MediaCube Course Descriptions. MediaCube = MultiMediaArt + MultiMediaTechnology. Course Descriptions. Courses in 2009/10 open to incoming students

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1 MediaCube Course Descriptions Introduction MediaCube = MultiMediaArt + MultiMediaTechnology Course Descriptions Courses in 2009/10 open to incoming students I N T R O D U C T I O N The timetable for the courses will be availabe at the start of the term. How to read this: Culture Theory 1 English Title of the Course 1 ECTS European Credit Points (60 for a full year of study) 1. Semester Students in Salzburg attend this course in their first semester of their 3-year (6-semester) bachelor program. 2 - course held in german, not open to non german speakers VO Course Type VO (Vorlesung) is a lecture, everything else is a mixture of theoretical input and practical work. 1) LV-abschließende Prüfung 2) erfolgreich abgelegt 3) simmanent How is this course graded? 1) final exam only 2) pass/fail (no grade) 3) other (project work, exams during semester, essays, ) Literature used in the course Goals and / or Content of the Course INTRODUCTION... 1 REQUIREMENTS... 2 FALL TERM SPRING TERM Fachhochschule Salzburg 1

2 MediaCube Course Descriptions Requirements R E Q U I R E M E N T S For courses in Creative-Artistic Practice a portfolio is required: Animation Audio Design Video (Film or TV) Demoreel on DVD (min. 30 sec, max 5 min) a list of all softwareskills incl. details a list of all musical experience (incl. instrunments, live/band experinece, computerbased music, softwareskills) piece of your own music on mp3 or audio cd/ if piece is part of a group project please specify your work a printed or copied portfolio or a website (URL) or a.pdf a CV containing course of studies, artistic and technical background especially design and videosoftware (Quark, Final Cut, Illustrator, Avid, After Effects, 3D Studio, Maya,...) videoclip (approx.3 min) Fachhochschule Salzburg 2

3 MediaCube Course Descriptions Fall Term 2009 F A L L TERM 2009 Mid-September 2009 to January 2010 Curiculum Sem Course-No German Course Title English Course Title Course Type ECTS WS/SS Courses offered for incoming students * MMAIDECOUE Design Compilation Design Compilation UE 7,5 5 WS * MMAIMEMIUE Media Mix Media Mix UE 7,5 5 WS * IO Deutsch als Fremdsprache I German as a foreign language I 5 WS * IO Deutsch als Fremdsprache - Fortgeschrittene Lerner German as a foreign language - advanced learners 5 WS Interdisciplinary + Crossdisciplinary MC-2008 * MMAB6GVTVO Gastvorträge Transmedia Transmedia Guest Lectures VO 0,5 3 WS MC-2008 * MMT Gastvorträge Emerging Technologies Emerging Technologies Guest Lectures VO 0,5 3 WS MC MMTB3GSDIL Game Studies & Game Design Game Studies & Game Design 3 4 WS MC MMTB1KOEIL Konzeptentwicklung Concept Developement 1 2,5 4 WS MMT-B MMTB3ICUIL Interface Cultures Interface Cultures 2,5 3 WS MMA-B MMAB1PR1IL Webprogrammierung 1 Web Programming 1 (HTML+CSS for designers) 3 3 WS MMA-B MMAB3MP1IL Multimedia-Programmierung 1 Multimedia Programming 1 (PHP + AJAX for designers) 2 4 WS Creative-Artistic Practice (Portfolio Required) MMA-B MMAB13D1UE 3D Einführung 1 3D Introduction 1 UE 2 4 WS MMA-B MMAB1AG1IL Auditive Gestaltung 1 Auditory Design WS MMA-B MMAB1AVTIL AV-Technik & TV-Studio AV Technology & TV Studio 2 2 WS MMA-B MMAB1FTGIL Fotografie Photography 1 5 WS MMA-B MMAB1TGGIL Textuelle Gestaltung Text Design 1,5 2 WS MMA-B MMAB1VGGIL Visuelle Gestaltung Visual Design 6 2 WS MMA-B MMAB1VWZVL Visuelle Werkzeuge Visual Tools VO 2 3 WS MMA-B MMAB32DVUE 2D Visualistik & Illustration 2D Visualization and Illustration UE 4 3 WS MMA-B MMAB33D1IL 3D Animation 1 3D Animation WS MMA-B MMAB3WA1IL Audiovisualistik 1 Audiovisualistik WS MMA-B MMAB3BWAUE Bewegungsanalyse Motion Analysis UE 1 4 WS MMA-B MMAB3COMIL Compositing Compositing 3 4 WS MMA-B MMAB3DB1UE Drehbuch 1 Screen Play 1 UE 1 2 WS MMA-B MMAB3CDCIL Corporate Design Crossmedial - Vorlesung Lecture on Corporate Design - Crossmedia 1 3 WS MMA-B MMAB3CDCUE Corporate Design Crossmedial - Übung Exercise in Corporate Design - Crossmedia UE 4 3 WS MMA-B MMAB3DGSUE Digital Sculpting Digital Sculpting UE 3 3 WS MMA-B MMAB3DTGIL Drucktechnologie Print Technology 2 3 WS MMA-B MMAB3EBPIL EB-Produktion Electronic Reporting Production 4 3 WS MMA-B MMAB3FANIL Formatanalyse Format Analysis 2 4 WS MMA-B MMAB3LK1IL Licht & Kamera 1 Lights and Camera WS MMA-B MMAB3MESIL Mis en Scene Mis en Scene 4 4 WS MMA-B MMAB3WM1IL Motion Graphics 1 Motion Graphics WS MMA-B MMAB3MP1IL Musikproduktion Music production 6 4 WS MMA-B MMAB3WO1IL On Air Publishing 1 On Air Publishing WS MMA-B MMAB3WR1IL Raum & Medien 1 Space & Media WS MMA-B MMAB3RE1IL Redaktion 1 Editing WS MMA-B MMAB3RSVIL Redaktioneller Schnitt & Vertonung Editorial Cuts and Sound 3 3 WS MMA-B MMAB3SS1IL Soundsynthese 1 Soundsynthesis WS MMA-B MMAB3STMIL Storytelling Storytelling 1 3 WS MMA-B MMAB3TFIUE Ton für Film Sound for Video UE 1 3 WS MMA-B MMAB3TSTUE Tonaufnahme & Studiotechnik Sound Recording and Studio Technology UE 2 3 WS MMA-B MMAB3TSZIL Tonsatz Composition (Harmony, Counterpoint, Musical Theory) 3 3 WS MMA-B MMAB3TVSIL TV-Studiotechnik TV Studio Technology 2 3 WS MMA-B MMAB3TG2UE Typografie 2 Typography 2 UE 3 3 WS MMA-B MMAB3VMTIL Visuelle Montage Film Editing 4 4 WS MMA-B MMAB3FPMUE Fachspezifisches Projektmanagement - Audio Projectmanagement for Audio UE 1 3 WS MMA-B MMAB3FPMUE Fachspezifisches Projektmanagement - Computeranimation Projectmanagement for Computer Animation UE 1 3 WS MMA-B MMAB3FPMUE Fachspezifisches Projektmanagement - Mediendesign Projectmanagement for Design UE 1 3 WS MMA-B MMAB3FPMUE Fachspezifisches Projektmanagement - Video Projectmanagement for Video UE 1 3 WS Technology (Programming-Skills required, except 1st Semester) MMT-B MMTB13DEIL 3D Modellierung & Animation 3D Modelling & Animation (Maya) 3 2 WS MMT-B MMTB1MATIL Angewandte Mathematik 1 Applied Mathematics WS MMT-B MMTB1EDBIL Einführung Datenbanken Introduction to Databases 2,5 2 WS MMT-B MMTB1EPRIL Einführung Programmierung Programming Basics (C++) 4,5 2 WS MMT-B MMTB1MSTIL Medienformate & Standards Media Formats & Standards 4 3 WS MMT-B MMTB1MPPIL Medienproduktion & Postproduktion 1 Media Production & Postproduction WS MMT-B MMTB1OITUE Operations & IT Operations & IT UE 1,5 2 WS MMA-B MMAB1PR1IL Webprogrammierung 1 Web Programming 1 (HTML, CSS, Javascript, AJAX) 3 3 WS MMT-B MMTB3AREIL Augmented Reality 1 Augmented Reality 1 1,5 4 WS MMT-B MMTB3AVSIL AV & Studio 1 AV & Studio WS MMT-B MMTB3CGRIL Computergrafik 2 Computer Graphics WS MMT-B MMTB3FQAPT Fachspezifische Qualifikation - Game Game Project PT 3 3 WS MMT-B MMTB3FQAPT Fachspezifische Qualifikation - Web Web Project PT 3 3 WS MMT-B MMTB3GDEIL Game Development 1 Game Development 1 3,5 4 WS MMT-B MMTB3IMPIL Interactive Multimedia-Programming Interactive Multimedia-Programming 3 4 WS MMT-B MMTB3MAMIL Media Asset Management 1 Media Asset Management WS MMT-B MMTB3MAPIL Mobile Applications 1 Mobile Applications WS MMT-B MMTB3MNSIL Multimedia Netzwerke & IT Sicherheit Multimedia Networks & IT Security 3,5 3 WS MMT-B MMTB3SNCIL Social Networks & Communities Social Networks & Communities 2 4 WS MMT-B MMTB3SWEIL Software Engineering Software Engineering 3 2 WS MMT-B MMTB3VPRIL Visual Programming Visual Programming (Processing) 1 3 WS MMT-B MMTB3WTEIL Web Technologies 1 Web Technologies 1 (Frameworks, CMSs) 3 4 WS MMT-B MMTB3FPWIL Fachspezifisches Projektmanagement & Workflows - Game Project management & Workflows for Game Developement 1,5 2 WS MMT-B MMTB3FPWIL Fachspezifisches Projektmanagement & Workflows - Web Project management & Workflows for Web Developement 1,5 2 WS Work Methods, Communication MMA-B MMAB3PM2IL Projektmanagement 2 Projectmanagement WS MMA-B MMAB3IKOIL Integrierte Kommunikation Integrated Communication 1 3 WS MC MMTB3TEAIL Teamarbeit & Teamentwicklung Teamwork, Team Development 1 2 WS Theory, Academic Writing MC MMAB1KT1VO Kulturtheorie 1 Cultural Theory 1 VO 1 2 WS MMA-B MMAB3KT1VO Kunsttheorie 1 Art Theory 1 VO 1 2 WS MMA-B MMAB3MT2VO Medientheorie 2 Media Theory 2 VO 1 2 WS MMA-B MMAB1MG1VO Mediengeschichte: Design & Fotografie Media History: Graphic Design and Photography VO 1 2 WS MMA-B MMAB3MGFIL Mediengeschichte & Medienanalyse: Film & TV Media History and Analysis: Film and Television 1,5 2 WS MMA-B MMAB1HMTIL Hermeneutik Hermeneutics 1 2 WS MMA-B MMAB3QF1IL Qualitative Forschungsmethoden 1 Qualitative Research Methods WS MMT-B MMTB3WIAIL Wissenschaftliches Arbeiten Academic Writing (in german) 1 2 WS MMT-B MMTB5BACSE Begleitende zur Bachelorarbeit 1 Bachelor s Thesis 1 with Seminar SE 5 2 WS English MMA-B MMAB3AL1IL Applied Language Tasks 1 Applied Language Tasks WS MMA-B MMAB1EA1RE Englisch Advanced Englisch Advanced RE 1 5 WS MMT-B MMTB1ENGUE Englisch 1 English 1 UE 1,5 5 WS Fachhochschule Salzburg 3

4 MediaCube Course Descriptions Fall Term C O U R S E S O F F E R E D F O R I N C O M I N G S T U D E N T S 1-1 Design Compilation : Design Compilation : * ECTS 5 course is always held in english Ziele und : design compilation is a project based course. you will be doing one big semesterproject while the lecturer will be coaching you during the whole semester. at the end of the semester an exhibition of the artworks is planned. the project task will be an unusual one which allows you to work very intuitive and free. it is not necessary that you know any computer programmes. you can work totally analogue. if you lack knowledge in certain softwares and want to gain new one, mma offers tutoring programmes. 1-2 Media Mix : Media Mix : * ECTS Ziele und : 5 course is always held in english MediaMix is a multimedia project, bringing a creative idea through different media to an audience. The course emphasizes strong ideas, a creative vision that will be communicated through at least two different media. Idea and concept are restricted to one main theme (yet to be defined) and might be found in either a more commercial area or in an experimental field of art. The first part of the course will start with brainstorming to find the right idea, keeping in mind that the idea is the trigger to create and drive a multi media process. Those ideas are then presented to all members of the course and discussed, tuning them to the final creative vision. The second step concerns how to translate the idea to the different media, which plattforms to chose and what this would look like. This stage consists of moodboards, storyboards and conceptual outlines. After that (third step) the realisation will start, designing first drafts of logos, organizing and shooting videos, planning and working out installation facilities etc. The course ends with the presentation of the projects to a larger audience of FH students and external professionals. You will gain practical experience in finding a good idea and transporting it through a combination of different media to an audience. Fachhochschule Salzburg 4

5 MediaCube Course Descriptions Fall Term German as a foreign language : Deutsch als Fremdsprache I German as a foreign language I : 6 ECTS Course offered specifically for incoming students Lehr- und Lernformen: UE Übung Kursziele: Erwerb von Basisstrukturen und -Wortschatz des Deutschen sowie der Fähigkeit, in wichtigen Situationen des Alltags auf Deutsch zu kommunizieren. Kursbeschreibung: Dieser Kurs soll sowohl theoretisch einen grundlegenden Einblick in das 'Funktionieren' der Sprache geben, als auch die Fähigkeiten vermitteln, die ihren Einsatz auf einfache Art und Weise in wichtigen Alltagssituationen ermöglichen. Entsprechend dieser Zielsetzung wird auch der Unterricht gestaltet sein, - vorausgesetzt wird daher die Bereitschaft der Studenten, das Gelernte auch aktiv (also sprechenderweise) anzuwenden. Außerdem soll auf die Bedürfnisse der Lernenden in Hinblick auf ihren individuellen Deutsch-Alltag eingegangen werden, - soweit dies auf einer niedrigen Kompetenzstufe als sinnvoll erscheint. : jeweils ein Zwischen- und Abschlusstest, bewertet werden auch schriftliche Hausaufgaben (ca. eine pro Woche) und Teilnahme am Unterricht. 1-4 German as a foreign language advanced learners : Deutsch als Fremdsprache Fortgeschrittene Lerner German as a foreign language advanced learners : 6 ECTS Course offered specifically for incoming students : UE Übung Kursziele: Selbständige Sprachverwendung (mittleres bis hohes allgemeines und berufsbezogenes Niveau) Vertrau-Werden der Studenten mit ihrer neuen Lebens-Umgebung und im Bekanntmachen mit ihrem sozialen und kulturellen Umfeld Salzburg bzw. Österreich. Kursbeschreibung: Basierend auf ausgewählten Themenbereichen des täglichen Lebens werden folgende Schwerpunkte gesetzt: HÖREN UND SPRECHEN Kommunikation in alltagsnahen Situationen LESEN UND SCHREIBEN Lesen und Verfassen von Texten, die die reale Lebenswelt der Studenten/Studentinnen betreffen (persönliche Briefe, Lebenslauf) WORTSCHATZ Festigung und Erweiterung des schon bekannten Wortschatzes GRAMMATIK Festigung und Erweiterung der Basiskenntnisse auf Niveau-Stufe B2/C1 (Vantage/Effectiveness) THEMENKREISE Stadt und Land, Orientierung, Reisen, Essen und Trinken, Studium/Arbeit/Beruf, Freizeit, Gesundheit/Sport : Anwesenheit und Mitarbeit im Kurs (30%), Hausübungen (30%), Zwischentest und Abschlusstest (40%) Fachhochschule Salzburg 5

6 MediaCube Course Descriptions Fall Term Intercultural Competence Course Title Code Number of Credits Semester Course Type Exam Modalities Course Contents Intercultural Competence INOKOMIL1 2 ECTS CP Spring and Fall Practice session Regular attendance during Orientation Week, all 4 Jour Fix activities during the semester, the final feedback session incl the online evaluation in moodle and a 2 pages essay with your personal impressions after your stay The aim of the session is to increase the awareness and sensitiveness of the students for cultural differences and similarities. With the help of games we want to make sure that everybody reflects on being abroad and to compare expectations and experiences. 2 I N T E R D I S C I P L I N A R Y A N D C R O S S D I S C I P L I N A R Y 2-1 Transmedia Guest Lectures : Transmedia Guest Lectures : 0,5 ECTS 3 course held in german, some material supplied in english, exam in english possible : 6. Semester Lehr- und Lernformen: VO - Vorlesung : erfolgreich abgelegt Ziele und : This guest lecture series presents current topics from design, animation, video, audio, and theory. 2-2 Emerging Technologies Guest Lectures : Emerging Technologies Guest Lectures : 0,5 ECTS 3 course held in german, some material supplied in english, exam in english possible : 6. Semester Lehr- und Lernformen: VO - Vorlesung Fachhochschule Salzburg 6

7 MediaCube Course Descriptions Fall Term 2009 : erfolgreich abgelegt Ziele und : This guest lecture series presents current technological topics, state of technology and research. 2-3 Game Studies & Game Design : Game Studies & Game Design : 2 ECTS : : - Integrierte : LV-immanent LAUREL, Brenda (1993): Computers as Theatre. Addison-Wesley Professional. SALEN, Katie/ Eric Zimmerman (2004): Rules of play Game design fundamentals Massachusetts: Massachusetts Institute of Technology. Ziele und : Fundamental knowledge of game design theory and practice (process and concept ideas up to their implementation, structures and processes within development studies, business and distribution structures within the game industry) and basic analytical skills relating to recent games. Further fundamental knowledge of and analytical skills for the technical, scientific, media, artistic and culture theoretical, social and pedagogical aspects of games. 2-4 Concept Development 1 Concept development 1 2,5 ECTS 1. Semester organisiert als 1 SWS VO, 1 SWS UE in Gruppen simmanent ARDEN, Paul (2003): It's Not How Good You Are, Its How Good You Want to Be : The World's Best Selling Book. Phaidon Press. JUNG, Holger/ Matt, Jean-Remy von (2004): Momentum - Die Kraft, die Werbung heute braucht. Lardon Verlag. LANGWOST, Ralf (2004): How to catch the Big Idea. Publicis Corporate Publishing. PRICKEN, Mario (2003): Visuelle Kreativität. Schmidt (Hermann). Fachhochschule Salzburg 7

8 MediaCube Course Descriptions Fall Term 2009 PRICKEN, Mario(2004): Kribbeln im Kopf. Kreativitätstechniken und Brain- Tools für Werbung und Design. Mainz: Schmidt (Hermann). Fundamental knowledge and techniques for finding ideas for films, their development and presentation. Fundamental skills for developing design ideas, cinematic and television spots within the framework of advertising campaigns and image campaigns, ranging from new spot ideas for conventional and for up and coming media or viral marketing campaigns. 2-5 Interface Cultures : Interface Cultures : 2,5 ECTS 3 course held in german, some material supplied in english, exam in english possible : Lehr- und Lernformen: - Integrierte : LV-immanent Moggridge(2006): Designing Interactions MIT Press, ISBN Norman(2007): The Design of Future Things. Basic Books. ISBN Maeda(2006): The Laws of Simplicity. The MIT Press. ISBN Kurzweil(2006): The Singularity Is Near: When Humans Transcend Biology. Penguin. ISBN Rheingold(2003): Smart Mobs: The Next Social Revolution. Basic Books. ISBN Surowiecki(2005): The Wisdom of Crowds. Anchor. ISBN Ziele und : Understand user interfaces and their cultural context, design and evaluation strategies, with special attention paid to societal and technological changes, as well as including user and user needs in the design process. Know the necessary concepts for design and evaluation from the areas of psychology, ergonomics, cognitive sciences and sociology. Be able to use selected interaction design methods for the completion of specific tasks from basic research into the content to be transported to the user groups, at an individual and social level up to the creation, evaluation and analysis of prototypes. 2-6 Web Programming 1 (HTML + CSS for designers) Web Programming 1 (HTML + CSS for designers) 3 ECTS 1. Semester 3 course held in german, some material supplied in english, exam in english possible (organisiert als 1 SWS VO, 1 SWS UE in Gruppen) simmanent MÜNZ, Stefan (2005): Professionelle Websites. Addison-Wesley. Fachhochschule Salzburg 8

9 MediaCube Course Descriptions Fall Term 2009 ZELDMAN, Jeffrey (2003): Designing with Web Standards. New Riders MEYER, Eric A (2005): Eric Meyer's CSS. Addison-Wesley. Fundamental knowledge of and skills for programming object-oriented, event-driven script languages, i.e. dealing with formal languages, programming of command sequences, using variables, branches, loops. XHTML, CSS and JavaScript were used in winter semester 2008/ Multimedia Programming 1 (PHP + MySQL for designers) Multimedia Programming 1 (PHP + AJAX for designers) 2 ECTS simmanent LERDORF(2006): Programmieren mit PHP. O'Reilly. ISBN WHITE(2006): PHP 5 in Practice. Sams Publishing. ISBN-13: Powers(2007): Adding Ajax. O'Reilly Media. ISBN In-depth knowledge of and skills relating to programming, especially the programming of interactive multi-media applications (important concepts: server side programming, linking of different media, more complex algorithms, asynchronous programming, working with XML data) 3 C R E A T I V E -AR T I S T I C P R A C T I C E ( P O R T F O L I O R E Q U I R E D ) 3-1 3D Introduction 1 3D Introduction 1 2 ECTS 1. Semester UE LV-abschließende Prüfung Alias Learning Books / DVDs Alias Maya Manual Fundamental knowledge of 3D animation and the basic skills of visualising and designing moving pictures and animation, of using animation tools in 3D spaces, user interfaces, modelling, texturing, rendering. Fachhochschule Salzburg 9

10 MediaCube Course Descriptions Fall Term Auditory Design 1 Auditory Design 1 3 ECTS 1. Semester 3 course held in german, some material supplied in english, exam in english possible (organisiert als 1 SWS VO, 1 SWS UE in Gruppen) LV-abschließende Prüfung HENLE, Hubert (1998): Das Tonstudio Handbuch. GC Carstensen Verlag. RAFFASEDER, Hannes (2002): Audiodesign. Hanser Fachbuchverlag. Communicating the theoretical basis and methodology of current computer-based production tools for audio processing. Understanding the fundamental acoustic principals as well as electric (analog and digital) equivalents. Fundamental skills for the use of music design tools and practical experience with media relevant areas of audio processing. Preparation of some minor form of musical accompaniment for media. 3-3 AV Technology & TV Studio AV Technology & TV Studio 1,5 ECTS 1. Semester 2 - course held in german, not open to non german speakers (organisiert als 1 SWS VO, 1 SWS UE in Gruppen) LV-abschließende Prüfung Communicating fundamental, practice-oriented knowledge by using the university s audio-visual equipment and TV studio, possibility of creating individual school video projects, state-of-the-art technology and its trends, which will be used on the free market for modern studio and AV productions. Communicating fundamental skills necessary for use and independent handling of modern video and television studio equipment. 3-4 Photography Photography 1 ECTS 1. Semester 5 course is always held in english Fachhochschule Salzburg 10

11 MediaCube Course Descriptions Fall Term 2009 organisiert in Gruppen LV-abschließende Prüfung Schnelle-Schneyder, Marlene (2003): Sehen und Photographieren. Springer. Communicating the fundamental knowledge of techniques and design in photography and communicating the fundamental skills for cameras, lighting, development and reproduction and an introduction to the fundamental aesthetic skills needed for the creation of photographic pictures, finding ideas, design conception and photographic implementation. 3-5 Text Design Text Design 1,5 ECTS 1. Semester 2 course held in german, not open to non german speakers organisiert in Gruppen simmanent ALKAN, Saim R.(2006): 1x1 für Online-Redakteure und Online-Texter. Einstieg in den Online-Journalismus (Edition Praxiswissen). Göttingen: Businessvillage. HOOFFACKER, Gabriele(2004): Online-Journalismus. Schreiben und Gestalten für das Internet. Ein Handbuch für Ausbildung und Praxis. List. KANA,Robert / GARBE,Jutta / MAIRITSCH,Karin / (2002): Ikon Verlags GmbH. ISBN BAUMERT, Andreas(2004): Interviews in der Recherche. Redaktionelle Gespräche zur Informationsbeschaffung. Wiesbaden: VS Verlag für Sozialwissenschaften. BRENDEL, Matthias/ Brendel, Frank/ Schertz, Christian/ Schreiber, Henrik(2000): Richtig recherchieren. Wie Profis Informationen suchen und besorgen. Ein Handbuch für Journalisten, Rechercheure und Öffentlichkeitsarbeiter. Frankfurter Allgemeine Buch. ORDOLFF, Martin/ Wachtel, Stefan(2004): Texten für TV. Ein Leitfaden zu verständlichen Fernsehbeiträgen (Praktischer Journalismus). Konstanz: Uvk. Fundamentals and techniques of researching, writing and contextualising image and text. Teaches the fundamental skills for developing different types of texts for different types of media and applications, like contributions to multi-media platforms and/or the formats or treatments for documentary subjects, editorial contributions etc. 3-6 Visual Design Visual Design 6 ECTS 1. Semester Fachhochschule Salzburg 11

12 MediaCube Course Descriptions Fall Term course held in german, not open to non german speakers organisiert als 2 SWS VO, 2 SWS UE in Gruppen simmanent FRUTIGER, Adrian/ Heiderhoff, Horst (2004): Der Mensch und seine Zeichen. Marixverlag. GURTNER, KAINEDER, SPERLING (2007): Reduktion. Interaktion. Bewegtbild. Aspekte gestalterischer grundlagen im kontext von multimedialität. Pro Business Verlag: Berlin. KLANTEN, Robert/ Mischler, Michael/ Bourquin, N (2002): LosLogos. Die Gestalten Verlag. KRISZTIAN, Gregor/ Schlempp-Ãœlker, Nesrin (1998): Ideen visualisieren. Schmidt. OLPE, Peter (1997): Zeichnen und Entwerfen. Niggli. PETERS, Hugo (2001): Bildnerische Grundlehre. Urania. PRICKEN, Mario (2003): Visuelle Kreativität. Schmidt (Hermann). RAYAN, Abdullah/ Hübner, Roger (2005): Piktogramme und Icons. Schmidt (Hermann). Communicating fundamental knowledge and skills in media design, of design theory fundamentals, visual communication with a multi-media orientation and the comparison, evaluation, argumentation and reflection of media specific and comprehensive media solutions. 3-7 Visual Tools Visual Tools 2,5 ECTS 1. Semester 3 course held in german, some material supplied in english, exam in english possible VO LV-abschließende Prüfung Manuals Fundamental knowledge of visual tools: exemplified by vector-based graphic programs, pixel-oriented graphic programs, and tools for the creation of interactive web content. Practice-oriented fundamental knowledge of the digital publication workflow: reproduction and printing technology, data formats, colour systems and management, printing systems, screen design and pdf workflow. Fachhochschule Salzburg 12

13 MediaCube Course Descriptions Fall Term D Visualization and Illustration 2D Visualization and Illustration 4 ECTS 3 course held in german, some material supplied in english, exam in english possible UE simmanent KLANTEN, R. / Hellige, H. (2005): Illusive - Contemporary Illustration and it s Context. Berlin: PRICKEN, Mario (2003): Visuelle Kreativität. Schmidt (Hermann). PRICKEN, Mario(2004): Kribbeln im Kopf. Kreativitätstechniken und Brain-Tools für Werbung und Design. Mainz: Schmidt (Hermann). RUDDIGKEIT, Raban (2005): Freistil 2. Schmidt (Hermann). STANKOWSKI, Anton; Duschek, Karl (1994): Visuelle Kommunikation. Reimer. WIEDEMANN, Julius (2005): Illustration Now!. Taschen Verlag. Further fundamental knowledge of visualisation, building on the basis of visual design and on the fundamental knowledge of material and expression. Additional fundamental knowledge of visualisation (building on the basis of visual design and on the fundamental knowledge of material and expression) in recognition of solutions to problems with visualisation of content, in the development of implementation methods for practical tasks in all branches of media D Animation 1 3D Animation 1 8 ECTS 3 course held in german, some material supplied in english, exam in english possible simmanent BIRN, Jeremy (2001): Lighting & Rendering. Markt+Technik. BRINKMANN, Ron (1999): The Art and Science of Digital Compositing, First Edition (The Morgan Kaufmann Series in Computer Graphics). Morgan Kaufmann. MAESTRI, George (1999): Digital Character Animation 2, Volume I : Essential Techniques. New Riders Press. MAESTRI, George (2001): Digital Character Animation 2, Volume II: Advanced Techniques. New Riders Press. MUYBRIDGE, Eadweard (1979): Muybridge's Complete Human and Animal Locomotion : All 781 Plates from the 1887 Animal Locomotion: New Volume 2 (Reprint of original volumes 5. Dover Publications. MUYBRIDGE, Eadweard (1979): Muybridge's Complete Human and Animal Locomotion: All 781 Plates from the 1887 Animal Locomotion: New Volume 3 (Reprint of original Fachhochschule Salzburg 13

14 MediaCube Course Descriptions Fall Term 2009 volumes 9. Dover Publications. MUYBRIDGE, Eadweard (1979): Muybridge's Complete Human and Animal Locomotion: New Volume 1 (Reprint of original volumes 1. Dover Publications. WILLIAMS, Richard (2002): The Animator's Survival Kit: A Manual of Methods, Principles, and Formulas for Classical, Computer, Games, Stop Motion, and Internet Animators. Faber. Knowledge of and skills relating to aspects of computer animation specific to 3D animation, compositing, digital sculpting, motion analysis, body, language, staging Audiovisualistik 1 Audiovisualistik 1 3 ECTS simmanent Faulkner, Michael (2006) VJ: audio-visual art and VJ culture de LaMotte-Haber, Helga (1999): Klangkunst, Laaber-Verlag Fundamental knowledge and skills relating to the tools and methods of life generated visuals, audio visual tools and concepts, methods of transforming sounds and rhythms into visual expressions, analysis of works and artistic approaches 3-11 Motion Analysis Motion Analysis 1 ECTS UE simmanent MUYBRIDGE, Eadweard (1887): Muybridge's Complete Human and Animal Locomotion. Dover Publications. Fundamental knowledge of the behaviour of the body in motion and basic skills for working with chronophotography and motion analysis; concentrating on the practical ability of working with animation (conceptual strengths by building confidence when it comes to timing and rhythm). Fachhochschule Salzburg 14

15 MediaCube Course Descriptions Fall Term Compositing Compositing 3 ECTS simmanent Fundamental knowledge of the compositing and motion picture processing areas and basic skills for compositing tools with regard to: Basic working with plates and source footage, integrating this into timebased work and the possibility of creating effects in post processing Screen Play 1 Screen Play 1 2 ECTS 2 course held in german, not open to non german speakers UE LV-abschließende Prüfung FIELD, Syd (1993): Das Handbuch zum Drehbuch. ZWEITAUSENDEINS. FIELD, Syd/ Meyer, Andreas/ Witte, Gunther (2003): Drehbuchschreiben für Fernsehen und Film. Ullstein Tb. HEISER, Albert(2004): Das Drehbuch zum Drehbuch: Erzählstrategien im Werbespot und -film. Creative Game. LAZARUS, Tom (2003): Professionelle Drehbücher schreiben. Autorenhaus Verlag. MCGRATH, Declan/ MacDermott, Felim (2003): Screenwriting / Screencraft Series. Focal Press. SCHÜTTE, Oliver (1999): Die Kunst des Drehbuchlesens. Lübbe. Fundamental knowledge of the theoretical framework and fundamental concepts, the observation of different dramaturgical concepts in the history of film and in the present and technical design details (esp. Plot development, scenes, dialogue writing). Fundamental ability to develop and create one s own screen play draft under conditions similar to those in the real world. Fachhochschule Salzburg 15

16 MediaCube Course Descriptions Fall Term Lecture on Corporate Design Crossmedia Lecture on Corporate Design Crossmedia 1 ECTS (auch in den Medienspezifika Audio + Video) 3 course held in german, some material supplied in english, exam in english possible LV-abschließende Prüfung ABDULLAH, Rayan/ Hübner, Roger (2002): Corporate Design. Mainz: Schmidt. DALDROPP, W. Norbert (1997): Kompendium Corporate Identity und Corporate Design. Avedition. POYNOR, Rick/ Booth-Clibborn, Edward/ Clibborn, Edward Booth- (2002): Typography Now. Gingko Press. Fundamental knowledge: Overview of the conceptual and practical development of multi-media images. Delivery and design as an expression of company culture, behaviour and communication Exercise in Corporate Design Crossmedia Exercise in Corporate Design Crossmedia 4 ECTS 3 course held in german, some material supplied in english, exam in english possible UE (zugehörige muss zeitlich vorher im Semester stattfinden) simmanent QUEDNAU, Andre (2005): corporate design. BoD GmbH. Expanded fundamental knowledge of the conceptual and practical development of intermedia phenomena. Practice oriented teaching of design as expression of a company s culture, behaviour and communication. In-depth skills in the use of writing, design patterns and visual systems; getting acquainted with and practicing methodical creation of visual and also audio solutions to communication problems in a real life setting. Conceptual and practical development of intermedia images: Signet, corporate fonts, color palates, design patters and so on, transfer to print media, online media, TV commercials, radio commercials, architecture and product design; Explanation of concepts such as corporate design and corporate identity among others. Fachhochschule Salzburg 16

17 MediaCube Course Descriptions Fall Term Digital Sculpting Digital Sculpting 3 ECTS 3 course held in german, some material supplied in english, exam in english possible UE LV-abschließende Prüfung keine Fundamental skills for new digital modelling techniques fundamental knowledge of anatomy and design, visualisation and designing of models Print Technology Print Technology 2 ECTS 3 course held in german, some material supplied in english, exam in english possible LV-abschließende Prüfung TESCHNER, Helmut (2003): Druck & Medien Technik. Fachschriften-Verlag. PAPER, International Company (2002): Der kleine Liebling Print. mitp. Expanded fundamental knowledge of the professional print workflow: expanded skills with print software products for the preparation of prints (e.g..pdf), selecting paper and printing processes and evaluating the quality of a print. Expanded fundamental knowledge of printing processes, pre-press, paper manufacture and use, reproduction technology, colour management and print finishing Fachhochschule Salzburg 17

18 MediaCube Course Descriptions Fall Term Electronic Reporting Production Electronic Reporting Production 4 ECTS 3 course held in german, some material supplied in english, exam in english possible simmanent Differentiated knowledge of and skills with technology and the use of audio visual equipment relevant to electronic reporting. Fundamental knowledge of and skills in interviewing techniques for reports, the designing of electronic reports according to formal aesthetic, content and technical standards of modern TV stations. Ability to do the production and post production work on a high-quality television spot Format Analysis Format Analysis 2 ECTS simmanent Fundamental knowledge of the analysis of television-specified formats and genres, their environment, criteria for success and the complex interaction between media, economic, target group specific planning and creative conception to achieve defined goals (ratings). Fachhochschule Salzburg 18

19 MediaCube Course Descriptions Fall Term Lights and Camera 1 Lights and Camera 1 3 ECTS LV-abschließende Prüfung The fundamental knowledge and skills for optical realisation of film concepts and the artistic and technical processes necessary Mis en Scene Mis en Scene 4 ECTS simmanent Communicating complex knowledge of all the creative possibilities for directors and cameramen in order to perform a scripted scene as it was intended. Expansion of the knowledge of individual factors of mise en scene, light design, set design, guiding actors, costumes, make up, as well as camera style and movement, image design and the dynamics of a scene. Advanced skills in creative and technical management in demanding, professional audio video productions and performances Motion Graphics 1 Motion Graphics 1 3 ECTS Fachhochschule Salzburg 19

20 MediaCube Course Descriptions Fall Term 2009 LV-abschließende Prüfung WOOLMAN, Matt (2004): Motion Design: Moving Graphics for Television, Music Video, Cinema, and Digital Interfaces. Rotovision. WOOLMAN, Matt (2002). Sonic Graphics: Seeing Sound. Thames and Hudson Ltd. WOOLMAN, Matt (2005): Type in Motion 2. Thames. Fundamental knowledge of and skills for motion graphics or the development, transforming, translating and abstracting of emotions and ideas into motion graphics. Fundamental knowledge of narrative graphics and typography in time and place and of experimental 2D animation. Fundamental skills in the development of corporate design for television channels and formats, imparting knowledge of scripts, storyboards, dramaturgy, editing and assembly of motion graphics and typography; In-depth skills with motion graphic tools (Final Cut, Adobe After Effects and others) Music production Music production 6 ECTS simmanent Further knowledge of technical audio and music editing principles, the realisation of one s own ideas, the communication and presentation of the same, the tools available in the physical and virtual studio environment, the designing of rhythms, time flow, space and audio spectrum: Expanded ability to use the current hardware and software tools available, the tools in the real and virtual studio environments, with the design of rhythms, time flows, space and audio spectrums by media capable audio equipment. OWSINSKI, Bobby (1999): The Mixing Engineer's Handbook. Artistpro. PIEPER, Frank (2004): Das Effekte Praxisbuch, m. Carstensen. RATCLIFF, John (1993): Timecode: A User's Guide. Butterworth-Heinemann On Air Publishing 1 OnAir Publishing 1 3 ECTS Fachhochschule Salzburg 20

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