Respect to protect campaign Snowsports and Respect

Transkript

1 Respect to protect campaign Snowsports and Respect

2 Organisation Patrons: FOEN and SAC Sponsored by 21 organisations incl. WWF, Pro Natura, Mountain Wilderness Bergführerverband, Seilbahnen Schweiz Commitment with around 250 companies

3 Background Snowshoeing has become hugely popular since the Millennium. Skitouring is also increasingly popular. In the last few years there has been a huge increase in freeriding and variant skiing.

4 Background Wild animals are increasingly being disturbed by human activity. When they are disturbed and flee, animals use up a lot of energy just to survive.

5 Four rules 1 Respect designated wildlife areas and wildlife reserves. 2 Stay on paths and designated routes in the forest. 3 Avoid forest edges and snow-free surfaces. 4 Keep your dog on a lead, particularly in the forest.

6 Funnel principle

7 Dialogue groups

8 Multiplicator groups Tourism sector incl. parks -Commitment with tourism organisations -Distribution via screens, tourism office, cable cars etc. -Freeriding destinations -Regional nature parks as key distribution channel Outdoor sector -Commitment with companies -Training courses and training materials -Hangtags on snowshoes and touring skis -Distribution via shops and other channels -Presence at events (film, freeriding, etc.)

9 Communication products

10 Communication channels (after Mönnecke et al., 2005)

11 Web portal

12 Still images on screens

13 Special freerider campaign Peace and quiet for Toni and Geri

14 Facebook

15 Twitter

16 YouTube

17 Freerider evaluation Recognition: Slogans

18 Thank you for listening! -Reto Solèr, head of campaign -Jean-Michel Koehler, responsible for western Switzerland