W&V Rate Card 2015 Price list No. 46. Effecive: Updated version,

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1 W&V Rate Card 2015 Price list No. 46. Effecive: Updated version,

2 Contents Profile...pages.3-9 Publishing Company Portrait page 3 Publishing Company Portfolio pages Advertisement, 4 Channels page 7 Campaign Consultant page 8 Sales Team page 9 Print... pages Title Portrait page 10 Subscriber Structure page 11 Advertising Portfolio page 12 Standard Forms of Advertising pages Special Forms of Advertising pages Specials & Supplements page 20 Topics & Schedule pages Digital... pages Digital Portrait... page 25 User Structure... page 26 Advertising Portfolio... page 27 Display Ads... pages Newsletter... pages Mobile... pages Ad Specials... pages Events... pages Awards Ceremonies/ Evening Events page 54 Further Training page 55 Branch Directories... pages 56 Job Market... pages Employer Branding Ads page 57 Job Market Print page 58 Job Market Online page 59 Discounts... page. 60 Contacts... page. 61 Technical Data... pages General Business Terms and Conditions... pages Publishing Company Information... page. 67 shutterstock CONTENTS 02 PROFILE 03 PRINT 10 DIGITAL 25 EVENTS 53 Branch directories 56 JOB MARKET 57 DISCOUNTS 60 CONTACTS 61 TECHNICAL 62 COMPANY INFO 2

3 Publishing Company: Verlag Werben & Verkaufen Strong brands for your advertising success! The publishing company Verlag Werben & Verkaufen is the leading media company for specialist information in the fields of Marketing, Media and Communications. With its three core brands W&V, Kontakter and LEAD digital it has been detecting the major trends and developments within the branch for more than 50 years, therefore supplying orientation in the market and thus representing the mandatory read for Marketing Departments. Trust in us and our strong brands across all our channels. We provide the correct platform for your message! We are looking forward to showing you high-standard proposals for your communication targets. From print to digital to events and happenings - we develop tailored communications packages for your success with the respective target group. Talk to us! Christian Meitinger Managing Director Our journalist products stand for absolute independence, thorough research, well-founded specialist information and for fairness. Even if we see ourselves as the platform for the entire branch from advertisers to agencies to media our way of thinking is based on our main readership: the marketing decision-makers. Dr. Jochen Kalka Editor-in-Chief contents 02 PROFILE 03 PUBLISHING COMPANY PORTRAIT PRINT 10 DIGITAL 25 EVENTS 53 Branch directories 56 JOB MARKET 57 DISCOUNTS 60 CONTACTS 61 TECHNICAL 62 COMPANY INFO 3

4 The W&V Portfolio for Your Advertising Success Magazine Digital W&V Weekly, Mondays Print run: 32,760 * Distributed circulation: 31,844 * Sold circulation: 30,980 * Subscriber circulation: 20,454 * W&V E-Paper Better informed than others by Saturday! From 11:00 hrs as W&V E-Paper for PC/ Mac, ipad and iphone. W&V Online Visits: 1,7 Mio** Unique users: 357,000*** Newsletter Ad Impressions: approx. 62,000 (W&V Abendpost, weekly average: I/2015) W&V Mobile App Visits: 200,000**** Facebook Fans: 83,400 (Status: 12/14) Twitter Followers: 72,800 (Status: 12/14) * Copies per issue, annual average , Basis IVW quarterly issues III/ 2013-II/2014 ** Average calculated on the basis of IVW Online total visits 07/ /2014 *** AGOF Internet facts, average quarter II/ 2014 **** IVW Online, W&V Mobile, annual average 01-09/2014 contents 02 PROFILE 03 PUBLISHING COMPANY PORTFOLIO PRINT 10 DIGITAL 25 EVENTS 53 Branch directories 56 JOB MARKET 57 DISCOUNTS 60 CONTACTS 61 TECHNICAL 62 COMPANY INFO 4

5 The W&V Portfolio for Your Advertising Success Events High-quality evening events, award ceremonies and further training courses. Job Market Successful applicant search print and online! Branch directories From W&V Wer Wo Was (Who, Where, What) via the W&V Markt (Market) right up to the W&V Planungsdaten (Planning Data) Position your company or service in our branch directories. contents 02 PROFILE 03 PUBLISHING COMPANY PORTFOLIO PRINT 10 DIGITAL 25 EVENTS 53 Branch directories 56 JOB MARKET 57 DISCOUNTS 60 CONTACTS 61 TECHNICAL 62 COMPANY INFO 5

6 Overview of Additional Strong Publishing Brands LEAD digital Monthly, Wednesdays The magazine for Digital Business, Online Marketing and Web Trends. Circulation: 8,000* Facebook Fans: 10,500 (Status: 12/2014) LEAD digital E-Paper As an E-Paper, LEAD digital is available always and everywhere. LEAD digital Online LEAD digital Newsletter Ad Impressions: approx. 25,000** Kontakter Weekly, Thursdays The investigative branch service for advertising and media. Print run: 1,863*** Distributed circulation: 1,713*** Sold circulation: 1,543*** Subscriber circulation: 1,524*** Kontakter E-Paper Issued Wednesdays from 17:00 hrs as E-Paper on all channels. Kontakter Online Kontakter Newsletter Ad Impressions: approx. 12,000** * Own publishing company evaluation, Status: 09/2014 ** Ad Impressions per week, W&V-internal statistics, average: I/2015 *** Copies per issue, annual average , Basis IVW quarterly issues III/ 2013-II/2014 contents 02 PROFILE 03 PUBLISHING COMPANY PORTFOLIO PRINT 10 DIGITAL 25 EVENTS 53 Branch directories 56 JOB MARKET 57 DISCOUNTS 60 CONTACTS 61 TECHNICAL 62 COMPANY INFO 6

7 Make Your Presence Felt with 1 Advertisement Across 4 Channels! With the placement of your ad in our titles W&V, LEAD digital and Kontakter, you secure your presence across four channels. Your ad appears not only in the print magazine, but also automatically in the E-Paper for PC/Mac, ipad and iphone, thus securing the attention of your target group across multiple channels. ipad Example advertisement in format: 1/1 contents 02 PROFILE 03 1 ADVERTISEMENT, 4 CHANNELS PRINT 10 DIGITAL 25 EVENTS 53 Branch directories 56 JOB MARKET 57 DISCOUNTS 60 CONTACTS 61 TECHNICAL 62 COMPANY INFO 7

8 The Right Solution for Every Campaign Target! W&V provides the right product for every advertising project - whether in print, online, mobile or at events. Should you have an individual advertising request which you cannot find here, simply contact us. Our Sales Team is looking forward to developing an advertising package with you, which is optimally tailored to your requirements! This might also interest you! Our Media Consultant Tool under: Print Digital Event Produkt Communications target Standard forms of advertising Special forms of advertising Specials Special booklets Standard Display Ads Premium Display Ads Newsletter Mobile Sponsored Post Whitepaper Webinar Digital Special Stand alone Newsletter Image/brand awareness x x x x x x Evening event Training and further training Attracts particular attention x x x x Mediates expert knowledge x x x x x x Lead generation x x x Tailored topic environment x x x x x Face-to-face marketing x x x x Long-term presence x x x x Exclusivity x x x x x x x x x x Extremely suitable x Highly suitable contents 02 PROFILE 03 CAMPAIGN CONSULTANT PRINT 10 DIGITAL 25 EVENTS 53 Branch directories 56 JOB MARKET 57 DISCOUNTS 60 CONTACTS 61 TECHNICAL 62 COMPANY INFO 8

9 Our Sales Team is Happy to Advise You! Susanne Tacke Head of Sales & Account Management Online/mobile, software, hardware, telecommunications Tel.: +49 (0)89/ Sabine Vockrodt Head of Job Market Job advertisements, employer branding ads Tel.: +49 (0)89/ Meta Günther Out-of-home, cinema, advertising media, events/trade fairs, sales promotion, licensing/ merchandising, consultation, market research, W&V Wer Wo Was and W&V Market Tel.: +49 (0)89/ Karin Honold Consumer magazines, daily newspapers,tv/radio (under public law), advertising supplements Tel.: +49 (0)89/ Denise Hoser Online/mobile, software, hardware, telecommunications Tel.: +49 (0)89/ Simone Ludwig Brand article specialists/advertisers, airports, automotive, trade, Specialist magazines, special interest, corporate publishing, agencies, direct marketing Tel.: +49 (0)89/ Nicole Wagner TV/radio (private), print, paper, image agencies, film production Tel.: +49 (0)89/ contents 02 PROFILE 03 SALES-TEAM PRINT 10 DIGITAL 25 EVENTS 53 Branch directories 56 JOB MARKET 57 DISCOUNTS 60 CONTACTS 61 TECHNICAL 62 COMPANY INFO 9

10 W&V Title Portrait W&V. Taking the lead in the marketing business. W&V is the specialist magazine for marketing decision-makers in companies and for their business partners from agencies and media companies. W&V addresses topics in detail, sticks to the point, is close to people and above all provides its readership with one thing: Added value. The Editorial Team stands for absolute independence, well-founded specialist information, fairness and orientation. As the weekly magazine for Marketing with the highest number of weekly issues, W&V provides background information, inspiration and insider knowledge so that you can gain the lead daily in the marketing business. W&V carefully selects the most important topics and trends, illuminates these in detail and indicates their perspectives: comprehensibly, with a clear opinion and clearly orientated on practical application. W&V shows the people and the makers behind the stories as they really are, and provides useful insider tips. W&V is the must-read for the branch. Print copies on average per year: Frequency of publication: Weekly, Mondays Print run: 32,760* Distributed circulation: 31,844* Sold circulation: 30,980* Subscriber circulation: 20,454* * Copies per issue, annual average , Basis IVW quarterly issues III/ 2013-II/2014 contents 02 PROFILE 03 PRINT 10 TitLE PORTRAIT DIGITAL 25 EVENTS 53 Branch directories 56 JOB MARKET 57 DISCOUNTS 60 CONTACTS 61 TECHNICAL 62 COMPANY INFO 10

11 W&V Subscriber Structure W&V readers are a premium target group, as they work in top positions* decide on the selection of advertising media, agencies and service providers** possess high budget responsibility ** are responsible for the deployment of advertising and advertising media** shutterstock Subscriber demographics acc. branch* Subscriber demographics acc. position* Media, advertising media 10 % Sales Manager 3 % Service Providers for marketing and advertising 11 % Media Planners 5 % Product and Marketing Managers 16 % Agencies 26 % Marketing and Communications Management 25 % Advertising companies 53 % Chief Executives, Owners, Board Members, Directors, 51 % Publishing House Managers * W&V-internal statistics (Status: 07/2014) ** RATE 2010, Basis: Decision-makers in the fields of Marketing, Communications and Advertising in advertising companies. contents 02 PROFILE 03 PRINT 10 SUBSCRIBER STRUCTURE DIGITAL 25 EVENTS 53 Branch directories 56 JOB MARKET 57 DISCOUNTS 60 CONTACTS 61 TECHNICAL 62 COMPANY INFO 11

12 W&V Advertising Portfolio Print at A Glance Use the diversity of the print advertising portfolio by W&V for your communications targets and reach a high standard of readership! We offer the following print ad possibilities: Standard forms of advertising Profit from our classic possibilities for advertising! More information from page 13. Special forms of advertising Let your creativity run free and surprise your target group. More information from page 18. Specials Advertise in the perfect topic environment with a print ad in our Specials. More information from page 20. Topics and deadlines from page 21. Supplements Take on a particular specialist topic by advertising in a supplements or an individually designed CPproduct. More information from page 20. Do you have your own ideas? Contact us! Sales Team Tel. +49 (0)89/ sales@wuv.de contents 02 PROFILE 03 PRINT 10 ADVERTISING PORTFOLIO DIGITAL 25 EVENTS 53 Branch directories 56 JOB MARKET 57 DISCOUNTS 60 CONTACTS 61 TECHNICAL 62 COMPANY INFO 12

13 Overview of Standard Forms of Advertising Place your advertisement in a classic advertising format. With our wide variety of formats, the classic ads, too, can be designed in attention-grabbing ways. Place your advertisement in the following formats: Full page or page section Different formats available for selection Special placement Format in a targeted editorial environment Cover page, double spread or title page The large-area formats under the standard forms of advertising Gutter bleed advertisements Formats over the side trim You can find further information on prices and forms of advertising on the following pages. Exclusive placement on the Blackboard in W&V! On the double spread Blackboard, the W&V-Editorial-Team presents weekly the most important branch dates, events and the latest tips. Join in on this attention-grabbing, popular double page spread with an exclusive ad placement as 1/3 or 1/4 page! For formats and prices, see page 17 under Special Placements. contents 02 PROFILE 03 PRINT 10 STANDARD FORMS OF ADVERTISING DIGITAL 25 EVENTS 53 Branch directories 56 JOB MARKET 57 DISCOUNTS 60 CONTACTS 61 TECHNICAL 62 COMPANY INFO 13

14 Standard Forms of Advertising Full page or page section Trimmed advertisements Formats in type area Prices* Width x height in mm + 3 mm trim along outer edges Width x height in mm Colour 1/1 230 x x , /4 horizontal / vertical 230 x 214 / 165 x x 198 / 153x 272 8, /3 vertical 148 x x 272 8, Corner field, small 113 x / 135 6, Corner field, large 165 x x 189 8, /2 horizontal / vertical 230 x 146 / 113 x x 130 / 101 x 272 7, /3 horizontal / vertical 230 x 101 / 78 x x 85 / 66 x 272 5, /4 horizontal / vertical 230 x 77 / 60 x x 61 / 48 x 272 5, * Prices in EUR plus VAT. The General Business Terms and Conditions of the publishing company apply; b/w prices available on request. contents 02 PROFILE 03 PRINT 10 STANDARD FORMS OF ADVERTISING DIGITAL 25 EVENTS 53 Branch directories 56 JOB MARKET 57 DISCOUNTS 60 CONTACTS 61 TECHNICAL 62 COMPANY INFO 14

15 Standard Forms of Advertising Ad as cover page, double spread or title page Trimmed advertisements Formats in type area Prices* Width x height in mm + 3 mm trim along outer edges Width x height in mm Colour 2nd cover page / 3rd cover page 230 x 300 / 230 x x 272 / 206 x , / 11, th cover page 230 x x , Opening spread (2nd cover page + 3rd page) 460 x x , st double page spread (between Editorial and Contents) 460 x x , /1 460 x x , Title page grip corner** / 1/8 horizontal on title** 81 x 81 / 230 x 43 - / 206 x 27 6, / 8, Gutter bleed ads Trimmed advertisements Formats in type area Prices* Width x height in mm + 3 mm trim along outer edges Width x height in mm Colour Corner field large gutter bleed 296 x x , * Prices in EUR plus VAT. The General Business Terms and Conditions of the publishing company apply; b/w prices available on request. ** Exclusive position can t be guaranteed, special form of advertising cover is still possible. contents 02 PROFILE 03 PRINT 10 STANDARD FORMS OF ADVERTISING DIGITAL 25 EVENTS 53 Branch directories 56 JOB MARKET 57 DISCOUNTS 60 CONTACTS 61 TECHNICAL 62 COMPANY INFO 15

16 Standard Forms of Advertising Special placements Trimmed advertisements Formats in type area Prices* Width x height in mm + 3 mm trim along outer edges Width x height in mm Colour Corner field small gutter bleed 226 x x , x ½ horizontal gutter bleed / vertical gutter bleed 460 x 146 / 226 x x 130/ - 12, x 1/3 horizontal gutter bleed 460 x x 85 9, Special placements Trimmed advertisements Formats in type area Prices* Width x height in mm + 3 mm trim along outer edges Width x height in mm Colour 1/1 page: First right page 230 x x , /3 page vertical: Next to Editorial / Next to Contents 78 x x 272 6, / 6, /8-page on, Networking -page: horizontal / horizontal gutter bleed - / 460 x x 27 / - 4, / 9, Text section ad: Set width, Prices per mm in height - 66 mm (set width) pro mm in height * Prices in EUR plus VAT. The General Business Terms and Conditions of the publishing company apply; b/w prices available on request. contents 02 PROFILE 03 PRINT 10 STANDARD FORMS OF ADVERTISING DIGITAL 25 EVENTS 53 Branch directories 56 JOB MARKET 57 DISCOUNTS 60 CONTACTS 61 TECHNICAL 62 COMPANY INFO 16

17 Standard Forms of Advertising Special placements on the Blackboard in W&V Formats in type area Prices* Width x height in mm Colour 1/4 page vertical 48 x 272 6, /8 page horizontal gutter bleed 436 x 27 6, Special format 100 x 80 6, Example 1: Special format integrated in the visual appearance of the Blackboard Fancy appearance! We shoot your Advertising with the Blackboard. Please choose between 1/4 page vertical, 1/8 page horizontal gutter bleed and special format. See figure example 2. Example 2: Special format shot with Blackboard * Prices in EUR plus VAT. The General Business Terms and Conditions of the publishing company apply; b/w prices available on request. contents 02 PROFILE 03 PRINT 10 STANDARD FORMS OF ADVERTISING DIGITAL 25 EVENTS 53 Branch directories 56 JOB MARKET 57 DISCOUNTS 60 CONTACTS 61 TECHNICAL 62 COMPANY INFO 17

18 Overview of Special Forms of Advertising With the special forms of advertising in W&V, you can let your creativity run free. Profit from the prominent advertisement placement and win over your target group! You can find all information on our special forms of advertising to download under Vorname Nachname On the following pages, you can find information on: Supplements and bound-in supplements Labels and glued inserts Gatefold Personalised cover A selection of our special forms of advertising: Gatefold What is hidden in the title page? W&V readers discover your advertising message as a memorable event Personalised cover Address your target group by name. Cover apron This special form of advertising is guaranteed to attract every reader s attention. Adhered booklet The small booklet on the title page provides sufficient space for your advertising message. Individual island ads Your advertisement runs across the editorial content of a page. Hole punching Was that a bookworm? Surprise your target group with holes punched into the booklet! Banderole Those opening up W&V can t help but see your advertisement as banderole. Cover apron Individual island ads Do you have any questions, or a good idea for special forms of advertising? We are happy to advise you on implementation and prices: Karin Honold Tel. +49 (0)89/ karin.honold@wuv.de Adhered booklet Hole punching Banderoles contents 02 PROFILE 03 PRINT 10 SPECIAL FORMS OF ADVERTISING DIGITAL 25 EVENTS 53 Branch directories 56 JOB MARKET 57 DISCOUNTS 60 CONTACTS 61 TECHNICAL 62 COMPANY INFO 18

19 Special Forms of Advertising Supplements Placement Standard format Prices* up to 25g Supplements are placed somewhere within the booklet and can simply be removed by the reader. max. 210 x 280 mm, min. 148 x 105 mm (Width x height) for 2 pages paper grammage min. 115 g/m 2. From 4 pages, the long page must be closed. A4 and other formats available on request. Total circulation: 11, Partial circulation: per thousand Prices for other or heavier special forms of advertising available on request. Bound-in supplements Placement Format Bleed margin Weight of paper Prices* for 4 pages Prices* for 8 pages Inserts are stapled into the centre of W&V, thus attracting high levels of attention. (As centre or bound inserts with min. 4 pages) max. 230 x 300 mm + 10 mm postfold, right min. 3 mm on outer edges With 4 pages min. 80 g/m 2 and max. 250 g/m 2, with 8 pages and more min. 50 g/m 2 Total circulation: 14, Partial circulation: per thousand Total circulation: 26, Partial circulation: per thousand Labels Placement Format Type of adhesive Distances Weight of paper Prices* up to 10g Labels are adhered in booklet on a 1/1 page ad. min. 52 x 74 mm, max. 180 x 120 mm Strip gluing, parallel to fold, placement on the front or rear page of a sheet Adhesive tolerance: ± 5-10 mm From fold min mm to adhesive product, variable in height With 2 pages min. Total circulation: 150 g/m 2 5, Partial circulation: per thousand Glued inserts Placement Format Type of adhesive Distances Weight of paper Prices* up to 10g Glued inserts are adhered in a booklet on a 1/1 page editorial. min. 52 x 74 mm, max. 180 x 120 mm Strip adhesion parallel to fold, placement on the front or rear page of a sheet Adhesive tolerance: ± 5-10 mm From fold min mm to adhesive product, variable in height With 2 pages min. Total circulation: 150 g/m 2 11, Partial circulation: per thousand * Prices in EUR plus VAT and the current postal fees. The General Business Terms and Conditions of the publishing company apply. contents 02 PROFILE 03 PRINT 10 SPECIAL FORMS OF ADVERTISING DIGITAL 25 EVENTS 53 Branch directories 56 JOB MARKET 57 DISCOUNTS 60 CONTACTS 61 TECHNICAL 62 COMPANY INFO 19

20 Specials & Supplements You would like to take on special topics and stand out within the scope of an event or address a particular, top target group? Then book yourself into the appropriate environment! Our Specials and Supplements make it possible: Special Concerns itself with a particular topic in detail Integrated into the W&V as an independent and detailed editorial section W&V Extra Is a separate booklet Focusses on a current topic or a branch event Is enhanced with news sections, analyses and interviews Is enclosed or attached Also enquire about our W&V Analyses and W&V Guides. Special booklet Discusses comprehensive marketing topics, actual markets and target groups On the occasion of anniversaries and jubilees Is enclosed or attached Individual customer magazine Contains the competence spectrum W&V in editorial and layout Is of a particularly high quality Also enquire about our Topic Booklet Specials and Brand Worlds. contents 02 PROFILE 03 PRINT 10 SPECIALS & SUPPLEMENTS DIGITAL 25 EVENTS 53 Branch directories 56 JOB MARKET 57 DISCOUNTS 60 CONTACTS 61 TECHNICAL 62 COMPANY INFO 20

21 Topics and Schedule 1st Quarter 2015 Issue ET* AS* DS* Topics* Highlights of the quarter Branch dates 1/ PSI Marketing Facts Sports Marketing I Travel Marketing Deutscher Mediapreis Advertising articles W&V Extra Automotive marketing I Status: Current scheme under: Special booklet Marketing Facts 2015 The must-have for marketing decision-makers is an anthology of relevant, up to date data and facts on the German advertising market in compact form. The perfect environment for: Marketers of all kinds, data service providers, market researchers, advice & consulting service providers W&V Extra Automotive marketing I On the occasion of the Automobil-Salon in Geneva, this comprehensive special booklet and topic articles on current trends and developments is issued Berlin Fashion Week, Bread & Butter Premium ma 2015 Print I wmm IVW IV/ ISPO München SpoBis Ambiente inviva Prix de Beauté Deutscher Mediapreis Land & Genuss Mobile World Congress ma 2015 Radio I CMC ITB Automobil-Salon Genf Leipziger Buchmesse Digitale Marketing I: Mobile & E-Commerce 80 years of TV Food & Lifestyle Marketing W&V Extra Media Planning I Fashion & Beauty Marketing I Sports Marketing II: Fitness & Wellness * We reserve the right to make changes. Updates under: Further topics available on request. ** Dates not yet fixed. Special booklet 80 years of TV The official start for German TV took place on this special booklet is devoted solely to this exciting topic CeBIT SMX PSI Promotion World Digital Innovators Summit Internet World Dates apply for Specials and for further topics on customer request Dates apply for special booklets, posters and the W&V Extra contents 02 PROFILE 03 PRINT 10 TOPICS & Schedule DIGITAL 25 EVENTS 53 Branch directories 56 JOB MARKET 57 DISCOUNTS 60 CONTACTS 61 TECHNICAL 62 COMPANY INFO 21

22 Topics and Schedule 2nd Quarter 2015 Issue ET* AS* DS* Topics* Highlights of the quarter Branch dates Radio Marketing I TV Wirkungstag #print - Trends. Visions. Facts Home & Family Marketing I: FMCG Home & Family Marketing II: Investment goods Best Ager Internetagecies-Ranking Poster Media production Advertisement Copytest TV, Cinema & Online Videos Advertising journals Corporate Publishing MORE THAN BUZZ - Future Marketing Years LAE Status: Current scheme under: Home & Family Marketing I The topics focussed on here are the following target groups and markets: Household, living, family, health, diet, FMCG, Consumer Electronics, finances and insurances,travel, trade, furniture. The perfect environment for: Regional media, household ads, ad sheets, radio, program magazines, daily media, child and youth media, direct marketing, denominational press, media in the fields of cooking, garden, living, DIY TV-Wirkungstag Die 66 IVW I/ PlakaDiva BVDA-Frühjahrstagung Mobikon ADC-Festival Kongress der Dt. Fachpresse Kongress der Dt. Marktforschung W&V Marketing Convention W&V Meetnight BCP Kongress Radio Advertising Summit Cannes Lions CO-REACH Client Award LAE * We reserve the right to make changes. Updates under: Further topics available on request. ** Dates not yet fixed. Dates apply for Specials and for further topics on customer request Dates apply for special booklets, posters and the W&V Extra contents 02 PROFILE 03 PRINT 10 TOPICS & Schedule DIGITAL 25 EVENTS 53 Branch directories 56 JOB MARKET 57 DISCOUNTS 60 CONTACTS 61 TECHNICAL 62 COMPANY INFO 22

23 Topics and Schedule 3rd Quarter 2015 Issue ET* AS* DS* Topics* Highlights of the quarter Branch dates Fashion & Beauty Marketing II Client Award Sports Marketing III Decision-maker Marketing Consumer Electronics Marketing Regional Marketing Media Agencies Poster Radio Marketing II Out of Home Marketing Marketing for Kids and Teens Advertising articles & Christmas Promotion 20 Years Online Advertising Advertising impact W&V Extra Marketing for luxury goods Fashion & Beauty Marketing Luxus Marketing Status: Current scheme under: Consumer Electronics Marketing The perfect environment for: Media in the fields men, IT/Computers, the economy, current affairs, lifestyle, science/technology W&V Extra Luxury Marketing Marketing for luxury goods in the topic, as appropriate for the pre-christmas period Fashion Week Berlin ma 2015 Radio II ma 2015 Print II IVW II/ gamescom Kids VA IFA LAE-Med** Preview: dmexco 2015 W&V Extra Automotive Marketing II W&V Extra Automotive Marketing II Automotive Brand Contest IAA Healthcare & Living Marketing dmexcotrends 2015 Agency Networks Poster 2015 Startup W&V Extra Media Planning II Emotion Selling Healthcare & Living Marketing Topics are marketing in the fields of diet, health, pharmaceuticals, FMCG and care. The perfect environment for: Media in the fields of women, health, fitness, ecology, the environment, living, garden, DIY, food, cooking, family, pharmacies, wellness Special booklet dmexco 2015 For the dmexco dmexco BDZV-Zeitungskongress expopharm * We reserve the right to make changes. Updates under: Further topics available on request. ** Dates not yet fixed. Dates apply for Specials and for further topics on customer request Dates apply for special booklets, posters and the W&V Extra contents 02 PROFILE 03 PRINT 10 TOPICS & Schedule DIGITAL 25 EVENTS 53 Branch directories 56 JOB MARKET 57 DISCOUNTS 60 CONTACTS 61 TECHNICAL 62 COMPANY INFO 23

24 Topics and Schedule 4th Quarter 2015 Status: Current scheme under: Issue ET* AS* DS* Topics* Highlights of the quarter Branch dates Finance Marketing Specialised Media World Publishing Expo BDVA-Herbsttagung Sports Marketing IV Frankfurter Buchmesse Advertisement Copytest Content Marketing Best Practice Marketing W&V Extra Best Practice Marketing Medientage München IVW III/ W&V Best Practice Marketing Summit meet & greet & eat Culture Marketing Research & Results Special Interest Licensing & Merchandising Viscom Licensing Market Event Marketing 20 Years OWM OWM Fachtagung VDZ Publishers Summit Media Trends Creation Creative-Ranking Poster 2015 Your topic is missing? Simply contact us. We will find a solution for you! Micaela Marti Tel. +49 (0)89/ micaela.marti@wuv.de * We reserve the right to make changes. Updates under: Further topics available on request. ** Dates not yet fixed. Dates apply for Specials and for further topics on customer request Dates apply for special booklets, posters and the W&V Extra contents 02 PROFILE 03 PRINT 10 TOPICS & Schedule DIGITAL 25 EVENTS 53 Branch directories 56 JOB MARKET 57 DISCOUNTS 60 CONTACTS 61 TECHNICAL 62 COMPANY INFO 24

25 W&V Digital Portrait W&V Online With 1.7 million visits* and 357,000 unique users** W&V Online is one of the widestrange specialist portals in the communications and media branch. For information ahead of the rest, use our comprehensive services: The Mobile Platform and the W&V Mobile App, featuring together 200,000 visits*** per month. The E-Paper, the W&V Kiosk App, our Newsletter-services with diverse content on news, exclusive specials as well as studies, case studies, charts and rankings etc.. Other strong portals: LEAD digital Online The information platform by LEAD digital is for digital professionals. It reports on news, online trends, digital business, current market developments, new media etc. Kontakter Online Kontakter Online supplies the target group with a thorough overview of international news on marketing, communication and media. On top of that, the Editorial Team of Kontakter invites to a lively debate on current topics of the advertising branch in the Kontakter Blog. * IVW Online, average 07/13-06/14 ** AGOF Internet facts average II/2014 *** IVW Online, W&V Mobile, annual average 01-09/2014 CONTENTS 02 PROFILE 03 PRINT 10 DIGITAL 25 EVENTS 53 Branch directories 56 JOB MARKET 57 DISCOUNTS 60 CONTACTS 61 TECHNICAL 62 digital Porträt COMPANY INFO 25

26 W&V Online User Structure The W&V Online users are a top target group, as they are mainly younger than 39 years of age (65%)* are part of the educational elite* work in middle and elevated positions* earn well** are mainly interested in insurances, financial investments, travel services in the Internet, new technologies and the automotive branch as well as in topics centred around marketing and communications.* shutterstock Target groups acc. branch** Target groups acc. position** Universities/Students 5 % Sales Managers 6 % Media, advertising media 10 % Media Planners 19 % Service providers for Marketing and Advertising 17 % Chief Executives, Owners, Board Members, Directors, Publishing House Managers 22 % Advertising companies 29 % Product and Marketing- 25 % Managers Agencies 39 % Marketing and Communications Management 28 % * AGOF Internet facts 03/2014: average I/2014 (Basis: 14 years+). Average month. Prefilter: Online users within the past 3 months (WNK). ** Internal publishing company assessment, status: 06/2014 CONTENTS 02 PROFILE 03 PRINT 10 DIGITAL 25 USER STRUCTURE EVENTS 53 Branch directories 56 JOB MARKET 57 DISCOUNTS 60 CONTACTS 61 TECHNICAL 62 COMPANY INFO 26

27 Digital Advertising Portfolios at A Glance You can find the technical data for our digital products under Display Ads Standard Display Ads Premium Display Ads More information from page 28. Text ad or banner in Newsletter W&V Morgenpost W&V Abendpost W&V Extra Kreativ W&V Update LEAD digital Newsletter Kontakter Newsletter W&V Karriere & Job Run of all Newsletter Display Ads Mobile Interstitial Standard Banner Expandable Ad More information from page 42. Ad Specials Sponsored Post Whitepaper Webinar Digital Special Stand Alone Newsletter Gallery Ad Pre Roll Ad More information from page 44. More information from page 33. CONTENTS 02 PROFILE 03 PRINT 10 DIGITAL 25 ADVERTISING PORTFOLIO EVENTS 53 Branch directories 56 JOB MARKET 57 DISCOUNTS 60 CONTACTS 61 TECHNICAL 62 COMPANY INFO 27

28 Display Ads: Three Packages for Your Campaign Success Place your display ads in the appropriate advertising environment! We secure your campaign success with three special topic packages. These packages are compiled of channels from our websites which match your topic: We also provide Run of Site at a CPT (Cost per thousand) of EUR *. You would like a daily set placement or hashtag targeting? Simply contact us! Package 1: TOP-News (approx. 75,000 Ad Impressions**) SinnerSchrader News Analysis Competition Scholz & Friends BMW Kolle Rebbe Studies Spots Campaign-Start Audi Advertising Etat Jung von Matt Serviceplan Marketing International Pitch Update Media aktuell TopNews Communications Sales Package 2: Marketing, Agencies & Companies (approx. 115,000 Ad Impressions**) Advertisers Armir Kassaei Kolle Rebbe SinnerSchrader Etat Spot ADC AUDI Scholz & Friends TBWA Companies Job Campaigns Cannes BMW Marketing Personnnel Career Serviceplan Agencies Campaignsstart People Package 3: Media & Digital Business (approx. 80,000 Ad Impressions**) Online Marketing SEM Targeting Realtime Bidding Native Media-Agencies Programmatic Buying Display Advertising media ecommerce Payment BigData Content Marketing Digital Business Marketing Digital Affiliate SEO Admedia Mobile Social Media Media Online Shops Advertising Online Professionals Online Media Placement: W&V Online homepage + entire Kontakter Online appearance Placement: W&V-Channels: Marketing, Agencies, Campaigns, People, Career & Jobs Placement: W&V-Channels: Media, Digital + entire LEAD digital Online appearance * Price plus VAT. The General Business Terms and Conditions of the publishing company apply. The following forms of advertising must be supplied: Superbanner, Skyscraper and Content Ad. ** W&V-internal statistics (Status: 07/2014). Information per week for exclusive placements. CONTENTS 02 PROFILE 03 PRINT 10 DIGITAL 25 DISPLAY ADS EVENTS 53 Branch directories 56 JOB MARKET 57 DISCOUNTS 60 CONTACTS 61 TECHNICAL 62 COMPANY INFO 28

29 Standard Display Ads We also provide Run of Site at a CPT (Cost per thousand) of EUR *. You would like a daily set placement or hashtag targeting? Simply contact us! Advertising medium** Format in pixels Prices for package 1*** Prices for package 2*** Prices for package 3*** Superbanner 940 x 90 exclusive 3, , , x rotation 2, , , Big Superbanner 940 x 250 exclusive 4, , , x rotation 3, , , Skyscraper 160 x 600 exclusive 3, , , x rotation 3, , , Wide Skyscraper / Sticky Skyscraper (see Fig. Skyscraper) 300 x 600 / 160 x 600 exclusive 2x rotation 4, , , , , , Wallpaper 950 x x 600 exclusive 4, , , Sticky Wallpaper (Wallpaper with sticky Skyscraper) 950 x x 600 exclusive 5, , , Layer 400 x 400 exclusive 4, , , Power Layer 400 x x 600 exclusive 5, , , * Price plus VAT. The General Business Terms and Conditions of the publishing company apply. The following forms of advertising must be supplied: Superbanner, Skyscraper and Content Ad. ** You can find the technical data for our digital products under verlag.wuv.de/mediadaten. *** Prices per week in EUR plus VAT. The General Business Terms and Conditions of the publishing company apply. CONTENTS 02 PROFILE 03 PRINT 10 DIGITAL 25 display ads EVENTS 53 Branch directories 56 JOB MARKET 57 DISCOUNTS 60 CONTACTS 61 TECHNICAL 62 VERLAGSANGABEN 65 29

30 Standard Display Ads We also provide Run of Site at a CPT (Cost per thousand) of EUR *. You would like a daily set placement or hashtag targeting? Simply contact us! Advertising medium** Format in pixels Prices for package 1*** Prices for package 2*** Prices for package 3*** Content Ad 300 x 250 Position 1 exclusive 3, , , x rotation 2, , , Rechte navigation Position 1 exclusive 2x rotation 3, , , , , , Rechte navigation Position 2 exclusive 2x rotation 2, , , , , , Expandable Content Ad 300 x 250 to 450 x 450 Position 1 exclusive 2x rotation 4, , , , , , Rechte navigation Position 1 exclusive 2x rotation 4, , , , , , Rechte navigation Position 2 exclusive 2x rotation 3, , , , , , * Price plus VAT. The General Business Terms and Conditions of the publishing company apply. The following forms of advertising must be supplied: Superbanner, Skyscraper and Content Ad. ** You can find the technical data for our digital products under verlag.wuv.de/mediadaten. *** Prices per week in EUR plus VAT. The General Business Terms and Conditions of the publishing company apply. CONTENTS 02 PROFIL E 03 PRINT 10 DIGITAL 25 display ads EVENTS 53 Branch directories 56 JOB MARKET 57 DISCOUNTS 60 CONTACTS 61 TECHNICAL 62 COMPANY INFO 30

31 Premium Display Ads We also provide Run of Site at a CPT (Cost per thousand) of EUR *. You would like a daily set placement or hashtag targeting? Simply contact us! Advertising medium** Format in pixels Prices for package 1*** Prices for package 2*** Prices for package 3*** Wide Content Ad 600 x 250 exclusive 4, , , x rotation 3, , , Banderole 770 x 250 exclusive 5, , , Billboard 940 x 250 exclusive 5, , , Expandable Billboard 940 x 90 to 940 x 250 exclusive 6, , , L-Presenting 640 x x 250 exclusive 5, , , Halfpage Ad 300 x 600 exclusive 5, , , Maximum Wallpaper 140 x 600 (2x) x 90 exclusive 6, , , Tandem Ad 140 x 600 (2x) x x 90 (250) exclusive 7, , , * Price plus VAT. The General Business Terms and Conditions of the publishing company apply. The following forms of advertising must be supplied: Superbanner, Skyscraper and Content Ad. ** You can find the technical data for our digital products under verlag.wuv.de/mediadaten. *** Prices per week in EUR plus VAT. The General Business Terms and Conditions of the publishing company apply. CONTENTS 02 PROFILE 03 PRINT 10 DIGITAL 25 display ads EVENTS 53 Branch directories 54 JOB MARKET 57 DISCOUNTS 60 CONTACTS 61 TECHNICAL 62 COMPANY INFO 31

32 Premium Display Ads We also provide Run of Site at a CPT (Cost per thousand) of EUR *. You would like a daily set placement or hashtag targeting? Simply contact us! Advertising medium** Format in pixels Prices for package 1*** Prices for package 2*** Prices for package 3*** Sliding Ad / Baseboard 900 x 80 exclusive 5.650, 8, , Takeover*** max. 800 x 600 exclusive 7.550, 11, , * Price plus VAT. The General Business Terms and Conditions of the publishing company apply. The following forms of advertising must be supplied: Superbanner, Skyscraper and Content Ad. ** You can find the technical data for our digital products under verlag.wuv.de/mediadaten. *** Prices per week in EUR plus VAT. The General Business Terms and Conditions of the publishing company apply. CONTENTS 02 PROFILE 03 PRINT 10 DIGITAL 25 display ads EVENTS 53 Branch directories 56 JOB MARKET 57 DISCOUNTS 60 CONTACTS 61 TECHNICAL 62 COMPANY INFO 32

33 Overview of our Newsletter-Services Place your advertising message in our Newsletters with a high quantity of subscribers. These Newsletters can be optimally presented not only on desktops, but also on tablets and smartphones. Via our mobile channel, you can also reach all target groups wishing to inform themselves whilst underway. Place your advertisement in the following Newsletters: W&V Morgenpost The early working day service of the branch from 8:30 hrs (approx. 54,000 Ad Impressions per week*). W&V Abendpost The daily news for the communications branch. Working days from 17:00 hrs (approx. 62,000 Ad Impressions per week*). W&V Extra Kreativ The advertising critical reports by the Editorial Team at midday. Working days from 11:30 hrs. (approx. 27,000 Ad Impressions per week*). W&V Update Several times a day about breaking news, brand new facts and current occasions (approx. 25,000 Ad Impressions per day*). LEAD digital Newsletter The workday Newsletter for digital business. Afternoons from 15:00 hrs (approx. 25,000 Ad Impressions per week*). Kontakter Newsletter The international news service for the advertising and communications branch. Working days from 16:00 hrs (approx. 12,000 Ad Impressions per week*). W&V Karriere & Job The Wednesday Newsletter focusing on personnel, career and jobs (approx. 27,000 subscribers**). Run of all Newsletters Five in one go! Your advertisement appears in the W&V Morgenpost, W&V Abendpost, W&V Karriere & Job and in the Newsletters of the LEAD digital and Kontakter. W&V Stand Alone Newsletter Secure your exclusive W&V Newsletter with a topicrelated text in the style of your advertisement, with your logo and text advertisement with image. You can find further information on Page 49 under Ad Specials. You can find further information on prices and forms of advertising on the following pages. You can find the technical data for our digital products under: * W&V-internal statistics, monthly average: I/2015 ** W&V-internal statistics, monthly average: IV/2014 You can find the technical data for our digital products under CONTENTS 02 PROFILE 03 PRINT 10 DIGITAL 25 newsletter EVENTS 53 Branch directories 56 JOB MARKET 57 DISCOUNTS 60 CONTACTS 61 TECHNICAL 62 COMPANY INFO 33

34 W&V Morgenpost Header placement The working day early service with the top branch news in advance. Frequency of publication: Working days, Mon-Fri, Ad Impressions: approx. 54,000*. Text display max. 400 characters Text display with image: Text max. 300 characters Image max. 130 x 130 px Banner 450 x 200 px Banner 300 x 250 px Special format 500 x 500 px Anzeige Section placement: Header of the day Anzeige Placement Text display Text display with image Banner Prices** Special format*** Prices** Header Section placements max. 400 characters Text max. 300 characters, Image max. 130 x 130 px 450 x 200 / 300 x 250 px 2, x 500 px 3, Section placement: Background Section placement: Talk to go Header of the day max. 400 characters Text max. 300 characters, Image max. 130 x 130 px 450 x 200 / 300 x 250 px 2, x 500 px 3, Background, Talk to go max. 400 characters Text max. 300 characters, Image max. 130 x 130 px 450 x 200 / 300 x 250 px 2, x 500 px 2, * Ad Impressions per week, W&V-internal statistics, monthly average: I/2015 ** Prices per week plus VAT. The General Business Terms and Conditions Apply. *** Max. 2 special format placements are possible per Newsletter. CONTENTS 02 PROFILE 03 PRINT 10 DIGITAL 25 newsletter EVENTS 53 Branch directories 56 JOB MARKET 57 DISCOUNTS 60 CONTACTS 61 TECHNICAL 62 COMPANY INFO 34

35 W&V Abendpost The daily news for the communications branch, from 17:00 hrs in your account. Frequency of publication: Working days, Mon-Fri, Ad Impressions: approx. 62,000*. Header placement Section placement: Top News Text display max. 400 characters Text display with image: Text max. 300 characters Image max. 130 x 130 px Banner 450 x 200 px Banner 300 x 250 px Special format 500 x 500 px Section placement: Creation of the day Anzeige Section placement: News 1 Anzeige Section placement: News 2 Placement Text display Text display with image Banner Prices** Special format*** Prices** Header max. 400 characters Text max. 300 characters, Image max. 130 x 130 px 450 x 200 / 300 x 250 px 2, x 500 px 2, Section placement: News 3 Section placements Top News max. 400 characters Text max. 300 characters, Image max. 130 x 130 px 450 x 200 / 300 x 250 px 2, x 500 px 2, Creation of the day, News 1, News 2, News 3, People max. 400 characters Text max. 300 characters, Image max. 130 x 130 px 450 x 200 / 300 x 250 px 2, x 500 px 2, Section placement: People * Ad Impressions per week, W&V-internal statistics, average: I/2015 ** Prices per week plus VAT. The General Business Terms and Conditions Apply. *** Max. 2 special format placements are possible per Newsletter. CONTENTS 02 PROFILE 03 PRINT 10 DIGITAL 25 newsletter EVENTS 53 Branch directories 56 JOB MARKET 57 DISCOUNTS 60 CONTACTS 61 TECHNICAL 62 COMPANY INFO 35

36 W&V Extra Kreativ The Editorial Team presents a selected campaign the Creation of the Day. Frequency of publication: Every workday, Monday-Friday, 11:30 hrs, Ad Impressions: approx. 27,000*. Logo placement max. 160 x 25 px Your advantages: Exclusive placement In direct proximity to the content, provides you with the sole market presence for one week. Advertising medium in your required format Whether text advertisement, text with image or banner, up to a size of max. 500 x 500 pixels, you can design your advertising medium in your required format. Logo placed directly over the news On opening the Newsletter, your brand attracts attention immediately. Run time: 1 week The repetition of your advertisement has a positive effect on the success of your advertising message. Placement Advertising medium Maximum size 500 x 500 px Price: 3,990.00** * Ad Impressions per week, W&V-internal statistics, average: I/2015 ** Prices per week plus VAT. The General Business Terms and Conditions Apply. CONTENTS 02 PROFILE 03 PRINT 10 DIGITAL 25 EVENTS 53 Branch directories 56 JOB MARKET 57 DISCOUNTS 60 CONTACTS 61 TECHNICAL 62 newsletter COMPANY INFO 36

37 W&V Update The newsletter appears several times a day and informs about breaking news, brand new facts and current occasions. Frequency of publication: Working days, Ad Impressions: approx * per day. Text display max. 400 characters Text display with image: Text max. 300 characters Image max. 130 x 130 px Banner 450 x 200 px Banner 300 x 250 px Special format 500 x 500 px Header placement Anzeige Anzeige Placement Text display Text display with image Banner Price per day** Special format*** Price per day** Header max. 400 characters Text max. 300 characters, Image max. 130 x 130 px 450 x 200 / 300 x 250 px 1, x 500 px 1, * W&V-internal statistics, monthly average: I/2015 ** Prices per day in Euro plus VAT. The General Business Terms and Conditions Apply. CONTENTS 02 PROFILE 03 PRINT 10 DIGITAL 25 EVENTS 53 Branch directories 56 JOB MARKET 57 DISCOUNTS 60 CONTACTS 61 TECHNICAL 62 newsletter COMPANY INFO 37