2014 Campaign media. Station MEDIA DATA
Campaign media. Station Ground posters and XXL ground posters are real eye-catchers at high-traffic train s. They reach a target group in local and long-distance transport that is largely young, mobile, and active. Through their placement along the train s main walkways, ground posters guarantee a high-impact campaign and long-lasting advertising recall. In the train s public walk-through and waiting areas, ground posters can act as signposts to stores, draw attention to specific offers and sales, and increase the total number of shoppers through close proximity to the point-of-sale. Technical information/formats Self-adhesive film (120 x 180 cm) for use on the floors of high-traffic train s; XXL ground posters up to 19 m 2 in size (special formats and production available on request); currently there are approximately 2,500 available spots at 165 train s in 85 cities across the country. Booking period Weekly, display every tuesday Booking details The film is durable enough to be used for a maximum of six s Full-service orders only (production, installation/removal), including quality control Reservation can be made locally, regionally or nationally The minimum order value amounts is EUR 250 net per order Valid as of July 2014 2 /7
Price information GROSS MEDIA*/ WEEK AND LOCATION Station category Daily contacts in thousands < 8 8-15 > 15 Performance categories PC 1 PC 2 PC 3 top train s 100,00 130,50 159,00 subway/rapid-transit hotspots and intercity railways in cities > 450,000 inhabitants 85,50 111,00 134,00 subway/rapid-transit and other railway s in cities > 450,000 inhabitants 76,50 97,50 119,00 intercity railways in cities > 100,000 inhabitants 69,00 94,50 109,00 other railway s 63,00 85,50 98,50 costs Circulation Price/Poster** 1-9 184,25 10-19 157,75 20-39 150,25 40-49 124,00 50-59 115,25 60-84 107,75 85-99 100,25 100-149 98,00 150-299 94,88 300-499 90,38 500 87,63 Valid as of July 2014 3 /7
= XXL Aachen central 4 69,00 87,63-184,25 Aschaffenburg central 8 63,00 87,63-184,25 Augsburg central 17 69,00-94,50 87,63-184,25 Bautzen central 2 63,00 87,63-184,25 Berlin central 45 100,00-159,00 87,63-184,25 central (XXL ) 2 910,00 1.315,00 Alexanderplatz 21 85,50-134,00 87,63-184,25 Alexanderplatz (XXL ) 1 425,00 660,00 Friedrichstraße 25 85,50-134,00 87,63-184,25 Lichtenberg 8 76,50-119,00 87,63-184,25 Ostbahnhof 20 85,50-134,00 87,63-184,25 Ostbahnhof (XXL ) 2 910,00 1.270,00 Spandau 10 85,50 87,63-184,25 Tempelhof 4 76,50 87,63-184,25 Zoologischer Garten 33 85,50-134,00 87,63-184,25 Zoologischer Garten (XXL ) 4 910,00 1.415,00 S-Bahnhof Bellevue 3 76,50 87,63-184,25 S-Bahnhof Brandenburger Tor 6 76,50 87,63-184,25 S-Bf Brandenburger Tor (XXL ) 1 350,00 660,00 S-Bahnhof Charlottenburg 19 76,50-119,00 87,63-184,25 S-Bahnhof Gesundbrunnen 24 85,50 87,63-184,25 S-Bahnhof Hackescher Markt 10 76,50-119,00 87,63-184,25 S-Bahnhof Herrmannstraße 4 76,50 87,63-184,25 S-Bahnhof Jannowitzbrücke 7 76,50 87,63-184,25 S-Bahnhof Jungfernheide 9 76,50 87,63-184,25 S-Bahnhof Karlshorst 1 76,50 87,63-184,25 S-Bahnhof Köpenick 3 76,50 87,63-184,25 S-Bf Messe Nord/ ICC (Witzleben) 4 76,50 87,63-184,25 S-Bf Messe Süd (Eichkamp) 5 76,50 87,63-184,25 S-Bahnhof Neukölln 6 76,50 87,63-184,25 S-Bahnhof Oranienburger Straße 5 76,50 87,63-184,25 S-Bahnhof Potsdamer Platz 22 76,50 87,63-184,25 S-Bf Potsdamer Platz (XXL ) 1 750,00 1.270,00 S-Bahnhof Rathaus Steglitz 7 76,50 87,63-184,25 S-Bahnhof Schöneweide 11 76,50-97,50 87,63-184,25 S-Bahnhof Südkreuz 24 85,50-134,00 87,63-184,25 S-Bahnhof Tiergarten 6 76,50 87,63-184,25 S-Bahnhof Westend 7 76,50 87,63-184,25 S-Bf Westkreuz 4 76,50 87,63-184,25 S-Bf Westkreuz (XXL ) 1 350,00 660,00 S-Bahnhof Wittenau 4 76,50 87,63-184,25 S-Bahnhof Zehlendorf 3 76,50 87,63-184,25 Bielefeld central 5 69,00-94,50 87,63-184,25 Bochum central 12 69,00-109,00 87,63-184,25 Bonn central 8 69,00-94,50 87,63-184,25 Braunschweig central 13 69,00 87,63-184,25 Bremen central 18 100,00-159,00 87,63-184,25 Bremerhaven central 5 63,00 87,63-184,25 Celle central 4 63,00 87,63-184,25 Chemnitz central 6 63,00 87,63-184,25 Valid as of July 2014 4 /7
= XXL Darmstadt central 10 69,00-94,50 87,63-184,25 Delmenhorst central 7 63,00 87,63-184,25 Dessau-Roßlau central 7 63,00 87,63-184,25 Dortmund central 15 100,00-159,00 87,63-184,25 Universität 2 76,50 87,63-184,25 Dresden Central 20 100,00-130,50 87,63-184,25 Neustadt 3 85,50 87,63-184,25 S-Bf Flughafen 5 76,50 87,63-184,25 Duisburg Central 21 100,00-130,50 87,63-184,25 Düsseldorf S-Bf Benrath 5 76,50 87,63-184,25 Flughafen Fernbf 25 85,50 87,63-184,25 Flughafen S-Bahn 10 76,50 87,63-184,25 Erfurt central 6 69,00 87,63-184,25 Erlangen 1 69,00 87,63-184,25 Essen central 16 100,00-159,00 87,63-184,25 S-Bf West 10 76,50 87,63-184,25 Forchheim 1 63,00 87,63-184,25 Frankfurt am Main central 105 100,00-159,00 87,63-184,25 central (XXL ) 4 910,00 1.270,00 Flughafen Fernbahnhof 69 85,50 87,63-184,25 Flughafen Regionalbahnhof 38 76,50 87,63-184,25 U-Bahnhof Alte Oper 37 76,50 87,63-184,25 U-Bahnhof Bockenheimer Warte 104 76,50 87,63-184,25 U-Bahnhof Festhalle/Messe 40 76,50 87,63-184,25 S-Bahnhof Frankfurt Central 58 100,00 87,63-184,25 U-Bahnhof Frankfurt Central 33 100,00 87,63-184,25 S-Bahnhof Hauptwache 40 85,50-111,00 87,63-184,25 S-Bf. Hauptwache (XXL ) 1 425,00 660,00 U-Bahnhof Hauptwache 149 85,50 87,63-184,25 S-Bahnhof Konstabler Wache 40 85,50-111,00 87,63-184,25 U-Bahnhof Konstabler Wache 79 85,50 87,63-184,25 U-Bahnhof Südbahnhof 33 76,50 87,63-184,25 U-Bahnhof Willy-Brandt-Platz 70 76,50 87,63-184,25 Freiburg im Breisgau central 10 69,00-94,50 87,63-184,25 Fulda 13 63,00-85,50 87,63-184,25 Fürth central 3 63,00 87,63-184,25 Gelsenkirchen central 16 69,00-109,00 87,63-184,25 Gera central 5 69,00 87,63-184,25 Gießen central 8 63,00 87,63-184,25 Görlitz central 3 63,00 87,63-184,25 Göttingen central 12 69,00-94,50 87,63-184,25 Halle (Saale) central 12 69,00 87,63-184,25 Hamburg central 30 100,00-159,00 87,63-184,25 central (XXL ) 1 910,00 1.270,00 Altona 24 85,50-134,00 87,63-184,25 S-Bf. Altona (XXL ) 3 910,00 1.270,00 S-Bahnhof Airport 2 76,50 87,63-184,25 S-Bahnhof Dammtor 18 85,50 87,63-184,25 S-Bahnhof Dammtor (XXL ) 2 750,00 1.270,00 Valid as of July 2014 5 /7
= XXL Hamburg S-Bahnhof Harburg 30 76,50 87,63-184,25 S-Bahnhof Jungfernstieg 8 85,50 87,63-184,25 S-Bahnhof Reeperbahn 4 76,50 87,63-184,25 Hanau central 6 63,00 87,63-184,25 Hannover central 19 100,00-159,00 87,63-184,25 Airport (Langenhagen) 26 76,50 87,63-184,25 S-Bahnhof Laatzen 26 76,50 87,63-184,25 Heidelberg central 7 69,00-94,50 87,63-184,25 Heilbronn central 4 63,00 87,63-184,25 Ingolstadt central 6 69,00 87,63-184,25 Jena Paradies 4 69,00 87,63-184,25 West 4 63,00 87,63-184,25 West (XXL ) 1 350,00 660,00 Kaiserslautern central 4 63,00 87,63-184,25 Karlsruhe central 13 69,00-94,50 87,63-184,25 Kassel central 10 69,00 87,63-184,25 Wilhelmshöhe 10 69,00-94,50 87,63-184,25 Kiel central 15 69,00-94,50 87,63-184,25 Koblenz central 12 69,00 87,63-184,25 Köln central 33 100,00-159,00 87,63-184,25 central (XXL ) 4 425,00-910,00 660,00-1.270,00 Deutz 16 85,50-111,00 87,63-184,25 Flughafenbahnhof Köln/Bonn 12 76,50 87,63-184,25 S-Bahnhof Mühlheim 5 76,50 87,63-184,25 Süd 5 76,50 87,63-184,25 Krefeld central 8 63,00 87,63-184,25 Landshut central 8 63,00 87,63-184,25 Leipzig central 17 100,00-130,50 87,63-184,25 Ludwigsburg 8 63,00 87,63-184,25 Ludwigshafen am Rhein central 10 69,00 87,63-184,25 Magdeburg central 13 69,00 87,63-184,25 Mainz central 17 69,00 87,63-184,25 Mannheim central 12 69,00-109,00 87,63-184,25 Marburg central 4 63,00 87,63-184,25 München central 32 100,00-159,00 87,63-184,25 S-Bahnhof Flughafen 14 76,50 87,63-184,25 S-Bahnhof Isartor 8 134,00 87,63-184,25 S-Bahnhof Karlsplatz 10 85,50 87,63-184,25 S-Bahnhof Marienplatz 16 85,50 87,63-184,25 S-Bahnhof München Central 12 100,00 87,63-184,25 S-Bahnhof Ostbahnhof 14 85,50-134,00 87,63-184,25 S-Bahnhof Rosenheimer Platz 8 119,00 87,63-184,25 Münster central 14 69,00-94,50 87,63-184,25 Neumünster 2 63,00 87,63-184,25 Neuss central 3 63,00 87,63-184,25 Nürnberg central 10 100,00-159,00 87,63-184,25 Oberhausen central 8 69,00 87,63-184,25 Oldenburg (Oldenburg) central 8 69,00 87,63-184,25 Osnabrück central 12 69,00 87,63-184,25 Paderborn central 1 69,00 87,63-184,25 Pforzheim central 10 69,00 87,63-184,25 Potsdam central 6 69,00 87,63-184,25 Valid as of July 2014 6 /7
= XXL Reutlingen central 2 63,00 87,63-184,25 Rosenheim central 4 63,00 87,63-184,25 Rostock central 5 69,00 87,63-184,25 Saarbrücken central 10 69,00 87,63-184,25 Schweinfurt central 3 63,00 87,63-184,25 Schwerin central 8 63,00 87,63-184,25 Seevetal Maschen 1 63,00 87,63-184,25 Stuttgart central 41 100,00-159,00 87,63-184,25 central (XXL ) 2 910,00 1.270,00 Bad Cannstatt 13 76,50-97,50 87,63-184,25 S-Bahnhof Feuerbach 4 76,50 87,63-184,25 S-Bahnhof Feuersee 4 85,50-134,00 87,63-184,25 S-Bahnhof Flughafen 17 76,50 87,63-184,25 S-Bahnhof Schwabstraße 5 119,00 87,63-184,25 S-Bahnhof Stadtmitte 8 134,00 87,63-184,25 S-Bahnhof Universität 8 76,50 87,63-184,25 S-Bahnhof Vaihingen 2 76,50 87,63-184,25 S-Bahnhof Zuffenhausen 4 76,50 87,63-184,25 Trier central 7 69,00 87,63-184,25 Tübingen central 2 63,00 87,63-184,25 Ulm central 11 69,00-94,50 87,63-184,25 Weimar central 4 63,00 87,63-184,25 Wiesbaden central 20 69,00-109,00 87,63-184,25 Wolfsburg central 2 69,00 87,63-184,25 Worms central 4 63,00 87,63-184,25 Wuppertal central 6 69,00-94,50 87,63-184,25 Würzburg central 7 69,00-94,50 87,63-184,25 Zittau central 2 63,00 87,63-184,25 Offer conditions: * Gross per unit and, plus production costs (incl. assembly, quality checks, disassembly and disposal). ** Replacement production of 20% should be accounted for. prices include: Manufacture of sheets, shipping, assembly, possible assembly of replacement, quality checks, disassembly and disposal. They are valid for the standard size of 120 x 180 cm as well as the print run per theme. Special formats and finishes, such as sheets cut along the contours or 3D prints, are available on request. In the underground train s in Hamburg, two ground poster networks are available. 24 underground s/50 ground posters for 3,750 per ; 28 underground s/100 ground posters for 7,500 per. In the underground s in Hannover, there are ground poster locations in six underground s. Formats, prices and booking units are available on request. The current valid prices are available at www.stroeer.de. All prices stated are in euros and exclusive of sales tax. Valid as of July 2014 7 /7