Engage Citizens & Businesses

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2 Engage Citizens & Businesses Transport & Verkehr Passenger & Guest Experience Providing a 360 view on the traveller for marketing and sales and create a differentiated, personal journey experience that enhances customer retention and loyalty Virtual Concierge Mobile Entertainment ADAC Postbus streams entertainment to passenger devices Schedule Updates Cloud Solutions Guest Service Loyalty Management Deutsche Bahn Windows Phone App Sheraton Windows 8 Tablet Copenhagen Airport boost Loyalty and E-Commerce Forrester CRM Wave Report

3 Accelerate Innovation & Opportunity Transport & Verkehr Business Insights Transforming insight into actions Personalized access to all relevant information, anytime, anywhere Predictive Analytics Realtime Ship Monitoring Realtime Container Management Centralized Monitoring & Control Systems Capacity Management Sustainability Management maximize vehicle capacities + scheduling real-time information to monitor the transit system

4 Transport & Verkehr Transform Operations & Infrastructure Enabling Transportation Enterprises to enhance productivity and cut costs by improving processes Toll & Fare Management Tolling Fare Cards Dynamic Fare Based on AX & SQL Tianjin Expressway Advanced Traffic Solutions London Olympics Travel Demand Management create travel plan venue and security check queuing real-time updates on travel disruptions Traffic Management Fleet & Asset Management Mobility Transportation Management Signals & Gates Management & Control Traffic Dashboards Traffic Sensors & Monitoring Public & Cargo Transport centralized bus network planning capability optimize routes, schedules and driver utilization.

5 Transport & Verkehr Kunde: Heathrow Terminal 5 Stadt: Technologie: BAA London +Redundante Architektur +Virtuelle Server +Offene Industrie Standards (SQL, OPC, OLEDB, XML) Die Herausforderung Zentraler Leitstand für 30 Millionen Passagiere pro Jahr; Stärkst frequentierter Flughafen weltweit; Abwicklung von gleichzeitig bis zu 14 A380; Größtes Bauprojekt in Europa; ICONICS wurde aus 18 Wettbewerbern ausgewählt Die Lösung Mehr als 20 Systeme wurden integriert (ca. 5 Mio. Datenpunkte): Sicherheit, Licht, Fahrtreppen, Klima, Gepäcksysteme, Aufzüge, Fluggastbrücken, Gebührenabrechnung Link zur Referenz Mehrwert der Lösung Besserer Informationsfluss Schnellere Reaktionszeiten Globale Ansicht auf alle Gewerke

6 Transport & Verkehr HanseVision Revisionsfähige Archivierung mit SharePoint Einhaltung rechtlicher Vorgaben (GDPdU, HGB, AO, ) SharePoint bleibt als einheitliche Benutzeroberfläche erhalten Optimale Integration in SharePoint und Anbindung an EMC oder NetApp Storagesysteme Einfache Migrations- und Upgradefähigkeit für künftige SharePoint Versionen Basiert auf der Microsoft Strategie für Archivierung und Records Management Erfolgreicher Einsatz der HanseVision Lösung im öffentlichen Sektor (Referenz: Hamburg Port Authority (HPA)) keine weiteren Softwarelizenzen für Archivierung nötig Im Notfall ist Zugriff auf archivierte Dokumente und Metadaten auch ohne SharePoint möglich

7 Transport & Vehrkehr SharePoint Server 2010 erlaubt es uns auf einfache Weise, sämtliche Rechnungen, Verträge und Bauzeichnungen revisionssicher zu speichern. Ulrich Baldauf, Leitung IT-Strategie bei der HPA Kunde: Stadt: Technologie: Link zur Referenz t.b.d. HPA AöR HanseVision GmbH Hamburg SharePoint Die Herausforderung Der Zugriff auf aktuelle Bauzeichnungen, Verträge und Rechnungen sowie deren revisionsfähige Archivierung sollten vereinfacht und Arbeitsabläufe verbessert werden. Die Lösung Das bereits vorhandene Intranet mit Microsoft SharePoint Server 2010 ließ sich mit geringem Aufwand um eine revisionssichere Dokumentenablage auf Basis des vorhandenen Speichersystems erweitern und durch Anbindung weiterer zentraler Systeme (ArcGIS und SAP) zu einem verbindlichen Single Point of Information ausbauen. Kundenlogo Mehrwert der Lösung Effiziente Archivierung und schneller, zentraler Zugriff auf die Dokumente vereinfacht die Arbeit Bedarfsgerechte Anpassung/Erweiterung des SharePoint Standards erleichtert die Bedienung Die Rechtssicherheit ist gewährleistet und der Grundstein für eine weitere Modernisierung der Arbeitsprozesse gelegt. Integration mit GeoInformationsSystem (ArcGIS ) und ERP-System (SAP) des Kunden

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9 Transportation Advanced Transportation Systems The innovative approaches to Travel Demand Management, accessible transport information and the systems capabilities resulted in a first-of-its-kind customer information tool that helped make transport during the Games a major success. - Hugh Sumner, Head of ODA Transport Customer: City: Technology: Olympic Delivery Authority Transport team (ODA Transport) & Department for Transport (DfT Atos London, UK Microsoft ASP.Net The Challenge ODA Travel Demand Management (TDM) programme needed a web-based tool that would enable spectators to the London 2012 Olympic and Paralympic Games to easily plan their journeys to and from venues, which informed them of likely congestion and known travel bottlenecks. The Solution Atos Spectator Journey Planner made it easy for spectators to create travel plans specific to their individual requirements from anywhere in Great Britain, and up to 12 months of their trip, which included venue and security check queuing, and realtime updates on travel disruptions and interchange times. Link to Full Case Study The Impact Enabled over 2.75 million unique users (about 75% of ticket holders) to successfully plan around 1.3 million journeys over the course of the London 2012 Olympics and Paralympic Games. Supported TDM in successfully delivering passenger flow through infrastructure with limited capacity making London s transport a Games success story.

10 Transportation Airports, Railways, and Ports Windows 8 has redefined airport as well as passenger services - Francis Rajan, Vice President - ICT, Bangalore International Airport Ltd. Customer: City: Technology: Bangalore International Airport Ltd n/a Bangalore, India Windows 8 Enterprise The Challenge Bangalore International Airport Limited (BIAL), an early adopter of technology, wanted to give employees the best user experience. To achieve this, it decided to give access to all applications on smart devices without compromising on security and robustness. The Solution BIAL upgraded to Windows 8 Enterprise to improve anytime, anywhere productivity, enhance services and enrich user experience. Link to Full Case Study The Impact Estimates productivity increase at 10 percent Reduces carbon footprint Enhances passenger experience Freedom to use any device

11 Transportation Airports, Railways, and Ports We are excited to explore the possibilities of moving to Office 365 as part of our strategy to improve communications and collaboration. - Dr. Sebastian Saxe, Chief Information Officer, Hamburg Port Authority Customer: City: Hamburg Port Authority (HPA) Blue Communications Software Hamburg, Germany The Challenge With employees managing operations across a vast port territory, HPA recognized a need to improve employee productivity by adopting more modern devices with access to Microsoft Office tools. Technology: Microsoft Office 365 The Solution HPA upgraded to Microsoft Office 365 ProPlus because it is easy to deploy and update, supports anywhere access, and runs on the most modern devices including Windows 8 touch-enabled devices. Link to Full Case Study The Impact Enables mobility strategy Reduces deployment hours by 75 percent Reduces business disruption Improves emergency response

12 Transportation Asset Management (Fleet Management) There is huge potential for companies like us to grow and expand in public transportation. IT plays a vital role in growth of public transport. - Prasanna Patwardhan, CMD, Prasanna Purple Group Customer: Prasanna Purple Icertis The Challenge Prasanna Purple was looking for a solution that would allow them to increase their efficiency in fleet management as well as their operational costs. City: Technology: Mumbai, India Windows Azure Link to Video Case Study The Solution Public Transport Management is a product developed by Icertis, based on the Windows Azure platform. Icertis is the only company in the world that delivers people, cargo and fleet management on a single platform on the Microsoft Cloud. The Impact Enhanced passenger experience Passengers can now access city bus schedules on all devices and receive alerts on mobile phones Reduction in costs Increase in revenue by 5 to 10%

13 Transportation Parking Management With the SMS4Parking System, Subotica today has municipal order. We have managed to practically redesign the city s outlook, and at least in terms of parking Subotica today is a truly European city. Customer: City: PU Parking Subotica PSC Subotica, Serbia - Atila Kikic, General Manager, PU Parking Subotica The Challenge One of PU Parking Subotica s assignments is to efficiently organize parking of about 35,000 registered vehicles in the central municipal area. Unregulated parking and long-term parking complicated this for the city. Technology: Link to Full Case Study Microsoft.NET technology; Microsoft Small Business Server 2003 The Solution PSC s SMS4 Parking System, based on Microsoft.NET technology, is a mobile solution for charging and control of parking services via text messaging. The Impact Parking fees are charged for the exact time, rather than by the hour Citizens can always find an open parking spot, on any street Stable cost savings and revenues

14 Transportation Fare Management With PRESTO, commuters can travel across multiple transit systems with just one card. - Kathleen Wynne, Minister of Transportation Customer: City: Technology: Ontario Ministry of Transportation Accenture Ontario, Canada Multiple The Challenge The Ontario Ministry of Transportation was tasked with developing a better way to manage an integrated electronic fare management system for public transit in the Toronto area. The Solution Accenture developed, deployed and operated a seamless fare card system, dubbed PRESTO. Link to Full Case Study The Impact Seamless transportation system that moves people and goods efficiently, economically and in an environmentally sustainable way. Less congestion, fewer automobile emissions and more convenient travel options.

15 Transportation Toll Management By automating toll collection, Tianjin Expressway has reduced errors and improved the efficiency of its transportation network. Customer: City: Tianjin Expressway Group Company Huajian Warmstar Tianjin, China Technology: Microsoft SQL Server 2008 R2 Enterprise; Windows Server 2008 R2 Enterprise; Microsoft Visual Studio 2010 Ultimate The Challenge Tianjin Expressway wanted to automate highway toll collection and improve traffic flow. The Solution The company implemented an electronic toll collection system based on Microsoft SQL Server 2008 R2 and the Windows Communication Foundation. Link to Full Case Study The Impact Improved Efficiencies Through Automated Toll Collection. Zero Downtime Due To Simplified Management. Reduced Maintenance Costs.

16 Transportation Traffic Control & Management We estimate that by 2023 we will have completed more than 60 million trips totaling 550 million kilometers. These trips would produce 75 million metric tons of carbon dioxide if drivers used gas-fueled vehicles instead of electric cars. - Marcelo Pera, Project Manager at Syndicat Mixte Autolib Customer: City: Technology: Autolib IER Paris, France Windows Embedded Standard 2009; Microsoft SQL Server 2008 R2 Enterprise; Windows Embedded Posready 2009; Windows Server 2008 R2 Enterprise The Challenge Autolib wanted to relieve traffic congestion in the capital city and provide more flexible transportation options for the 8 million people living in the region. The Solution Autolib implemented an intelligent car-sharing solution based on Windows Embedded that connects in-car systems with rental and registration kiosks, charging stations, and management applications. Link to Full Case Study The Impact Reduced Carbon Emissions Due To Intelligent Monitoring. Cuts Transportation Costs Through Car Sharing. Enhanced User Experience Due To Personalized Services.

17 Transportation Traffic Control & Management With the systems that Microsoft Services has created for us, we have improved the reliability of São Paulo public transportation by 30 percent. - Mauricio Lima, Information Technology and Revenue Director for São Paulo Transporte Customer: City: São Paulo Transporte S.A Microsoft Services São Paulo, Brazil Technology: Windows Server 2008 R2; Microsoft SQL Server 2005; Microsoft Office 2007 Suites; Microsoft Visual Studio 2010 Link to Full Case Study The Challenge Before 2003, São Paulo buses were rarely on time. SPTrans hired Microsoft Services to create an electronic monitoring and arrivalprediction system, but verifying predictions required a great effort. The Solution In 2011, SPTrans engaged Microsoft Services to enhance prediction accuracy, extend bus data to the web and smartphones, and improve its planning and innovation capabilities. The Impact Improved bus reliability by 30 percent. Solution to Market Faster Through Use of Microsoft Services. Augmented Staff Knowledge Through Skills Transfer.

18 Improving Existing Infrastructure With the systems that Microsoft Services has created for us, we have improved the reliability of São Paulo public transportation by 30 percent. Mauricio Lima, Information Technology and Revenue Director, São Paulo Transporte

19 Transport & Verkehr Transport & Verkehr Ausgangssituation: Zur unternehmensweiten Standardisierung und über Hierarchie- und Abteilungsgrenzen hinaus soll ein Reporting-System als Steuerungs- und Führungsinstrument erstellt werden. Ziel ist auch einen maximal möglichen Automatisierungsgrad zur Senkung des manuellen Erstellungsaufwandes zu erreichen. Lösung: Einführung eines Microsoft BI-Systems und Integration in bestehende Infrastruktur inkl. SharePoint. Anbindung unterschiedlicher Datenquellen, wie Firebird SQL, Access, Oracle und SAP mit Theobald-Connector. Nutzen: Erhöhung der Effizienz durch: Definition einfacher und aussagekräftiger Qualitätskennzahlen anstelle von komplexen Zahlenwüsten, Erstellung und Weiterentwicklung eines unternehmensweiten Darstellungskonzepts nach Prof. Hichert. 19

20 London Olympic Data Management Upgrade There were 3 billion tube and bus journeys across London in Core data was from Oyster card touches (24 million journeys per day and 7 years of history). PDW performed 10 times faster with over 42 times more data and 100x more concurrent users. The 2012 Olympics generated 50TBs of new data alone

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22 Tourism, Recreation, Culture Destination Management Customer: City: Technology: City of Charlotte, NC, n/a Link to Full Case Study Charlotte, NC, USA Microsoft Dynamics CRM Online Microsoft Dynamics CRM Online enabled us to put an online permit application on our website for the Democratic National Convention. It greatly streamlined the process for taking applications. - Emily Cantrell, Organisation Development Specialist, City of Charlotte (NC) The Challenge When news broke that the 2012 Democratic National Convention would be held in Charlotte, North Carolina, the city knew immediately that it was time to replace its manual processes for event permitting with software, especially when considering the challenges that such a large influx of people would bring. The Solution With support from Microsoft as part of its Metro Cities initiative, the City of Charlotte adopted Microsoft Dynamics CRM Online and tailored the solution to meet the unique demands of hosting the convention. The Impact Familiar User Interface Reduces Training Costs. Cloud Based Solution Eases the Burden on IT resources. Ease of Integration with other Windows Based Applications.

23 Tourism, Recreation,Culture Destination Management Customer: City: Tourism Ireland n/a Dublin, Ireland Technology: Microsoft SQL Server 2008; Microsoft.NET Framework 3.5; Microsoft ASP.NET MVC 2; Microsoft.NET Language Integrated Query Link to Video Case Study The core of our marketing is about engaging the customer to wind mindshare for Ireland, over any other holiday destination. - Mark Henry, Central Marketing Director, Tourism Ireland The Challenge Tourism Ireland is a publicly funded organization responsible for marketing the island of Ireland overseas. The Solution Working together with their social media channels, Microsoft Dynamics CRM helps to give the organization a deeper look at their customers and allows Tourism Ireland to bring a personalized experience to prospective visitors to the Emerald Isle. The Impact Single customer database Quickly accessible Easy customization of marketing communications.

24 Tourism, Recreation & Culture Mobile Tourism Apps Customer: City: City of Luxor Tagipedia Luxor, Egypt Technology: Windows Phone 7; Windows Azure SQL Database; Windows Azure Link to Full Case Study As the political situation in Egypt stabilizes and tourism increases, we can scale up Windows Azure easily and duplicate the success of the Luxor Mobile Portal in other cities. - Dr. Hesham Farouk Ali, E-Content Department Manager at MCIT The Challenge The city of Luxor, Egypt, wanted to help up to 12,000 daily visitors to its temples, tombs, and other historical sites get the most out of their trip, while supporting its tourism industry by helping visitors find tour guides, hotels, restaurants, transportation, and other services. The Solution The ministry worked with independent software vendor Tagipedia to develop the Luxor Mobile Portal, designed for smartphones running the Windows Phone 7 operating system and powered by Windows Azure. The Impact More Effective Promotion Through Mobile Technology. Richer Visitor Experience Due To Single Mobile Application.

25 Koalitionspartner CityNext Transport & Verkehr