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1 Professional journal for the housing sector media data 2015 TRADE MAGAZINE BundesBauBlatt Magazin WEBSITE BundesBauBlatt Online NEWSLETTER BundesBauBlatt News EVENTS BundesBauBlatt Gipfel Fachmedium für die Wohnungswirtschaft Klimawandel Urbane Strategien 52 Herausgegeben vom Bundesministerium für Umwelt, Naturschutz, Bau und Reaktorsicherheit Fassaden Gedämmte Gefahr? 09 Innendämmung Besser als ihr Ruf 19 Wohnraumlüftung Kontrollierte Frische 27 Legionellen Sicherer Schutz 40

2 Crossmedia im Bauverlag Raum für Vernetzung/Room for Networking Services Copytests Werbewirkungsanalysen/Advertising Analysis Kundenbarometer/Customer Surveys Messe-Rundgänge/Exhibition Tours Leser-Struktur-Analysen/Readers Structure Analysis Reichweitenanalysen/Reach Analysis Direktmarketing/Direct Marketing Mailings Database Management Print Fachzeitschriften/ Trade Magazines Sonderhefte/Specials Supplements MesseGuides/Fair Guides Kataloge/Catalogues Fachbücher/Special Books Veranstaltungen/Events Fachforen/Special Forums Fachkongresse/Congresses Fachexkursionen/Business Trips Fachmessen/Exhibitions Kundenveranstaltungen/CustomerEvents Please find further information at 2 Corporate Publishing Kundenzeitschriften/ Customer Magazines Fachbücher/Special Books Objektberichte/Project Reports Online Websites Newsletter Microsites Web-TV e-magazines Produktdatenbanken/ Product Databases

3 media brand BundesBauBlatt PRINT BBB MAGAZINE 1 title portrait page 05 2 distribution analysis page 06 T editorial schedule page 07 P price list page 09 F formats and technical advice page 13 3-L reader analysis page 15 BundesBauBlatt Professional journal for the housing industry BundesBauBlatt stands for competence, communication and contacts in the housing sector. The decision-makers in this target group with its high investment potential appreciate the high calibre of BundesBauBlatt. BundesBauBlatt offers you optimum access to this target group with individual marketing in print, digital, personal! BundesBauBlatt Communication solutions for the housing sector target group DIGITAL WEBSITE BBB ONLINE 1 portrait page 18 P price list/forms of advertising page 19 N website traffic page 20 F formats and technical advice page 21 microsite page 23 crossmedia-pr page 24 NEWSLETTER BBB NEWS 1 portrait page 25 P price list/forms of advertising page 26 N distribution page 27 F formats and technical advice page 28 PERSONAL BBB GIPFEL BundesBauBlatt Gipfel page 30 Magazin Gipfel Online/News CMS 3

4 Raum für Print/Room for Print Services Direktmarketing/ Direct Marketing Print Fachzeitschriften/Trade Magazines Sonderhefte/Specials Supplements MesseGuides/Exhibition Guides Kataloge/Catalogues Fachbücher/Special Books Veranstaltungen/Events Corporate Publishing Online 4

5 trade magazine title portrait 1 1 Magazine name: BundesBauBlatt 2 Short profile: BundesBauBlatt Magazin is the trade magazine for the housing market. Every issue provides the managing directors and boards of housing associations with useful information in three key areas. As an advertising medium BundesBauBlatt Magazin offers you: high context tailored to the interest of the target group exclusive distribution of the copies to all relevant decision-making groups transparent performance data thanks to the only and independently determined readership structure analysis in the sector (see pages 15/16) 3 Target group: Managing directors and decision-makers in the housing sector 4 Publication frequency: 10 issues 5 Magazine format: DIN A4 (210 mm wide x 297 mm high) 6 Volume/year: 64 th volume Sales price: annual subscription national annual subscription abroad single copy Organ: 9 Memberships: IVW 10 Publisher: Bauverlag BV GmbH Avenwedder Str Gütersloh Germany Phone: Fax: Publisher: Federal Ministry for the Environment, Nature Conservation, Building and Nuclear Safety (BMUB) 12 Advertising: Tobias Fedeler (Advertising Manager) Phone: Fax: tobias.fedeler@bauverlag.de 13 Editorial department: Achim Roggendorf (editor in chief) Phone: Fax: achim.roggendorf@bauverlag.de 5

6 trade magazine distribution analysis 2 1 Circulation audit: 2 Circulation analysis: copies per issue (annual average of July 01 st 2013 to June 30 th 2014) print run: 12,000 copies distributed: 11,238 thereof abroad: 19 copies sold: 1,327 thereof abroad: 34 subscriptions: 1,292 thereof membership 0 copies: other sales: 33 single copy sales: 2 free copies: 9,910 archive and specimen copies: Geographic distribution analysis: copies actually distributed business regions % copies domestic ,219 abroad copies actually distributed , Distribution by Nielsen areas/german states: copies actually distributed % copies Nielsen area I Schleswig-Holstein Hamburg Lower Saxony Bremen Nielsen area II North Rhine Westphalia ,109 Nielsen area IIIa Hesse Rhineland-Palatinate Saarland Nielsen area IIIb Baden-Württemberg ,458 Nielsen area IV Bavaria ,098 Nielsen area V Berlin Nielsen area VI Mecklenburg-Vorpommern Brandenburg 2,7 303 Saxony-Anhalt Nielsen area VII Thuringia Saxony copies actually distributed ,219 6

7 trade magazine editorial schedule T Issue Dates Scheduled features (as per: september 2014) Trade Fairs/Events Advertising C O P 1-2/2015 January/ February 3/2015 March 4/2015 April 5/2015 May Y T T S E 6/2015 June PD: AD: PD: AD: PD: AD: PD: AD: PD: AD: Housing construction Balconies: Sealing and coating Floors: Footfall sound insulation Healthy living: Healthy building materials Thermal insulation: Wall cladding Building redevelopment Bathrooms: Modernization (Flat) roofs: Energy modernization Colour/Facade/TICS: Refurbishment Studwork: Gypsum plaster and fibre boards Masonry: Mildew and damp damage Housing construction Balconies: A contribution to quality of life (Flat) roofs: Sealing systems Windows: Sound insulation Timber-built houses: Healthy and ecological building Building redevelopment Bathrooms: Plaster and tiles Balconies: Glazing Windows: Replacement Colour/facade/TICS: Fire protection Insulation: Insulating panels Housing construction Colour/facade/TICS: Colour design concepts Timber construction: Healthy and cost-efficient building Floors: Floor coverings Roof: Concrete and clay roofing tiles Energy billing: Metering systems Efficiency: Active, passive and zero-energy houses Heating engineering: Hot water storage tank and flow heaters Building services energy Lifts/elevators: Retrofitting Fire protection: Smoke alarms Ventilation systems: Controlled ventilation of living space Electrical installation: More than just switches SPECIAL SECTION BATHROOMS Energy Billing: Metering, billing, saving Contracting: Heat provision Heating engineering: Geothermal energy, heat pumps and CHP Building services energy Fire protection: Fire safety doors Heating engineering: Proper heating and cooling with room thermostats Plumbing and water engineering: Analysis and prevention of legionella Market & management Demographic change: Homes for the elderly Financing: Aid schemes Services: Rent deposits Marketing: Certificates & quality marks SPECIAL SECTION WINDOWS Urban and district development Outdoor lighting: LED systems Parking systems: Lots of space in a limited area Colour/Facade/TICS: Colourful and vibrant residential districts Waste management: Disposal Software/IT Portfolio management: Secure and mobile data management Customer service: CRM systems Property management: Optimization & efficiency improvement Process optimization: Design, documentation, improvement Barrier-free building and living Bathrooms: Suitable for the elderly and disabled Floors: Anti-slip, suitable for wheelchairs, with fixed installation Security: Locking systems Multimedia Interactive television: Cross-media formats Glass fibre network: Solutions Internet: Surfing, telephoning and TV Media provision: New strategies WLAN hotspots: Wireless access to the Internet Urban and district development Outdoor installations: Paving, paths, squares Playgrounds: Safe, solid, modern Parking systems: Modern and profitable enertec, Leipzig e-world energy & water, Essen FeuerTRUTZ, Nuremberg Gebäude.Energie. technik, Freiburg R+T, Stuttgart MIPIM, Cannes ISH, Essen CeBIT, Hanover Facility Management, Frankfurt Altenpflege, Hanover ANGA COM Cologne Intersolar Europe, Munich Aareon Kongress, Garmisch- Partenkirchen 7

8 trade magazine editorial schedule T 7-8/2015 July/ August 9/2015 September 10/2015 October 11/2015 November 12/2015 December PD: AD: PD: AD: PD: AD: PD: AD: PD: AD: Building redevelopment Balconies: Upgrading (Flat) roofs: Thermal insulation Colour/Facade/TICS: Algal and fungal attack Windows: Replacement Housing construction Bathrooms: Showers & bathtubs Balconies: Glazing Colour/Facades/TICS: Fire protection Studwork: Plaster board and plaster fibre boards Building redevelopment Insulation: Reducing costs and protecting the environment Colour/Facades/TICS: Doubling up Windows: Radio remote control Housing construction Colour/Facade/TICS: Colour design concepts Bathroom: Taps and fittings (Flat) roof: Insulating panels Floors: Floor coverings Masonry: Energy-efficient building blocks Building redevelopment Balconies: Extensions (Flat) roofs: Maintenance, repair and insulation Colour/Facade/TICS: Fire protection Healthy housing: Refurbishment of contaminated housing Building services engineering Lifts/elevators: Safety & security Fire protection / ventilation systems: Fans Ventilation: Controlled ventilation of living space Security systems: Locking systems and door communication SPECIAL SECTION VENTILATION SYSTEMSS Energy Billing: Monitoring Heating engineering: CHP power and heat with one unit Insulation: Cost reduction Building services engineering Electrical installation: Intelligent systems Roofs/lighting: Daylight systems Fire protection: Smoke alarms Heating engineering: Panel heating on floors, walls and ceilings Plumbing and water engineering: Analysis and legionella prevention Energy Contracting: Heating, electricity, hot water Energy efficiency: Thermography Heating engineering: Under-floor heating Ventilation systems: Energy saving SPECIAL SECTION ROOF Barrier-free building and living Lifts/elevators: More quality of life Bathrooms: Suitable for the elderly and disabled Demographic change: Living without barriers Floors: Removing thresholds at balcony doors and building entrances Security systems: Locking systems (for assisted living) Software/IT Energy billing: Heat, water and power consumption ERP: Property management Planning and budgeting: Solutions Security: Data security Obligations to safeguard properties against hazards: Documentation Urban and district development Balconies and patios: Floor coverings Historical conservation: Energy refurbishment Urban green and open spaces: Planning and design, installation and maintenance Market & management Waste management: Challenge and opportunity Financing: Building at low cost Sustainability: Labels and quality marks Services: Rent deposit management and credit checks Urban and district development Outdoor installations: Security and safety Lighting: Energy-efficient lighting systems Colour/Facade/TICS: Design Playgrounds: Concepts for young and old Multimedia Internet: Surfing, telephones and TV Internet: Video storytelling: editorial Internet videos Social media: Tenant retention Provision: Specialists for real estate INTERGEO, Stuttgart EPA Kongress und Parken, Berlin PFLEGE & HOMECARE, Leipzig interlift, Augsburg Komunale, Nuremberg REHACARE, Dusseldorf SHKG, Leipzig efa, Leipzig October EXPO REAL, Munich November December BundesBauBlatt Gipfel, Berlin MODERNER STAAT, Berlin The editorial department reserves the right to make changes or additions to the scheduled features to allow for topicality. 8

9 trade magazine price list no. 49, valid from 1 st October 2014 P 1 Ad sizes and rates (prices in ): format width x height mm b/w 2 colours 3 colours 4 colours 2/1 page 203 x 270 each page 7, , , , /1 page 186 x 270 3, , , , /4 page horizontal 186 x 198 2, , , , upright 135 x 270 2/3 page horizontal 186 x 174 2, , , , upright 120 x 270 1/2 page horizontal 186 x 130 1, , , , upright 90 x 270 Juniorpage 130 x 186 1/3 page horizontal 186 x 87 1, , , , upright 56 x 270 1/4 page horizontal 186 x , , , col. 90 x 130 upright 45 x 270 1/8 page horizontal 186 x , , col. 90 x 63 All prices are subject to statutory VAT. Please find the general terms and conditions at: 2 Additional charges: Special position Inside front cover and inside back cover Back cover Other prescribed positions: 10 % of basic b/w rate Colour: Per special colour Sizes: Ads bleeding over the printing area, bleed ads: 1/1 page /2 page and smaller All charges are discountable. 3 Discounts: published within 12 months 3 times 3% 3 pages 5 % 6 times 5 % 6 pages 10 % 12 times 10 % 12 pages 15 % 18 times 15 % 18 pages 20 % 24 times 20 % 24 pages 25 % Property Combination 20 % Property Combination discount with FACILITY MANAGEMENT Crossmedia discount Discounts for print and online advertising and crossmedia advertising campaigns on request. 9

10 Bauverlag Combination Combination discount for combining the magazines of Bauverlag. Please refer to Combination discounts on page 31. Loose inserts and technical costs are not discountable 4 Classified ads: (not discountable) Situations vacant b/w 2.65 Situations vacant 4c 3.40 Situations wanted 1.95 Box number fee Special ad types: Bound Inserts: 2 pages 4, pages 5, pages 6, pages 7, (others on request) Discounts as per scale of discount 1 sheet = 1/1 ad page Please supply bound inserts in untrimmed format of 216 mm wide and 286 mm high ( four pages and more: folded). Required delivery quantity: 12,300 copies Delivery address: Merkur-Druck Am Gelskamp Detmold Germany Delivery memo: for BundesBauBlatt issue Loose inserts: (not discountable) Maximum Size 205 x 290 mm Weight of loose insert price Up to 25 g and 2 mm thickness (higher weights and thicknesses on request) For selected circulation: selection costs per selection Required delivery quantity: 12,300 copies Delivery address: Merkur Logistics GmbH Römerstr Schloß Holte-Stukenbrock Germany Delivery memo: for BundesBauBlatt issue Glued ad media: price Postcard Product samples on request Technical costs are not eligible for commission and are not discountable. Required delivery quantity: 12,300 copies Delivery address: Merkur-Druck Am Gelskamp Detmold Delivery memo: for BundesBauBlatt issue AdSpecials: We do offer you numerous options of special ad types: - gate folder - cover flap - banderols - book marks - and many more Please request our brochure on special ad types. 6 Contact: Tobias Fedeler (Advertising Sales Manager) Phone.: Fax: tobias.fedeler@bauverlag.de 7 Terms of payment: Net invoice value within 30 days following the date of the invoice, VAT ID No. DE Bauverlag BV GmbH, Gütersloh Deutsche Bank Berlin (Bank code ) A/C No IBAN code: DE SWIFT code: DEUTDEBB 10

11 trade magazine AdSpecial advertorial Advertorial ANZEIGE When you have a little more to say the advertorial is your first choice. Present your company or your new product in detail in the Look & Feel section of BundesBauBlatt and therefore (at the first glance) as a feature of the editorial reporting. It s this simple: 1. You book the advertorial of your choice. Available sizes: 2/1 page and 1/1 page 2. You supply your texts and images 3. We set your content in the layout of BundesBauBlatt 4. You give the final approval to your advertorial And the best thing about it: The design and proof-reading by our editorial department is already included when you book your advertorial! Price: Advertorial 2/1 page 4 colours 10, Advertorial 1/1 page 4 colours 5, AQUABION Systeme arbeiten seit vielen Jahren erfolgreich für eine Wohnanlage mit Wohneinheiten Umweltfreundliche Wasserbehandlungsysteme in großem Stil Das Problem: Von außen nicht sichtbare Ablagerungen in Trinkwasserleitungen verursachen schon nach wenigen Jahren verkappte Schäden Alle Fotos: A. Rosenthal Mieter reagieren äußerst gereizt und aggressiv, wenn es um das Thema Rohrbrüche, braunes Wasser, defekte Armaturen und Druckverlust im Trink- und Brauchwasserbereich geht. Hausbesitzer stellen sich dieser Konfrontation ungern schieben aber häufig auch die Prävention dieser Probleme nach hinten, da es schwer ist, in die Trinkwasserleitungen hineinzuschauen. Trink- und Brauchwasserleitungen sowie Maschinen und Anlagen reagieren bei hartem oder weichem Trinkwasser äußerst anfällig auf aggressive Kalkablagerungen und Korrosion. Die Rohrleitungen verstopfen, Haushaltsgeräte und Armaturen verkalken. Teure Wartungs- und Reparaturarbeiten sind die Folge. Die Vollsanierung eines Objektes kostet sehr viel Geld und Zeit und verursacht monatelang Belästigungen durch Lärm und Schmutz. Eine alternative Wasserbehandlung bietet die Firma ION Deutschland GmbH aus Düsseldorf mit ihrem seit 2009 patentierten AQUABION. Die ION Deutschland GmbH ist ein mittelständiger Familienbetrieb, der sich seit 1988 ausschließlich mit umweltfreundlicher Wasseraufbereitung im In- und Ausland beschäftigt. Der AQUABION kann jederzeit ohne Probleme in jedem Objekt nachgerüstet werden. Der Einbau der AQUABION Geräte eignet sich sowohl für Einfamilienhäuser als auch für größere Wohneinheiten. Als gelungenes Beispiel für einen erfolgreichen Einsatz der AQUABION Systeme kann die Wohnanlage Kölnberg in Köln-Meschenich angeführt werden. Diese Anlage aus den siebziger Jahren verfügt über ca Wohneinheiten. Eine Komplettsanierung der Trinkwasserleitungen ohne Bäder hätte ca. 5 Millionen gekostet und war nicht im Budget eingeplant. Im Zuge der Gesamtsanierung des Wohnkomplexes wurden alle Trinkwasserleitungen nach und nach strategisch mit verschiedenen AQUABION Systemen ausgestattet. SHV-Geschäftsführer Willi Hillebrand, der maßgeblich für die erfolgreiche Sanierung verantwortlich ist, hierzu: Seit dem erfolgten Einbau der AQUABION Systeme für alle Willi Hillebrand, GF Gesellschafter der SHV Immobilienverwaltung und Verwalter der Wohnanlage Bei der Wohnanlage Kölnberg mit Wohnungen wurden verschiedene AQUABION Systeme in Kalt- und Warmwasserleitungen eingebaut AQUABION in einer Hauptwasserleitung Wohnungen hat sich die Anzahl der Rohrbrüche erheblich reduziert. Der Einbau des AQUABION erfolgt hinter dem Wasserzähler der Stadtwerke und schützt so das nachfolgende Leitungsnetz des gesamten Hauses. Von M. Biehne Weitere Informationen Wer an einem chemikalienfreien Wasserbehandlungsgerät interessiert ist, kann direkt beim Hersteller anfragen: ION Deutschland GmbH Ges. für Umwelttechnik Mörsenbroicher Weg Düsseldorf Tel

12 Herausgegeben vom Bundesministerium für Umwelt, Naturschutz, Bau und Reaktorsicherheit + trade magazine property combination Property Combination: The strong advertising duo 12,000 BundesBauBlatt recipients + 10,000 FACILITY MANAGEMENT recipients = 22,000 recipients in the property sector with BundesBauBlatt decision-makers for privately used residential property + FACILITY MANAGEMENT decision- makers for industrially used property quality of the readers and of the media performance of both titles guaranteed by TNS Infratest Integration Planung Gebäudemanagement Fachmedium für die Wohnungswirtschaft Klimawandel Urbane Strategien 52 Your Combination Advantage: You book: advertisements in the same format in BundesBauBlatt and FACILITY MANAGEMENT You receive: 20% Property Combination discount Integrale Prozesse Objektbezogene Hygienepläne IT-gestützte Datenerfassung Fassaden Gedämmte Gefahr? 09 Innendämmung Besser als ihr Ruf 19 Wohnraumlüftung Kontrollierte Frische 27 Legionellen Sicherer Schutz 40 Property Combination = Coverage, decision-makers and quality for the best price FACILITY MANAGEMENT target group: edition: Sonderteil Licht decision-makers for industrially used property 10,000 copies Price: 1/1 page 4c 5, /2 page 4c 3, Note: Applies for advertisements from 1/8 page onward; in the quantity and series discount rate the Property Combination counts as one page/placement. 12

13 trade magazine formats and technical advice F 1 Magazine format: DIN A4 (210 mm wide x 297 mm high; untrimmed: 216 mm wide x 303 mm high) Printing area: 186 mm wide x 270 mm high 4 columns, each 45 mm 2 Printing and binding methods: Offset printing, adhesive binding 3 Data transfer: We accept the following data media: CD-ROM, DVD Transfer by FTP: on request By (up to 10 MB): druckdaten@bauverlag.de For larger volumes of data, please contact: Vera Wenzel, Phone: Data formats: Please send your ad data as PDF data files with embedded fonts, CMYK colour space or spot colours and 300 dpi resolution. Alternatively you can send us an EPS file with fonts converted to paths and 300 dpi resolution or a TIFF file in CMYK colour space with 600 dpi resolution. Please note that for open files we may charge editing costs depending on the work required. If possible, please use only PostScript fonts from the Adobe or Linotype Library. If you use any other or modified fonts, please advise us accordingly. For reasons relating to licensing laws, you may not supply fonts to us. If we do not have the font used, you must convert the text section concerned into character codes with a graphic program and integrate it as a graphic into your document. In such cases, please consult us. 5 Colours: Please make sure that the colour range always contains Cyan, Magenta, Yellow and Black. Colours which do not require their own printing block must be marked as fourcolour separations. Colour mode: CMYK. With RGB, colour differences result. 6 Proof: For all contract-proof ads, digital proofs (with Ugra/FOGRA media wedge V 2.0) are required. The colour profile is iso coated v2 300%. If no proofs are provided, the publisher assumes absolutely no liability for colour shifts/variations in the print image. 7 Data archiving: All data files sent to us must be copies; for back-up purposes, you should store originals until publication of the respective issue. The documents and indexes must have a unique order and page designation. If possible, please avoid special symbols, blanks and umlauts in your data file names. Please ensure that you supply all elements used. This applies particularly to photos/figures and fonts embedded in EPS graphics. Data are archived; repeats without changes are therefore generally possible. However, we do not provide a data guarantee. 8 Guarantee: The printers working for us can only expose what is stored on the data media delivered by you. We cannot accept liability for any deviations in texts, illustrations and colours. 9 Contact: Vera Wenzel, Advertising Department Phone: vera.wenzel@bauverlag.de 13

14 trade magazine formats and technical advice F Printing size area format width x height in mm 1/1 page 186 x 270 2/3 upright 120 x 270 2/3 horizontal 1/2 upright 186 x x 270 1/2 Junior page 1/2 horizontal 130 x x 130 1/3 upright 56 x 270 1/3 horizontal 186 x 87 1/4 upright 45 x 270 1/4 horizontal 186 x 63 1/4 2-col. 90 x 130 1/8 horizontal 186 x 30 1/8 2-col. 90 x 63 Bleed size (additionally 3 mm trim on the pages) format width x height in mm 1/1 page 210 x 297 2/3 upright 132 x 297 2/3 horizontal 210 x 192 1/2 upright 102 x 297 1/2 Junior page 1/2 horizontal 135 x x 144 1/3 upright 72 x 297 1/3 horizontal 210 x 102 1/4 upright 54 x 297 1/4 horizontal 210 x 79 1/4 2-col. 102 x 142 1/8 horizontal 210 x 46 1/8 2-col. 102 x 75 14

15 trade magazine reader analysis 3-L 1.1 Sectors/branches/company types Percentage of readers Recipient group determined % Projection (approx.) Housing sector ,642 of this: building and property management ,147 Private sector /investors ,034 Non-profit ,023 Council 9.0 1,011 Public Clerical Authorities/public planning department ,135 Other (e.g. property trade and brokerage) ,461 Actually circulated copies , Size of the business unit Percentage of readers by employees determined % Projection (approx.) 1-9 employees , employees , employees , employees employees and more employees No details ,239 Rounding difference 1 Actually circulated copies Assisted accommodation units Percentage of readers determined % Projection (approx.) Up to 499 residential units , to 999 residential units 9.8 1,101 1,000 to 4,999 residential units ,484 5,000 to 9,999 residential units ,000 to 19,999 residential units ,000 to 49,999 residential units ,000 to 99,999 residential units More than 100,000 residential units No details ,899 Actually circulated copies , Need for refurbishment Percentage of readers in the next 2 Years determined % Projection (approx.) Existing need ,080 No need existing of this: Building stock Refurbishment already completed No details ,259 Actually circulated copies ,238 15

16 2.1 Job area Function Percentage of readers determined % Projection (approx.) Board/company management ,979 Technical management ,675 Facility management ,596 Planning department ,405 Business management ,877 Purchasing ,540 Tenant services/support ,978 Several responses (100 % = readers) Position in the organization Percentage of readers determined % Projection (approx.) Owner/co-owner/ management ,911 Office/department/group manager ,574 Trained officers/clerks ,483 Other Actually circulated copies , Socio-demography Education/training/school qualifications Percentage of readers determined % Projection (approx.) University degree ,777 Business training ,337 Property manager 9.6 1,079 Construction engineer Technical training No details/others Actually circulated copies , Decision areas/procurement plans Decision competence Percentage of readers determined % Projection (approx.) Decides alone ,990 Decides together with colleagues ,934 Provides concrete expert recommendations ,271 Prepares decisions ,923 Procures information ,653 Gives ideas ,518 Several responses (100 % = readers) Total investment volume Every reader of BBB manages on average an annual budget of 14,1 mill. for newbuilds, refurbishment and modernization Focus of investment Percentage of readers In the next 2 years determined % Projection (approx.) Energy ,103 Facades ,889 Roofs ,204 Windows ,664 Interior fittings ,619 Bathrooms ,934 Outdoor installations ,754 Entrance areas/foyers ,169 Barrier-free living ,900 Security systems ,900 Balconies ,259 Lifts/elevators ,068 Multimedia ,720 Software ,832 Several responses (100 % = readers) 16

17 Raum für Online/Room for Online Services Direktmarketing/ Direct Marketing Online Websites Newsletter Microsites Web-TV e-magazines Produktdatenbanken/ Product Databases Print Veranstaltungen/ Events Corporate Publishing 17

18 website portrait P 1 Web address: 2 Short profile: The BBB website is the first port of call for decision-makers in the housing sector when it comes to online research. It s not for nothing that the search page is the most-clicked page on The website offers you an on-target online advertising platform for the housing sector. The long dwell time on the BBB website with an average of seven page impressions per visit gives your online advertising a lasting high-visibility profile with powerful advertising impact. 3 Target group: Managing directors and decision-makers in the housing sector 4 Publisher: Bauverlag BV GmbH Contact editorial department: Achim Roggendorf (editor in chief) Phone: Fax: achim.roggendorf@bauverlag.de Contact online advertising: Tobias Fedeler Phone: Fax: tobias.fedeler@bauverlag.de 18

19 website price list/forms of advertising P 1 Price list and forms of advertising: forms of advertising placement format (pixel, width x height) max data size prices per month Fullsize Banner complete website, in rotation with max. 2 others 468 x kb Superbanner complete website, in rotation with max. 2 others 728 x kb Skyscraper complete website, in rotation with max. 2 others 120 x kb Wide Skyscraper complete website, in rotation with max. 2 others 160 x kb Half Page complete website, in rotation with max. 2 others 300 x kb 1, Medium Rectangle complete website, in rotation with max. 2 others 300 x kb Wallpaper complete website, in rotation with max. 2 others 728 x x kb Expandable Wallpaper complete website, in rotation with max. 2 others 728 x x 600 (300 x 600) 100 kb 1, Layer Ad website individual 100 kb on request Textlink complete website up to 50 characters Microsite (Basic) menu item special individual individual 1, Microsite (Classic) menu item special individual individual 3, Microsite (Premium) menu item special individual individual Crossmedia-PR online individual individual (all prices are subject to statutory VAT) Please find the general terms and conditions at: All online advertising formats can be booked exclusively. Rates and availability on request. 2 Disocunts: published within 12 months 3 months 5 % 6 months 10 % 12 months 15 % 3 Special advertising formats: additional options Wallpaper: Coloured, clickable background 30 % additional charge Skyscraper, wide-skyscraper, half page: sticky (the ad moves downward as the user scrolls and therefore always remains in the visible area) 30 % additional charge Other online special advertising formats (e.g. banderole ad, billboard) on request. 19

20 website website traffic N 1 Traffic audit: 2 Website traffic: visits: 11,684 page impressions: 60,448 (monthly average) PIs Visits 0 September October November December January February March April May June July August 20

21 website formats and technical advice F 1 File formats: JPG, GIF, Flash, HTML-Tag, Redirect -Tag Weight: max. 100 kb per banner Additional information for Flash Banner: Please provide us a alternative GIF- or JPG- file as a fallback-image which will be delivered to the users which have not installed a Flash Plug-in The swf-file should support the clicktag variable: On any click, Flash ads should redirect to the URL specified in the clicktag argument; there should be no other redirection in between. The variable name must be spelled. clicktag (upper-case TAG; no space between click and TAG) and not click tag, Click Tag, or any other form Please do not use more then 24 frames per sec., we recommend to use a frame rate of 12 frames per sec. For detailed information please see our spec sheet: On request you will get a reporting about ad-impressions and ad-clicks. 2 Delivery address: Please send your banner to druckdaten@bauverlag.de 3 Delivery deadline: 2 working days prior to beginning of the campaign. These lead times give both of us sufficient time to test the formats and to ensure reliable delivery of the campaign. Otherwise, we can bear no costs for delays caused by late delivery to us. Please send your materials together with the required meta information: Customer name Booking period Booked site Advertising format Contact person for inquiries Motif name Target URL 4 Contact person: If you have any technical queries, please contact: Irina Felde Phone: irina.felde@bauverlag.de 21

22 website formats and technical advice F forms of advertising format width x height in pixel Fullsize Banner 468 x 60 Superbanner 728 x 90 Skyscraper 120 x 600 Wide Skyscraper 160 x 600 Half Page 300 x 600 format width x height in pixel Medium Rectangle 300 x 250 Please see our notes on data formats and programming. Wallpaper 728 x x 600 Expandable Wallpaper 728 x x 600 (300 x 600) Layer Ad on request Textlink up to 50 characters 22

23 website microsite Microsite 1 What is a microsite? The microsite is a compact website with its own navigation within the website. As a premium online advertising form with interactive user communication, the microsite attracts particularly high attention. Use the microsite as part of your cross-media package as a central advertising medium in your online campaign as a special feature on a particular topic (here you are the exclusive partner) for a product launch 2 Your microsite on As eye-catching as a microsite is, it is also unique. We program your microsite specially and individually for you. In the first step, you can choose between three configurations: Basic Classic Premium Microsite with standardized layout and simple programming Extended microsite with individual, partly animated layout requiring more programming Exclusive microsite with an individual layout and complex programming (e.g. flash animation, MouseOver effects, embedded video) In each case, the microsite is created in line with your corporate design requirements and is approved by you before it goes live. We should be pleased to discuss any further details with you! For the creation of your microsite, we need a lead time of 4 8 weeks before going live. We recommend a runtime of at least three months. Price: from 1, per month 3 Our services Set-up and creation of the microsite in close consultation with you Monthly update Editorial support ( for Classic and Premium) Advertising of your microsite with Banners Newsletter Print ads Editorial publications We should be pleased to discuss all details on request. 23

24 Eine Funkvernetzung ist in mehrstöckigen Wohnungen sinnvoll, da so alle Bereiche lückenlos abgedeckt werden Vernetzbare Rauchwarnmelder für den besten Schutz in größeren Gebäuden Alles, was Sie sonst noch über die FireAngel-Rauchwarnmelder von Sprue Safety wissen müssen, finden Sie unter Webcode BBBNT688 website crossmedia-pr crossmedia-pr 2 Combination print and online adding value in just three steps 1 Print We publish your article/product report in the BundesBauBlatt magazine. The reader is directed to your additional information on the BundesBauBlatt Website by the BBB Online Plus box and the specified web code. 2 Online By entering the web code at the reader can reach the online version of your article/report easily and direct. 3 Added value Here you provide the reader with additional content and create real added value tied to your brand. Additional information could include: Additional photos and drawings Videos (product video/assembly film/interview, etc.) PDF downloads (brochures/flyers/demo versions, etc.) Links to further information (on your website) More comprehensive article/report texts The added value attracts attention: the cross-media PR items are some of the most clicked-on articles in the publication month. Price: Rauchwarnmelder und die Zusatzkomponenten in der Gruppe per Funk angesteuert und norm DIN 14676, die detailliert die Mindestan- externen Leasing-Partner. Dies verschafft Rauchwarnmelder gemäß der Anwendungs- Kauf darstellt, die Finanzierung über einen ausgelöst. Über die Alarm Stopp Taste an forderungen für die Planung, den Einbau, den Partnern eine kostenschonende und vor jedem Rauchwarnmelder oder an den Zusatzkomponenten kann ein Alarm quittiert werwarnmeldern in Wohnhäusern, Wohnungen Der Abschluss eines Leasing-Vertrages bringt Betrieb und die Instandhaltung von Rauch- allem langfristige Planungssicherheit. den. Nur der alarmauslösende Rauchwarnmelder bleibt weiterhin aktiv und muss sepa- festlegt. Liquidiätsschonend und langfristige Pla- und Räumen mit wohnungsähnlicher Nutzung Vorteile mit sich: rat am Melder quittiert werden. Da manche Großprojekte sehr schnell zu nungssicherheit Die Tiefton-Sirene und das Blitzlicht mit einer finanziellen Belastung werden können, hat sich in der Praxis ein Konzept dingungen (z.b. jährliche Verlängerung) mit Individuelle, projektabhängige Rahmenbe- Vibrationskissen sind ebenfalls mit einer Repeater-Funktion aus gestattet, so dass der bewährt, das eine echte Alternative zum flexiblen Leasingraten Alarm im Netzwerk sicher weitergeleitet wird und ein engmaschi- Investitionsfreiheit und bran- Hoher Kosten-Nutzen Effekt, ges Funknetzwerk ge schaffen Die Funkvernetzung bietet überall dort Vorteile, wo chenspezifische Abwicklungs - wird. Somit lassen sich auch größere Reichweiten in einem Gebäu- oder durch dicke Wände über Etagen getrennt sind. Wirtschaftlichkeit, hohe An - Räume in einem Gebäude weiter auseinander liegen vorteile. de problemlos überbrücken. wenderfreundlichkeit und Sicherheit stehen an erster Stelle, um Projektierung den Schutz der Eigen tümer und Damit die Umsetzung des jeweiligen Brandschutz-Projektes zu garantieren. Daher lohnt sich eine die Zufriedenheit der Mieter zu einer kalkulierbaren Modernisierungsmaßnahme wird, überneh- und lässt Mieter in der Nacht Investition in Qualität langfristig men professionelle Brandschutzpartner in der Regel von der ersten beruhigt schlafen. Minute an die vollständige Projektplanung: von der Bedarfsermittlung, Kostenkalkulation über die Erstausstattung und den flächendeckenden Stör- und Bereitschaftsdienst durch geschulte Mitarbeiter. Dabei erfolgt die Installation und Wartung der Fotolia Fotolia 1 Alles, was Sie sonst noch über die FireAngel-Rauchwarnmelder von Sprue Safety wissen müssen, finden Sie unter Webcode BBBNT

25 newsletter portrait 1 1 Name: BundesBauBlatt Newsletter 2 Short profile: A monthly update is distributed to the decision-makers in the housing sector in the form of the BBB Newsletter. Every month the BBB Newsletter offers you an opportunity for direct contact with over 4,121 managing directors and boards. With an average opening rate of 76%, the BBB Newsletter has extraordinary reach. 3 Target group: Managing directors and decision-makers in the housing sector 4 Publication frequency: monthly 5 Publisher: Bauverlag BV GmbH Newsletter-issue Booking deadline Date of publication Trade Fairs/Events 01/ BAU 02/ / bathrooms 04/ / balconies 06/ windows 07/ ventilation systems 08/ / energy 10/ / roof 12/ Contact editorial department: Achim Roggendorf (editor in chief) Phone: Fax: achim.roggendorf@bauverlag.de Contact newsletter advertising: Tobias Fedeler Phone: Fax: tobias.fedeler@bauverlag.de 25

26 newsletter price list/forms of advertising P 1 Prices and forms of advertising: forms of advertising placement format (pixel, width x height) max data size prices per month Fullsize Banner Content 468 x kb Skyscraper next to the content 120 x kb Wide Skyscraper next to the content 160 x kb Text ad Content up to 500 characters + 1 image 20 kb (all prices are subject to statutory VAT) Please find the general terms and conditions at: format width x height in pixel Fullsize Banner 468 x 60 Skyscraper 120 x 600 Wide Skyscraper 160 x 600 Text ad 500 characters + 1 image 2 disocunts: published within 12 months 3 months 5 % 6 months 10 % 12 months 15 % 26

27 newsletter distribution N 1 Recipients: The BBB Newsletter reaches managing directors and decision-makers in the housing sector. 2 Circulation: 4,121 recipients (dated ) openingrate: 76.0% 27

28 newsletter formats and technical advice F 1 File formats: JPG or static GIF, max. 20 kb (without animation) The kb data given for every advertising material are maximum sizes and represent the total sum of all data defined by the advertising materials (including files to be loaded later, sniffer code, images, flash, etc.). 2 Formats: HTML or text 3 Delivery address: Please send the advertising material for your campaign to: druckdaten@bauverlag.de 4 Delivery deadline: 2 working days prior to beginning of the campaign. These lead times give both of us sufficient time to test the formats and to ensure reliable delivery of the campaign. Otherwise, we can bear no costs for delays caused by late delivery to us. Please send your materials together with the required meta information: Customer name Booking period Booked site Advertising format Contact person for inquiries Motif name Target URL Reporting: On request you will get a reporting about the opening rate and ad-clicks. 5 Contact person: If you have any technical queries, please contact Irina Felde Phone: irina.felde@bauverlag.de 28

29 Raum für Veranstaltungen/Room for Events Services Direktmarketing/ Direct Marketing Print Veranstaltungen/ Events Fachforen/Special Forums Fachkongresse/Congresses Fachexkursionen/Business Trips Fachmessen/Exhibitions Kundenveranstaltungen/Customer Events Online Corporate Publishing 29

30 events BundesBauBlatt Gipfel The BundesBauBlatt Gipfel networking for industry and housing sector In cooperation with housing corporations, it is not only important to provide target-group-specific products, but also ensure intensive communication with partners. The BundesBauBlatt Gipfel provides the ideal platform for just this communication. In face-to-face talks, as industrial companies, you can enter into direct dialogue with managing directors of the housing corporations. In personal talks you can find out about the concrete needs in the housing sector and what requirements the industry must meet. In return, you can offer your solutions or develop new concepts with your discussion partners. YOUR BENEFITS: Direct contact to top decision-makers from the housing industry High-calibre event to meet the needs of the target groups Intensive talks among the participants (on account of the limited number of participants) Key data of the housing corporations, e.g. work focuses potential investment First-class and competent organization and management of events You would like to participate at an event or you have more questions? Just ring us! Tobias Fedeler Tel.:

31 Combination discounts A Combination discounts The different titles published by Bauverlag BV GmbH, Gütersloh, can be combined with each other. This applies to the following media: bauhandwerk Bauwelt BRANDSCHUTZ in öffentlichen und privatwirtschaftlichen Gebäuden BundesBauBlatt COMPUTER SPEZIAL dach + holzbau DBZ Deutsche Bauzeitschrift FACILITY MANAGEMENT metallbau SHK Profi tab Das Fachmedium der TGA-Branche this Tiefbau Hochbau Ingenieurbau Straßenbau tunnel Who is Who im FACILITY MANAGEMENT Conditions: At least four ads in two or more titles: Minimum size 1/4 page; order acceptance within 12 months. Ad frequency from 4 ads... 3 % discount from 6 ads... 5 % discount from 12 ads % discount from 18 ads % discount from 24 ads % discount from 48 ads % discount Ad volume from 4 pages... 5 % discount from 6 pages % discount from 12 pages % discount from 18 pages % discount ab 24 Seiten % Rabatt B Combination rates For various target groups, lower combination rates are available. These are detailed in the individual rate cards of the magazines. These combination rates can result in considerable price reductions. The following combinations are currently possible: DBZ Deutsche Bauzeitschrift and Bauwelt as Bauverlag BV Architecture Combination FACILITY MANAGEMENT and BundesBauBlatt as Bauverlag BV Property Combination bauhandwerk, dach+holzbau, KKA Kälte Klima Aktuell, metallbau, SHK Profi and this as Bauverlag BV utility vehicles Combination Conditions: Uniform size; same colours; same or nearest month of publication Different ad motifs possible; box numbers can be changed. For discounts with the above-listed combinations, the frequency and volume scales of the respective price lists apply. The joint placement counts as one ad. It can be included in an existing agreement. Note: The discount scales listed on the left invalidate the scales in the respective rate cards. 31

32 Contact: Advertising department: Tobias Fedeler Avenwedder Str. 55 Postfach Gütersloh Germany Phone: Fax: Editorial department: Editor-in-Chief: Achim Roggendorf Phone: Representatives: Italy: Vittorio C. Garafalo CoMediA srl Piazz a Metteotti, 17/ Chivari Phone: Handy: vittorio@comediasrl.it France: Marc Jouanny International Media Press & Marketing 16, rue Saint Ambroise Paris Phone: Fax: Handy: marc-jouanny@wanadoo.fr Japan: ABC Enterprises Inc. Fukide Heights Toranomon Minato-ku, Tokyo 105 Phone: Fax: USA/Canada: D.A. Fox Advertising Sales, Inc. 5 Penn Plaza, 19th Floor New York, NY Telefon: Fax: detleffox@comcast.net Kleve Trier Wilhelmshaven Meppen Rheine Münster Soest Diepholz Minden Flensburg Bremervörde Bremen Bielefeld Paderborn Rendsburg Itzehoe Kiel Lübeck Hamburg Soltau Hannover Lüneburg Celle Holzminden Düsseldorf Korbach Wuppertal Solingen Lüdenscheid Kassel Leverkusen Köln Frankenberg Siegen Aachen Bonn Dillenburg Fulda Saarbrücken Koblenz Bad Ems Worms Kaiserslautern 6 Wolfach 2 5 Tuttlingen Freiburg Frankfurt Hammelburg Hechingen 1 Karlstadt Karlsruhe Heilbronn Pforzheim Stuttgart Ulm 7 Ravensburg Uelzen Wolfsburg Salzgitter Würzburg Erfurt Schwerin Hagenow Magdeburg Nürnberg Feuchtwangen Nördlingen Dillingen Memmingen Rostock Brandenburg Halle Weimar Jena Malchin Neuruppin 8 München Dessau Leipzig Stralsund Greifswald Wolgast Neubrandenburg Potsdam Eberswalde Lübben Chemnitz Zwickau Bayreuth Schwandorf Landshut Regensburg Rosenheim 9 Schwedt Berlin Frankfurt/Oder Cottbus Hoyerswerda Dresden Passau Görlitz Lörrach Eisenhüttenstadt Bernkastel- Kues Garmisch- Partenkirchen Bauverlag BV GmbH, Avenwedder Str. 55, Postfach 120, Gütersloh, Phone: , Fax:

33 Starke Marken Ihre Zielgruppen/Strong Brands Your Target Groups Architektur/Architecture DBZ Deutsche Bauzeitschrift Bauwelt Bauhauptgewerbe/Construction this Tiefbau Hochbau Ingenieurbau Straßenbau tunnel Baustoffherstellung/ Building Materials AT MINERAL PROCESSING recovery - Recycling Technology Worldwide BFT International ZI Ziegelindustrie International ZKG Zement Kalk Gips Immobilienwirtschaft/Real Estate FACILITY MANAGEMENT BundesBauBlatt Handwerk/Craft bauhandwerk dach + holzbau metallbau SHK Profi KKA Kälte Klima Aktuell Technische Gebäudeausrüstung/ Technical Building Services tab Das Fachmedium der TGA-Branche