The organic market in Germany - highlights 2016 DIANA SCHAACK AGRICULTURAL MARKET INFORMATION COMPANY (AMI) , BIOFACH, NÜRNBERG

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1 The organic market in Germany - highlights 2016 DIANA SCHAACK AGRICULTURAL MARKET INFORMATION COMPANY (AMI) , BIOFACH, NÜRNBERG

2 Highlights of the German Organic market Intensive activities of different supermarket chains (especially full range suppliers like Edeka and Rewe) for getting more different organic items in the supermarket shelves Natural food stores face bigger competition from the supermarkets growth has slowed down Higher consumer prices for many products contrary to conventional products (stable level) Sourcing of raw material remains the biggest issue for organic suppliers Small harvests for many crops Unsufficient supply for milk and eggs, better supply for pork and beef Conversion to organic increased significantly Imports have been rising but import rates fluctuate MARKET GREW by nearly 10 % in 2016 up to 9.48 billion EUR % of the entire food market The organic market in Germany - highlights 2016 AMI GmbH

3 Organic food sales in Germany In billion EUR excl. Catering Total Other sales channels Bakeries, butchers, fruit & vegetable shops, farmer s markets, small farm shops, Online shops, health food shops, petrol stations) Natural food stores Incl. Big farm shops 6,97 1,05 2,14 3,79 7,42 7,76 1,10 1,09 2,26 2,47 4,06 4,21 8,62 1,15 2,71 4,76 +9,9 % +2,2 % +5,0 % 9,48 1,18 2,85 5,45 Supermarkets Incl. Drug stores +14,6 % AMI 2017/OL-275 AMI-informiert.de Source: Arbeitskreis Biomarkt

4 Organic shares are rising Organic share of the total food market in Germany, in % 3,74 4,10 4,20 4,32 4,43 4,78 5,0 to 5, * * Estimation depending on the development of the total food market 2016 AMI 2017/OL-277 AMI-informiert.de Source: AMI based on Arbeitskreis Biomarkt and Statistical Office

5 Tops and Flops 2016 Growth rates of sales volumes and sales values of household purchases in Germany, 2016 vs in % vegetable oils poultry potatoes fruit vegetables drinking milk meat eggs bread meat products cheese butter 2,4 Sales volumes 5,1 6,7 6,4 8,8 7,8 9,8 11,6 11,1 16,9 21,9 27,5 Sales values 4,9 4,5 3,6 4,2 5,7 4,8 4,1 5,2 8,0 8,8 12,2 17,8 AMI 2017/VB-177 AMI-informiert.de Source: AMI-analysis based on GfK household panel

6 Consumer prices were rising Consumer prices for organic fresh products, growth rate 2016 vs 2015, in % fresh products* potatoes eggs vegetable oils fruit meat products poultry vegetables bread & bakery beef milk & dairy chees pork 1,0 0,6 0,4 0,3 3,6 3,3 4,0 4,5 6,6 6,1 7,7 8,6 9,6 *Sum of all mentioned organic products AMI 2017/VB-129a AMI-informiert.de Source: AMI-Verbraucherpreisspiegel

7 Organic shares of different products Organic shares of household purchases of fresh products in Germany 2016, volume shares in % eggs fresh vegetables drinking milk vegetable oils fresh fruit yoghurt potatoes bread cream chees butter chees meat milk drinks poultry meat products margarine 2,3 1,8 1,6 1,4 1,3 0,6 3,4 3,0 4,1 6,8 6,8 6,3 6,0 5,5 5,5 11,7 AMI 2017/VB-112a AMI-informiert.de Source: AMI-Analysis based on GfK household panel

8 Organic Area and growth rate Organic Agricultural Area in Germany in ha and growth rate compared to previous year in % 16,3 Growth rate in % 9,8 8,9 5,3 4,6 5,1 2,2 4,8 4,9 4,3 4,6 2,5 1,8 1,0 0,3 3, Agricultural area in ha AMI 2017/OL-278 AMI-informiert.de Souce: BLE ( ), BÖLW (2016)

9 Import shares have been rising Import shares of selected organic products, in business years % soy beans (incl. field peas grain maize carrots butter drinking milk wheat appels pork potatoes yoghurt cereals total AMI 2017/OL-241 AMI-informiert.de Source: AMI

10 Diana Schaack Market Analyst Organic Farming Tel. +49 (0228) Fax. +49 (0228) AMI Agricultural Market Information Company Dreizehnmorgenweg Bonn Die Agrarmarkt Informations-Gesellschaft erstellt unabhängig und übergreifend aktuelle Fakten und Analysen für das gesamte Agribusiness.

11 Sales of fresh products Absatz- und Umsatzänderung von Bio-Frischeprodukten* nach Einkaufsstätten in %, 2016 gegenüber 2015 Ausgaben Einkaufsmengen Gesamt 9,2 6,9 Discounter 11,9 3,9 Vollsortimenter 14,5 12,7 Naturkosthandel 7,7 8,4 Sonst. Einkaufsstätten 1,9 1,5 *Fleisch, Fleischwaren, Geflügel, Eier, Obst, Gemüse, Kartoffeln, Käse, Brot, Backwaren, Milch, Joghurt, Sojadrinks, Mehl, Milchgetränke, Quark, Butter, Speiseöl u.a. AMI 2017/OL-298 AMI-informiert.de Quelle: AMI-Analyse auf Basis des GfK-Haushaltspanels

12 Bio-Fläche hinkt Nachfrage hinterher Entwicklung des deutschen Öko-Marktes, 2008=Index 100 Verkaufserlöse Öko-Landwirte Verbraucherausgaben Öko insgesamt 163 Öko-Anbauflächen Deutschland AMI 2017/OL-289 AMI-informiert.de Quelle: AMI auf Basis von BLE und Arbeitskreis Biomarkt