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13 (LQ 9HUJOHLFK GHU DEVROXWHQ *U H GHU *UXSSH GHU :DQGHUXUODXEHU 0LR E]Z GHU :DQGHUNXU]XUODXEHU 0LR PLW GHU *UXSSH GHU 8UODXEVZDQGHUHU 0LR >=*%@ ]HLJWHLQHHQRUPH$EZHLFKXQJGLHQLFKWDOOHLQDXIGLHXQWHUVFKLHGOLFKHQ%HIUDJXQJV]HLWUlXPH E]Z6WLFKSUREHQ]XU FNJHI KUWZHUGHQNDQQ:HQQJOHLFKJHVLFKHUWH(UNHQQWQLVVH EHUGLH 8UVDFKHQKLHUQLFKWYRUOLHJHQVROLHJWGRFKGHU6FKOX QDKHGD DQVFKHLQHQGQXUHLQHNOHLQH 0LQGHUKHLWGHUMHQLJHQGLHLP8UODXEKlXILJRGHUVHKUKlXILJZDQGHUQLKUHQ8UODXEH[SUHVVLV YHUELVDOV:DQGHUNXU]XUODXEEH]HLFKQHQ'LHVLVWQLFKWRKQH%HGHXWXQJI UGLH*HVWDOWXQJ GHU0DUNWNRPPXQLNDWLRQXQGZLUGGDKHULPIROJHQGHQ.DSLWHOHUQHXWDXIJHJULIIHQ (LQ%OLFNDXIGLH$OWHUVYHUWHLOXQJGHU.HUQ]LHOJUXSSH.=*]HLJWGD KLHU]ZDUGLHPLWWOH UHQ-DKUJlQJHQVRZLHMlKULJHGRPLQLHUHQGLHlOWHUHQMlKULJHXQGM QJHUHQ MlKULJH$OWHUVNODVVHQPLWMHZHLOVHWZD 3UR]HQW GLHV HQWVSULFKW NQDSS 0LR DEHU NHLQHVZHJVXQEHGHXWHQGVLQGVLHKH$EELOGXQJ%HLGHP SHU,QWHUQHW HUUHLFKEDUHQ 7HLO GHU.HUQ]LHOJUXSSH,.=*YHUVFKLHEWVLFKGHU6FKZHUSXQNWHUZDUWXQJVJHPl DXI.RVWHQ GHUMlKULJHQ]XJXQVWHQGHUM QJHUHQ$OWHUVNODVVHQMlKULJH$XIJUXQGGHU]XQHK PHQGHQ 9HUEUHLWXQJ YRQ,QWHUQHW]XJlQJHQ DXFK LQ K KHUHQ $OWHUVNODVVHQ G UIWH VLFK GLHVH 7HQGHQ] LQ GHQ NRPPHQGHQ -DKUHQ DOOHUGLQJV DEVFKZlFKHQ VR GD GLH REHUH $OWHUVNODVVH MlKULJHLQGLHVHU*UXSSHN QIWLJHLQVWlUNHUHV*HZLFKWEHNRPPHQG UIWH 100% Anteil (%) der Altersklasse 90% % 70% Jahre Jahre Jahre Jahre 60% 50% 40% 30% % 10% % KZG-1 (9,5 Mio.) IKZG-1 (5,4 Mio.) Zielgruppen $EELOGXQJ =LHOJUXSSHQDQDO\VH $OWHUVYHUWHLOXQJ LQ GHQ.HUQ]LHOJUXSSHQ.=* XQG,.=* %H UHFKQXQJQDFK7':, +LQVLFKWOLFKGHV*HVFKOHFKWHVVHW]WVLFKGLH=LHOJUXSSH=*DQQlKHUQGVR]XVDPPHQZLH GLH*HVDPWEHY ONHUXQJGKHVZDQGHUQHWZDVPHKU)UDXHQDOV0lQQHU,QQHUKDOEGHU.HUQ

14 ]LHOJUXSSHNHKUWVLFKGDV*HVFKOHFKWHUYHUKlOWQLV]XJXQVWHQGHU0lQQHU3UR]HQWPlQQOLFK 3UR]HQWZHLEOLFKXP'LHVH7HQGHQ]YHUVWlUNWVLFKDQDORJ]XU9HUEUHLWXQJYRQ,QWHUQHW ]XJlQJHQ LQ GHU *HVDPWEHY ONHUXQJ EHL GHP SHU,QWHUQHW HUUHLFKEDUHQ 7HLO GHU.HUQ]LHO JUXSSH,.=*'LHVHEHVWHKW]X3UR]HQWDXV0l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lJWFD3UR]HQWJHJHQ EHUOHGLJOLFKFD3UR]HQWEHLGHU*HVDPWEH Y ONHUXQJ XQG GHU*UXSSH DOOHU:DQGHUHU =*'LH PLWWHOV,QWHUQHW HUUHLFKEDUH*UXSSH,.=*ZHLVWQRFKPDOVHLQHOHLFKWH=XQDKPHK KHUHU(LQNRPPHQVNODVVHQDXIVRGD GHU $QWHLOPLWHLQHP+DXVKDOWVQHWWRHLQNRPPHQYRQ(XURXQGPHKUDXINQDSS3UR]HQW DQVWHLJW Anteil (%) der Einkommensklasse Euro und mehr bis unter Euro bis unter Euro bis unter Euro bis unter Euro bis unter Euro bis unter Euro 500 bis unter Euro Bis unter 500 Euro 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Gesamtbevölkerung (64,4 Mio.) ZG-1 (36,9 Mio.) (Ziel-)Gruppe KZG-1 (9,5 Mio.) IKZG-1 (5,4 Mio.) $EELOGXQJ =LHOJUXSSHQDQDO\VH 5HODWLYH 9HUWHLOXQJ GHU (LQNRPPHQVNODVVHQ +DXVKDOWVQHWWRHLQNRP PHQLQQHUKDOEGHU=LHOJUXSSHQLP9HUJOHLFK%HUHFKQXQJQDFK7':,

15 (LQHLVROLHUWH%HWUDFKWXQJGHV(LQNRPPHQVHUODXEWMHGRFKQRFKNHLQH5 FNVFKO VVHDXIGLH WDWVlFKOLFKHQILQDQ]LHOOHQ9HUKlOWQLVVHGHUKLHUXQWHUVXFKWHQ*UXSSHQ'LH$Q]DKOGHU3HUVR QHQ GLH YRQ GHP MHZHLOLJHQ +DXVKDOWVHLQNRPPHQ LKUHQ/HEHQVXQWHUKDOW EHVWUHLWHQ PX LVW HLQH ]HQWUDOH *U H GLH KLHU ]X EHDFKWHQ LVW (LQH NRPELQLHUWH $XVZHUWXQJ YRQ (LQNRP PHQVYHUKlOWQLVVHQXQG+DXVKDOWVJU HI KUW]XGHP(UJHEQLVGD DXFKKLHUGHU$QWHLOK KH UHU (LQNRPPHQ LQ GHU.HUQ]LHOJUXSSH.=* XQG GHP EHU,QWHUQHW HUUHLFKEDUHQ 7HLO,.=* JHJHQ EHU GHQ DQGHUHQ *UXSSHQ =* *HVDPWEHY ONHUXQJ EHUSURSRUWLRQDO YHUWUHWHQ LVW YJO $EELOGXQJ VFKUDIILHUW QLHGULJH (LQNRPPHQVNODVVHQ YROOIDUELJ KRKH (LQNRPPHQVNODVVHQ Anteil (%) Haushalte verschiedener Größe mit hohem und niedrigem Einkommen Hohe Einkommen: 4+ Personen & > Personen & > Personen & > Person & > Niedrige Einkommen: 4+ Personen & < Personen & < Personen & < Person & < % 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Gesamtbevölkerung (64,4 Mio.) 7 10 ZG-1 (36,9 Mio.) (Ziel-)Gruppe KZG-1 (9,5 Mio.) 9 IKZG-1 (5,4 Mio.) $EELOGXQJ=LHOJUXSSHQDQDO\VH5HODWLYH9HUWHLOXQJGHV(LQNRPPHQV+DXVKDOWVQHWWRHLQNRPPHQXQWHU %HU FNVLFKWLJXQJ GHU +DXVKDOWVJU H LQQHUKDOE GHU =LHOJUXSSHQ LP 9HUJOHLFK %HUHFKQXQJ QDFK 7':, %HUXIOLFKHU6WDWXV (LQ%OLFNDXIGLHEHUXIOLFKH6WHOOXQJGHU:DQGHUHU=*]HLJWVLHKH$EELOGXQJGD LP 9HUJOHLFK ]XU *HVDPWEHY ONHUXQJ EHUXIOLFK K KHUH 6WHOOXQJHQ 6HOEVWlQGLJH )UHLEHUXIOHU TXDOLIL]LHUWHOHLWHQGH $QJHVWHOOWH %HDPWH LP K KHUHQJHKREHQHQ 'LHQVW OHLFKW EHUUHSUl VHQWLHUWVLQG*HVDPWEHY ONHUXQJ3UR]HQW=*3UR]HQW$UEHLWHUXQG$XV]XELOGHQ GH KLQJHJHQ VLQG OHLFKW XQWHUUHSUlVHQWLHUW 'LH ]XU.HUQ]LHOJUXSSH.=* JHUHFKQHWHQ 'LH*UHQ]H]ZLVFKHQÄKRKHQ XQGÄQLHGULJHQ +DXVKDOWVHLQNRPPHQZXUGHLQ$QOHKQXQJDQGLHLQGHU0DUNW IRUVFKXQJI UGLH$EJUHQ]XQJYRQ+DXVKDOWHQPLWKRKHU.RQVXPNUDIWYJO]%9HUEUDXFKHU$QDO\VHYHU ZHQGHWH(LQNRPPHQVJUHQ]HJHZlKOW

16 :DQGHUHU ZHLVHQ HUZDUWXQJVJHPl DXIJUXQG GHU $QIRUGHUXQJHQ DQ $OWHU VFKXOL VFKHEHUXIOLFKH%LOGXQJXQG(LQNRPPHQLP9HUJOHLFK]XU*HVDPWEHY ONHUXQJZLHDXFK]X GHQ:DQGHUHUQLQVJHVDPW=*HLQHQVWDUN EHUGXUFKVFKQLWWOLFKHQ$QWHLOJHKREHQHUEHUXI OLFKHU 6WHOOXQJHQ DXI 3UR]HQW'HU PLWWHOV,QWHUQHW HUUHLFKEDUH 7HLO GHU.HUQ]LHOJUXSSH ]HLJWQRFKPDOVHLQHUHODWLYH=XQDKPHKRKHUEHUXIOLFKHU6WHOOXQJHQ,QGLHVHU*UXSSHKDEHQ E]ZKDWWHQ3UR]HQWHLQHKRKHEHUXIOLFKH6WHOOXQJLQQH Anteil (%) der beruflichen Stellung (jetziger oder früherer Beruf) Selbständige, Freie Berufe qualifizierte/leitende Angestellte Beamte: gehobener/höherer Dienst einfache/mittlere Angestellte Beamte: einfacher/mittlerer Dienst Facharbeiter, Vorarbeiter, selbständige Landwirte Arbeiter nie berufstätig gewesen in Ausbildung (Lehrling, Schüler, Student) 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Gesamtbevölkerung (64,4 Mio.) ZG-1 (36,9 Mio.) (Ziel-)Gruppe KZG-1 (9,5 Mio.) IKZG-1 (5,4 Mio.) $EELOGXQJ=LHOJUXSSHQDQDO\VH5HODWLYH9HUWHLOXQJGHUEHUXIOLFKHQ6WHOOXQJLQQHUKDOEGHU=LHOJUXSSHQLP 9HUJOHLFK%HUHFKQXQJQDFK7':, (LQ9HUJOHLFKGHUYHUVFKLHGHQHQ*UXSSHQKLQVLFKWOLFKGHUEHUXIOLFKHQ$NWLYLWlWPDFKWGHXW OLFKGD VLFK:DQGHUHU=*KLQVLFKWOLFKGLHVHV0HUNPDOVNDXPYRQGHU*HVDPWEHY ONH UXQJ XQWHUVFKHLGHQ 6R VLQG MHZHLOV HWZD GLH +loiwh EHUXIOLFK DNWLY GLH DQGHUH +loiwh QLFKW $XVELOGXQJ5HQWQHU$UEHLWVORVH'LH*UXSSHQ.=*XQG,.=*KLQJHJHQZHLVHQHLQHQ VWDUN EHUGXUFKVFKQLWWOLFKHQ$QWHLOE]Z3UR]HQWEHUXIOLFK$NWLYHUDXI

17 Anteil (%) der beruflichen Aktivität 100% 90% 80% voll berufstätig teilweise berufstätig vorübergehend arbeitslos in Ausbildung/Umschulung Rentner, nicht berufstätig 70% 60% 50% % % 13 20% % 0% Gesamtbevölkerung (64,4 Mio.) ZG-1 (36,9 Mio.) 18 KZG-1 (9,5 Mio.) 3 10 IKZG-1 (5,4 Mio.) (Ziel-)Gruppe $EELOGXQJ=LHOJUXSSHQDQDO\VH5HODWLYH9HUWHLOXQJGHUEHUXIOLFKHQ$NWLYLWlWLQQHUKDOEGHU=LHOJUXSSHQ LP9HUJOHLFK%HUHFKQXQJQDFK7':, +DXVKDOWVVWUXNWXUXQGJU H 'LH9HUWHLOXQJGHU+DXVKDOWVWUXNWXUHQXQWHUDOOHQ:DQGHUHUQ=*XQWHUVFKHLGHWVLFKYRQ GHUMHQLJHQGHU*HVDPWEHY ONHUXQJQXUXQZHVHQWOLFKVLHKH$EELOGXQJ%HLGHU.=* XQGGHU,.=*KLQJHJHQLVWYRUDOOHPGHUUHODWLYJU HUH$QWHLODQ3DDUHQPLW.LQGHUQXQWHU -DKUHQKHUYRU]XKHEHQ(UVWHLJWYRQ3UR]HQWEHLDOOHQ:DQGHUHUQ=*DXI3UR ]HQW.=*E]Z3UR]HQW,.=*,P*HJHQ]XJQLPPWGHU$QWHLOlOWHUHU6LQJOHVYRQ 3UR]HQWDXI3UR]HQW.=*E]Z3UR]HQW,.=*DE

18 Anteil (%) der Haushaltsstruktur 100% 90% Alleinerziehende Paare mit Kind, jüngstes Kind 0-6 Paare mit Kind, jüngstes Kind 7-14 Paare mit Kind, jüngstes Kind Paare mit Kind, jüngstes Kind >18 Paare o. Kind Einfachverdiener Paare o. Kind Doppelverdiener (DINKS) Singles unter 50 Jahre Singles über 50 Jahre Sonstiges 80% 70% 60% 50% 40% 30% 20% % 0% Gesamtbevölkerung (64,4 Mio.) 4 ZG-1 (36,9 Mio.) (Ziel-)Gruppe KZG-1 (9,5 Mio.) IKZG-1 (5,4 Mio.) $EELOGXQJ=LHOJUXSSHQDQDO\VH5HODWLYH9HUWHLOXQJGHU+DXVKDOWVVWUXNWXULQQHUKDOEGHU=LHOJUXSSHQ LP9HUJOHLFK %HUHFKQXQJQDFK7':,,Q GHU 9HUWHLOXQJ GHU +DXVKDOWVJU HQ VLHKH $EELOGXQJ VSLHJHOW VLFK GLH +DXVKDOWV VWUXNWXUZLGHU²(LQXQG=ZHLSHUVRQHQKDXVKDOWHVLQGLQGHU.=*,.=*LP9HUJOHLFK ]XU=**HVDPWEHY ONHUXQJXQWHUGXUFKVFKQLWWOLFKYHUWUHWHQ'UHLXQG9LHUSHUVRQHQKDXV KDOWHKLQJHJHQVLQG EHUGXUFKVFKQLWWOLFKYHUWUHWHQ 'LHKLHUYRUJHQRPPHQH(LQWHLOXQJGHU$OWHUVNODVVHQI UGDVM QJVWH.LQGHLQHU)DPLOLHRULHQWLHUWVLFKDQGHQ %HG UIQLVVHQXQGGHQN USHUOLFKHQ)lKLJNHLWHQGHV.LQGHV) UEHLGH.ULWHULHQQLPPWGHU$XWRUDQGD VLH HLQHPD JHEOLFKH5ROOHEHLGHU:DKOGHV8UODXEV]LHOHVVSLHOHQ'LHVH(LQWHLOXQJZLUGDXFKLP5DKPHQDQGH UHU6WXGLHQ]%)85DQJHZHQGHW $XIJUXQGGHUJHULQJHQDEVROXWHQ*U HGHU*UXSSHGHU$OOHLQHU]LHKHQGHQZXUGHDXV*U QGHQGHUhEHU VLFKWOLFKNHLWDXIHLQH'LIIHUHQ]LHUXQJGHV.LQGHVDOWHUVYHU]LFKWHW'LH9HUWHLOXQJGHU$OWHUVNODVVHQGHVM QJ VWHQ.LQGHVEHLGHQ$OOHLQHU]LHKHQGHQHQWVSULFKWZHLWJHKHQGGHU9HUWHLOXQJEHLGHQ3DDUHQ

19 Anteil (%) der Haushaltsgröße 100% 90% 80% 70% Person 2 Personen 3 Personen 4 Personen 5 und mehr Personen 60% 50% 40% 30% % 10% 0% Gesamtbevölkerung (64,4 Mio.) ZG-1 (36,9 Mio.) (Ziel-)Gruppe 21 KZG-1 (9,5 Mio.) 24 IKZG-1 (5,4 Mio.) $EELOGXQJ=LHOJUXSSHQDQDO\VH5HODWLYH9HUWHLOXQJGHU+DXVKDOWVJU HLQQHUKDOEGHU=LHOJUXSSHQLP 9HUJOHLFK%HUHFKQXQJQDFK7':, 5lXPOLFKH9HUWHLOXQJ %HL)UHL]HLW XQG 7RXULVPXV]LHOHQ VSLHOW GLH(QWIHUQXQJ YRQ:RKQRUW XQG (UKROXQJVRUW LQ +LQEOLFNDXIGLH%HVWLPPXQJGHU=LHOJUXSSHQJU HHLQHZHVHQWOLFKH5ROOH6RZLUGI UHLQWl JLJH $XVIO JH HLQH PD[LPDO HWZD HLQVW QGLJH $QUHLVH LQ.DXI JHQRPPHQ 23$6&+2:6., 1HEHQGHUREMHNWLYPH EDUHQ$QUHLVH]HLWVSLHOHQDOOHUGLQJVDXFKZHLWHUHVFKZLH ULJHU]XHUIDVVHQGHUDXPEH]RJHQH(LQIOX IDNWRUHQHLQH5ROOH6RZLUNWVLFKEHLVSLHOVZHLVHGLH $Q]DKO /DJH XQG $WWUDNWLYLWlW NRQNXUULHUHQGHU 'HVWLQDWLRQHQ DXI GLH UlXPOLFKH *U H GHV (LQ]XJVEHUHLFKHV DXV )HUQHUKLQ VSLHOW HLQH 5ROOH LQZLHZHLW HLQH 5HJLRQ EHUKDXSW DOV 8U ODXEV]LHOLP%HZX WVHLQGHUHLQ]HOQHQ0HQVFKHQYHUDQNHUWLVW'LHVNDQQDQIROJHQGHP%HL VSLHOYHUGHXWOLFKWZHUGHQ:lKUHQGGLHED\HULVFKHQ$OSHQYRQYLHOHQ%HZRKQHUQGHV6DXHU ODQGHVDOVSRWHQWLHOOHV8UODXEV]LHOJHVHKHQZHUGHQG UIWHQGHQNHQYHUPXWOLFKGHXWOLFKZHQL JHU%HZRKQHUGHUED\HULVFKHQ$OSHQEHLGHP%HJULIIÄ8UODXEV]LHO DQGDV6DXHUODQG 9RUGLHVHP+LQWHUJUXQGKDWGLH%HVFKUHLEXQJGHV(LQ]XJVEHUHLFKHVDQKDQG GHU UlXPOLFKHQ 9HUWHLOXQJ QXU GHQ &KDUDNWHU HLQHU UHODWLY JUREHQ 6FKlW]XQJ (LQH JHQDXHUH $QDO\VH ZlUH MHGRFKHUKHEOLFKDXIZHQGLJHUXQGGDKHULP5DKPHQGLHVHU$UEHLWQLFKWOHLVWEDU 'LH NOHLQVWH UlXPOLFKH 'LIIHUHQ]LHUXQJVP JOLFKNHLW GHV 'DWHQEHVWDQGHV GHU 7':, LVW GLH (EHQHGHU5HJLHUXQJVEH]LUNH) UGLHIROJHQGH'DUVWHOOXQJZXUGHQGDKHUGLH5HJLHUXQJVEH

20 ]LUNHLQGUHL(QWIHUQXQJVNODVVHQHLQJHWHLOW 'LH9HUWHLOXQJVLHKH$EELOGXQJ]HLJWGD LPQlKHUHQXQGPLWWOHUHQ(QWIHUQXQJVEHUHLFKELV6WUD HQNLORPHWHUFD0LR:DQ GHUHUZRKQHQ=*'DYRQJHK UHQHWZD0LR]XU.HUQ]LHOJUXSSH.=*0LR DXVGLHVHU.HUQ]LHOJUXSSHVLQGEHUHLWVSHU,QWHUQHWHUUHLFKEDU'HUZHLWHUDOV6WUD HQNL ORPHWHUHQWIHUQWZRKQHQGH7HLO LVW QDFK 0HLQXQJ GHV $XWRUV XQWHU DQGHUHP DXV GHQ REHQ EHVFKULHEHQ*U QGHQYHUPXWOLFKQXU]XHLQHPYHUJOHLFKVZHLVHGHXWOLFKJHULQJHUHQ$QWHLOI U GDV $QJHERW GHV 5RWKDDUVWHLJHV ]X JHZLQQHQ 'DUDXV IROJW GD HLQH :LUWVFKDIWOLFKNHLWVEH UHFKQXQJGHV,',6I UGHQ5RWKDDUVWHLJ²GLHKLHUDOOHUGLQJVQLFKWGXUFKJHI KUWZLUG²DXIGHU %DVLVGHV1DFKIUDJHSRWHQWLDOVLQQHUKDOEGHVNP5DGLXVHUIROJHQVROOWHVRIHUQQLFKWQRFK JHQDXHUH$QDO\VHQ]XUUlXPOLFKHQ9HUWHLOXQJGHU=LHOJUXSSHQGXUFKJHI KUWZHUGHQ Gesamtbevölkerung ZG-1 KZG-1 IKZG-1 Anzahl (Mio.) 40,0 35,0 37,5 30,0 25,0 20,0 20,9 20,6 15,0 12,8 10,0 5,0 0,0 6,3 5,4 3,3 3,0 3,4 0,8 0,4 < 100 km km > 400 km 2,0 Entfernung zum Rothaarsteig $EELOGXQJ=LHOJUXSSHQDQDO\VH$EVROXWH*U H GHU =LHOJUXSSHQ ² GLIIHUHQ]LHUW QDFK(QWIHUQXQJ GHV :RKQRUWHV]XP5RWKDDUVWHLJ%HUHFKQXQJQDFK7':, )D]LW 'LH VR]LRGHPRJUDSKLVFKH $QDO\VH PDFKW GHXWOLFK GD GLH ]XU.HUQ]LHOJUXSSH ]lkohqghq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lQJHQ NDQQ GDYRQ DXVJHJDQJHQ ZHUGHQ GD GLHVHU $QWHLO LQ GHQ QlFKVWHQ-DKUHQZHLWHUZDFKVHQZLUG $QDO\VHYHUKDOWHQVXQGHLQVWHOOXQJVEH]RJHQHU0HUNPDOHGHU=LHOJUXSSHQ 1DFKGHP QXQ HLQ NXU]HU hehueolfn EHU DOOJHPHLQH VR]LRGHPRJUDSKLVFKH 'DWHQ GHU =LHO JUXSSHQJHJHEHQZXUGHHUIROJWQXQHLQH$QDO\VHYRQYHUKDOWHQVXQGHLQVWHOOXQJVEH]RJHQHQ 0HUNPDOHQ'LHVHEHVFKUlQNWVLFKGDEHLDXIVROFKH0HUNPDOHGLH+LQZHLVHI UGLHLQKDOWOLFKH.RQ]HSWLRQXQGRGHUGLH*HVWDOWXQJGHV,',6ELHWHQ )UHL]HLWEH]RJHQH(LQVWHOOXQJHQ 'LH%HGHXWXQJGHU)DPLOLHI UGLH)UHL]HLWJHVWDOWXQJVLHKH$EELOGXQJLVWEHLGHU.HUQ ]LHOJUXSSH.=*,.=* GHXWOLFK VWl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lJXQJHQÅ7ULIIWYROOXQGJDQ]]X XQGDOV=XVWLPPXQJJHZHUWHW$XVSUlJXQJXQGDOVLQGLIIHUHQWXQG$XVSUlJXQJXQGÅWULIIW EHU KDXSWQLFKW]X DOV$EOHKQXQJ

22 "Es ist mir wichtig, viel mit der Familie gemeinsam zu unternehmen" Anteil (%) 100% 90% 80% Trifft voll und ganz zu Ausprägung 5 Ausprägung 4 Ausprägung 3 Ausprägung 2 Trifft überhaupt nicht zu 70% 60% 50% 40% 30% 20% 10% 0% Gesamtbevölkerung ZG-1 KZG-1 IKZG-1 (Ziel-)Gruppe $EELOGXQJ=LHOJUXSSHQDQDO\VH%HGHXWXQJGHU)DPLOLH%HUHFKQXQJQDFK7':, 'LH]XU.HUQ]LHOJUXSSH]lKOHQGHQ:DQGHUHUOHJHQGHXWOLFKPHKU:HUWDXIN USHUOLFKH)LWQHVV DOV GLH *UXSSH DOOHU :DQGHUHU VLHKH $EELOGXQJ =XVWLPPXQJ 3UR]HQW.=* JHJHQ EHU3UR]HQW=*$EOHKQXQJ3UR]HQW.=*JHJHQ EHU3UR]HQW=* $EVROXWJHVHKHQLVWGHU$QWHLOGHU=XVWLPPHQGHQPLWHWZDHLQHP'ULWWHODOOHUGLQJVQLFKW EHUPl LJ EHGHXWHQG VR GD LQ GHU.RPPXQLNDWLRQ GLH %H] JH ]XU N USHUOLFKHQ )LWQH QLFKW GRPLQLHUHQ VROOWHQ YJO GD]X DXFK'799'*:9 I VRZLH 352-(.7*5833( 6:,66$/3,1(:$/.,1*

23 "Ich versuche, mich durch regelmäßige sportliche Betätigung fit zu halten" Anteil (%) 100% 90% Trifft voll und ganz zu Ausprägung 5 Ausprägung 4 Ausprägung 3 Ausprägung 2 Trifft überhaupt nicht zu 80% 70% 60% 50% 40% 30% 20% 10% 0% Gesamtbevölkerung ZG-1 KZG-1 IKZG-1 (Ziel-)Gruppe $EELOGXQJ =LHOJUXSSHQDQDO\VH (LQVWHOOXQJ ]X VSRUWOLFKHU %HWlWLJXQJ %HUHFKQXQJ QDFK 7':, %HGHXWHQGHU VFKHLQW KLQJHJHQ GDV N USHUOLFKH XQG VHHOLVFKH :RKOEHILQGHQ ]X VHLQ VLHKH $EELOGXQJ 3UR]HQW GHU.HUQ]LHOJUXSSH EULQJHQ KLHU LKUH =XVWLPPXQJ ]XP $XV GUXFNJHJHQ EHU3UR]HQWGHU*HVDPWEHY ONHUXQJ "Es ist mir wichtig, etwas für mein körperliches und seelisches Wohlbefinden zu tun" Anteil (%) 100% 90% 80% Trifft voll und ganz zu Ausprägung 5 Ausprägung 4 Ausprägung 3 Ausprägung 2 Trifft überhaupt nicht zu 70% 60% 50% 40% 30% 20% 10% 0% Gesamtbevölkerung ZG-1 KZG-1 IKZG-1 (Ziel-)Gruppe $EELOGXQJ=LHOJUXSSHQDQDO\VH%HGHXWXQJGHVÄN USHUOLFKHQXQGVHHOLVFKHQ:RKOEHILQGHQV %HUHFKQXQJ QDFK7':,

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27 GHUHUI UGLHJXWHV(VVHQXQG7ULQNHQHLQHJUR H5ROOHVSLHOWLQGHU.HUQ]LHOJUXSSHQLFKW ZHVHQWOLFKYRQGHU*UXSSHDOOHU:DQGHUHU=*DEVLHKH$EELOGXQJ "Gutes Essen und Trinken spielen in meinem Leben eine große Rolle" Anteil (%) 100% 90% Trifft voll und ganz zu Ausprägung 5 Ausprägung 4 Ausprägung 3 Ausprägung 2 Trifft überhaupt nicht zu 80% 70% 60% 50% 40% % 20% % 0% Gesamtbevölkerung ZG-1 KZG-1 IKZG-1 (Ziel-)Gruppe $EELOGXQJ=LHOJUXSSHQDQDO\VH(LQVWHOOXQJ]XJXWHU(UQlKUXQJ%HUHFKQXQJQDFK7':, 'LH+lXILJNHLWKLQJHJHQPLWGHUGLH]XU.HUQ]LHOJUXSSH]lKOHQGHQ:DQGHUHUJXWHVVHQJHKHQ OLHJWGHXWOLFK EHUGHUDOOHU:DQGHUHUVLHKH$EELOGXQJ$XFKDEVROXWJHVHKHQLVWVLHPLW 3UR]HQW.=*PDFKHLFKUHJHOPl LJJHOHJHQWOLFKUHFKW KRFK JHJHQ EHU 3UR]HQW EHLGHU*HVDPWEHY ONHUXQJ'LHVZLUGKLHULQGHU:HLVHLQWHUSUHWLHUWGD GDV9RUKDQGHQVHLQ HLQHVHQWVSUHFKHQGHQ$QJHERWVDQJXWHQ5HVWDXUDQWVGXUFKDXVZLFKWLJLVW,QGHU.RPPXQL NDWLRQVROOWHGLHV]ZDUDXFKHUZlKQWDOOHUGLQJVQLFKWLQGHQ0LWWHOSXQNWJHVWHOOWZHUGHQ

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