Meeting of the IFRA Expo Exhibitor Advisory Group

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1 Meeting of the IFRA Expo Exhibitor Advisory Group Darmstadt, 1 December 2008 Michael Heipel Director of Exhibitions and Sales, IFRA heipel@ifra.com

2 IFRA Expo and Events Review IFRA Expo Amsterdam 2008 Location and concept IFRA Expo 2010 Outlook IFRA Events and Exhibitions 2009

3 Visitors 3

4 IFRA Expo Visits A-dam 2005 Leipzig 2006 A-dam 2007 Vienna 2008 A-dam Source: IFRA Expo visitor registration

5 Visitors by Job title 2007 Vienna 2008 Amsterdam

6 IFRA Expo: Decision makers show 6

7 Areas of Interest of IFRA Expo visitors (%) Vienna 2008 A-dam 7

8 Visitors investment plans (by country, %. Average: 74%)

9 Types of investments planned

10 How satisfied are you with your visit to IFRA Expo?

11 General rating of Amsterdam (compared to Vienna 07 and Amsterdam 06)

12 Some visitor statements "Die IFRA Expo ist aufgrund der überschaubaren Größe ein hervorragender Treffpunkt, um in einem sehr kurzen Zeitraum spontan zahlreiche Lieferanten, Kunden, Berater oder Kollegen zu treffen, um in der Kürze der Zeit Informationen auszutauschen. Diese Art des Zusammenkommens gibt es meines Erachtens auf keiner anderen Messe." (Uwe Fuß, Leiter Einkauf und Gebäudemanagement, Verlagsgruppe Handelsblatt, Deutschland)

13 Some visitor statements "Well organised event with 'best in class' exhibitors. Well worth visiting and meeting vendors in a friendly environment." (Matthew Hardy, Managing Director, Webhaven, Denmark) "IFRA Expo is an excellent and value-adding way to update your knowledge of the questions of the day of our business." (Mikael Pentikainen, President, Sanoma Corp., Finland)

14 Some visitor statements "Es tut sich unheimlich viel. Wer wissen will, wohin die Reise geht, ist auf der IFRA Expo genau richtig." (Damian Schwickerath, Stellv. Chefredakteur, Volksfreund, Deutschland) "Die IFRA Expo ist für mich Marktplatz, Trendindikator und Stimmungsbarometer. Ein fester Termin im Jahreskalender." (Michael Meyer, Senior Berater, GC Graphic Consult, Deutschland)

15 IFRA Expo Exhibitors

16 IFRA Expo - No. of exhibitors

17 IFRA Expo net surface 17

18 How do you assess the quality of IFRA Expo visitors? Excellent Good Source: IFRA Expo exhibitor survey

19 How do you rate the value that your company received from exhibiting at IFRA Expo? Excellent Good Source: IFRA Expo exhibitor survey

20 Facilities and services 2008 A-dam 2007 Vienna 2006 A-dam

21 How do you assess the market situation IN YOUR INDUSTRY today and in the next two years? Rise / Strong Rise Equal to today Decline / Strong Decline

22 Consequences for IFRA Expo Focus on cost-efficiency for exhibitors Focus on market developments and important target markets Assure flexibility Enhance international visitor marketing

23 Current status IFRA Expo 2009 Exhibitors Qm Current status (30 November 2008) Same time last year , ,00

24 IFRA Expo 2009, Vienna, October IFRA Expo 2010, Amsterdam, October

25 IFRA Expo 2009, Vienna, October IFRA Expo 2010, Vienna, October/ November (2nd Option)

26 Why that? Lower cost in Vienna for exhibitors services and hotels Targeting the important Eastern European markets Attractive and well accessible for international audiences Not a strategic approach, but a tactical solution that might be suitable for the next 2 years

27 What do you think? And: Do you really want us to cut the show down to 3 days?

28 IFRA Events and Exhibitions Overview -

29 Supplier involvement in IFRA events Suggest case studies Sponsoring Exhibition stands / Solution Park Site visits

30

31 All sponsoring and exhibition opportunities at one glance:

32 System workshops n Video Darmstadt Editorial Systems

33 Planned for 2009 Topics Videosystems (Content Management, Editing, Advertising. Germany) Mobile Services (Amsterdam) Web Publishing Systems (Switzerland) Advertising System (United Kingdom)

34 Carbon-neutral IFRA Expo and other events Basic idea: Make IFRA Expo and other IFRA events and activities carbon-neutral, by Step 1: Analysis and calculation of emissions Step 2: Offset the emissions: Buy Certified Emissions Reductions (CERs) on the market places and/or invest in Clean Development Mechanism projects (Kyoto protocol mechanism) Carbon-credit pooling Visibility program for contributing suppliers

35 We do have winners!! Publishers across the globe tackle the structural challenges Media houses earn money with Print-Online- Mobile...! 66 projects have been entered by 56 different publishing houses from 27 countries! All projects can be seen at

36 Thank you very much for your cooperation! 36