Brand Label. Daimler Brand & Design Navigator

Transkript

1 Daimler Brand & Design Navigator 30. März 2016 Brand Label FUSO Financial uses the FUSO letters in combination with the word Financial in the font Daimler CS for name and label. Black lettering is set in Daimler CS and is used exclusively for standard communication activities, e.g. for business correspondence. The label is always used for advertising purposes. In text copy, the FUSO name is always set in capital letters. Note: Under no circumstances may the label be remade or changed in color, typography, or format. Seite 1 von 8

2 FUSO Financial label and lettering The FUSO brand name in text copy The FUSO Financial label is available for download on the Daimler Brand & Design Navigator. You can find localized versions of the label on the Sales & Marketing Portal at (restricted internal access). Free Space and Minimum Sizes The free space width determines the distance to other graphic elements. The width of the border surrounding the FUSO Financial label may not be reduced. This width equals two times the height of the capitals in the Financial lettering. To ensure that this lettering is easily readable, a minimum size has been defined for the label: 50% of the original size corresponds to 5 mm/14.17 pt. The label Seite 2 von 8

3 can be obtained from your corporate design contact person and should not be rebuilt. Free space surrounding the label. Free space is two times the height of the letter F in the word Financial. To ensure a high quality depiction for scales of more than 100%, only EPS-files should be used. The FUSO Financial brand label is available in different file types. Sizes and Positioning of the Label at a Glance The label is placed centered at the bottom margin of the design grid in most printed matter. Its sizes depend on the respective format. The table below applies to printed matter only. Seite 3 von 8

4 Grid measurements in mm and for DIN A4 formats Label sizes depend on the respective printed matter format. DIN/U.S. formats Label height in mm Distance* DIN A6 (105 x 148 mm) 7.2 mm 16 mm DIN A6 landscape 7.2 mm 9 mm DIN lang (DL) (105 x 210 mm) 7.9 mm 14 mm DIN lang (DL) landscape 7.9 mm 9 mm Seite 4 von 8

5 DIN A5 (148 x 210 mm) 8.6 mm 14 mm DIN A5 landscape 8.6 mm 16 mm DIN A4 (210 x 297 mm) 10 mm 21 mm DIN A4 landscape 10 mm 14 mm DIN A3 (297 x 420 mm) 12 mm 28 mm DIN A3 landscape 12 mm 21 mm DIN A2 (420 x 594 mm) 16 mm 26 mm DIN A1 (594 x 841 mm) 22 mm 33 mm U.S. small/letter tri-fold (3.75 x 8.5 inch) 7.9 mm 27 pt U.S. letter (8.5 x 11 inch) 10 mm 51 pt U.S. letter landscape 10 mm 27 pt U.S. legal landscape (14 x 8.5 inch) 12 mm 27 pt * label to lower edge of the format The Label on Color Surfaces The label is always placed on a white background. It is never placed on photos, illustrations or colored surfaces. There is a mandatory minimum distance between label and image that is defined for all formats. Seite 5 von 8

6 The label on color surfaces right and wrong: [1] Incorrect [2] Incorrect [3] Correct Seite 6 von 8

7 Brochure front cover Advertisement Ways of Presenting the Label The label is red with white lettering. The label is always placed on a white background. If the special Seite 7 von 8

8 color red (Pantone 485 or HKS 13) cannot be used or the label cannot bee applied in four-color (4C) printing due to production limitations, it should be black or shown as a negative in white. Label applications in color, black, grayscale, white (displayed in negative). The lettering is available in two color versions black and white. Seite 8 von 8