Deutscher Wein im globalen Wettbewerb. Dr. Rudolf Nickenig Deutscher Weinbauverband

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1 Deutscher Wein im globalen Wettbewerb Dr. Rudolf Nickenig Deutscher Weinbauverband

2 Weltrebfläche: Trends of Vine and Wine Surface area of vineyards worldwide Total surface area of vineyards worldwide NB: if the rights for replanting within the EU-15 are taken into consideration and replanting is offset, we can foresee world area under vines in 2008 close to 8000 thousand ha mha SOURCE : OIV + conjoncture Mars 2005 (PA) Prov2003 Forecast 2004 Project.2008 of Vine and Wine

3 Weltrebfläche: Trends of Vine and Wine Surface area of vineyards worldwide Areas planted in vines 1000 ha prov.2003 Forecast 2004 of Vine and Wine

4 Weltrebfläche: Hitliste of Vine and Wine Surface area of vineyards worldwide 1000 ha Areas planted in vines of the 12 leading countries Spain France Italy Turkey China USA Iran Portugal Romania Argentina Forecast 2004 Chile Australia of Vine and Wine

5 Weltrebfläche Deutschland die Nr. 18 Weltrebfläche: ha Nr. 1: Spanien: ha = 15,2 % Nr. 2: Frankreich: ha = 11,2 % Nr. 3: Italien: ha = 10,8 % = 37, 2 % Nr. 18 Deutschland: ha = 1,3 %!

6 Weltweinproduktion: Trends of Vine and Wine Global wine production Evolution of wine production SOURCE : OIV + conjoncture Mars 2005 (PA) Given that "proj.surface area * Proj.yield" = between 8000 thousand ha * 36,6 hl/ha = 295 Miohl we can foresee 290 Miohl in Prov2003 Forecast 2004 of Vine and Wine 300 Miohl 283 Miohl Project.2008

7 Weltweinproduktion: Hitliste of Vine and Wine hl Global wine production World production of wine of the 12 leading countries Forecast 2004 France Italy Spain USA Argentina Australia China Germany South Africa Portugal Chile Romania of Vine and Wine

8 Weltweinproduktion Deutschland die Nr. 8 Weltweinproduktion: 295 Mio. hl Nr. 1: Frankreich: 58 Mio. hl = 20 % Nr. 2: Italien 51 Mio. hl = 17 % Nr. 3: Spanien 42 Mio. hl = 14 % Mio. hl = 51 % Nr. 8: Deutschland 9 Mio. hl = 3 %

9 Weltweinmarkt: Trends of Vine and Wine Global wine consumption Evolution of wine consumption Given the difficulty of foreseeing and taking into account: - the development of new markets, and the - type of competition between spirit beverages in different geographical areas, the estimated mean is situated between 235 and 245 million hl Miohl Miohl SOURCE : OIV + conjoncture Mars 2004 (PA) Prov2003 of Vine and Wine Project.2008

10 Weltweinmarkt: Trends of Vine and Wine Global wine consumption World consumption of wine hl prov.2003 Forecast 2004 of Vine and Wine

11 Weinmarkt Deutschland die Nr. 4 Weltmarkt 236 Mio. hl Nr. 1: Frankreich 34 Mio. hl = 14 % Nr. 2: Italien 26 Mio. hl = 11 % Nr. 3: USA 24 Mio. hl = 10 % Mio. hl = 35 % Nr. 4 Deutschland 20 Mio. hl = 9 %

12 Pro-Kopf-Konsum: Hitliste of Vine and W ine Global wine consumption Per capita wine consumption Liters Prov L uxembourg France Portugal Italy C roatia Slovenia Switzerland Spain Argentina D en m ark Hungary A ustria 56 of Vine and W ine

13 Pro-Kopf-Konsum Deutschland - die Nr. 14 Welt: Nr. 1: Luxemburg 3,5 Liter 52 Liter Nr. 2: Frankreich 52 Liter Nr. 3: Portugal 51 Liter Nr.14: Deutschland 23 Liter

14 Exporte: Trends of Vine and Wine hl International trade World wine exports ,2 77,4 67, Prov.2003 Forecast 2004 of Vine and Wine

15 Exporte: Hitliste of Vine and Wine International trade 1000 hl France Italy World wine exports of the 12 leading countries Forecast 2004 Spain Australia Chile Usa Portugal Moldovia Rep. Germany South Africa Argentina Hungary of Vine and Wine

16 Exporte Deutschland: die Nr. 9 Weltweinexport: 77,4 Mio. hl Nr. 1: Frankreich 14 Mio. hl = 18 % Nr. 2: Italien 14 Mio. hl = 18 % Nr. 3: Spanien 13 Mio. hl = 17 % Mio. hl = 53 % Nr.9: Deutschland 2 Mio. hl = 3 %

17 Importe: Trends of Vine and Wine International trade World wine imports hl , Prov ,6 72,1 Forecast 2004 of Vine and Wine

18 Importe: Hitliste of Vine and Wine 1000 hl International trade World wine imports of the 12 leading countries Forecast 2004 Germany United Kingdom Usa France Russian Fed Netherlands Belgium Canada Denmark Switzerland Japan Sweden of Vine and Wine

19 Importe Deutschland: die Nr. 1 Weltimporte: 72 Mio. hl Nr. 1: Deutschland 12 Mio. hl = 17 % Nr. 2: Großbritannien 11 Mio. hl = 16 % Nr. 3: USA 6 Mio. hl = 8 % Mio. hl = 41 %

20 Image Deutscher Wein die Nr.? Weine aus Deutschland haben in den letzten Jahren einen enormen Image- und Qualitätsschub erfahren. German wine is a revelation, with a remarkable variety of wine to taste and admire. Riesling is the greatest grape of Germany and there s no place, where it reachs the heights it does there.

21 Spaltung des Weinmarktes? Weine des Regals die Globalisierung der Weinwelt Weine vom Winzer Ausdruck einer regionalen Weinkulturlandschaft

22 Wein-, Bau-Kultur Wein, Tourismus und Architektur Betriebsprofil schärfen Funktionalität steigern Image stärken Kulturelle Akzente setzen

23 Weinarchitektur Deutschland: die Nr.? Altes Fachwerkhaus - Winzerdorfansicht