Improving Passenger Services

Transkript

1 AERONAUTICS DAYS 2006, June, Vienna, Austria June 2006 Presented by Dr Reiner Rueckwald Improving Passenger Services AERONAUTICS DAYS 2006, June, Vienna, Austria

2 Improving Passenger Services Agenda Cabin History & Trends Market Needs & Expectations Key Enabling Technologies Future Scenarios AERONAUTICS DAYS 2006, June, Vienna, Austria June 2006 Seite 2

3 History of the Aircraft Cabin In the early days of flying, air travel was a privilege and an exclusive status symbol for the wealthy ones Lufthansa Boeing B707, ca Lufthansa AERONAUTICS DAYS 2006, June, Vienna, Austria June 2006 Seite 3

4 The focus for Cabin Development changed dramatically in the last 40 years EXPECTABLE FUTURE DEVELOPMENTS Premium Comfort+/ Innovation years AERONAUTICS DAYS 2006, June, Vienna, Austria June 2006 Seite 4 Yield Comfort, Services Low cost c.a. 2% p.a. yield decline in the last 40 years Low cost Focus on Comfort & Luxury Focus on Efficiency Focus on Comfort & Efficiency

5 Improving Passenger Services Agenda Cabin History & Trends Market Needs & Expectations Key Enabling Technologies Future Scenarios AERONAUTICS DAYS 2006, June, Vienna, Austria June 2006 Seite 5

6 Understand the customers and reflect their needs Physics Economics Passenger needs: cabin comfort & services Public Perception Airline needs: cabin efficiency Airline needs: competitive product Manufacturer Certification Aircraft Airline Brand Journey Passenger Competition AERONAUTICS DAYS 2006, June, Vienna, Austria June 2006 Seite 6

7 Airbus Cabin Philosophy Passenger at heart, Passenger Airline at in heart, mind Airline in mind AERONAUTICS DAYS 2006, June, Vienna, Austria June 2006 Seite 7

8 Improving Passenger Services Agenda Cabin History & Trends Market Needs & Expectations Key Enabling Technologies Future Scenarios AERONAUTICS DAYS 2006, June, Vienna, Austria June 2006 Seite 8

9 Key Enabling Technologies CABIN ELECTRONICS & COMMUNICATION Passenger Guidance RFID-based Identification & Tracing Cargo & Catering Management Systems Operator Applications Passenger Database Ground Crew Support Data Security Communication Management Universal Wireless Backbone Direct Aircraft to Ground Communication Infrastructure & Networks Broadband, bi-directional Satellite Com Interfaces for PEDs VPN Applications Video & Audio on-demand Wireless Communication Micro-size & low-weight Antennas Optical Network Live TV Reception Passenger Applications Global Connectivity AERONAUTICS DAYS 2006, June, Vienna, Austria June 2006 Page Seite 9 Mobile Telephony VoIP

10 Improving Passenger Services Agenda Cabin History & Trends Market Needs & Expectations Key Enabling Technologies Future Scenarios AERONAUTICS DAYS 2006, June, Vienna, Austria June 2006 Seite 10

11 Belt 10. Travel experience starts at the airport PASSENGER JOURNEY Today Tomorrow Flight Departure Arrival Electronic Boarding Pass AERONAUTICS DAYS 2006, June, Vienna, Austria June 2006 Seite 11

12 Cargo knows where it is supposed to go FRIGHT / LUGGAGE HANDLING Today Tomorrow AERONAUTICS DAYS 2006, June, Vienna, Austria June 2006 Seite 12

13 Coherent processes for seamless end-to-end chains CABIN / CARGO OPERATIONS Today Tomorrow Service-Chain Production- Chain AERONAUTICS DAYS 2006, June, Vienna, Austria June 2006 Seite 13

14 Flying becomes a connected experience PASSENGER SERVICES Today Tomorrow AERONAUTICS DAYS 2006, June, Vienna, Austria June 2006 Seite 14

15 All Phases of a journey need to be integrated seamlessly to improve travel quality IN CONCLUSION Travel experience starts at the airport The passenger stays informed all along his/her journey Cargo knows where it is supposed to go Coherent processes covering full end-to-end chains Standards & interfaces for seamless interaction Flying becomes a connected experience AERONAUTICS DAYS 2006, June, Vienna, Austria June 2006 Seite 15

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