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1 2013 MEDIA KIT W W W.K-MAG AZIN.DE HEFT 01 FEBR UAR ,80 mit SPEZIAL Elektromobilität 10 SEITEN LADELÖSUNGEN, KUPPLUNGEN, ANTRIEBE UND SCHALTSCHRANKTECHNIK SEITE 77 BEWEGEND E SCHLÜSSEL KOMPONE NTEN WÄLZLAGER Die Kompe tenz eines La Systemliefe ranten gew gertechnikährleistet di Drehgeber e Präzision systemen in von Schienenfahr zeugen.

2 Media kit 2013 Magazine Profile 1 1. Profile in brief: The specialist journal :K contains practice and solution-oriented articles which help designers and developers in their day-to-day work. We aim to provide inspiration and ideas in all stages of design and manufacture. In terms of content, topic such as drive engineering, machine components or sensor technology predominate, but we also make aspects of industrial electronics, materials and design management readily accessible to our readership. New formats such als Technology in real terms, Product in detail, or Trade fair foucs have helped rejuvenate editorial policy. At the same time, we attach great importance and attention to an attractive modern layout which stands out from the rest of the publications on the market. :K website, is updated daily with new items relating to the sector. Interviews, videos and a weekly newsletter add the final touch to what the website has to offer. 2. frequency: 9 issues per year + special issues 3. edition: 10th edition WEB ADdRESS: 5. Memberships: 6. ORGAN: 7. Publisher: Henrich Publikationen GmbH 8. Publishing House: Henrich Publikationen GmbH Postal address: Talhofstraße 24 b, Gilching, Germany Telephone: Fax: Editorial Staff: Michael Kleine Dr Björn Thomsen Ralf Steck Michael Mack 10. Advertisement: Cornelia H. Schnek Tanja Stigloher 11. distribution: Henrich Publikationen GmbH, Magdalena Roitzsch Telephone: , Fax: Subscription prices: Annual subscription Germany: Annual subscription abroad: Single purchase: All prices are net of value added tax plus dues of distribution 13. ISSN: page analysis: 2011 = 9 issues Magazine format: 230 x 325 mm Total pages: 1,092 pages = % Editorial share: 814 pages = 74.5 % Share of advertisements: 278 pages = 25.5 % Of these Occasional advertisements: 0 pages = 0.0 % Bound inserts: 2 pages = 5.6 % Ads from publishers and printers: 29 pages = 10.6 % Loose inserts: editorial content anlaysis: 2011 = 814 pages Rubric: pages % Drive engineering % Control engineering % Machine components % Sensor technology & metrology % Industrial electronics % Sectoral specials % Fluids technology % :K CAD CAM % Mobile Power % Safety engineering % Materials/semi-finished products % Joining techniques % Special topics % Design management 21 2,5 % Interview/portrait % Technology in real terms % Opinion % Short information: Product information / Product in detail % People/Companies/Projects/Services % } Of total advertisement

3 2 Media kit distribution and 2013 circulation analysis 16. Audited distribution: Member of Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern e. V. (translation: German Circulation Control Board e. V.) 17. circulation ANALYSis: Average number of copies per issue (1st July th June 2012) Print run: 23,983 Number of distributed copies: 23,699 Other countries 649 Sold copies: 2,864 Other countries 83 Subscribed copies 448 Members 0 Single purchase Others 2,416 Free copies: 20,835 Remaining and archive copies: Analysis of geographical distribution: Publisher s information: planned distribution for 2013 Region: Proportion of total circulation % Copies Germany: ,050 Other countries: Actual circulation: , Analysis of geographical distribution in Germany according to Nielsen areas: Publisher s information: planned distribution for 2013 Nielsen area 1: (Hamburg, Bremen, Schleswig-Holstein, Lower Saxony) Nielsen area 2: (North Rhine-Westphalia) Nielsen area 3a: (Hesse, Rhineland-Palatinate, Saarland) Nielsen area 3b: (Baden-Wuerttemberg) Nielsen area 4: (Bavaria) Nielsen area 5-7: (Berlin and eastern federal states of Germany) % Copies % 2, % 5, % 2, % 4, % 3, % 2,817 Actual circulation in Germany: 100 % 23,050

4 3-E Media kit 2013 Readership analysis 19. Fields of business/economic sectors: Publisher s information: planned distribution for 2013 Department / Group / Class Recipient groups Classified by industry/trade German classification of economic activities, Federal Office of Statistics, edition 2008 Proportion of total circulation in % Total Manufacture of food products, processing of tobacco 2.88 % Manufacture of textiles 1.73 % Manufacture of products of wood (excluding production), manufacture of paper and paper products, printing industry, publishing industry 6.15 % 1, Manufacture of coke and mineral oil products, manufacture of chemicals 1.84 % Manufacture of rubber and plastic products 2.03 % Manufacutre of glass, ceramics, manufacture of non-metallic products 1.98 % Manufacture of fabricated metal products 3.78 % Manufacture of basic metals 13,77 % 3, Mechanical engineering % 8, ; 26.2; 26.3; 27 Manufacture of office machinery, manufacture of machinery and equipment not elsewhere classified, manufacture of electricity equipment; manufacture of radio, television and communication equipment and apparatus Copies 6.80 % 1, ; ; 32.5; 26.7 Manufacture of medical equipment, manufacture of equipment for measuring and control and regulatory technology, optical equipment 8.46 % 2, Manufacture of motor vehicles, trailers and semi-trailers 8.34 % 1, Manufacture of other transport equiment 1.78 % ; 32.12; 32.2; 32.3; 32.4 Manufacture of furinture, jewellery, musical instruments, pieces of sports equipment 2.58 % 611 Manufacturing sector in total % 22, ; 71.2 Other services, engineering offices 4.07 % 965 Actual circulation 100 % 23,699 Please note: Details on the survey method on page AMF-O.

5 20. size of organisation: Publisher s information: planned distribution for 2013 Proportion of total circulation % copies < 50 employees % 6, employees % 5, employees % 4, employees % 3, employees 7.25 % 1,718 > 1,000 employees 7.10 % 1,683 Others 0.65 % 154 Actual circulation 100 % 23,699 Clear, precise and direct The structure of the recipients of :K is broken down in fields of business, sizes of business and positions within the company which shows you precisely how your target groups are selcted for distribution. You can use this structure for your direct mailing campaigns. Please give us a call we will be glad to provide you with all the details Job characteristic: scope of functions No data are available for this topic 21.2 job characteristc: POSITION In organisation Publisher s information: planned distribution for 2013 In % Proportion of total circulation Management % 9,112 Design & development % 13,331 Purchase & materials management; product management & sales 5.30 % 1,256 Actual circulation 100 % 23,699 Please note: Details on the survey method on page AMF-O. 22. Education/Training: No data are available for this topic due to its limited 23. Age: } relevance for the magazine. Copies Total

6 P Media kit advertisement price list 2013 no. 10 Valid from 1st October circulation: Print run: 23,983 Annual average number of distributed copies (in line with AMF-scheme 2, no. 17): 23, Magazine format: 230 mm width, 325 mm height type area: 200 mm width, 282 mm height, number of columns: 4, column width: 47 mm 3. Printing method/printing material: Offset, adhesive bond Printing material in digital form, optimized for 70 line/cm screen ruling (please order our instruction leaflet). 7. Advertisement rates and formats: Format Width x height in mm Basic rate b/w 2/1 page 431 x , /1 page 200 x 282 5, /3 page 132 x 282 / 200 x 184 3, Junior Page 149 x 202 2, /2 page 98 x 282 / 200 x 140 2, /3 page 64 x 282 / 200 x 92 1, /4 page 47 x 282 / 98 x 140 / 200 x 68 1, /8 page 47 x 140 / 98 x 68 / 200 x Deadlines: Frequency: 9 issues per year, 3 special issues per year Dates of publication: see editorial schedule Closing dates: see editorial schedule 5. Publisher: Henrich Publikationen GmbH Telephone: Talhofstraße 24 b Fax: Gilching, Germany 6. Terms of payment: The invoiced amount is payable net (without deduction) within 30 days of the invoice date. If payment is made within eight days, the Publisher grants the customer a discount of 2 %. If payment is made in advance, or if direct debit authorisation is granted, the Publisher grants a discount of 3 % of the invoiced amount. Tax no , VAT ident no. DE BANK details: Postbank Frankfurt, Acct no , bank code IBAN DE , BIC PBNKDEFF 10. Special Advertisement formats: on request 11. Discounts: for insertions within 12 months Frequency discounts 3 adverts 5 % 6 adverts 10 % 10 adverts 15 % Volume discounts 2 pages 5 % 4 pages 10 % 6 pages 15 % 12. combinations: Further rates, combinations and multi-year contracts on request.

7 Preferential placement: Cover 2 6, Cover 3 5, Cover 4 6, Front cover and inside front page on request. Layout surcharges: Costs for technical services like layout and lithograph production are invoiced at cost price. 8. surcharges: 8.1 colour surcharges: For each scale colour 2/1 page and smaller /1 page and smaller /2 page and smaller /3 page and smaller /8 page and smaller For each special colour (which cannot be extracted from a 4c typeset) PLacements: Other fixed placements of advertisements and inserts 10 % surcharge. Bleed / double page spread: 10 % surcharge. All surcharges and technical costs are not subject to discount! 9. Classified advertisements: Sources of supply see page sources of supply Classified sales, wanted advertisements, job advertisements, various per millimeter/column 5.05, keyed advertisement fees Bound inserts: Paper weight < 120 g < 170 g > 170 g 2 pages 6, , , pages 9, , , pages 12, , , A sample insert is required when placing an order. Please deliver untrimmed (format: 236 x 331 mm). In case of multiple page inserts, please deliver folded. 14. loose inserts: Total Price Total Price circulation per thousand circulation per thousand up to 25 g up to 40 g up to 30 g up to 45 g up to 35 g up to 50 g A sample insert is required when placing an order. Maximum size 224 x 317, heavier and partial loose inserts on request. 15. Insert stickers: In combination with an advert or insert 2, When processed by machine, gluing costs are included Manual processing on request 16. delivery address for positions Henrich Druck+Medien GmbH, Schwanheimer Straße 110, Frankfurt am Main, Germany, label: :K and the according issue. Delivery at the latest 10 days prior publication, required copies: 25,300 Your additional benefit, your added value: Your ad will be published 10 % bigger than in DIN A4 publications, but at the same price. If you send us your advertisement data in digital form, we enlarge them without any extra costs. Advertisement data: In order to quickly and optimally process your order, we preferably require your motifs in digital form. We can process all professional MAC and PC formats. To transmit via or ftp, please complete our data sheet and send it to if applicable together with the advertisement file. Data is processed free of charge as long as it meets our general requirements for the digital acceptance of advertisements (refer to the data sheet). Additional expenditure incurred due to data being incorrect or incomplete, will be invoiced at cost price. If the General Requirements for the digital Acceptance of Advertisements should not be included in your media kit, please request it via telephone: You can also find it on our website

8 advertisement information P formats Media kit 2013 Supplement to advertisement price list no. 10 Valid from 1st October /1 page 1 /1 page 2 /3 page, vertical 2 /3 page, horizontal Junior Page 1 /2 page, vertical 1 /2 page, horizontal Type areas Bleed* 430 x 282 mm 460 x 325 mm 200 x 282 mm 230 x 325 mm 132 x 282 mm 147 x 325 mm 200 x 184 mm 230 x 207 mm 149 x 202 mm 164 x 225 mm 98 x 282 mm 113 x 325 mm 200 x 140 mm 230 x 162 mm 1 /3 page, vertical 1 /3 page, horizontal 1 /4 page, vertical 1 /4 page, 2-columned 1 /4 page, 4-columned 1 /8 page, 1-columned 1 /8 page, 2-columned 1 /8 page, 4-columned 64 x 282 mm 79 x 325 mm 200 x 92 mm 230 x 115 mm 47 x 282 mm 62 x 325 mm 98 x 140 mm 113 x 162 mm 200 x 68 mm 230 x 91 mm 47 x 140 mm 62 x 162 mm 98 x 68 mm 113 x 91 mm 200 x 32 mm 230 x 55 mm *For technical reasons the printing material for each bleed advert has to have additional 3 mm on all sides for trimming. All information in mm (width x height)

9 bound inserts: Orders can only be accepted and confirmed if a binding sample has been submitted, if necessary a blind sample with declaration of size and weight. They have to comply to post regulations to be not mixed up with editorial content. The placement of inserts depends on the technical possibilities. Inserts have to be delivered untrimmed, multiple-page inserts have to be folded. The front page of the insert has to be marked. Inserts have to be in a condtion in which no further processing is necessary. 333 mm 3 mm 2- and 4-sided fold 236 mm untrimmed 472 mm 230 mm trimmed cutting 3 mm each side 325 mm trimmed 3 mm 5 mm 3 mm FORMATs: 1 sheet (= 2 pages) 236 x 333 mm 2 sheets (= 4 pages) 472 x 333 mm 3 sheets (= 6 pages) 683 x 333 mm Loose inserts: Orders can only be accepted and confirmed if a binding sample has been submitted, if necessary a blind sample with declaration of size and weight. They have to comply to post regulations to be not mixed-up with editorial content. The placement of inserts depends on the technical possibilites. Technical data: Inserts will be inserted loosely. Maximum size: width 224 x 317 mm. They have to be in a condtion where no further processing is necessary. Additional processing (e. g. folding) will be charged seperately. Inserts printed on other material than paper can only be accepted if a binding sample has been submitted and if the Publisher and post have agreed in advance. Copies required: Delivery date: Tip-on postcards: Sticking edge 25,300 copies 10 days prior to publication Tip-on postcards on bound inserts or adverts will be charged with 2,550.00, including gluing costs for mechanical gluing. Mechanical gluing is possible in variable height if the gluing edge is parallel to the fold and at least 2 cm and max. 5 cm from the fold. In any other case, also in case of diagonal placement, gluing costs are charged according to expenditure. Copies required: Delivery date: 25,300 copies (incl. excess quantity) 10 days prior to publication 50 mm Putting in direction 6-sided fold fold 5 mm Tip-on samples: Brochures, CDs and samples are possible. Orders can only be accepted if a binding sample has been submitted. Prices and gluing costs on request. 333 mm 236 mm untrimmed 230 mm trimmed 227 mm 224 mm 219 mm 219 mm 325 mm trimmed Delivery address for bound inserts, loose inserts and postcards: Henrich Druck+Medien GmbH, Schwanheimer Straße 110, Frankfurt a. M., Germany, Label :K and the according issue. 3 mm 682 mm cutting 3 mm each side 3 mm

10 O A detailed online media Media kit kit can be downloaded at mediadaten Website 1. web Address: 2. Profile in brief: In the thematic channels of :K and :K CAD CAM the user will find a wealth of approaches to solutions for his everyday work. These are suplemented by content from proivders in the form of whitepapers or videos. Numerous microsites offer information from a wide variety of topic areas. The CAD CAM PART community database makes a huge spectrum of 3D data available. 3. target group: Design engineers and developers, executive directors in the mechanical and apparatus engineering, vehicle construction, electronic technology and medical technology industrial sectors. 4. publisher Henrich Publikationen GmbH Contact person Cornelia H. Schnek Online advertisement: Telephone: Prices and types of Advertisement: 1. access control: IVW 2. usage data: Visits*: 5,781/month Page impressions*: 12,713/month Source: (*average figures from January 2012 to June 2012) Type of advertisement Placement Format / size in pixels Data volume up to Price in / 4 weeks Full Banner all pages available 468 x KB Half Banner all pages available 234 x KB Leaderboard all pages available 728 x KB Wide Skyscraper all pages available 160 x KB 1, Half Skyscraper all pages available 160 x KB Rectangle all pages available 336 x KB 1, Footer Layer all pages available 806 x KB 1, Text Ad only homepage available 1,500 characters + picture 80 KB *Additional formats and special ads on request. 20,000 15,000 10,000 5,000 0 Jan 12 Feb 12 Mar 12 Apr 12 May 12 page impressions visits June 12

11 Media kit 2013 Website Formats O 1. Banner formats: Full Banner 468 x 60 px Half Banner 234 x 60 px Leaderboard 728 x 90 px Wide Skyscraper 160 x 600 px Placement: all pages available Placement: all pages available Placement: all pages available Placement: all pages available Half Skyscraper 160 x 300 px Rectangle 336 x 280 px Footer Layer 806 x 100 px Text Ad 1,500 characters + picture Placement: all pages available Placement: all pages available Placement: all pages available Placement: only homepage available

12 A detailed online O media kit can be Media kit downloaded at mediadaten Newsletter 1. Name: -Newsletter 2. Profile in brief: We offer a weekly newsletter from :K and a fortnightly newsletter from :K CAD CAM. These newsletters will bring you all the latest news from industry, research and science. It is also possible to supply individualized newsletters. 3. Target group: Design engineers and developers, executive directors in the mechanical and apparatus engineering, vehicle construction, electronic technology and medical technolgy industrial sectors. 4. frequency: weekly 5. Publisher Henrich Publikationen GmbH Contact person Cornelia H.Schnek, Online advertisement: Telephone: usage data: 5,880 recipients 1. Prices and types of advertisement: Type of advertisement Format / size in pixels Data volume up to Price in / dispatch Half Banner 236 x KB Full Banner 468 x KB Leaderboard 728 x KB Wide Skyscraper We recommend static image files. Flash files cannot be processed 160 x KB Half Skyscraper 160 x KB Rectangle 336 x KB Text Ad 1,500 characters + picture 80 KB *Additional formats and special ads on request.

13 Media kit 2013 Newsletter Formats O 1. Banner formats: Full Banner 468 x 60 px Half Banner 234 x 60 px Leaderboard 728 x 90 px Wide Skyscraper 160 x 600 px Half Skyscraper 160 x 300 px Rectangle 336 x 280 px Text Ad 1,500 characters + picture

14 Media kit 2013 Special Advertisement Cross media P Direct marketing: Success through dialogue is the main argument when it comes to using direct marketing. By using this instrument, the recipient of your message can be motivated to react measurably and individually. Our personalised addresses from industrial target groups are generated permanently by telephone. In all of the corporate addresses contact persons up to third level management are available. In addition to address leasing, we offer all options of a classic lettershop. special prints: Special prints of articles from our trade magazines are a good-value marketing tool for use at trade fairs, in training courses and seminars, and for sales and distribution. The minimum print run is 1,000 copies. Print PDFs and online PDFs are also available. Video: We ll get your business moving! Professional use of online videos has been steadily on the rise for years. According to experts, approximately 3.32 million videos were used for professional purposes in the USA in Users affinity for the Internet as a medium is constantly rising as well. This is primarily due to the fact that more and more young managers from the computer generation are ascending to decision-making positions in the industry. We can support you with a professional film crew for production of your company presentation or your technical or product video. We will film your in-house events, come to you at your trade fair booth or shoot on site for you at your customer s premises. We can also provide you with expert support and moderation from our editors if desired. We will be glad to provide you with the following services: Conception and storyboard Film shooting Cutting and editing Target group oriented information portal Broadcasting through our communication channels Success rate measurement and statistics Come talk to us We ll get your business moving! for information and offers.

15 P Media kit 2013 Sources of supply Closer to the market and closer to the customer by an entry in the sources of supply section in :K. In this section, the reader can quickly find clearly structured information on ten topic areas with numerous keywords. The entries can be booked for a year or individually. Your company logo is adapted to the size of the advertisement. ANTRIEBSTECHNIK Linearantrieb MASCHINENELEMENTE Dichtungen C-TECHNIK PLM, PDM Joachim Uhing KG GmbH & Co. Kieler Straße Mielkendorf Tel. +49 (0) Fax +49 (0) COG C. Otto Gehrckens GmbH & Co. KG Gehrstücken Pinneberg Tel. +49 (0) Fax +49 (0) Transcat PLM GmbH Am Sandfeld 11c Karlsruhe Tel. +49 (0) Fax +49 (0) /24 page, 4c, each for 3 issues each for 6 issues each for 9 issues For further information please contact: Cornelia H. Schnek Tanja Stigloher Telephone: Telephone:

16 general terms and conditions 1 Scope of validity, exclusivity 1. The acceptance and publication of all advertising orders and follow-up orders are governed exclusively by these General Terms and Conditions, as well as by the Publisher s price lists in effect at the time of conclusion of contract, which form a material component of such contract. The validity of any general terms and conditions of the customer is precluded to the extent they are inconsistent with these General Terms and Conditions. 2 Offer, conclusion of contract 1. Orders for advertisements may be submitted personally, by phone, letter, fax, or , or online. The Publisher is not liable for transmission errors. 2. A contract comes into existence only after written confirmation of the order by the Publisher. The price list in effect at the time of conclusion of contract is applicable in each case. The customer can obtain information about the price list directly from the Publisher or at 3. The Publisher may in its discretion reject advertisement orders, including individual placements in connection with a package contract. This applies, in particular, to advertisements whose content violates laws, standards of public decency, or governmental regulations, to those that have been objected to in complaint proceedings before the German Advertising Standards Council (Deutscher Werberat), to those whose publication cannot be reasonably expected of the Publisher due to their content, origin, or technical form, and to inserts whose format or layout could give readers the impression that they form part of the newspaper or that contain advertisements by other parties. The Publisher must give notice of rejection promptly after becoming aware of the relevant content. 3 Prices, payment terms, price reduction 1. The compensation applicable between the Publisher and the customer results from the order confirmation. If a written order confirmation was not given, or if compensation is not evident in the order confirmation, the price list in effect at the time the order was issued is applicable. 2. The price for publication of an advertisement is determined according to the price list currently in effect. In the event the advertisement price list is changed, the new terms apply also to ongoing contracts. 3. Prices may be changed at any time. For orders already confirmed by the Publisher, however, price changes are effective only if they were announced at least one month in advance. In such case, the customer is entitled to terminate, which right must be exercised in writing not later than 14 days after announcement of the price increase. In such case, discounts need not be refunded pursuant to No. 5. Farther-reaching claims of the customer are precluded. If termination does not occur, the price increase is deemed approved for existing orders as well. 4. The discounts described in the price list are granted only to the customer and only for advertisements appearing within a given year ( Advertising Year ). Discounts for repeat orders are valid only during an Advertising Year. Unless agreed otherwise, the period begins to run with the appearance of the first advertisement. 5. The discounts described in the price list are granted only for advertisements appearing during a given year. Unless agreed otherwise in writing at the time of conclusion of contract, the period begins to run with the appearance of the first advertisement. If the one-year period is not complied with, the customer is obligated to refund to the Publisher the amount of the difference between the discount granted under the contract with respect to the stipulated total volume and the discount corresponding to the actual number of advertisements placed. 6. In the event the order is expanded, this gives rise to a claim to a retroactive discount, provided that the basic order is subject to discounting. The claim lapses unless asserted not later than one month after expiry of the Advertising Year. If an order does not reach the anticipated order volume, the excess price discount granted is invoiced retroactively. 7. The invoiced amount is payable net (without deduction) within 30 days of the invoice date. If payment is made within eight days, the Publisher grants the customer a discount of 2%. If payment is made in advance, or if direct debit authorisation is granted, the Publisher grants a discount of 3% of the invoiced amount. 8. Payments must be made net of all costs and fees to the Publisher s bank accounts indicated in the invoice. In the event of late payment, interest is charged in accordance with Section 288 of the German Civil Code (Bürgerliches Gesetzbuch, BGB). Collection costs incurred as a result of late payment are for the account of the customer. In the event of late payment, the Publisher may suspend further processing of a current order until payment is made and demand payment in advance. Should there be justified concerns about the customer s ability to pay, the Publisher is entitled to make the appearance of further advertisements dependent on payment in advance of the advertisement fee and on the settlement of open invoices, including during the term of a contract and regardless of the originally agreed payment terms. Erroneous advertisement invoices may be corrected within six months of invoice issuance. 9. All prices are net of value-added tax applicable on the date of invoice issuance. For advertisement orders emanating from outside Germany that are not subject to value-added tax, invoices are issued without a charge for value-added tax. The Publisher is entitled to invoice for value-added tax retroactively if the tax authorities determine that the advertisement is subject to tax. 10. In the event a contract is concluded for several advertisements, a claim to price reduction may be derived from a reduction in circulation if the overall average of the insertion year beginning with the first advertisement is less than the average circulation of the prior calendar year stipulated in the price list or in some other manner. A reduction in circulation is a defect justifying price reduction only if it amounts to 20% or more for a circulation of up to 50,000 copies. The price is to be reduced by the same percentage as that experienced in the reduction in circulation. 4 Positioning of advertising, labelling 1. Unless agreed otherwise, the advertisement is placed in the next available issue. 2. If several advertisements are booked in advance, same are, when in doubt, to be processed within one year following conclusion of contract. The publication of the advertisements is, when in doubt, spread equally over the placement period. 3. The Publisher expressly reserves the right to make editorially related changes to the internal arrangement, layout, title, and scope of the respective periodical, as well as the right to postpone publication dates when necessitated by such changes. 4. The Publisher positions the advertisement taking the customer s wishes into account to the greatest possible extent. Unless agreed otherwise, the customer has no claim to a specific positioning or to the exclusion of advertising for goods or services of one of the customer s competitors. 5 Contract performance 1. Advertisement orders are to be carried out within one year following conclusion of contract, beginning with the appearance of the first advertisement. 2. The customer is responsible for the timely delivery of flawless artwork. The Publisher promptly requests replacement for perceptibly unsuitable or damaged artwork. The Publisher guarantees printing quality for the booked issue to the extent made possible by the artwork. Artwork is returned to the customer only when specifically requested. Otherwise, it becomes the property of the Publisher. The safekeeping obligation ends six months after expiry of the order. 3. Costs for preparing ordered source material, videos, or drawings, as well as substantial changes to originally agreed versions desired by the customer or for which the customer is responsible, are for the account of the customer. 4. Proofs are delivered only when expressly requested. The customer is responsible for the accuracy of the returned proof. If the proof is not returned to the Publisher in timely fashion, print approval is deemed to have been given. 5. The layout and labelling of advertisements with editorial content must be coordinated with the Publisher suitably in advance of publication. Advertisements surrounded on at least three sides by editorial content must be distinguishable from such content through the font they employ. The Publisher is entitled to clearly label as advertising those advertisements that are not readily identifiable as such. 6. Replies to box-number advertisements are stored for up to four weeks following publication of the advertisement and sent to the customer by regular mail (including where these involve express deliveries or registered mail). However, the Publisher assumes no liability for safekeeping and timely delivery of the offers. 7. The advertising deadlines and publication dates set forth in the price list are not binding on the Publisher. The Publisher is at liberty to modify these on short notice when called for by the production process. 8. Advertisement orders may be cancelled only in a timely manner, in no event later than the advertising deadline, and in writing by fax or . If the advertisement has already been delivered for printing, the customer must pay for the advertisement. Otherwise, the Publisher may demand reimbursement of the costs incurred up to cancellation in accordance with statutory provisions. 9. The customer is responsible for the content and legal permissibility of the advertisement. It must indemnify the Publisher against all claims by third parties occasioned by publication of the advertisement, including reasonable costs for legal counsel. The Publisher is not obligated to review whether an advertisement order interferes with the rights of third parties. If the Publisher is obligated by court order to print a correction or revision based on a placed advertisement, the customer must bear the costs pursuant to the current advertisement price list. 10. Advertising agencies are obligated to adhere to the Publisher s price list in their offers to, contracts with, and accounting statements for advertisers. Commissions granted by the Publisher are calculated based on the net price to customers, i.e. less discounts, bonuses, and rebates for defects. The commission is due only where orders are brokered for third parties. It is paid only to advertising agencies approved by the Publisher, provided that the advertising agency issues the order directly, is responsible for procuring finished, print-ready artwork, and is in possession of a trade registration as an advertising agency. The Publisher is at liberty to reject orders from advertising agencies where there are doubts about the professional exercise of the agency activity or the creditworthiness of the advertising agency. Advertisement orders by advertising agencies are issued in their names and for their account. If advertising agencies issue orders, the contract, when in doubt, thus comes into existence with the advertising agency. If an advertiser becomes a customer, this must be agreed to separately under designation of the advertiser by name. The Publisher is entitled to demand proof of engagement from the advertising agency.

17 6 Warranty against defects 1. No guarantee is given that advertisements will appear in specific issues or at specific locations. 2. The Publisher warrants that advertisements will be reproduced free of typographic defects corresponding to the printing stock used, subject to the sending of suitable artwork (see technical information in the price list). 3. Colour advertisements: When artwork is sent digitally for colour advertisements, the customer must simultaneously send a colour proof. Otherwise, the customer is not entitled to reimbursement for any colour deviations. 4. In the event of obvious defects, the customer must give notice of objection not later than two weeks following receipt of the invoice. In the event of latent defects, the customer must give notice of objection not later than one year following publication of the corresponding item. In the event of defective printing of an advertisement despite timely delivery of flawless artwork and timely notice of objection, the customer may demand the printing of a replacement advertisement that is free of defects. The claim to cure is precluded if this is associated with unreasonable costs for the Publisher. If the Publisher does not meet a reasonable deadline set for it, if it refuses to undertake the cure, if it is unreasonable to expect the customer to accept the cure, or if the cure is unsuccessful, the customer has the right to rescind the contract or to reduce the price to the extent that the purpose of the advertisement was interfered with. Warranty claims by merchants (Kaufleute) are prescribed 12 months after publication of the corresponding advertisement. If the customer fails to comply with the Publisher s recommendations to create and send digital artwork, it is not entitled to any claims for defective advertisement publication. The same also applies where it fails to comply with other arrangements under these General Terms and Conditions or the price list. 5. If any defects in the artwork are not immediately ascertainable but rather first become apparent during the printing process, the customer has no claim in the event of unsatisfactory printing. 6. The customer is liable for transmitted files being free of computer viruses. The Publisher may delete files with computer viruses without the customer being entitled to derive any claims from this. In addition, the Publisher reserves claims for damages if the Publisher sustains additional damage due to computer viruses. 7. Where the customer provides material (bound inserts, loose inserts, etc.), the Publisher gives no warranty for the accuracy of the amounts or qualities designated as delivered. 7 Liability 1. The Publisher is liable for damages caused by wilful misconduct or gross negligence, for damages from culpable injury to life, body, or health, and for damages resulting from negligent breach of a duty that is of material importance for achievement of the contract purpose (cardinal duty). Other than with regard to liability for wilful misconduct and culpable injury to life, body, or health, the obligation to pay damages is limited to foreseeable damages that typically arise. In all other respects, claims for damages against the Publisher are precluded, regardless of legal basis. If the Publisher s liability is precluded or limited under the aforementioned arrangements, this also applies to the personal liability of its employees, representatives, or persons used to perform an obligation (Erfüllungsgehilfen). Liability under the German Product Liability Act (Produkthaftungsgesetz) remains unaffected. Other than claims based on tort or wilful misconduct, claims against the Publisher for damages are prescribed 12 months following the date on which the customer learned or should have learned of the circumstances establishing the claim. 2. Temporary interruption of the advertisement publication occasioned by force majeure, strikes, lock-outs, or operational disruptions does not constitute a release of contract. In such cases, the agreed placement period is extended accordingly, unless the customer can show that later publication can no longer fulfil the purpose of the advertisement. The claim for damages is precluded. 8 Storage of customer data In connection with its business relationships, the Publisher stores customer data by means of electronic data processing in accordance with the statutory provisions of the German Federal Data Protection Act (Bundesdatenschutzgesetz). 9 Place of performance, place of jurisdiction 1. If any one or more of these General Terms and Conditions should be or become ineffective, all other provisions remain in full force and effect. An ineffective provision is instead to be replaced by way of supplementary contract interpretation with an arrangement that most closely approximates the economic purpose intended by the parties with the ineffective provision. The same applies to the closing of any gaps herein. 2. Amendments to the provisions of these General Terms and Conditions and waiver of the requirement of written/text form must be made in writing. 3. The law of the Federal Republic of Germany is applicable, under exclusion of the United Nations Convention on Contracts for the International Sale of Goods and under exclusion of the principles of conflict of laws. The place of performance is Gilching. The place of jurisdiction is Munich for lawsuits against merchants, legal persons under public law, or special funds under public law. Version: July 2012 summary of the survey method of the recipient structure analysis (AMF SCHEMe 2, no. 18 and AMF-SCHEMe 3-E, no. 19 to 21) 1. Research method: Distribution analysis in form of a file analysis total collection 2. Description of the recipients at the time of data collection: 2.1 Character of the file: The recipient file includes the addresses of all recipients. Due to the existing postal information, the file can be sorted according to zip code or according to recipients from Germany and abroad. 2.2 Total number of recipients included in the file: 33, Total number of changing recipients: 18, Recipient s structure of an average edition according to sales structure: Paid circulation 2,864 Of these: Subscribed copies 448 Single purchase 0 Others 2,416 Free copies 20,835 Of these: Permanent free copies 1,880 Alternating free copies 18,653 Promotional free copies 302 Actual circulation 23,699 Germany 23,050 Abroad Description of the survey: 3.1 Total circulation (analysed proportion): Actual ciruculation 23,699 = 100 % Of these not included in the analysis: Promotional copies 302 = 1.27 % The analysis represents of the acutal distribution (tva): 23,397 = % 3.2 Date of the analyis: 31st July Description of the survey s base: The survey is based on the total file. The distribution percentages wer determined according to the annual average total circulation in Germany and abroad in line with AMF, no Target persons of the survey: All recipients included in this analysis: Personal recipients in institutions (companies and plants). 3.5 Definition of the reader: No data are available for this topic 3.6 Period of the analysis: 31st July Conduction of the analysis: Publisher This survey meets the latest requirements of the ZAW framework for advertising media analysis regarding structure, implementation and reporting.

18 Media kit 2013 contact persons your direct line to our team: Cornelia H. Schnek Advertising Manager Tanja Stigloher Media Sales Jutta Ertl Disposition Telephone: Fax: Telephone: Fax: Telephone: Fax: Michael Kleine Editor-in-chief Telephone: Fax: Dr. Björn Thomsen Editor Telephone: Fax: Ralf Steck :K CAD CAM Telephone: Fax: Anna-Maria Müller Advertising and editorial assistant Telephone: Fax:

19 Media kit 2013 special issues HEFT 02 APRIL MOBILE POWER industrie handbuch Mobile Power industrie handbuch 2014 FORTSCHRITT FÜRS FELD AGRARTECHNIK Anwendungen in der Landwirtschaft werden immer wichtiger für Hersteller von Komponenten aller Art. Date of publication: 04/03/ /03/2013 Closing date (advertorial): 03/08/ /08/2013 Editorial deadline: 03/04/ /01/2013 Date of publication: 12/03/2013 Closing date (advertorial): 11/12/2013 Editorial deadline: 10/22/2013 Mobile Power is for all designers, developers and decision-makers who are concerned with the prdouction of mobile processing machines in agriculture, forestry and construction industry, as well as with materials handling and municipal and special vehicles. The mechanic, hydraulic and electrical drive and control industry is the focus. Information on components and systems, services and market data complement the reporting. More than 200 pages where acknowledged experts provide their own personal views on what the coming year holds in terms of technological development. Specialist articles from those involved in industry and research support and complement these anlayses. The topics coverd by the year book are: Drive engineering / machine components / fluids technology / integration technology / materials / control engineering / fieldbus systems / industrial electronics / safety engineering / sensor technology / measuring & testing / CAD/CAM / process automation / robotics / MES / image processing. You can easily and comfortably download detailed information from the Media section of our homepage or request it by sending an to

20 T Media kit 2013 editorial schedule Issues / Deadlines Trade Fairs Focus :K-Special Issue 1 / February DOP: 02/25/13 CD: 02/04/13 ED: 01/25/13 Issue 2 / April DOP: 04/03/13 CD: 03/08/13 ED: 03/04/13 Issue 3 / May DOP: 05/13/13 CD: 04/18/13 ED: 04/12/13 Issue 4 / June DOP: 06/11/13 CD: 05/17/13 ED: 05/10/13 Issue 5 / July DOP: 07/16/13 CD: 06/25/13 ED: 06/07/13 Issue 6 / September DOP: 09/03/13 CD: 08/08/13 ED: 08/01/13 Issue 7 / October DOP: 10/01/13 CD: 09/10/13 ED: 08/30/13 Issue 8 / November DOP: 11/05/13 CD: 10/14/13 ED: 10/04/13 Issue 9 / December DOP: 12/16/13 CD: 11/26/13 ED: 11/22/13 Mobile Power 1 DOP: 04/03/13 CD: 03/08/13 ED: 03/04/13 Mobile Power 2 DOP: 09/03/13 CD: 08/08/13 ED: 08/01/13 embedded world, Nuremberg 02/26/13 02/28/13 Medtec, Stuttgart 02/26/13 02/28/13 Fastener Fair, Stuttgart 02/26/13 02/28/13 New Energy, Husum 03/21/13 03/24/13 Automatisierungstreff, Böblingen 03/20/13 03/22/13 Hannover Messe 04/08/13 04/12/13 bauma, Nuremberg 04/15/13 04/21/13 Ligna, Hanover 05/06/13 05/10/13 PCIM Europe, Nuremberg 05/14/13 05/16/13 Sensor + Test, Nuremberg 05/14/13 05/16/13 Control, Stuttgart 05/14/13 05/17/13 wfb, Augsburg 06/19/13 06/20/13 EMO, Hanover 09/16/13 09/21/13 IAA, Frankfurt 09/10/13 09/22/13 interlift, Augsburg 10/05/13 10/08/13 Motek, Stuttgart 10/07/13 10/10/13 Fakuma, Friedrichshafen 10/15/13 10/19/13 Forum Maschinenbau, Bad Salzuflen 11/06/13-11/08/13 Agritechnica, Hanover 11/10/13 11/16/13 productronica, Munich 11/12/13 11/15/13 SPS / IPC / Drives, Nuremberg 11/26/13 11/28/13 Euromold, Frankfurt 11/27/13 11/30/13 Communications technology Fluids technology Industrial electronics Design management Machine elements Security technology Materials Control engineering Miniaturized components Wind energy Motion, drives & automation Sensors Plain and anti-friction bearings Switzerland innovative Automotive engineering Linear technology Industrial PCs Handling & observation Medical technology Systems engineering, mechatronics VDU workplaces Mechanical and plant engineering PDM and PLM CAD configurators Renewable energies Reverse engineering 3D visualization solutions 3D printers Manufacturing industry 3D-CAD/CAM systems for small businesses Add-on programmes for CAD and PLM Computerized analysis Aerospace CAx data in the production Configuration management Graphic cards and monitors Automotive and automotive supplier industry Visualization and rendering Large format printers Steel construction, sheet metal processing Project management Compliance solutions 3D input devices Tool and moldmaking Product design and free-form surfaces NC programming/cam Rapid prototyping Virtual Reality Digital factory, simulation, virtual prototyping CAD parts catalogue CAD workstations Mobile Power is for all designers, developers and decision-makers who are concerned with the production of mobile processing machines in agriculture, forestry and construction industry, as well as with materials handling and municipal and special vehicles. The mechanic, hydraulic and electrical drive and control industry is the focus. Information on components and systems, services and market data complement the reporting. Drive engineering AC/DC motors Servo drives Stepper motors Torque motors Small-size motors Linear actuators Electrical cylinders Fan drives Gear motors Gears Clutches Racks Brakes Braking resistors Drive converter Lubricants Soft starter Fluids technology Cylinders Valves Pipes, hoses Hose coupling Pipe connection Fittings Pumps Compressors Filters, sealings Vacuum technology Mobile hydraulics Pneumatics Hydraulic controls Pneumatic controls industrie handbuch 2014 DOP: Dec. 03, 2013 CD: Nov. 12, 2013 ED: Oct. 22, 2013 Industrial electronics Wires, LWL Connectors Cable glands Casing, cabinets Terminal blocks Switches, buttons Contactors, relays Components Power electronics Power supply Operator units Command and signalling devices Safety relays Warning lights Standstill monitors Design management MES systems ERP Production systems Configurators Online ordering tool Energy estimator Design software Planning software Specific software General management: lack of experts Product piracy Training Crisis intervention Added value Machine elements Cable and hose carriers Plain and anti-friction bearings Linear guidings Axes, shafts Wheels, castors Straps, chains Hub-shaft connections Screws, rivets Springs, shock absorbers Standard parts Profiles Sealings Roating unions Clamping and gripping elements Emergency switches Lock-outs, protecting doors Solenoid interlock Sensor technology Inductive sensors Capacitive sensors Force sensors Laser-based sensors Magnetic-field sensors Magnetostrictive sensors Optoelectronic sensors Piezoelectric sensors Resistive sensors Temperature sensors Ultrasonic sensors Rotary encoder, resolver Flow sensors Proximity sensors Vibration switches Light barriers Safety and light curtains Safety sensors Control engineering SPS Industrial SPS Industrial PCs CNC controls Embedded systems Field bus systems Safety bus systems I/O systems Terminals Displays BDE/MDE Network components Safety switchgears More than 200 pages where acknowledged experts provide their own personal views on what the coming year holds in terms of technological development. Specialist articles from those involved in industry and research support and complement these analyses. The topics coverd by the year book are: Drive engineering / machine components / fluids technology / integration technology / materials / control engineering / fieldbus systems / industrial electronics / safety engineering / sensor technology / measuring & testing / CAD/CAM / process automation / robotics / MES / image processing. Materials Steel, iron Non-ferrous metals Magnetic material Plastics Thermoplastics Elastomers Natural and synthetic rubber Ceramics Composites Glass material Technical textiles Nanomaterial Dosing, applying Coatings Colours, varnishing, adhesives Lubricants Sealents DOP= Date of publication; CD= Closing date; ED= Editorial deadline

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