Raum für Online/Room for Online

Transkript

1 Raum für Online/Room for Online Services Direktmarketing/ Direct Marketing Online Websites Newsletter Microsites Web-TV e-magazines Produktdatenbanken/ Product Databases Print Veranstaltungen/Events Corporate Publishing 18

2 portrait 1 1 Web address: 2 Short profile: More and more cold and climatisation engineers are using the internet in their day-to-day work. complements the printed edition and also provides readers with an additional interac-tive component with extensive user benefits. As in the printed issue, the online pages of KKA Kälte Klima Aktuell focus on current topics. These are presented in competent, focussed and application oriented reports. Together with KKA Kälte Klima Aktuell, provides a targetgroup-friendly platform with cross-media synergies for your advertising campaigns. 3 Target group: proceeding companies for cold, climate, refrigeration and air-conditioning 4 Publisher: Bauverlag BV GmbH Contact editorial department: Christoph Brauneis Phone: Fax: christoph.brauneis@bauverlag.de Contact online advertising: Carolin Rumpff + Ariane Ewers-Busche Phone: Fax: carolin.rumpff@bauverlag.de ariane.ewers-busche@bauverlag.de 19

3 price list/forms of advertising P 1 Price list and forms of advertising:: forms of advertising placement format (pixel, width x height) max data size prices per month Fullsize Banner Complete, in rotation with max. 2 others 468 x KB Superbanner Complete, in rotation with max. 2 others 728 x KB Skyscraper Complete, in rotation with max. 2 others 120 x KB Wide Skyscraper Complete, in rotation with max. 2 others 160 x KB Halfpage Ad Complete, in rotation with max. 2 others 300 x KB 1, Medium Rectangle Complete, in rotation with max. 2 others 300 x KB Wallpaper Complete, in rotation with max. 2 others 728 x x KB 1, Expandable Wallpaper Complete, in rotation with max. 2 others 728 x x 600 (300 x 600) 100 KB 1, Layer Ad Complete, in rotation with max. 2 others individual 100 KB 1, Textlink Complete up to 50 characters Microsite (Basic) menu item special individual individual from 1, Microsite (Classic) menu item special individual individual from 2, Microsite (Premium) menu item special individual individual from 4, Crossmedia-PR online individual individual All online advertising formats can be booked exclusively. Rates and availability on request. (all prices are subject to statutory VAT) Please find the general terms and conditions at: 2 Disocunts: published within 12 months 3 months 5 % 6 months 10 % 12 months 15 % 3 Special advertising formats: additional options Wallpaper: Coloured, clickable background 30 % additional charge Skyscraper, wide-skyscraper, half page: sticky (the ad moves downward as the user scrolls and therefore always remains in the visible area) 30 % additional charge Other online special advertising formats (e.g. banderole ad, billboard) on request. 20

4 traffic N 1 Traffic audit: 2 Website traffic: visits: 14,563 page impressions: 35,385 (monthly average) PI s Visits September October November December January February March April May June July August

5 formats and technical advice F 1 File formats: JPG, GIF, Flash, HTML-Tag, Redirect -Tag Weight: max. 100 kb per banner Additional information for Flash Banner: Please send a swf-file for Adobe Flash Player 9. Please provide us a alternative GIF- or JPG- file as a fallback-image, which will be delivered to the users which have not installed a Flash Plug-in. Please do not use more then 24 frames per sec., we recommend to use a frame rate of 12 frames per sec.. The swf-file should support the clicktag variable: On any click, Flash ads should redirect to the URL specified in the clicktag argument; there should be no other redirection in between. The variable name must be spelled. clicktag (upper-case TAG; no space between click and TAG) and not click tag, Click Tag, or any other form. For detailed information please see our spec sheet: 3 Delivery deadline: 2 working days prior to beginning of the campaign. These lead times give both of us sufficient time to test the formats and to ensure reliable delivery of the campaign. Otherwise, we can bear no costs for delays caused by late delivery to us. Please send your materials together with the required meta information: customer name booking period booked site advertising format contact person for inquiries motif name (optional) target-url 4 Contact person: If you have any technical queries, please contact: Irina Felde Phone: irina.felde@bauverlag.de On request you will get a reporting about ad-impressions and ad-clicks 2 Delivery address: Please send your banner to irina.felde@bauverlag.de 22

6 formats and technical advice F forms of advertising format width x height in pixel Full-Size-Banner 468 x 60 Super-Banner 728 x 90 Skyscraper 120 x 600 Wide Skyscraper 160 x 600 Halfpage Ad 300 x 600 format width x height in pixel Medium Rectangle 300 x 250 Wallpaper 728 x x 600 Expandable Wallpaper 728 x x 600 (300 x 600) Layer Ad on request Textlink on request Please see our notes on data formats and programming. 23

7 microsite Microsite 1 What is a microsite? The microsite is a compact with its own navigation within the As a premium online advertising form with interactive user communication, the microsite attracts particularly high attention. Use the microsite as part of your cross-media package as a central advertising medium in your online campaign as a special feature on a particular topic (here you are the exclusive partner) for a product launch 2 Your microsite on As eye-catching as a microsite is, it is also unique. We create your microsite specially and individually for you. In the first step, you can choose between three configurations: Basic Classic Premium Microsite with standardized layout and simple programming Extended microsite with individual, partly animated layout requiring more programming Exclusive microsite with an individual layout and complex programming (e.g. flash animation, MouseOver effects, embedded video) In each case, the microsite is created in line with your corporate design requirements and is approved by you before it goes live. We should be pleased to discuss any further details with you! For the creation of your microsite, we need a lead time of 4 8 weeks before going live. We recommend a runtime of at least three months. Price: from 1, per month 3 Our services Set-up and creation of the microsite in close consultation with you Monthly update Editorial support (for Classic and Premium) Advertising of your microsite with We should be pleased to discuss all details on request. All possibilities and prices available upon request. 24

8 crossmedia-pr crossmedia-pr Combination print and online adding value in just three steps 2 1 Print We publish your article/product report in the KKA Kälte Klima Aktuell magazine as agreed with our editorial department. The reader is directed to your additional information on the KKA by the Online + box and the specified web code. 2 Online By entering the web code at the reader can reach the online version of your article/report easily and direct. 3 Added value Here you provide the reader with additional content and create real added value tied to your brand. TECHNIK Mietkälte Additional information could include: Additional photos and drawings Videos (product video/assembly film/interview, etc.) PDF downloads (brochures/flyers/demo versions, etc.) Links to further information (on your ) More comprehensive article/report texts The added value attracts attention: the cross-media PR items are some of the most clicked-on articles in the publication month. in der Veltins-Arena Schnelles Eis statt grünem Rasen Das sportliche Eishockey-WM Großevent auf Schalke stellte nicht nur die hoch motivierten Eishockey-Cracks aus Deutsch- Roger Beckmann, land und den USA vor einige Herausfor- Hagen derungen. Auch die Technikteams mussten auf den Punkt genau zur Hochform und steigende Temperaturen unter dem Ein komplettes mobiles Eishockey-Spielfeld stellte das österreichische Unternehmen AST ( für das erste Spiel der Weltmeis- terschaft in der Gelsenkirchener Multifunktionsarena auf. Einschließlich aller Eishockey- Einrichtungen von der speziell angefertigten mobilen Bande mit Doppelrumpf und Publikumsschutz bis zu Spieler- und Strafkabinen war glitzerndes Eis angesagt: Auf dem Rasen entstand eine rund 60 m lange und 30 m 54 Kälte Klima Aktuell 3/ Sie war für einen Tag das größte Eishockey-Stadion n der Welt: die Veltins-Arena auf Schalke und sie wurde Schauplatz eines historischen hen 2:1-Siegs der deutschen Eishockey-Nationalmannschaft über r die US-Boys. Die notwendige Kältepower für das WM-Eröffnungsspiel in Deutschland wurde durch Mietkälte realisiert. Hierzu wurden in Gelsenkirchen acht mobile Kaltwassersätze zur Weite Wege, enge Zeitfenster, hohe Temperaturen Das sportliche Großevent stellte nicht nur die hoch motivierten Eishockey-Cracks aus Deutschland und den USA vor einige Herausforderungen. Auch die Technikteams mussten auf den Punkt genau zur Hochform und steigende Temperaturen unter dem Stadiondach ach sorgten für anspruchsvolle Randbedingungen. ngungen. Für den Auf- und Ab- bau der Eishockeyanlage gab es exakte lich der Bandenanlage durfte maximal vier Online Plus Einen Film über das größte Eis- Webcode KKA0I2W3 1 lich der Bandenanlage durfte maximal vier Online Plus Einen Film über das größte Eis- Webcode KKA0I2W3 3 All possibilities and prices available upon request. 25

9 newsletter 1 Kälte Klima Aktuell portrait 1 Name: KKA Newsletter, newsletter@news.bauverlag.de 2 Short profile: The KKA Kälte Klima Aktuell newsletter informs the decision makers about news in the branch by . The latest reports and articles from the printed issue keep the cold and climatisation engineers up to date once a month. 3 Target group: proceeding companies for cold, climate, refrigeration and air-conditioning technology 4 Publication frequency: monthly 5 Publisher: Bauverlag BV GmbH Issue booking deadline date of publication trade fair 1/ / / ISH, Internorga 4/ / / / / / / SHKG 11/ / Contact editorial department: Christoph Brauneis Phone: Fax: christoph.brauneis@bauverlag.de Contact newsletter advertising: Carolin Rumpff + Ariane Ewers-Busche Phone: Fax: carolin.rumpff@bauverlag.de ariane.ewers-busche@bauverlag.de 26

10 newsletter price list/forms of advertising P 1 Prices and forms of advertising:: forms of advertising placement format (pixel, width x height) max data size prices per month Full-Size-Banner Content 468 x KB Skyscraper next to the content 120 x KB Wide-Skyscraper next to the content 160 x KB Text ad Content up to 500 characters + 1 image 100 KB (all prices are subject to statutory VAT) Please find the general terms and conditions at: format width x height in pixel Full-Size-Banner 468 x 60 Skyscraper 120 x 600 Wide Skyscraper 160 x 600 Text ad 500 characters + 1 image 2 disocunts: published within 12 months 3 months 5 % 6 months 10 % 12 months 15 % 27

11 newsletter distribution N 1 Recipients: the KKA Kälte Klima Aktuell newsletter reaches proceeding companies for cold, climate, refrigeration and air-conditioning 2 Circulation: 876 recipients (dated September 2014) openingrate: 107.9% 28

12 newsletter formats and technical advice F 1 File formats: JPG or static GIF, max. 20 KB (without animation) The KB data given for every advertising material are maximum sizes and represent the total sum of all data defined by the advertising materials (including files to be loaded later, sniffer code, images, flash, etc.). 2 Formats: HTML or text 3 Delivery address: Please send the ad media for your campaign to irina.felde@bauverlag.de 4 Delivery deadline: 2 working days prior to beginning of the campaign. These lead times give both of us sufficient time to test the formats and to ensure reliable delivery of the campaign. Otherwise, we can bear no costs for delays caused by late delivery to us. Please send your materials together with the required meta information: customer name booking period booked site advertising format contact person for inquiries motif name target URL Reporting: On request you will get a reporting about the opening rate and ad-clicks. 5 Contact person: If you have any technical queries, please contact: Irina Felde Phone: irina.felde@bauverlag.de 29