LED LENSER * Presentation 2013 HEADLAMP SERIES

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1 LED LENSER * Presentation 2013 HEADLAMP SERIES

2 cool Design with Trendy and Fresh ColoRS

3 LED LENSER SERIES TO See and be seen Trendy and fresh colors

4 LED LENSER SERIES TO See and be seen Trendy and fresh colors New design language with emotional speech

5 LED LENSER SERIES TO See and be seen Trendy and fresh colors New design language with emotional speech Extraordinary and compact design

6 LED LENSER SERIES TO See and be seen Trendy and fresh colors New design language with emotional speech Extraordinary and compact design Great Performance

7 LED LENSER SERIES TO See and be seen Trendy and fresh colors New design language with emotional speech Extraordinary and compact design Great Performance Brand new sales concept (inc. Displays)

8 LED LENSER SERIES Award WInner The SERIES has already impressed an international jury of experts, and is officially an ISPO AWARD Products award winner. The ISPO AWARD is an established award in the sportsindustry and is considered a seal of quality. ISPO AWARD recipients are recognized by the media, retail and consumers beyond the trade showexhibit halls. ISPO further strengthens this effect with the help of its comprehensive package of services, including the multifaceted communications channels of ISPO.

9 New design language with emotional speech

10 Extraordinary and compact design

11 The New Headlamp Concept fashionable, stylish look High Comfort light weight easily exchangeable headband Antiallergic, washable

12 Great Performance Smart Light Technology Advanced Focus System Focussable High END Power LED

13 Great Performance Transport Lock

14 Great Performance Transport Lock Swiveable head

15 Great Performance Transport Lock Swiveable head RED LED With Flashing Funktion

16 Great Performance Transport Lock Swiveable head RED LED With Flashing Function exchangeable Headbands

17 Great Performance Transport Lock Swiveable head RED LED With Flashing Function exchangeable Headbands snap hook

18 Great Performance Transport Lock Swiveable head RED LED With Flashing Function exchangeable Headbands snap hook Reachargeable ( 7R) OptiSense Technology ( 7R)

19 Great Performance Transport Lock Swiveable head RED LED With Flashing Function exchangeable Headbands snap hook Reachargeable ( 7R) OptiSense Technology ( 7R) Luminous flux up to 220 lm* Beam Distance up to 130 m* Burning life up to 10 h* * ANSI FL1 Standard (White LED, 100 % mode)

20 1 Features Smart Light Technology (SLT) SWIVEABLE HEAD 3 Advanced Focus System (AFS) GLARE FREE RED LED LIGHT 5 EXCHANGEABLE, WASHABLE HEADLBANDS RECHARGEABLE ( 7R) OPTISENSE Technologie ( 7R) Electronic switch Red LED Light

21 Details Stageless swiveable head 1 3 Snap hook

22 The New OpTISENSE Technology

23 7R The New OpTISENSE Technology Thanks to the integrated brightness sensor of the Optisense Technology, the reflected light is measured in real time. The light intensity is being adjusted continuously depending on the activity.

24 Target Audience New Target Audience The lamps of the Series are, due to their color and function, matched to fit the needs of the body conscious and athletic customer who has a high longing for individualization. NEW Markets The Series is going to enter the market via new distribution channels. The design and the functions that are featured allow for great distribution in outdoor and specialized sports stores.

25 Target Audience Goal oriented AcTIVe BODY conscious TRENDY, Fashion and brand awareness

26 New Markets Sport-fashion Markets Outdoor Markets Adventure Markets specialized sports stores

27 The New sales concept This extraordinary new product needs special customer service.

28 The New sales concept This extraordinary new product needs special customer service. Therefore we would like to introduce you to our new sales assistant.

29 The New sales concept

30 The New sales concept

31 sales concept New packaging

32 sales concept New packaging The packaging turns into the best sales representative and becomes one with the product

33 sales concept New packaging The packaging turns into the best sales representative and becomes one with the product The determined facial expression mediates:

34 sales concept New packaging The packaging turns into the best sales representative and becomes one with the product The determined facial expression mediates: Strength Reliability Credibility

35 sales concept New packaging The packaging turns into the best sales representative and becomes one with the product The determined facial expression mediates: Strength Reliability Credibility The decision to buy is already made unconsciously due to the emotional responsiveness and not by technical data

36 sales concept New packaging The packaging turns into the best sales representative and becomes one with the product The determined facial expression mediates: Strength Reliability Credibility The decision to buy is already made unconsciously due to the emotional responsiveness and not by technical data Detailed announcements on the front side will be secondary

37 sales concept New packaging The complete customer service team. The different faces appeal to diverse target audiences.

38 sales concept Displays The interactive displays strengthen the eye-catching appearance of the Series. Resulting in strong sales.

39 sales concept Displays The Displays are available in two sizes. The mirror in the top part is adjustable and a LED LENSER 5 is printed on it. If the customer is standing in front of a display, he will get the feeling he is actually wearing the headlamp. A blinking red LED allows for additional attention. Additional hooks are available to hang accessories in a space-saving manor. Item No. S 150 Item No. S 155 The displays are multi-useable Slatwall, Eurowall/Pegboard (hanging kit) Floor (Base cabinet with adaptable plate) Counter

40 sales concept seo Display 4 Counter Display small Four standard hooks are used for an optimal presentation, for up to 12 blister packages 512 mm 625 mm 253 mm Can be stocked efficiently with accessories thanks to additional hooks. additional Items - Hanging kit Item No. S 151 Item No. S 155

41 sales concept Displays 4

42 sales concept Displays 6 Brand Display large 874 mm With 6 standard hooks for up to 18 blister packages Due to additional hooks the display can be stocked efficiently with accessories Item No. S mm 302 mm Additional Items - Hanging kit Item No. S Adaptable plate for the Base Cabinet Item No. S Base Cabinet Item No. S additional hooks for accessories Item No. S 153

43 sales concept Displays 6

44 ACCESSORIES Headbands a c ca ec sc se os rs ioersi e s e l aes lt ai cs h t i ec ahdebaadnbda n d sig esnig&nt&ouogh!! DeD wew NeN lyely T ugh reem trem ExExt a c ca ec sc se os rs ioersi e s Material:?? % Latex, % Polyester Material:?? %?? Latex,?? % Polyester a c ca ec sc se os rs ioersi e s e l aes lt ai cs h t i ec ahdebaadnbda n d sig esnig&nt&ouogh!! DeD wew NeN lyely T ugh reem trem ExExt V1 GB/DE LED LEDLENSER * LENSER * V1 GB/DE Item No.???? Item No.???? Zweibrüder Optoelectronics GmbH &GmbH Co. KG Zweibrüder Optoelectronics & Co. KG Kronenstr. 5-7 D Solingen Germany Kronenstr. 5-7 D Solingen Germany a c ca ec sc se os rs ioersi e s a c ca ec sc se os rs ioersi e s e l aes lt ai cs h t i ec ahdebaadnbda n d ign &n & ExExt s esig ough!! DeD wew NeN lyelty Tough reem trem V1 GB/DE V1 GB/DE LED LENSER * LED LENSER * Zweibrüder Optoelectronics GmbH &GmbH Co. KG Zweibrüder Optoelectronics & Co. KG Kronenstr. 5-7 D Solingen Germany Kronenstr. 5-7 D Solingen Germany Replacement headbands Different colors (matches the lamps) High quality workmanship Durable High wearing comfort Antiallergic Washable _BAND_Auswahl_RZ BAND_Auswahl_RZ BAND_Auswahl_RZ BAND_Auswahl_RZ_ Version_2_ eps Version_2_ eps Version_2_ eps Version_2_ eps Material:?? % Latex, % Polyester Material:?? %?? Latex,?? % Polyester Item No.???? Item No.???? LED LEDLENSER * LENSER * LED LENSER * LED LENSER * a c ca ec sc se os rs ioersi e s Material:?? % Latex, % Polyester Material:?? %?? Latex,?? % Polyester Item No.???? Item No.????

45 SALES MATERIAL Salesfolder LED LENSER * LED LENSER * LED LENSER * LED LENSER steht für eine junge, emotionale Stirnlampenserie mit frischen Farben, coolem Design und herausragender Leuchtkraft. Die Modelle sind auch durch ihre spektakulären Verpackungen und innovative Form darauf ausgelegt, eine völlig neue Zielgruppe zu erobern. Potentielle -Kunden sind aktiv, sportlich selbstbewusst und haben ihren eigenen Style. SALES AID PRDUcT INFOsheets Den Bedürfnissen dieser Menschen trägt die LED LENSER -Serie Rechnung. Außer durch ihre Formgebung, überzeugen die Lampen durch geringes Gewicht und innovative Funktionen, wie beispielsweise die Abblendautomatik der LED LENSER 7R. LED LENSER ist so bunt und einzigartig wie die Menschen, die sie benutzen wollen: Jeder findet in der -Serie seine Farbe, seinen Funktionsumfang und nicht zuletzt auch seinen Preis. GESTATTEN, DAS -DREAM TEAM: you! I see INTELLIGENT BRIGHT HIGH COMFORT FOCUSABLE GREAT ENDURANCE 13-DE-SF--1.0 Änderungen, Irrtümer und Druckfehler vorbehalten ZWEIBRÜDER OPTOELECTRONICS GMBH & CO. KG Germany Solingen Kronenstr. 5-7 Tel / Fax -200 info@zweibrueder.com R DE Headlamp Series 5 Headlamp Series 3 x High End LED (Weiß) 1 x High End LED (Rot) 96 g 90 lm* 3 x AAA Alkaline 4,05 Wh** 10 h* 40 m* IPX4 FEATURES SMART LIGHT TECHNOLOGY (SLT) TECHNISCHE WERTE GEWICHT INTENSITÄT BATTERIEN ENERGIETANK AUSDAUER REICHWEITE WATERPROOF LEVEL INHALT FEATURES 1 x High End Power LED (Weiß) 1 x High End Power (Rot) 105 g 180 lm* 3 x AAA Alkaline 4,05 Wh** 7 h* 130 m* IPX4 INHALT SMART LIGHT TECHNOLOGY (SLT) 100% DIMM MEMORY 15% - 100% SIGNAL ADVANCED FOCUS SYSTEM (AFS) INHALT 1 x Satz Batterien, 1 x waschbares Kopfband, Karabinerhaken, Gebrauchsanweisung Art. Nr Blister Nr DISPLAYS Neues Interaktionskonzept beschert steigende Umsätze Der Spiegel am oberen Teil des Displays ist schwenkbar und mit einer 5 bedruckt. Eine blinkende rote LED sorgt für Aufmerksamkeit. Steht der Kunde vor dem Display, bekommt er den Eindruck, er würde selbst die Kopflampe tragen. Als Zubehör gibt es Adapterhaken zum platzsparenden Aufhängen von Ersatz-Kopfbändern. SCHWENKBARER KOPF BLENDFREIES ROTES LED-LICHT AUSTAUSCHBARES KOPFBAND KARABINERHAKEN TRANSPORTSICHERUNG HOHER TRAGEKOMFORT GERINGES GEWICHT * Messwerte, der weißen LED, gemäß ANSI FL1 - gemessen in der hellsten Einstellung. ** Rechnerischer Wert der Kapazität in Wattstunden (Wh). Dieser gilt für die im Auslieferungszustand des jeweiligen Artikels enthaltene(n) Batterie(n). FEATURES 1 x High End Power LED (Weiß) 1 x High End Power (Rot) 105 g 220 lm* Li-Ion Pack 3,2 Wh** 5 h* 130 m* IPX4 INHALT Art. Nr Blister Nr x Akku Pack, 1 x Ladegerät, 1 x waschbares Kopfband, Karabinerhaken, Gebrauchsanweisung WIEDERAUFLADBAR SMART LIGHT TECHNOLOGY (SLT) 100% DIMM MEMORY 15% - 100% AUTOMATIC LOW BEAM SIGNAL CONSTANT CURRENT MODE ENERGY SAVING MODE 512 mm GEWICHT INTENSITÄT BATTERIEN ENERGIETANK AUSDAUER REICHWEITE WATERPROOF LEVEL Homogener Lichtkreis (defokussiert) Scharf gebündeltes Fernlicht (fokussiert) 1 x Satz Batterien, 1 x waschbares Kopfband, Karabinerhaken, Gebrauchsanweisung TECHNISCHE WERTE LED 100% DIMM MEMORY 15% - 100% SIGNAL ADVANCED FOCUS SYSTEM (AFS) ADVANCED FOCUS SYSTEM (AFS) Homogener Lichtkreis (defokussiert) Scharf gebündeltes Fernlicht (fokussiert) SCHWENKBARER KOPF ABBLEND-AUTOMATIC BLENDFREIES ROTES LED-LICHT AUSTAUSCHBARES KOPFBAND KARABINERHAKEN TRANSPORTSICHERUNG HOHER TRAGEKOMFORT GERINGES GEWICHT m SMART LIGHT TECHNOLOGY (SLT) Blau Art. Nr m FEATURES Grau Art. Nr mm Art. Nr R Blister Nr R x High End Power LED (Weiß) 1 x High End Power (Rot) 105 g 180 lm* 3 x AAA Alkaline 4,05 Wh** 7 h* 130 m* IPX4 Rot Art. Nr SCHWENKBARER KOPF BLENDFREIES ROTES LED-LICHT AUSTAUSCHBARES KOPFBAND KARABINERHAKEN TRANSPORTSICHERUNG HOHER TRAGEKOMFORT GERINGES GEWICHT Headlamp Series Headlamp Series Die Kopfbänder sind strapazierfähig und für intensiven Gebrauch gedacht. Zum Einsatz kommt ein spezielles Gewebe, das für Allergiker geeignet ist und aufgrund der Dehnfähigkeit hohen Tragekomfort bietet. Natürlich können die Bänder gewaschen werden, so dass sie auch bei regelmäßiger Nutzung hygienisch und frisch bleiben. Grün Art. Nr Homogener Lichtkreis (defokussiert) Scharf gebündeltes Fernlicht (fokussiert) 7R Art. Nr Blister Nr TECHNISCHE WERTE GEWICHT INTENSITÄT BATTERIEN ENERGIETANK AUSDAUER REICHWEITE WATERPROOF LEVEL LED 100% LOW POWER 15% SIGNAL SCHWENKBARER KOPF BLENDFREIES ROTES LED-LICHT AUSTAUSCHBARES KOPFBAND KARABINERHAKEN TRANSPORTSICHERUNG HOHER TRAGEKOMFORT GERINGES GEWICHT 1 x Satz Batterien, 1 x waschbares Kopfband, Karabinerhaken, Gebrauchsanweisung LED Als Zubehör für die Lampen der -Serie gibt es hochwertige Kopfbänder in bunten Farben. Das Material ist besonders hautfreundlich und wurde umfassend getestet, um zu gewährleisten, dass es auch höchsten Anforderungen genügt. 874 mm GEWICHT INTENSITÄT BATTERIEN ENERGIETANK AUSDAUER REICHWEITE WATERPROOF LEVEL ERSATZ-KOPFBAND Headlamp Series 3 TECHNISCHE WERTE LED ACCESSORIES 625 mm 3 25 m m COUNTER DISPLAY GROSS COUNTER DISPLAY KLEIN Platz für bis zu 9 Standard-Haken Art Nr. S 121 Optimal auf die Präsentation der -Serie ausgelegt Art Nr. S 122 * Messwerte, der weißen LED, gemäß ANSI FL1 - gemessen in der hellsten Einstellung. ** Rechnerischer Wert der Kapazität in Wattstunden (Wh). Dieser gilt für die im Auslieferungszustand des jeweiligen Artikels enthaltene(n) Batterie(n) bzw. vollständig aufgeladene Akku(s).

46 PRINT ADVERTISING Headlamp Series Brand new Headlamp Series Brand new Headlamp Series Brand new LED LENSER * Creating New Worlds of Light Headlamp Series Brand new LED LENSER * Creating New Worlds of Light LED LENSER * Creating New Worlds of Light LED LENSER * Creating New Worlds of Light LED LENSER * Creating New Worlds of Light ZWEIBRÜDER OPTOELECTRONICS Zweibrüder Optoelectronics GmbH & Co. KG Germany Solingen Kronenstr. 5-7 Tel / Fax / info@zweibrueder.com ZWEIBRÜDER OPTOELECTRONICS Zweibrüder Optoelectronics GmbH & Co. KG Germany Solingen Kronenstr. 5-7 Tel / Fax / info@zweibrueder.com ZWEIBRÜDER OPTOELECTRONICS Zweibrüder Optoelectronics GmbH & Co. KG Germany Solingen Kronenstr. 5-7 Tel / Fax / info@zweibrueder.com ZWEIBRÜDER OPTOELECTRONICS Zweibrüder Optoelectronics GmbH & Co. KG Germany Solingen Kronenstr. 5-7 Tel / Fax / info@zweibrueder.com 1564 Plakate.indd : Plakate.indd : Plakate.indd : Plakate.indd :43

47 Billboard City-Light-Poster HEADLAMP SERIES HEADLAMP SERIES LED LENSER * Creating New Worlds of Light LED LENSER * Creating New Worlds of Light

48 INDIVIDUAL Appeal LED LENSER * LED LENSER 3 You want more (young guy) Series7 O Headlamp Series3 You like to be on the go and you like to push your limits. You love the small paths along the rock face, every step is a decision, and every movement is intuition. You trust your equipment, because as long as it works, the night is your friend. When you turn on the LED LENSER 3, the darkness disappears exactly where you look at. You carry it with you at all times because it does not set any restrictions but allows you a new point of you. Headlamp Series5 Headlamp Series5

49 LED LENSER 3 Item No Smart Light Technology Luminous flux 90 lm/15 lm* Beam Distance 40 m* Burning life 10 h/40 h* * ANSI FL1 Standard (100 %/15% mode)

50 INDIVIDUAL Appeal LED LENSER * LED LENSER 5 gray Oeries3 Headlamp Series5 You need more (young man) You trust your abilities. You look for the extremes and when you are outside, your heart beats faster. You know your achievements and you love to push your limit. Your LED LENSER 5 supports you: with its Advanced Focus System, the correct light functions and Microcontroller controlled electronic the lamp provides the right light at all times. Headlamp Series5

51 LED LENSER 5 Item No Focussable Smart Light Technology Luminous flux 180 lm/20 lm* Beam Distance 130 m* Burning life 7 h/25 h* * ANSI FL1 Standard (100 %/15% mode)

52 LED LENSER * INDIVIDUAL Appeal LED LENSER 5 Red You love more (young woman) You live your colors and you can feel if something fits you. Your sport is important to you, you run your laps in all weathers and you won t be stopped by the darkness. You are happy about the smoothness of your movements and you can feel your power. The LED LENSER 5 is your trusted companion, dynamic, long lasting and simple to use. eries5 Headlamp Series5

53 LED LENSER 5 Item No Focussable Smart Light Technology Luminous flux 180 lm/20 lm* Beam Distance 130 m* Burning life 7 h/25 h* * ANSI FL1 Standard (100 %/15% mode)

54 INDIVIDUAL Appeal LED LENSER 7R You know more (aktive man) Headlamp Series7 You feel, that achievement does not have anything to do with power. For you, being on the go means to be concentrated, and to be fearless of every step and without haste. You know the rough nature with its storms just as well as the convenience of the civilisation. Together with the LED LENSER 7R you can experience both. And with every recharging you know you can protect what you love. When you are outside you like to take it with you because it combines design, performance and environmentally friendly technology. Headlamp Series3 Headlamp Series5

55 LED LENSER 7R Item No R Reachargeable Smart Light Technology Focussable Luminous flux 220 lm/20 lm lm/20 lm* Beam Distance 130 m m* Burning life 5 h/20 h - 2 h/20 h* * ANSI FL1 Standard (100%/15% and energy saving mode - 100%/15% and Constant Current mode)

56 Technical Data * ANSI FL1 Standard 100 % ( 7R in energy saving mode) R LED 3 HIGH END LED HIGH END POWER LED HIGH END POWER LED HIGH END POWER LED 1 RED (HE) LED** 1 RED (HE) LED** 1 RED (HE) LED** 1 RED (HE) LED** Weight (with Batterie) 96 g 105 g 105 g 105 g Luminous Flux 90 lm* 180 lm* 180 lm* 220 lm* Batteries 3 x AAA 1,5 V 3 x AAA 1,5 V 3 x AAA 1,5 V 1 x Li-Ion Energytank 4,05 Wh 4,05 Wh 4,05 Wh 3,2 Wh Burning Life 10 h* 7 h* 7 h* 5 h* Beam Distance 40 m* 130 m* 130 m* 130 m* Lense / Lensensystem AFS AFS AFS Smart light Technology 3 LF 3 LF 3 LF 4 LF 2 LM Dim Down Automatic Water proof level IPX4 IPX4 IPX4 IPX4 100% low power 15% signal 100% dimm memory % signal 100% dimm memory % signal constant current energy saving mode 100% dimm memory % signal DIm Down Automatic

57 LED LENSER * by Zweibrüder Optoelectronics GmbH & Co. KG Thank you for your attention This presentation is for internal use only! HEADLAMP SERIES