SAS Predictive Analytics Factory The SAS approach for the production and maintenance of analytical models

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1 Predictive Analytics Factory The approach for the production and maintenance of analytical models Dr. Gerhard Svolba Austria Forum Finnland Helsinki September24 h, 2013

2 Agenda Rationale and idea of a Predictive Analytics Factory Software Demo Creation and validation of an analytical model Periodic model application (scoring) Periodic model validation and model retraining Closing remarks

3 Predictive Analytics challenges Model proliferation With targeted segmentation and micromarketing campaigns Less time to (re)act and differentiate on new market changes Big Data High volume, variety and velocity of big data

4 From Artisanal to Factory Traditional analytics Streamlined Predictive Analytics

5 Main building blocks of the Predictive Analytics Factory Data Integration Studio Enterprise Miner Creation of the Analytic Creation of the analytical Base Table (ABT) models Creation of the periodic Providing the score-logic scoring data Scoring Creation of the validation data Model Manager Maintenance of analytical models Definition of the Scoring Tasks Periodic model validation

6 Processes in the Predictive Analytics Factory Modell- Creation Create ABT Build analytical model Register model logic Modell- Application Create scoring data Create scores Store scores Export scores Modell- Validation Load outcome values Validate model quality Decide about model quality Legend Data Integration Studio Enterprise Miner Model Manager

7 Data Integration Studio Creation of the Analytic Base Table

8 Processes in the Predictive Analytics Factory Modell- Creation Create ABT Build analytical model Register model logic Modell- Application Create scoring data Create scores Store scores Export scores Modell- Validation Load outcome values Validate model quality Decide about model quality Legend Data Integration Studio Enterprise Miner Model Manager

9 Entscheidung über den Verbleib oder Austausch des bestehenden Modells Model Manager

10 Predictive Analytics Factory: It is happening now! Public sector: tax & health Telco BtoB Financial services

11 Summary offers a proven set of solutions, to maintain, automate and adopt the Predictive Analytics Process to enable more efficiency, business value and short time to market

12 Dr. Gerhard Svolba Analytic Solution Architect

13 Screenshots der Software Demo

14 Abläufe in der Predictive Analytics Factory Modell- Modell- Modell- Validierung Anwendung Erstellung Erzeuge ABT Erzeuge Scoring- Tabelle Lade Outcome Werte Legende Data Integration Studio Baue analytische Modelle Enterprise Miner Model Manager Registriere Modell- Logik Erzeuge Scores Speichere Scores Validiere Modell Qualität Exportiere Scores Entscheide über Modell- Aktualisierung

15 Data Integration Studio Erstellung der Analytic Base Table

16 Automatische Erstellung der Data Integration Studio Metadaten für den Trainingsbestand

17 Enterprise Miner Erstellung des analytischen Modells

18 Validierung des analytischen Modells Enterprise Miner

19 Registrierung des analytischen Modells Enterprise Miner

20 Erstellung des Scoring Datenbestands Data Integration Studio

21 Data Integration Scoring des Modells durch Zugriff Studio auf die registrierte Modell-Logik

22 Verwaltung der Modelle Model Manager

23 Validierung der Modelleigenschaften Manager im Zeitverlauf

24 Validierung der Modelleigenschaften Manager im Zeitverlauf

25 Validierung der Modelleigenschaften Manager im Zeitverlauf

26 Validierung der Modelleigenschaften Manager im Zeitverlauf

27 Model Manager Anstoßen des Modells-Retrainings

28 Entscheidung über den Verbleib oder Austausch des bestehenden Modells Model Manager

29 Dr. Gerhard Svolba Analytic Solution Architect