Integration of PPM and PLM for true Business Value

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1 Integration of PPM and PLM for true Business Value Case studies from existing clients Sopheon: Put Strategy into Roadmapping - connect Foresighting, Innovation and R&D Map Your Road To Future Growth: create the digitally interconnected enterprise Hans-Cristian Eppich Director Business Development, Sopheon

2 A Journey Into The Future Flug auf Sicht vs Instrumentenflug vs Satellitengestütze Langstrecken- Navigation

3 Planning Across Horizons then what? Bei...Herstellern mechatronischer Produkte...hat die Integration externer Technologien große Bedeutung für die eigene Innovation Dr. Ulrich Kaiser, Direktor Technologie-und Innvationsprozesse, Endress+Hauser Market Roadmaps Existing Markets/Programs Product Roadmaps 0-1 Year 2-4 Years 5+ Years Incremental Improvement Technology Roadmaps Risk Mitigation Differentiated Business Value New Markets/Programs Breakthrough Opportunities Acquisitions / Divestitures Customer Collaboration Multi-Generation New Product Introduction Make vs. Buy Alternative Paths Alternative Scenarios End of Life Differentiated Products Platform Transformation Disruptive Technologies How certain is your product and technology planning? And then, how agile and responsive are you? Gartner recommends Execution software to close the persistent execution gap e/m3v2t

4 Enterprise Roadmap? What about Strategy, Scenarios, Portfolio? Unternehmen entwickeln individuelle Ansätze. Die Anbindung an die Unternehmensplanung sowie an das operative Projektmanagement erfolgt unterschiedlich verbindlich Roadmapping is well established in high tech manufacturing for supporting product and process innovation. Despite its potential, the method (Roadmapping) is not widely adapted at business and corporate level. Dr. Rob Phaal, Institute for Manufacturing, Cambridge 4 Quellen: Gartner: Leveraging Roadmaps Webinar, Praxisstudie Roadmapping des Fraunhofer IAO ; Abele, Schimpf 2016

5 What about Strategy, Scenarios and Portfolio? Unternehmen mit einem hohen Reifegrad welche budgetierte Maßnahmen (Portfolios) in Roadmaps abbilden, kombinieren mehrere Methoden und sind durchschnittlich erfolgreicher. Roadmaps funktionieren am besten wenn sie mit diversen Methoden wie Strategy Maps, Szenario- Management und Portfolio-Management kombiniert werden. 5 Praxisstudie Roadmapping des Fraunhofer IAO ; Abele, Schimpf 2016

6 Developing the digitally interconnected Organization Cross-functional, Integrated Roadmaps Strategic Planning / Investments Collaborative, Integrated Roadmaps Foresighting / Tech Radar Aligned Priorities for Acquisitions, Licensing & Development Functional Roadmaps Research & Development / Product Management / Innovation With a digitally interconnected organization providing a transparent line of sight to strategic objectives, and shareable, trustworthy data for decision-making, you ensure alignment of initiatives, people, and resources around corporate objectives and enable agile responses to change.

7 Product Roadmap Roadmapping wird meistens mit MS Office unterstützt. Damit wird auch die Methode unsicher, da Daten (zb in Powerpoint) nicht aktuell, nicht belastbar und nicht im Kontext ihrer Entstehung bereitgestellt werden. Das Risiko, Abhängigkeiten zu übersehen, steigt exponentiell mit dem Alter der Roadmap. PROGRAM/CAPABILITY ROADMAP Enable Program Managers to plan generations of product/service/ solution offerings. BUSINESS LEADER Owns the plan to achieve short- and long-term growth targets 7

8 Product Roadmap Lediglich 15% setzen Roadmapping Software ein. Und versäumen es damit, sowohl die Planung als auch das Portfolio-Management regelmässig nachzujustieren. Unternehmen welche Roadmapping mit Szenarienund Portfolio Management kombinieren, sind am Markt deutlich erfolgreicher. PRODUCT ATTRIBUTES/RISKS Key attributes of each release may also be visualized on the map. In this view, colors indicate levels of technical risk associated with each. BUSINESS LEADER Owns the plan to achieve short- and long-term growth targets 8

9 Product, Technology and Market Roadmap Roadmapping wird meistens mit MS Office unterstützt. Lediglich 15% setzen Roadmapping Software ein. Noch weniger kombinieren Planung, Szenarien- und Portfoliomanagement mit Roadmapping. MAPPING TO MARKET NEEDS Additional relationships to market needs may be visualized to understand what is driving the product attributes and why they matter. BUSINESS LEADER Owns the plan to achieve short- and long-term growth targets 9

10 Product, Technology and Market Roadmap Collaborative Roadmaps integrate various functions throughout the value-chain. This provides much more certainty in planning and results in significantly improved strategy execution. Companies with better strategy execution achieve better results with less risk. VISUALIZE ROADMAPS BY DIFFERENT DIMENSIONS Viewing the roadmap by funding commitment creates a clear view of the challenge. Lack of funding for this technology is the root cause of failure for this plan. BUSINESS LEADER Owns the plan to achieve short- and long-term growth targets 10

11 Roadmapping Maturity Model The digitally interconnected organization provides a transparent line of sight to strategic objectives, and shareable, trustworthy data for decision-making. Alignment of initiatives, people, and resources around corporate objectives enable agile responses to change. 11

12 The Digitally Interconnected Organization Connect Methodologies to Innovate Outside-In The Head Scenario Building, Planning Simulation Portfolio Review Continuous Prioritization Business Planning / Growth Objectives Market Segmentation / Assessment Foresighting / Tech-Radar White Space Finding Innovation & Investment Alignment Focus Focus of of Cross-Functional Cross-Functional Business Business Leaders Leaders The Body Business Evaluation Business Agility Process Governance & Excellence Capacity Management In-Market Management Continuous Improvement Focus of Cross-Functional Innovation Teams Opportunity Assessment Product / Service Business Model White Space & Blue Ocean Campaigns Open Innovation Stakeholder Networking Accolade brings transparency to corporate interdependencies and enables responsive and dynamic strategy execution across the organization

13 A Journey Into The Future: Gute Reise! With a digitally interconnected organization providing a transparent line of sight to strategic objectives, and shareable, trustworthy data for decision-making, you ensure alignment of initiatives, people, and resources around corporate objectives and enable agile responses to change. Sopheon 2018

14 Thank You for Your Attention Hans-Cristian Eppich Business Development Director, Sopheon GmbH

15 Sopheon your partner for Innovation Excellence Who we are What we do How we do it Publicly listed Provider of enterprise solutions for Enterprise Innovation Management, providing certified, best-in-class software, domain expertise and best-practices for global customers Enable our clients to create a continuous cycle of innovation, leading to sustainable, profitable revenue growth Manageable, step-based approach to increase the maturity of Enterprise Innovation Management via Innovation Planning/Strategic Roadmapping Portfolio Prioritization Operational Portfolio Management NPD-Process Management Idea Management/ Front-End of Innovation