Digital Stadium & Event Marketing 3.0

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Susanne Astrid Hoch
vor 6 Jahren
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1 Digital Stadium & Event Marketing 3.0 Guido Greber, CTO & Founder LiVE 21.Juni 2017

2 Digital Stadium & Event Marketing 3.0 Presenting Partner: Partner:

5 Stellen Sie sich vor, Sie erhalten durch LiVE! eine...

in Echtzeit und datengesteuerte Organisation Fan- & Customer

refinanziert Ihre Infrastruktur es maximiert Ihre Einnahmen durch

LiVE! vereinfacht für Mannschaften, Ligen und Venues das Fan- &

6 in Echtzeit und datengesteuerte Organisation Fan- & Customer Experience LiVE! aktiviert die Fans wie nie zuvor LiVE! refinanziert Ihre Infrastruktur es maximiert Ihre Einnahmen durch die Steigerung bestehender- und der Entwicklung neuer Einnahmen. LiVE! vereinfacht für Mannschaften, Ligen und Venues das Fan- & Kundenmanagement. Fan Engagement Verkaufen und Monetarisieren Datenbank Mobile Analytik Cloud

7 Was ist LiVE!..

8 Customer Experience & Digital Transformation sind die Zauberworte Ihr Brand und Ihre Sponsoren erhalten ein Smartphone basiertes Digitales Eco-System für Fan- und Kundenbindung

9 Smartphone basierte Unterhaltungs- und Vertriebsunterstützung Wir vernetzen Fans ausserhalb einer Venue mit den Fans innerhalb der Venue Modular basierte White Label Plattform

10 TEILEN & KONVENTIEREN

11 Worin liegt der Unterschied.

12 SOFTWARE ARCHITECTURE MATTERS LiVE! basiert auf einer Microservices Architektur LiVE! ist Software-as-a-Service Skalierbarkeit wie & Bezahlsystem wie Plug n Play Funktionalität bei verfügbaren Modulen

13 PRIVACY MATTERS eprivacy Zertifikat Schweizer Datenschutz EU Datenschutzregulatorien 2018

14 ECO-SYSTEM MATTERS LiVE! ist weltweiter HPE & Aruba OEM Partner Wir arbeiten für die Aruba Konfiguration & Implementierung mit Klein Computer System AG LiVE! ist qualifizierter & strategischer Partner und Lösungslieferant für Aruba Networks EMEA

15 Treffen Sie uns persönlich am Stand der Klein Computer System AG GUIDO GREBER, CTO & Founder

16 Appendix

Engage fans like never before Learn Gain more intelligence about your

Understand their interactions and purchase history.

with you (mobile, online, or in person) Before, during, and after

Drive personalized advertisements and marketing campaigns across all

17 Engage fans like never before Learn Gain more intelligence about your fans, their social sentiment toward your brand, team, and players. Understand their interactions and purchase history. Engage Better engage and inform fans: Any way they want to interact with you (mobile, online, or in person) Before, during, and after events In and out of venues. Market Better segment the fan base. Drive personalized advertisements and marketing campaigns across all channels. Reward Recognize and reward fans for their loyalty and activity with the team, league, or venue. Identify Leverage and consolidate all data sources at your disposal to identify more fans and build a deeper and broader understanding of each fan.

18 Enable reliable ticketing sales across all channels Reliable ticketing across all channels Plan each event individually and with as much detail as you need Decide which tickets are destined for each sales channel from the online shop to reservation offices Manage special campaigns, price reductions, subscriptions, and season tickets Integrated marketing and ticketing Specify every step of your ticketing marketing activities through integrated campaign management Define target groups and execute campaigns Plan and monitor campaigns to stay on budget Keep your membership and sponsorship administration in ticketing up-to-date Maximize revenue and gain customer insight Design your own online shop or integrate with your existing site Make purchasing convenient for your customers from different payment methods to personalized tickets and merchandise Analyze your customers purchasing habits in detail, and gain a comprehensive understanding of their wishes Measure and analyze all ticketing processes Evaluate ticketing sales and marketing costs of each event by choosing from a wide range of reports Create your own custom reports without the need for software programming

19 Finance, human resources, and procurement Drive and achieve financial excellence Create a greater value for the entire sports and entertainment organization by gaining deeper insights across all financial processes: Provide timely and accurate reporting on events for sponsoring, ticketing, merchandising, and food and beverages Report to management and external stakeholders in real time Optimize cash flow management Benefit from expertise in finance best practices Manage people and talent Align your employees, maximize HR efficiency and productivity, and accelerate results through collaboration across the organization: Provide a foundation for better team performance Assign each resource to the right place at the right time with more effective time management (volunteer management) Optimize procurement impact Deliver greater profitability and visibility by automating procurement and logistic processes: Increase revenue and bring additional savings to the bottom line by integrating food and beverage sourcing

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