Steigerung der Wettbewerbsfähigkeit durch Mobilität Touch The Future Roadshow München,

Transkript

1 Steigerung der Wettbewerbsfähigkeit durch Mobilität Touch The Future Roadshow München, Jürgen Röhricht SAP Deutschland, Mobility Center of Excellence D/A/CH

2 SAP Mobile: Lösungen & Technologie Status Quo > Mobile Kunden Weltweit > 200 SAP & Partner Apps in SAP Store, > 200 in Entwicklung (eigene & Ecosystem) Strategie & Marktführerschaft bestätigt durch führende Industrie Analysten Beste Position Nexus Of Forces voll zu unterstützen: Mobile Information/BigData (Hana) Analytics Social Umfassendstes Mobile Portfolio: Enterprise Mobile Management, Entwicklungsplattform, Apps, Store #1 Gartner bewertet SAP (&Syclo) als Marktführer in Mobilen Applikations Entwicklungs Plattformen (MADP) Completeness of Vision Ability to Execute Mobility Report Mobile Device Management is Dead. Long Live Enterprise Mobile Management! Winners: SAP Losers: Mobile Management Market-Shares (MDM) Source: IDC Report, September SAP 16,4% 2. 6,7% 2013 SAP AG or an SAP affiliate company. All rights reserved. 2

3 Reliability LBS Sync MDM Animation Apps CSS MMS Mobile Status Quo Buzz, Volatilität, kontinuierliche Innovationen. Android Native Swipe MCAP ios JavaScript Mobile Web Augmented Reality Consumer Apps Convertible Laptops Scalability Smartphone Workflows HTML5 GeoLocation UX BlackBerryOS APIs Tablet Authentication Mobile Analytics Enterprise App Store LUA M2M Transition Hybrids Blackberry M2M Integration NFC WebOS Backend-Integration mbanking Device Management Kiosk SDK Native Apps Sync MEAP Kiosk Windows 8 Feature Phone Tablets Mobiler Service Open Standards BYOD Accelerometer Security mcommerce/mpayments Mobile CRM JavaScript Google Diverse Gerätetypen, Formfaktoren, OS s App-Archetypen: Native, Hybrid, HTML5,... Diverse Backendsysteme & Datenquellen Verschiedenste Geschäftsprozesse Erwartungshaltung Anwender/Mitarbeiter 2013 SAP AG or an SAP affiliate company. All rights reserved. 3

4 Mobile Strategie in IT & Business notwendig Bedienung von Geschäftsnutzen, Anwendererwartungen, Sicherheit Manage Risk CIO Compliance Security (Geräte, Apps, Inhalte) Komplexität Business Potential Nutzer Erwartungen (Mitarbeiter, Kunden,...) 2013 SAP AG or an SAP affiliate company. All rights reserved. 4

5 Mobile als Innovationsplattform Was ist neu? Konsumerisierte Benutzung & User Interface Touch Erfahrung Persönlich (!) Immer dabei Sofort an & Verbunden Am Punkt der Entscheidung / der Inspiration Kontext-/ortsbezogen Neue Möglichkeiten, z.b. Accelerometer, Bezahlfunktion, Sensoren, etc. Sehr genaue Messbarkeit & Geolocation Augmented Reality Möglichkeiten Maschine-zu-Maschine / Internet of Things SAP AG or an SAP affiliate company. All rights reserved. 5

6 Geschäftsnutzen für Unternehmen Gründe für Mobile Strategien Produktivitätssteigerung Verbesserung Kundeninteraktion Business Intelligence für Entscheider Unterstützung Außendienst Wettbewerbsvorteil Bessere Transparenz/Verantwortung Kostenreduzierung Marketing & Markenbekanntheit Bessere Operations Bessere Zusammenarbeit Bessere Entscheidungen Bessere Kundenbeziehungen Erwartungen der Mitarbeiter Quelle: Mobile Outlook 2012 insiderresearch Special Report Mitarbeiter (B2E) Business/Partner (B2B) Consumer (B2C) 2013 SAP AG or an SAP affiliate company. All rights reserved. 6

7 Geschäftsnutzen & Wettbewerbsvorteile Mobile Geschäftslösungen schaffen Nutzen 30%+ weniger Kundenabwanderung Churn bei höherer Kundenzufriedenheit für Firmen mit ausgereiften mobilen Best Practices* Companies at a Higher Level of Mobility Strategy Maturity Have Lower Customer Churn (in %) 8.8% 6.5% 43%+ Höhere Mitarbeiterproduktivität bei Firmen im Top25% Bereich der Studie mit mobilen Zugang zu Cross-Funktionalen Apps** % 22.6% 37.5% Level 1, 2 and 3 Level 4 and 5 Bottom 25% Average Top 25% % Users with Mobile Access to Cross Functional Applications Revenue per Employee ( 000s) *Maturity Levels are calculated as an aggregate across all 4 dimensions of the Enterprise Mobility Best Practices model (see page 12 for more details) ** , messaging, collaboration, content, approval, reporting, Employee apps, etc SAP AG or an SAP affiliate company. All rights reserved. 7

8 SAP Mobile Applikationen auf Windows 8 Released with Win 8 launch in 2012 SAP Learning Assistant SAP Interview Assistant SAP Manager Insight SAP WorkDeck SAP Customer Financial Fact Sheet SAP GRC Policy Survey Released in 2013 SAP Sales Pipeline Simulator SAP EMR Unwired SAP Customer Financial Fact Sheet (Phone Version) SAP Fiori (Browser based) Planned Innovations* SAP Receivables Manager SAP Sales Companion SAP Retail Execution SAP Work Manager (PC mode) SAP CRM Service Manager (PC mode) SAP Inventory Manager (PC mode) SAP Rounds Manager (PC mode) * This presentation and SAP s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement 2013 SAP AG or an SAP affiliate company. All rights reserved. 8

10 Nur die App im Blick ist zu kurz gesprungen. Mobile als Teil der IT-Strategie Unternehmens-Robuste Apps UI Betriebssystem B2E, B2B, B2C Lebenszyklus Management Sicherheit (Daten auf Gerät/ in Transfer, Zugangsrecht) Policy management Konnektivitäts-Management on-line & off-line Integration in vorhandene IT Consumer Szenarien vs. Employee-Szenarien Transaktionen, z.b. Payment, Loyalty, Real-time-Offer,etc SAP AG or an SAP affiliate company. All rights reserved. 10

11 Holistische Herangehensweise Investitionsschutz! SAP Mobile Portfolio APPS* SAP Store LoB/Industry/IoT Apps Consumer Apps Analytic Apps SAP App Dev Tools Third Party App Dev Tools SAP Mobile Platform* Presentation Framework Application Services Foundation Services SAP Mobile Secure* Device Management* Apps Management Content Management SAP M2M Business Intelligence Data Aggregation Connectivity SAP Business Suite 3rd Party Appl. SAP HANA Other Databases Things *Windows 8/CE Support abhängig von Windows sowie Afaria, SMP & App Version This presentation and SAP s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement 2013 SAP AG or an SAP affiliate company. All rights reserved. 11

13 Danke! Jürgen Röhricht Center of Excellence D/A/CH Mobile Business Solutions SAP Deutschland AG & Co. KG Hasso-Plattner-Ring Walldorf Mail: juergen.roehricht@sap.com Phone: Please follow Please visit me 2013 SAP AG or an SAP affiliate company. All rights reserved.

14 Zusammenfassung & Aktionsplan Mobile bietet Geschäftsnutzen & erhöht Wettbewerbsfähigkeit Mobile strategisch betrachten & vorgehen Mobile benötigt starken Partner mit umfassenden Produkt Portfolio 2013 SAP AG or an SAP affiliate company. All rights reserved. 14

15 Legal disclaimer The information in this presentation is confidential and proprietary to SAP and may not be disclosed without the permission of SAP. This presentation is not subject to your license agreement or any other service or subscription agreement with SAP. SAP has no obligation to pursue any course of business outlined in this document or any related presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation and SAP's strategy and possible future developments, products and or platforms directions and functionality are all subject to change and may be changed by SAP at any time for any reason without notice. The information in this document is not a commitment, promise or legal obligation to deliver any material, code or functionality. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement. This document is for informational purposes and may not be incorporated into a contract. SAP assumes no responsibility for errors or omissions in this document, except if such damages were caused by SAP s willful misconduct or gross negligence. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forwardlooking statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions SAP AG or an SAP affiliate company. All rights reserved. 15

16 Mobility Situation in Unternehmen Umfassend Mobile Strategie oftmals (noch) nicht vorhanden 71% Der IT Leiter/CIOs sehen Mobile als strategisch aber nur Source: IDG Research poll 2012 and White Paper, Mobile in the Enterprise: The Gap between Expectations and Expertise 18% Haben auch eine umfassende Strategie 2013 SAP AG or an SAP affiliate company. All rights reserved. 16

17 HTTP REST API Overview Any platform, any programming language, any SDK/Framework, just standard HTTP requests Object API HTML5/JS Hybrid Apps ODATA SDK Client App 3 rd Party SDK HTTP(s) HTTP API e.g. Windows.Net + WCF Data Services SDK Synchronization Mobile Business Objects Local Persistence and Cache Connectivity Security Supportability & Configuration Notifications 2013 SAP AG or an SAP affiliate company. All rights reserved. 17

18 Umfang Alles Mobile in Betrachtung einschliessen Umfassendes Enterprise Mobile Management (EMM) Millionen Geräte Milliarden Apps / Dokumente Billionen Dinge Mobile Services Internet of Things Mobile Content (Management) Mobile Apps (Management) Mobile Geräte (Management) Reichweite 2013 SAP AG or an SAP affiliate company. All rights reserved. 18

19 SMP SAP Mobile Platform 2013 Focus Areas Benefits Native Hybrid MDD Mobile Web SMS Unified Development Tools SAP Mobile Platform SUP EnterpriseMobiliser Consumer Agentry Open standards Development tools Scalability Platform unification Enhanced interoperability Developer efficiency Familiar technology Flexible methodologies Scale to millions of users Reduced TCO Deployment options SAP HANA Analytics SAP HANA Cloud 3 rd Party Data and process integration Industry standard data model Simplified back-end integration Optimized for SAP systems 2013 SAP AG or an SAP affiliate company. All rights reserved. 19