAP AG oder deren Vertriebsfirmen angebotenen Softwareprodukte können Softwarekomponenten auch anderer Softwarehersteller enthalten. Microsoft, Windows, Excel, Outlook, und PowerPoint sind eingetragene Marken der Microsoft Corporation. IBM, DB2, DB2 Universal Database, System i, System i5, System p, System p5, System x, System z, System z10, z10, z/vm, z/os, OS/390, zenterprise, PowerVM, Power Architecture, Power Systems, POWER7, POWER6+, POWER6, POWER, PowerHA, purescale, PowerPC, BladeCenter, System Storage, Storwize, XIV, GPFS, HACMP, RETAIN, DB2 Connect, RACF, Redbooks, OS/2, AIX, Intelligent Miner, WebSphere, Tivoli, Informix und Smarter Planet sind Marken oder eingetragene Marken der IBM Corporation. Linux ist eine eingetragene Marke von Linus Torvalds in den USA und anderen Ländern. Adobe, das Adobe-Logo, Acrobat, PostScript und Reader sind Marken oder eingetragene Marken von Adobe Systems Incorporated in den USA und/oder anderen Ländern. Oracle und Java sind eingetragene Marken von Oracle und/oder ihrer Tochtergesellschaften. UNIX, X/Open, OSF/1 und Motif sind eingetragene Marken der Open Group. Citrix, ICA, Program Neighborhood, MetaFrame, WinFrame, VideoFrame und MultiWin sind Marken oder eingetragene Marken von Citrix Systems, Inc. HTML, XML, XHTML und W3C sind Marken oder eingetragene Marken des W3C, World Wide Web Consortium, Massachusetts Institute of Technology. Apple, App Store, ibooks, ipad, iphone, iphoto, ipod, itunes, Multi-Touch, Objective-C, Retina, Safari, Siri und Xcode sind Marken oder eingetragene Marken der Apple Inc. IOS ist eine eingetragene Marke von Cisco Systems Inc. RIM, BlackBerry, BBM, BlackBerry Curve, BlackBerry Bold, BlackBerry Pearl, BlackBerry Torch, BlackBerry Storm, BlackBerry Storm2, BlackBerry PlayBook und BlackBerry App World sind Marken oder eingetragene Marken von Research in Motion Limited. Google App Engine, Google Apps, Google Checkout, Google Data API, Google Maps, Google Mobile Ads, Google Mobile Updater, Google Mobile, Google Store, Google Sync, Google Updater, Google Voice, Google Mail, Gmail, YouTube, Dalvik und Android sind Marken oder eingetragene Marken von Google Inc. INTERMEC ist eine eingetragene Marke der Intermec Technologies Corporation. Wi-Fi ist eine eingetragene Marke der Wi-Fi Alliance. Bluetooth ist eine eingetragene Marke von Bluetooth SIG Inc. Motorola ist eine eingetragene Marke von Motorola Trademark Holdings, LLC. Computop ist eine eingetragene Marke der Computop Wirtschaftsinformatik GmbH. SAP, R/3, SAP NetWeaver, Duet, PartnerEdge, ByDesign, SAP BusinessObjects Explorer, StreamWork, SAP HANA und weitere im Text erwähnte SAP-Produkte und Dienstleistungen sowie die entsprechenden Logos sind Marken oder eingetragene Marken der SAP AG in Deutschland und anderen Ländern. Business Objects und das Business-Objects-Logo, BusinessObjects, Crystal Reports, Crystal Decisions, Web Intelligence, Xcelsius und andere im Text erwähnte Business-Objects-Produkte und Dienstleistungen sowie die entsprechenden Logos sind Marken oder eingetragene Marken der Business Objects Software Ltd. Business Objects ist ein Unternehmen der SAP AG. Sybase und Adaptive Server, ianywhere, Sybase 365, SQL Anywhere und weitere im Text erwähnte Sybase-Produkte und -Dienstleistungen sowie die entsprechenden Logos sind Marken oder eingetragene Marken der Sybase Inc. Sybase ist ein Unternehmen der SAP AG. Crossgate, EDDY, B2B 360, B2B 360 Services sind eingetragene Marken der Crossgate AG in Deutschland und anderen Ländern. Crossgate ist ein Unternehmen der SAP AG. Alle anderen Namen von Produkten und Dienstleistungen sind Marken der jeweiligen Firmen. Die Angaben im Text sind unverbindlich und dienen lediglich zu Informationszwecken. Produkte können länderspezifische Unterschiede aufweisen. Die in dieser Publikation enthaltene Information ist Eigentum der SAP. Weitergabe und Vervielfältigung dieser Publikation oder von Teilen daraus sind, zu welchem Zweck und in welcher Form auch immer, nur mit ausdrücklicher schriftlicher Genehmigung durch SAP AG gestattet.

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