Cluster-Management at ICT Cluster. 10 Golden Rules for Cluster Management. Medellín, 25 de junio de 2010

Transkript

1 Cluster-Management at ICT Cluster Bern, Switzerland - 10 Golden Rules for Cluster Management Medellín, 25 de junio de 2010

2 Central Location FRANCE GERMANY Basel Konstanz Winterthur St.Gallen Zurich Biel Zug Vaduz AUSTRIA Neuenburg Luzern Geneva Freiburg Lausanne Gstaad Montreux Sion Martigny Berne Thun Interlaken Brig LocarnoBellinzona Lugano Chur St.Moritz ITALY Zernez Name der Präsentation by car/train within 1 hour Population: 7,261,200 (2001) Density: 176 inhabitants/km2 Federal State since Cantons

3 Bern, UNESCO World Herritage Seite 3

4 Name der Präsentation

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6 Name der Präsentation

7 Name der Präsentation

8 ICT sectorsharein GDP Anteile Telematik 2005, in % <= 3 % <= 5 % <= 7% <= 9 % > 9 % Seite 8

9 A mutual ICT-Cluster will be supported through the Cluster-Association tcbe.ch -ICT Cluster Bern, Switzerland Seite 9

10 Facts tcbe.ch -ICT Cluster Bern, Switzerland Founded: The tcbeis a non-commercial association (Article 60 of the Swiss Civil Code (ZGB)). Target: ICT Cluster Bern is a collaboration between companies, training institutions, trade associations and local authorities with the aim of strengthening the telecommunications and IT sector in our economic region 200 membersincluding companies (suppliers and users), Government, Education, ICT-organisations Seite 10

11 Organisation General Assembly Cluster Board Cluster Management Working Group 1 Working Group 2 Working Group 3 tcbe.ch is organised as a PPP (Public Private Partnership) Seite 11

12 Main Topics of the cluster Networking Go international (Import and Export-Promotion) Education Knowledge and technology transfer Experience exchange / Centres of Competence (RFID/eGov) Communication / focus Promotion of the region Inter-/cross-clustering Seite 12

13 Networking The cluster organises many events, providing platforms for the active networking of our members. The themes of the events are very different. This could be an information event about risk management, an educational series about marketing and sales, information about new technologies and so on. Seite 13

14 Inter-/ Crossclustering For creating new opportunities and new business cases it is very important to open the mind. ICT is a cross section technology and a part of many different value chains. The cluster actively promotes what we call interclustering i.e. the collaboration between sectorallydifferent clusters. This effort is not only limited to the other cluster in canton Bern, it also targets as well partner organisations in the network of the BEDA as national and international organisations. Seite 14

15 Focus The tcbe.ch edits a magazine called Focus which today reaches some 6000 addresses. Readers of the publication are normally not active as suppliers in the ICT-sector. Each number of the Focus concentrates on a theme in the field of ICT (e.g. Spam, CRM, innovation, outsourcing, Financing in ICT). Including articles about locally active companies thus broadcasts the specific cluster know-how to the cluster members and at the same time informs its readership with articles about the state of the art of the actual technology and solutions that are offered elsewhere. Seite 15

16 Education The tcbe.ch has the function of the organization of the working sphere (OdA), formerly association of apprenticeship principals, for the occupation informatics in the canton Berne. The tasks of the OdA are delegated into i-bern GmbH. The following goals are pursued: Interface between apprenticeship principal, government and tcbe.ch Representing of the instructors, apprenticeship principals outside Promotion and preservation of the training place offer Information and support of the instructor Offering training services Platform for interested young people and learning people Seite 16

17 RFIDnet RFIDnet-the competence center in the area of RFID. It was founded on May 5th The partners are tcbe.ch ICT Cluster Bern, Switzerland and University of applied sciences Berne. The Center is supported by companies. Neutral consulting First steps, Awareness, Feasibility studies, Pilot projects Events Information events, Exhibitions Publication RFID-Report, Best Practice, Courses/Education, Books Internet Online Communication, Experience Sharing, RFID Database Seite 17

18 Internationalisation The ICT Cluster Bern is implementing an internationalisation support for its members. This support includes the following three key elements: Economic-excursions for know-how sharing and business initiation Building an international network focussed on ICT Initiation of international joint projects Import Promotion in Relation with OSEC / SIPPO Winner European Cluster Manager award 2008 Seite 18

19 Economic excursions In 2005the ICT Cluster Bern organised an excursion to Nordrhein-Westphalia. This excursion included a cluster-conference as well as four site visits to companies and institutions. In 2006the cluster organised an excursion to London and East England. 15 members joined this excursion. In 2007the cluster organised an excursion to Tampere, Finland. 13 members joined this excursion. In 2008the cluster organised an excursion to Ludwigsburg, Germany. 33 persons joined this excursion. In 2009the organised an excursion to Vienna, Linz and Hagenberg, Austria (18 members) and to Brandenburg, Germany (14 members). In 2010 ICT Cluster is planned to visit the region Karlsruhe / Kaiserslautern Seite 19

20 Ludwigsburg and Tampere Seite 20

21 International network, International joint projects The cluster support its members with his local, national and international network. tcbe.ch is partner in INTERREG-Project IT2RHINE is initiator and leader of the Global ICT Cluster Manager Group was member of the EU-Project NICE (Networking ICT Clusters in Europe), which was part of the Europe INNOVA initiative Main activities NICE ICT-cluster benchmarking Sharing experience in cluster-management Networking between companies, clusters and networks Supporting the knowledge and technology transfer Initiation of joint projects Seite 21

22 NICE Tampere Initiation of joint projects Exchange of experience in cluster management IAT Paderborn Ostrava Transfer of knowledge Berne Networking ICT companies Ankara Knowledge Exchange & Networking Seite 22 Transfer & Learning

23 Import Promotion Partnership with Swiss Import Promotion for supporting foreign companies to establish their business in Switzerland. Trade Capacity Building EFTA: Marketing Intelligence Colombia Support Colombian ICT Companies in Export o EFTA States (Switzerland, Norway, Island, Lichtenstein) or European Union. Support Berne Economic Development Agency in Promotion of the location and inward investment. Seite 23

24 Benchmarking / Cluster- Development Benchmarking of VDI, Berlin Zielerreichung, Wahrnehmung & Performance Internationalisierung Seite 24 Ausprägung Output Netzwerkstruktur 100,00% 90,00% 80,00% 70,00% 60,00% 50,00% 40,00% 30,00% 20,00% 10,00% 0,00% Servicespektrum Finanzierung Kennzahl Nr. Dimension Name der Kennzahl (Arbeitstitel) unterhalb des Referenzbereiches im Referenzbereich oberhalb des Referenzbereiches Netzwerkbeschreibung 1 Netzw erkalter x Anzahl Mitglieder zum 2 Zeitpunkt Gründung x 6 Anzahl Mitglieder aktuell x 7 Forschungsintensität aktuell x 9 Wachstumsdynamik x 10 Anteil ausländischer Partner x 11 Rechtsform x 12 Anzahl MA in Geschäftsstelle x 13 Erfahrung Netzwerkmanager x 14 KMU-Dichte x 17 Anteil Privatfinanzierung Gründung x 19 Anteil Privatfinanzierung heute x 20 Entwicklung Anteil privater Finanzierung x 21 Budget pro Mitglied x 22 Nachhaltigkeit Finanzierung x 23 Netzwerk- Gründungshistorie x ICT Bern 25/1 steuerung und Kooperationsstrukturen innerhalb des Netzwerkes x 24 Mehrwerte Netzwerksteuerung durch GS x Vergleichsportfolio 25/2 Rollendefinition der Beteiligten / Klarheit der Aufgaben x KOM 26 Schwerpunkte der Netzwerkarbeit x 27 Kongruenzindex Schwerpunkte - erreichte Mehrwerte x 28 Servicespektrum Öffentlichkeitsarbeit / Marketing x Servicespektrum interner Informations- und 29 Netzwerkservices Erfahrungsaustausch x 30 & Servicespektrum kollaborative Technologieentwicklung x 31 Output Servicespektrum internationale Kooperationen x 32 Servicespektrum Projektmittelakquisition x Netzwerktypologie & -steuerung 33 Servicespektrum Servicespektrum Aus- und Gründung Weiterbildung, x 34 Personalrecruiting x 35 Ausprägung ÖA x 36 Ausprägung Informations- und Erfahrungsaustausch x 37 Ausprägung koll. Technologieentw icklung x 38 Ausprägung Internationalisierung x 39 Ausprägung Drittmittelakquisition x 40 Ausprägung Gründungsunterstützung x 41 Ausprägung Personalrecruiting x 42 Gesamtindex Ausprägung Mehrwerte x 43 Service Output Effizienz x 44 Internationalisierungsgrad x 47 Verantwortung Internationalisierung x 50 Zielerreichung x 53 Wahrnehmung in der Branche x 55 Regionale Wahrnehmung x 57 Nachhaltigkeit der Netzw erkarbeit x 60 Divergenz Fremd- und Eigenwahrnehmung x 61 Index Gesamtperformance x

25 10 golden Rules for Cluster- Management (by Judith Terstriep) Rule I: Rule II: Rule III: Rule IV: BE COMMITTED BE a STRATEGIST BE a TEAM PLAYER BE a NET WORKER Rule V: BE INTERNATIONAL Peoplenot concepts make the difference! Rule X: BE a CONTROLLER Rule VII: Rule VI: Rule VIII: Rule IX: BE VISIONARY Seite 25 BE RELIABLE BE a PATHFINDER BE PERSISTENT

26 Cluster-Manager Profile The Cluster Manager is: CEO Networker Project-Manager Marketing-Specialist Communication-Manager Event-Manager Promoter Motivator Controller Researcher Technician Change-Manager Psychologist Seite 26

27 Cluster-Management Successful Cluster-Management needs a team but there also exists 2 leaders: the President of the board and the Cluster-Manager and active and strong motivated members!!! Seite 27

28 One of the most important tasks Seite 28

29 Contact tcbe.ch ICT Cluster Bern, Switzerland mundi consulting ag Christoph Beer Cluster-Manager, CEO Phone: Mobile: Seite 29