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1 > Internet Privacy Options for adequate realisation Johannes Buchmann (Ed.) acatech STUDY May 2013 acatech DEUTSCHE AKADEMIE DER TECH NIKWISSEN SCHAFTEN

2 Titel Editor: Prof. Dr. Dr. h.c. Johannes A. Buchmann Technische Universität Darmstadt Hochschulstraße Darmstadt Recommended citation: acatech (Ed.): Internet Privacy. Options for adequate realisation (acatech STUDY), Heidelberg et al.: Springer Verlag ISSN: / ISBN / ISBN DOI / Bibliographical information of the German National Library The German National Library lists this publication in the German National Bibliography; Detailed bibliographical information can be viewed at Springer Vieweg Springer-Verlag Berlin Heidelberg 2013 Coordination: Dr. Karin-Irene Eiermann Edited by: Jaina Hirai Layout-Concept: acatech Conversion and typesetting: Fraunhofer Institute for Intelligent Analysis and Information Systems IAIS, Sankt Augustin Printed on acid-free paper (ebook)

3 > THE acatech STUDY SERIES This series comprises reports presenting the results of projects carried out by the National Academy of Science and Engineering. The studies are intended to provide informed assessments and future-oriented advice for policy-makers and society.

4 Authors AUTHORS Prof. Dr. Dr. h.c. Johannes Buchmann, Technische Universität Darmstadt/CASED/acatech Prof. em. Dr. Rafael Capurro, formerly Hochschule der Medien (HdM), Stuttgart Prof. Dr. Martina Löw, Technische Universität Darmstadt Prof. Dr. Dr. h.c. Günter Müller, Albert-Ludwigs- Universität Freiburg Prof. Dr. Alexander Pretschner, Technische Universität München Prof. Dr. Alexander Roßnagel, Universität Kassel Prof. Dr. Michael Waidner, Technische Universität Darmstadt/Fraunhofer SIT/CASED Dr. Karin-Irene Eiermann, acatech office Dr. Michael Eldred, Cologne Florian Kelbert, Technische Universität München Daniel Nagel, Stuttgart Maxi Nebel, Universität Kassel Carsten Ochs, Technische Universität Darmstadt Martin Peters, Albert-Ludwigs-Universität Freiburg Dr. Philipp Richter, Universität Kassel Fatemeh Shirazi, Technische Universität Darmstadt Hervais Simo, Technische Universität Darmstadt 5

5 Kolumnentitel Contents > CONTENTS PROJECT 11 1 INTRODUCTION Scope of project Grounds for multidisciplinary analysis Interdisciplinary synthesis Description of our approach and methodology Structure 14 2 CORE VALUES AND THEIR RELATION TO PRIVACY Privacy Our approach Free self-determination Privacy in relation to free self-determination Democratic participation Privacy in relation to democratic participation Economic well-being Privacy in relation to economic well-being 22 3 THE CHARACTERISTICS AND BENEFITS OF ONLINE SOCIAL NETWORKS Technical perspective OSN stakeholders Social networking data Data collection and usage OSNs as the new desktop Social-scientific and ethical perspective Social interactions User groups and purposes Economic perspective Marketing variants for personal data Measures of economic effectiveness Legal perspective Data Protection Law Existing regulations independent of ICT Conclusion Summary: An interdisciplinary view of OSNs 35 7

6 Internet Privacy 3.6 The benefits of Online Social Networks The benefits of OSNs for free self-determination The benefits of OSNs for democratic participation The benefits of OSNs for economic well-being Summary: The benefits of Online Social Networks 41 4 CHARACTERIZATION OF E-COMMERCE E-commerce from an economic and technical perspective E-commerce stakeholders E-commerce: Co-evolution of technology and markets Classical e-commerce: Market and technical transaction support Cooperative e-commerce: Technology to coordinate markets Data centric e-commerce: Technology for data E-commerce from the legal perspective E-commerce from a sociological and ethical perspective Outside the market frame Within market frame The benefits of e-commerce The benefits of e-commerce for free self-determination The benefits of e-commerce for democratic participation The benefits of e-commerce for economic well-being 58 5 PRIVACY THREATS AND THEIR IMPACT ON THE CORE VALUES Conditions for privacy protection in OSNs Awareness Control Trustworthiness Threats to privacy in OSNs Threats regarding awareness Threats regarding control Threats regarding trustworthiness The impact of privacy threats on the core values Threats to free self-determination Threats to democratic participation Threats to economic well-being Threats to privacy in e-commerce and their consequences for the core values Conclusion 71 8

7 Contents 6 OPTIONS FOR ACHIEVING PRIVACY IN ONLINE SOCIAL NETWORKS AND E-COMMERCE Awareness Regulatory options for awareness Technical options Educational options Control Control by regulation Technical options for control Educational measures regarding control Trustworthiness Trustworthiness by regulation and rules Technical options regarding trustworthiness Educational measures regarding trustworthiness Conclusion 90 LITERATURE 93 9

8 Project PROJECT > PROJECT MANAGEMENT Prof. Dr. Dr. h.c. Johannes Buchmann, Technische Universität Darmstadt/CASED/acatech > PROJECT GROUP Prof. em. Dr. Rafael Capurro, formerly Hochschule der Medien (HdM), Stuttgart Prof. Dr. Martina Löw, Technische Universität Darmstadt Prof. Dr. Dr. h.c. Günter Müller, Albert-Ludwigs- Universität Freiburg Prof. Dr. Alexander Pretschner, Technische Universität München Prof. Dr. Alexander Roßnagel, Universität Kassel Prof. Dr. Michael Waidner, Technische Universität Darmstadt/Fraunhofer SIT/CASED Dr. Wieland Holfelder, Google Germany Dr. Göttrik Wewer, Deutsche Post DHL Michael Bültmann, Nokia GmbH Dirk Wittkopp, IBM Deutschland GmbH > ASSIGNMENTS/STAFF Dr. Karin-Irene Eiermann, acatech Martin Peters, Albert-Ludwigs-Universität Freiburg Carsten Ochs, Technische Universität Darmstadt Fatemeh Shirazi, Technische Universität Darmstadt Hervais Simo, Technische Universität Darmstadt Florian Kelbert, Technische Universität München Maxi Nebel, Universität Kassel Dr. Philipp Richter, Universität Kassel Daniel Nagel, Stuttgart, Independent Dr. Michael Eldred, Cologne, Independent > PROJECT COORDINATION Dr. Karin-Irene Eiermann, acatech > PROJECT PROCESS 07/ /2013 > FUNDING The project was financed by the Federal Ministry of Education and Research (support code 01/08/ /09/2012: 01BY1175, 01/10/ /01/2013: 16BY1175). Project administrator: 01/08/ /09/2012: Project Management Agency part of the German Aerospace Center (PT-DLR) 01/10/ /01/2013: VDI/VDE Innovation + Technik GmbH acatech would also like to thank the following companies for their support: Google Germany, Deutsche Post AG, Nokia GmbH, IBM Deutschland GmbH 11

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