Seminare. Private Coaching Workshops. Seminars in English. St. Gallen INTERNATIONAL. Business School

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1 BOSTON CRACOW FRANKFURT LONDON HAMBURG KÖLN LUZERN MÜNCHEN St. Gallen INTERNATIONAL Private Coaching Workshops Seminars in English SHANGHAI ZÜRICH ST. GALLEN International Senior Programme Strategy Week Boston Leadership Week Boston Finance Week London Asia Week International Junior Program Leadership for Talents Financial for Talents Strategic & Marketing for Talents sgbs.ch/english

2 Seminars in English St. Gallen Rosenbergstrasse 36 CH-9000 St. Gallen Phone Fax Internet

3 Contents Seminars in English Editorial 4 About St. Gallen 5 Overview International Seminars in English 6 International Senior Programs International Senior Program 10 Strategy-Week Boston 12 Leadership-Week Boston 13 Finance-Week London 14 Asia-Week: Doing Business in Asia 15 International Junior Programs International Junior Program 18 Strategic & Marketing for Talents 20 Financial for Talents 21 Leadership for Talents 22 Business Simulation 23 Certificates & MBA SGBS International Senior - Certificate St. Gallen 26 International Executive MBA 28 Cracow University MBA in European Multicultural Integrated 30 Inhouse & Consulting Inhouse Programs 34 Consulting St. Gallen 35 Administration and Registration 36 Enrollment Form 37 St. Gallen 3

4 Editorial St. Gallen Business Books & Tools Business Books & Tools Wissenschaft W issenschaft Business Books & Tools Business Books & Tools Business Books & Tools Wissenschaft Wissenschaft Wissenschaft The world has not got simpler, since today s definitive book in management The Concept of Integrated has been published in the year 1991 by Knut Bleicher. Those times Knut Bleicher pleaded for an integrative approach and pointed to the fact, that basically the world would have to change in terms of the understanding of business and management. Because of increasing complexity different challenges cannot be managed by unidimensional interventions. In the meantime the prognosticated change is in full swing. Obvious signs are global turbulences within business and society, not being considered as possible few years ago. Old habits are no longer tenable. That is proved by government relief programs in the dizzy height of billions that have become a burden and threat for the capitalistic economic system itself. Linked to that, a feeling of uncertainness and disorientation arises, with which decision makers within companies are faced as well. Because of a still permanent increasing level of complexity it is very difficult to figure out the small path to success that guides through an almost tight thicket. The extreme load of information resulting from worldwide interconnectedness triggers rather confusion than clarification. At last in many companies the awareness expands that short term, isolated and too simple interventions can t solve the changing problems within a complex world. The recent economy demands more it demands an integrative approach enabling companies to re-position if not reinvent themselves. It is the merit of Prof. Dr. Dres. h.c. Hans Ulrich recognizing these developments as one of the first and dealing intensely with them with colleagues of the university of St. Gallen. His successor Prof. Dr. Dres. h.c. Knut Bleicher optimized the model of Ulrich and developed the Concept of Integrated, that bears up tumultuous developments (9th Edition 2017). Christian Abegglen Dr.oec.HSG Chairman of the Board 4 St. Gallen The seminar program of the St. Gallen is based on the St. Gallen Concept of an Integrated. Today, this St. Gallen -Concept is standard within modern management training and development. The Concept of Integrated provides a mental map and steering aid which meet the needs of today s very complex and global challenges. But the St. Gallen Approach advanced by Professor Knut Bleicher intentionally isn t a recipe or a nostrum. In fact it offers a perfect framework a framework for meaning (Ulrich) which helps managers to identify and solve problems by themselves. Therefore the experienced manager gets via integrated process concepts essential thought-provoking impulses and instruments that enable him applying the holistic St. Gallen body of thought within the own company. As a consequence answers and basic concepts in order to deal with permanent change emerge. The St. Gallen Concept by Professor Bleicher has been recently published in the 9th edition (2017) and has accomplished a constant place in management literature. Although at the moment the enhancements of the St. Gallen Model focus on ethical aspects in the sense of Corporate Citizenship and process-optimizing, the Integrated Concept of Knut Bleicher remains the central pillar of the St. Gallen understanding of management. Moreover this integrated approach marks an explicit opposite pole to unidimensional management thinking especially widely spread among anglo-american areas. Faculty The nearby 100 lecturers (scientists, senior consultants, practitioners) of the St. Gallen are proven experts within their area of expertise and convey their knowledge in a top-class and implementationoriented manner. Dr. Christian Abegglen President of the Board Knut Bleicher mit Christian Abegglen DAS KONZEPT INTEGRIERTES MANAGEMENT Visionen Missionen Programme 9., aktualisierte und erweiterte Auflage des Standardwerks - Konzept 9th Edition 2017 The Concept of Integrated (Campus, 9th edition) Knut Bleicher Human Resources Meilensteine der Entwicklung eines Integrierten s Herausgegeben von Christian Abegglen Swiridoff Knut Bleicher Human Resources Published by Christian Abegglen Knut Bleicher Normatives und Strategisches Meilensteine der Entwicklung eines Integrierten s 3 Herausgegeben von Christian Abegglen Knut Bleicher in Transition Published by Christian Abegglen 5 Swiridoff Knut Bleicher Normative und Strategic Published by Christian Abegglen Knut Bleicher Corporate Dynamics Meilensteine der Entwicklung eines Integrierten s Herausgegeben von Christian Abegglen Knut Bleicher systeme Meilensteine der Entwicklung eines Integrierten s Herausgegeben von Christian Abegglen Knut Bleicher Strukturen und Kulturen Swiridoff Knut Bleicher Corporate Dynamics Published by Christian Abegglen Swiridoff Knut Bleicher systems Published by Christian Abegglen Meilensteine der Entwicklung eines Integrierten s Herausgegeben von Christian Abegglen Swiridoff Knut Bleicher Structures & Cultures of Organizations in Transition Published by Christian Abegglen 6 4 2

5 About St. Gallen SGBS: Overview Courses for high potentials and young leaders, middle management or experts without general management knowledge. Specialist Training Courses for managers, specialists and staff employees that want to improve their knowledge in fields of finances, controlling, marketing, strategy, leadership and much more. Junior Seminars Senior Programm 33 Wochen International International Program Programm Wochen International Senior 3 weeks General Seminar für Executives General Seminar für für Executives Executives444days General Seminar Executive Business School 2x5 2x5 Business School 2x5days Executive Effective Effective Programm für Executives 2x4 Programm Executives Effective Program forfür Executives 2x42x4 days Junior Junior Seminars Strategy- & MarketingSeminars academic) MBA. The MBA-, Master- & Diploma course of studies are aimed at achievement-oriented, experienced leaders willing to gain knowledge going beyond single seminars but not having the time for a full time academic study. Instead of that they decide to attend an extraoccupational education in step with actual practice that depending on their individual aims can lead to an academic MBA. Junior Business School Junior Junior Business BusinessSchool School days -Intensivkurs -Intensivkurs für Nicht-Betriebswirtschafter 77 -Intensivkursfür fürnicht-betriebswirtschafter Nicht-Betriebswirtschafter7 days General General Seminar für Juniors General Seminar Seminarfor fürjuniors Juniors5 55days Betriebswirtschaftslehrgang 3x4 Betriebswirtschaftslehrgang Betriebswirtschaftslehrgang3x4 3x4days Leadership Seminars -Ausbildung -Education Strategie und Marketing Strategy und Strategie undmarketing MarketingSeminars Programm 2x4 Marketing Marketing Programm Programm 2x4 2x4days Vertriebsmanagement Programm 2x4 Verkaufs Verkaufs- & & Vertriebsmanagement VertriebsmanagementProgramm Programm2x4 2x4days Strategisches Strategisches Strategisches für für Executives Executives2x4 2x4 für Executives 2x4days Strategie-Week Boston Strategie-Week Strategie-Week Boston 555 days Boston Finance Seminars & Lehrgänge Seminars & Courses Diplomstudiengänge MBA& Diploma Degrees Inhouse-Seminars Inhouse- Consulting Consulting -Publications & Tools -Publikationen & Tools -Congress -Kongress Alumni-Club SGBS Alumni-Club SGBS Consulting Junior Training Executive Executive Executive Seminars Financial Finanzmanagement Finanzmanagement Finanzlehrgang 2x4 days Finanzlehrgang Finanzlehrgang 2x4 2x4 Controller Programm 3x4 days Controller Controller Programm Programm 3x4 3x4 Grundlagen Finanzund Rechnungswesen 4 days Grundlagen Grundlagen FinanzFinanz- und und Rechnungswesen Rechnungswesen 44 Finance-Week London 4 days Finance-Week Finance-Week London London 44 Leadership Seminars Leadership Leadership Leadership - Führungsprogramm 2x4 days Leadership Leadership -- St. Galler Führungsprogramm Führungsprogramm 2x4 2x4 Die eigene eigene -Kraft steigern 2x4 days Die steigern Die eigene -Kraft -Kraft steigern 2x4 2x4 Leadership-Week Boston Leadership-Week Leadership-Week Boston 555 days Boston Persönliche Führungskompetenz 2x4 days Persönliche Führungskompetenz 2x4 Persönliche Führungskompetenz 2x4 Inhouse Seminars Courses for top managers, that have already proofed their competences willing to enhance and update their knowledge. - -Seminars MBA- & Diploma Degrees Executive Training Business School Executive Seminars The essential training categories of the St. Gallen are: Galler Business CH-9000 St. Gallen St. SchoolRosenbergstrasse Rosenbergstrasse CH-9000 St. Gallen Tel (0)71 Fax 0041 (0) Tel. (0) Fax 0041 (0) seminare@sgbs.ch seminare@sgbs.com Inhouse Educations In-house (further) educations are a very fast growing field of activity. Tailored seminars and workshops, individually in line with specific customer needs are conducted in the German, English, French, Spanish, Greek or Polish language. - MBA- & Diploma Degrees International Executive MBA Junior Junior The classic work Junior of the St. Gallen Business School Junior Business School Intensivkurs -Intensivkurs für Nicht-Betriebswirtschafter Nicht-Betriebswirtschafter 77 Approach für General General Seminar Seminar für für Juniors Juniors 55 in its 8th edition. Betriebswirtschaftslehrgang Betriebswirtschaftslehrgang 3x4 3x4 FERNSTUDIENMODULE LONDON SHANGHAI in Integrated DIPLOMAUSBILDUNGEN FÜR MANAGER/INNEN Berufsbegleitende akademische MBA-Ausbildung für obere und oberste Führungskräfte FERNSTUDIENMODULE upgrades your perspective Strategie und Dipl. Betriebswirtschafter SGBS Strategie und Marketing Marketing Marketing Programm Programm 2x4 General -Diplom SGBS Marketing 2x4 Verkaufs& Vertriebsmanagement Vertriebsmanagement Programm 2x4 & Programm 2x4 SGBS JuniorVerkaufs-Zertifikat St. Gallen Strategisches Strategisches für für Executives Executives 2x4 2x4 Strategie-Week Strategie-Week Boston Boston 55 PRAXISARBEIT Dipl. Betriebswirtschafter/in SGBS KOLLOQUIEN Nächste Studienbeginne: 4. Januar 2016 SEMINARE Strategie Strategie und und Marketing Marketing MBA Berufsbegleitende akademische MBA-Ausbildung für Führungskräfte 4. April Juli 2016 upgrades your perspective. Programm 2x4 Marketing Marketing Programm 2x4 Verkaufs Verkaufs- & & Vertriebsmanagement Vertriebsmanagement Programm Programm 2x4 2x4 Strategisches Strategisches für für Executives Executives 2x4 2x4 Strategie-Week Boston Boston 55 Strategie-Week Years 15: 24 ncept Finanzmanagement 20 Finanzmanagement r Co. GalleFinanzlehrgang Finanzlehrgang 2x4 2x4 St Controller Programm 3x4 Finanzmanagement Profession & Expert Degrees: Finanzmanagement International Education St. Gallen Finanzlehrgang Finanzlehrgang 2x4 2x4 DIPLOMAUSBILDUNGEN FÜR MANAGER/INNEN Dipl. Marketingleiter/in SGBS Controller Controller Programm Programm 3x4 3x4 Controller Programm 3x4 Grundlagen Grundlagen FinanzFinanz- und und Rechnungswesen Rechnungswesen 44 Finance-Week Finance-Week London London 44 Dipl. Verkaufsleiter/in SGBS Grundlagen Finanz Grundlagen Finanz- und und Rechnungswesen Rechnungswesen 44 London Dipl. Finanzleiter/in Finance-Week Finance-Week London 44 SGBS Dipl. Marketingleiter/in SGBS A lot of classical management courses are conducted in Switzerland in the English Language. Moreover Anglophone trainings in fields of strategy, leadership, finances and marketing take place in Boston (Harvard Club), London (LSE), Shanghai (CEIBS) and Cracow collaborating with local universities and companies. Dipl. Controller/in SGBS Leadership Leadership Leadership- & Human Resources Leadership Leadership Studienbeginne: April Leadership Leadership -- St. Galler Führungsprogramm Führungsprogramm 2x4 2x4 -Diplom SGBS Die Die eigene eigene -Kraft -Kraft steigern steigern 2x4 2x4 Leadership-Week Leadership-Week Boston Boston55Dipl. Consultant SGBS Persönliche Persönliche Führungskompetenz Führungskompetenz 2x4 2x4 Oktober April 2020 Oktober 2020 Die Diplomlehrgänge der Anspruchsvolle und praxisnahe Aus- & Weiterbildung Diplomabschluss SGBS Basierend auf dem bewährten -Konzept Unter wissenschaftlicher Leitung Master-Diplome St. Gallen Wissenschaftliche Gesamtleitung Wissenschaftliche Gesamtleitung Präsident des Verwaltungsrates Präsident des Verwaltungsrates Christian Abegglen Christian Abegglen Dr. oec. HSG Dr. oec. HSG christian.abegglen@sgbs.com christian.abegglen@sgbs.com Leadership Leadership -- St. Galler Führungsprogramm Führungsprogramm 2x4 2x4 The standard modern management has beensteigern 2x4 Die eigene -Kraft Die eigenewithin -Kraft steigern 2x4 continuously developed and covers newest progres Updated and upgraded with Leadership-Week Boston Leadership-Week Boston 55 ses in management. practical examples Persönliche Persönliche Führungskompetenz Führungskompetenz 2x4 2x4 The St. Gallen -Concept is a holistic cally interrested For scientifider -Kongresse SGBS practitioners -Kongresse der SGBS -Kongresse der der SGBS SGBS -Kongresse Rückblick des des SGBS SGBS Alumni-Clubs Alumni-Clubs Rückblick Rückblick des des SGBS SGBS Alumni-Clubs Alumni-Clubs Rückblick a long-term development of their company that helps integrating all activities in a master plan. Moreover ideas are offered that go far beyond daily business. Robert Neumann Robert Prof. Dr.Neumann Prof. Dr..neumann@sgbs.com robert robert.neumann@sgbs.com Peter Zehnder Peter lic. rer.zehnder pol. lic. rer. pol. peter.zehnder@sgbs.com peter.zehnder@sgbs.com -Kongresse der SGBS Bleicher im Wandel Meilensteine der Entwicklung eines Integrierten s 1 Meilensteine Integriertes Swiridoff SGBBT Swiridoff ISBN Wissenschaft Swiridoff Strukturen & Kulturen ISBN > Swiridoff Meilensteine Integriertes Business Books & Tools Bleicher Herausgegeben von Christian Abegglen Meilensteine der Entwicklung eines Integrierten s Herausgegeben von Christian Abegglen Business Books & Tools Wissenschaft Swiridoff Finanzmanagement Volume 6: Corporate Dynamics Finanzmanagement Knut Bleicher Strukturen und Kulturen 2 E U T S C H L A N D Prof.DDr. Theo Wehner Knut Bleicher Normatives und Strategisches Dr. Thilo Sarrazin Philipp Schwander Peter Zehnder D E U T S C H L A N D Felix Ahlers Dr. Christian7Lawrence -Intensivkurs -Intensivkurs für für Nicht-Betriebswirtschafter Nicht-Betriebswirtschafter 7 General General Seminar Seminar für für Juniors Juniors 55 Betriebswirtschaftslehrgang Betriebswirtschaftslehrgang 3x4 3x4 Strategie und Marketing Ineichen Prof. Business Dr. Hans Jobst Dr. Eckart von StrategieOtto und Marketing St. Galler SchoolPleitner Rosenbergstrasse 36Hirschhausen CH-9000 St. Gallen Joachim Hunold Ole N. Nielsen Felix Richterich Andreas Schell Dr. Christian Abegglen Peter Edelmann Peter Zürn Helmut Bührle Prof. Dr, Manfred Spitzer Prof. Dr. Mathias Binswanger Christo Quiske Dr. Gunter Dr. Christian Frank Abegglen Prof. Dr. Theo Wehner Dr. Wolf Schumacher Prof. Dr. Theo Wehner D E U T S C H L A N D Dr. Christian Abegglen Prof. Dr. Theo Wehner Finanzmanagement Finanzmanagement Dr. Wolf Schumacher Dr. Thilo Sarrazin AhlersSlowak Dr. Maximilian Herzog Prof. Dr. Hans Eberspächer SörenFelixM. Prof. Dr. Janus Teczke Mark McGregor Philipp Schwander Dr. Robert Neu Finanzlehrgang 2x4 Hermann mann Dr. JungFinanzlehrgang Peter Rösler Prof. 2x4 Dr. Markus Schwaninger Torsten Oltmanns Heinrich Villiger Prof. Dr. Theo Wehner3x4 Dr. Wolf Schumacher Controller Programm Felix Ahlers Dr. Christian Lawrence Schwander Controller Programm 3x4 Philipp Prof. Dr. Theo Wehner Dr. Christian Abegglen Grundlagen Grundlagen FinanzFinanz- und und Rechnungswesen Rechnungswesen 44 Peter Zehnder Felix Ahlers Dr. Christian Lawrence 4 Philipp Schwander Finance-Week Finance-Week London London 4 Leadership Leadership Wolfram Hatz jun. Dr. Christian Lawrence Philipp Schwander Felix Ahlers Zielsetzung von Band 1 ist die Darstellung wesentlicher Voraussetzungen und Stellhebel erfolgreichen s von Veränderungen sowie die griffige Veranschaulichung der Grundlagen für optimales Handeln in turbulenten Zeiten. Obwohl die Notwendigkeiten zum Wandel vielerorts bewusst sind, klagen Unternehmen über mangelnde Veränderungsbereitschaft. Mit der systematischen Suche nach Ursachen und Gründen dieses Mangels werden entlang der Phasen des Unternehmenslebenszyklus die Veränderungsfähigkeit eines Unternehmens einerseits sowie typische interne Umsetzungshürden andererseits diskutiert. So sind zunächst schrittweise intern und extern relevante Faktoren identifiziert und beleuchtet. Dann wird aufgezeigt, wie diese wirksam abzugleichen sind, damit die Stosskraft eines Unternehmens entlang der Reifephasen nachhaltig sichergestellt werden kann. ST. GALLER BUSINESS BOOKS & TOOLS GENERAL MANAGEMENT SERIES Peter Zehnder Dr. Christian Lawrence Peter Zehnder Arthur E. Darboven Dr. Wolf Schumacher Dr. Thilo Sarrazin Darboven Trading Arthur E Philipp Schwand Da Tr Wolfram Hatz jun. Arthur E. Darboven Darboven Trading St. Gallen Dr. -Thilo Sarrazin Führungsprogramm Wolfram Hatz jun. Felix2x4 Ahlers Dr. Christian LawLeadership Galler Zehnder Arthur E. Darboven Felix Dr. Christian Lawrence Philipp Schwander Leadership -- St. Galler Führungsprogramm Führungsprogramm 2x4 2x4 St. Tel.Business 0041 (0) Fax (0) Peter Business School Leadership Leadership - St. St. GallerSagehorn Führungsprogramm 2x4 Dr. Dietrich renc Christian Arthur E. Darboven Ahlers Prof. Dörner Galler School 40 Rosenbergstrasse CH-9000 St. Gallen Master Han Shan Dr. Konrad Hummler2x4 Lars Windhorst Maja Storch Die eigene eigene -Kraft -Kraft steigern seminare@sgbs.com Darboven Die -Kraft steigern steigern 2x4 2x4 Trading Roger Köppel Prof. Dr. Markus Schwaninger Tel (0) Fax 0041 (0) Die Die eigene eigene -Kraft steigern 2x4 Dr. Joerg Dederichs Leadership-Week Boston Boston 55 seminare@sgbs.com Leadership-Week Leadership-Week Leadership-Week Boston Boston 55 Busin Persönliche Führungskompetenz Führungskompetenz 2x4 2x4 Persönliche Persönliche Führungskompetenz Führungskompetenz 2x4 2x4 Persönliche Prof. Dr. Thomas Straubhaar Tomas Prenosil Dr. Manfred Wittenstein Business SchoolHartje Prof. Dr. Franz-Rudolf Esch Robert Heinzer Dr. Hendrik Director Consulting Wissenschaftliche Gesamtleitung Präsident des Verwaltungsrates Präsident des Verwaltungsrates Director Consulting Wissenschaftliche Gesamtleitung Dr. Gesamtleitung Stephan FeigePräsident Simone Director Consulting Wissenschaftliche Gesamtleitung Präsident des Verwaltungsrates des Zuberbühler Verwaltungsrates Director Consulting Wissenschaftliche Business Meilensteine der Entwicklung eines Integrierten s Herausgegeben von Christian Abegglen Business Books & Tools Wissenschaft Meilensteine der Entwicklung eines Integrierten s Herausgegeben von Christian Abegglen Business Books & Tools 3 W i s s e n s ch a f t Swiridoff Meilensteine der Entwicklung eines Integrierten s Herausgegeben von Christian Abegglen Business Books & Tools Wissenschaft Swiridoff Meilensteine der Entwicklung eines Integrierten s Herausgegeben von Christian Abegglen Meilensteine der Entwicklung eines Integrierten s Herausgegeben von Christian Abegglen Business Books & Tools Business Books & Tools W i s s e n s ch a f t W i s s e n s ch a f t Swiridoff Swiridoff Swiridoff D E U T S C H L A N D Corporate Dynamics Erfolgreiches von Wandel aus studentischer Sicht Band 1 SGBS Business School Ganzheitliches in der Praxis Ausgewählte Diplomarbeiten der Band 1: Ideen- und Innovationsmanagement Christian Abegglen Robert Neumann Christian Abegglen Herausgeber Herausgeber ST. GALLER BUSINESS BOOKS & TOOLS ALUMNI-CLUB SERIES ST. GALLER BUSINESS BOOKS & TOOLS Robert Neumann RobertDr.Neumann Prof. Prof. Dr..neumann@sgbs.com robert robert.neumann@sgbs.com GENERAL MANAGEMENT SERIES ST. GALLER BOOKS & TOOLS GENERAL MANAGEMENT SERIES SGBS Alumni-Jahrbuch Mit dieser hochaktuellen Thematik beschäftigten sich Studenten der Vorlesung Corporate Dynamics von Christian Abegglen an der AlpenAdria-Universität Klagenfurt im Rahmen von studentischen Forschungsprojekten. In zwei Sammelbänden werden vorliegend als Resultat ausgesuchte Beiträge veröffentlicht. Dort werden bewährte Instrumente wirksamer Initiierung, Steuerung und Bewältigung von Wandel und Fortschritt dargestellt und mittels aktueller Fragestellungen intensiv diskutiert. Methodische Grundlagen beider Bände sind zwei zentrale Bausteine der weithin bekannten -Lehre: Systemorientiertes und das Lebenszyklus-Modell. Wolfram H D E U T S C H L A N D Business School D E U T S C H L A N D D E U T S C H L A N D Nach den heftigen Beben der Finanzkrise zeichnen sich zwar noch diffus erste Anzeichen eines Aufschwungs ab. Nach langen Monaten des Durchhaltens gilt es nun für Unternehmer, Manager und Führungskräfte, den leichten wirtschaftlichen Aufwind positiv zu nutzen. Das aktuelle Marktumfeld zeigt sich jedoch in gewandelter Form: Althergebrachte Patentrezepte, Pfadabhängigkeiten sowie Denkmuster von gestern sind häufig nicht mehr wirkungsvoll. Vieles muss in Unternehmen nun neu und anders gemacht werden, vielerorts stehen Wandel, Veränderung und Fortschritt ganz oben auf der sordnung. Entsprechend gross ist der Bedarf an wirksamen, ganzheitlichen und nachhaltigen Instrumenten und Denkhilfen. Dr. Wolf Schumac Dr. Thilo Sarrazin seminare@sgbs.com Businesswww.sgbs.com School Rosenbergstrasse 36 CH-9000 St. Gallen Programm 2x4 Tel (0) Fax 0041 (0)71 VerkaufsVerkaufs- & & Vertriebsmanagement Vertriebsmanagement Programm 2x seminare@sgbs.com Tel (0) Fax 0041 (0) Executives 2x4 Dr. Wolf Schumacher Dr. Thilo Sarrazin Prof. Dr. Theo Wehner Dr. Christian Abegglen seminare@sgbs.com Wolfram Hatz jun. Strategisches Strategisches für für Executives 2x4 seminare@sgbs.com Strategie-Week Strategie-Week Boston Boston 55 Finanzlehrgang Finanzlehrgang 2x4 2x4 Controller Controller Programm Programm 3x4 3x4 Grundlagen FinanzGrundlagen Finanz- und und Rechnungswesen Rechnungswesen 44 Finance-Week 4 Dr. Christian Abegglen Prof. Knut Bleicher Helmut Bührle Dr. Klaus v. Dohnanyi Finance-Week London London 4 Dr. Christian Abegglen Prof. Knut Bleicher Helmut Bührle Dr. Klaus v. Dohnanyi Peter Edelmann Peter Christian Prof. Hans Georg GrafGeorg Bleicher Mark McGregor Dr. Eckart vonvon Dr. Abegglen Prof. Dr. Klaus Dohnanyi Edelmann Prof. HansKnut Graf Helmut Mark Bührle McGregor Dr. v. Eckart Edelmann Prof. Hans Georg Graf Ineichen Mark McGregor Dr. Eckart von Joachim Hunold Otto Ineichen Prof. Dr. Krüger Hirschhausen Peter Joachim Hunold Otto Prof.Wilfried Dr. Wilfried Krüger Hirschhausen Kretschmer Joachim Hunold Otto Ineichen Prof. Peclum Wilfried Krüger Hirschhausen General Stephan Kretschmer Ole N. Nielsen Karl-Heinz Grosse Peclum Dr.Prof. Dr. Hans General Stephan Ole N. Nielsen Karl-Heinz Grosse Prof. Dr. Hans General Stephan Knut OleBleicher Nielsen Schell Karl-Heinz GrosseDres. Peclum Prof. Hans Knut Bleicher Jobst Pleitner Kretschmer Felix Richterich N.Andreas Prof. Manuel R. Dr. Theisen Knut Bleicher Jobst Pleitner Felix Richterich Andreas Schell Prof. Dres.Dr. Manuel R. Theisen HumanPleitner Resources Corporate Dynamics Jobst Felix Richterich Rolf Andreas SchellDr. Prof. Dr.Dr. Dres. Manuel R.Wüthrich Theisen systeme Galler School Rosenbergstrasse 36 Würth Rolf Prof. Dr. Wunderer Prof.Hans Hans A.CH Bettina Würth 4 Bettina St. Prof. Dr. Business Prof. 6Dr. A. Wüthrich Bettina Würth Prof. Wunderer Dr. Rolf Wunderer Prof. Dr. Hans A. Wüthrich Dr. Wolf Schumacher D E U T S C H L A N D D E U T S C H L A N D Junior Junior Dr. Christian Abegglen Prof. Knut Bleicher Jobst Siemer Peter E. Zehnder Ernst Wyrsch Dr. Klaus Dohnanyi Prof. Dr. Hans A. Wüthrich General Stephan Kretschmer Bettina Würth Dr. Konrad Hummler Prof. Dr. Dres. Manuel R. Th Business School 11 eisen Prof. Dr. WundererJunior Karl-Heinz Grosse Peclum Prof. Wilfried Krüger Junior Business School 11 Dr. School Rosenbergstrasse CH-9000 St. Gallen Rückblick des SGBS Alumni-Clubs Programm 2x4 Tel.Business 0041 (0) Fax (0) Marketing Marketing Programm 2x4 School Rosenbergstrasse CH-9000 St. Gallen Tel.Business 0041 (0) Fax (0) Marketing im Wandel Programm 2x4 Volume Marketing Programm 2x4 3: Normative und Strategic 1 Verkaufs Verkaufs- & & Vertriebsmanagement Vertriebsmanagement Programm Programm 2x4 2x4 Strategisches Executives 2x4 4: systems Volume Strategisches für für Executives 2x4 Strategie-Week Boston Boston 55 Strategie-Week Volume 5: Human Resources Leadership Leadership 2 Lore tinibh ea facidui tin vercidunt lobore facil utpat etumsandiam euismolummy nissequat augueril et acilla augiate commy num vullut alis nullam, core vel esequisisi euipisim ad digna faciduisi. Lorperit iusto dolorem vendit, si tem zzriusto core mincilluptat prat, commy nis acidunt alis dignisis auguercin er sustrud doloborer si esenim nonsenim aliquatue dio od modolor Lore tinibh ea facidui tin vercidunt lobore facil utpat etumsandiam euismolummy nissequat augueril et acilla augiate commy num vullut alis nullam, core vel esequisisi euipisim ad digna faciduisi. Lorperit iusto dolorem vendit, si tem zzriusto core mincilluptat prat, commy nis acidunt alis dignisis auguercin er sustrud doloborer si esenim nonsenim aliquatue dio od modolor Lore tinibh ea facidui tin vercidunt lobore facil utpat etumsandiam euismolummy nissequat augueril et acilla augiate commy num vullut alis nullam, core vel esequisisi euipisim ad digna faciduisi. Lorperit iusto dolorem vendit, si tem zzriusto core mincilluptat prat, commy nis acidunt alis dignisis auguercin er sustrud doloborer si esenim nonsenim aliquatue dio od modolor Meilensteine der Entwicklung eines Integrierten s > Knut Bleicher Alumni-Clubs International International Senior Senior Programm Programm 33 Wochen Wochen General General Seminar Seminar für für Executives Executives 44 Dr. Christian Abegglen Executive Executive Business School 2x5 2x5 Effective Programm Programm für für Executives Executives 2x4 Effective 2x4 Junior Junior Business School Intensivkurs -Intensivkurs für fürdr. Nicht-Betriebswirtschafter Nicht-Betriebswirtschafter Bührle Dr. Klaus v. Dohnanyi Christian Abegglen Prof. Knut Bleicher Helmut Peter Edelmann Prof. Hans Georg Graf Mark McGregor Dr. Eckart von General General Seminar Seminar für Juniors Juniors Joachim 5 Otto Ineichen Prof. Dr. Wilfried Krüger Hirschhausen für 5Hunold Dr. Christian Abegglen Prof. Knut Bleicher Helmut Bührle Dr. Klaus v. Dohnanyi General Stephan Kretschmer Ole N. Nielsen Karl-Heinz Grosse Peclum Prof. Dr. Hans Transition Volume 1: Peter Edelmann in Prof. Hans Georg Graf Mark McGregor Dr. Eckart von Jobst Pleitner Felix Richterich Andreas Schell Prof. Dr. Dres. Manuel R. Theisen Betriebswirtschaftslehrgang Betriebswirtschaftslehrgang Joachim Otto Ineichen Prof. Dr. Wilfried Krüger Hirschhausen 3x4 Hunold Bettina Würth 3x4 Prof. Dr. Rolf Wunderer Prof. Dr. Hans A. Wüthrich General Stephan Kretschmer Ole N. Nielsen Karl-Heinz Grosse Peclum Prof. Dr. Hans Cultures Volume 2: Structures Jobst Pleitner &Felix Richterich of Andreas Schell Prof. Dr. Dres. Manuel R. Theisen Würth Prof. Dr. Rolf Wunderer Prof. Dr. Hans A. Wüthrich OrganizationsBettina in Transition und Marketing Corporate Dynamics Band 1 « » Wissenschaft Business School -Kongresse der SGBS Rückblick des SGBS Alumni-Clubs -Kongresse der SGBS Christian Abegglen Robert Neumann 19 in St. Gallen September, 26, 20 Business Books & Tools Die & Lehrgänge stehen Die & Lehrgänge stehen unter der wissenschaftlichen unter dervon wissenschaftlichen Leitung Prof. Dr. Robert Leitung von. Prof. Dr. Robert Neumann. Neumann Der Dozentenstab vereinigt Der Dozentenstabaus vereinigt Persönlichkeiten WissenPersönlichkeiten aus Wissenschaft, beratung schaft, beratung und Praxis. und Praxis. Dr. Christian Abegglen Prof. Knut Bleicher Helmut Bührle Dr. Klaus v. Dohnanyi Executive Review of the SGBS International Programm 33 Wochen International Senior Senior Wochen Milestones in Programm the development General General Seminar Seminar für für Executives Executives 44 of an Integrated Executive Executive Business School 2x5 Business School 2x5 Effective Programm Programm für für Executives Executives 2x4 Effective 2x4 Strategie Strategie und Marketing Herausgegeben von Christian Abegglen EDITION GENERAL MANAGEMENT SERIES 19: 17th congress 20 Peter Zehnder Peter lic. rer.zehnder pol. lic. rer. pol. peter.zehnder@sgbs.com peter.zehnder@sgbs.com Peter Edelmann Prof. HansKnut Georg Graf Helmut Mark Bührle McGregor Dr. v.eckart von Dr. Christian Abegglen Prof. Bleicher Dr. Klaus Dohnanyi Hunold Otto Prof. Dr. Wilfried Krüger Hirschhausen Peter Edelmann Joachim Prof. Hans Georg Graf Ineichen Mark McGregor Dr. Eckart von Dr. Christian Abegglen Prof. Knut Bleicher Helmut Bührle Dr. v. Dohnanyi General Stephan Ole N. Nielsen Karl-Heinz Prof. Dr. Hans Kretschmer Joachim Hunold Otto Ineichen Grosse Prof. Peclum Dr. Klaus Wilfried Krüger Hirschhausen Peter Edelmann Prof. Hans Georg Graf Mark McGregor Dr. von Jobst Pleitner Kretschmer Felix Richterich N. Andreas Prof. Dr. Dres. Manuel R. Theisen Dr. Christian Abegglen Prof. Knut Bleicher Karl-Heinz Helmut Bührle Dr. Klaus v.eckart Dohnanyi General Stephan Ole Nielsen Schell Grosse Peclum Prof. Dr. Hans Hunold Wunderer Otto Ineichen McGregor Prof. Dr. Wilfried Krüger Hirschhausen Bettina Würth Prof. Dr. Rolf Prof. Dr. Hans Peter Edelmann Joachim Prof. Hans Georg GrafSchell Mark Manuel Dr. A.Eckart von Jobst Pleitner Felix Richterich Andreas Prof. Dr. Dres. R.Wüthrich Theisen General Stephan OleRolf N. Nielsen Karl-Heinz A. Prof.Wüthrich Dr. Hans Joachim Wunderer Otto Ineichen Grosse Prof. Dr. Wilfried Krüger Hirschhausen Bettina Würth Kretschmer Prof. Hunold Dr. Prof. Dr. Peclum Hans Jobst Pleitner Felix Richterich Prof.Grosse Dr. Dres. Manuel Theisen General Stephan Kretschmer Ole N.Andreas Nielsen Schell Karl-Heinz Peclum Prof.R.Dr. Hans Bettina Würth Prof. Dr. Rolf Wunderer Prof.Dr. Dr. A. R.Wüthrich Jobst Pleitner Felix Richterich Andreas Schell Prof. Dres.Hans Manuel Theisen Bettina Würth Prof. Dr. Rolf Wunderer Prof. Dr. Hans A. Wüthrich Junior Junior Lore tinibh ea facidui tin vercidunt lobore facil utpat etumsandiam euismolummy nissequat augueril et acilla augiate commy num vullut alis nullam, corevel esequisisi euipisim ad digna faciduisi. Lorperit iusto dolorem vendit, si tem zzriusto core mincilluptat prat, commy nis acidunt alis dignisis auguercin er sustrud doloborer si esenim nonsenim aliquatue dio od modolor Lore tinibh ea facidui tin vercidunt lobore facil utpat etumsandiam euismolummy nissequat augueril et acilla augiate commy num vullut alis nullam, core vel esequisisi euipisim ad digna faciduisi. Lorperit iusto dolorem vendit, si tem zzriusto core mincilluptat prat, commy nis acidunt alis dignisis auguercin er sustrud doloborer si esenim nonsenim aliquatue dio od modolor Lore tinibh ea facidui tin evrcidunt lobore facil utpat etumsandiam euismolummy nissequat augueril et acilla augiate commy num vullut alis nullam, core vel esequisisi euipisim ad digna faciduisi. Lorperit iusto dolorem vendit, si tem zzriusto core mincilluptat prat, commy nis acidunt alis dignisis auguercin er sustrud doloborer si esenim nonsenim aliquatue dio od modolor Christian Abegglen Christian Abegglen Dr. oec. HSG Dr. oec. HSG christian.abegglen@sgbs.com christian.abegglen@sgbs.com -Kongresse der SGBS-Congresses - - SGBS des SGBS Alumni-Clubs Research & Rückblick Publictions Executive des SGBS Alumni-Clubs Executive Rückblick Executive -Congress St. Gallen toolsconsulting NewDirector Director Consulting approach that influences sustainably especially Wissenschaftliche Gesamtleitung Präsident des Verwaltungsrates Präsident des Verwaltungsrates Wissenschaftliche Gesamtleitung international managers. Leaders find a framework for Director Consulting Consulting «We work Director in yesterday s structures with today s ressources on tomorrows strategies with people who created Die & Lehrgänge stehen Die & Lehrgänge stehen unter der wissenschaftlichen unter not dervon wissenschaftlichen yesterday s structures and are Leitung Prof. Dr. Robert Leitung von. Prof. Dr. Robert Neumann. Der Dozentenstab vereinigt going to be in the companiesneumann day Derthe Dozentenstab vereinigt Persönlichkeiten aus WissenPersönlichkeiten aus Wissenschaft, beratung schaft, beratung und Praxis. after tomorrow. (Knut Bleicher) und Praxis. age 8. Aufl 2011 Robert Neumann RobertDr.Neumann Prof. Prof. Dr..neumann@sgbs.com robert robert.neumann@sgbs.com Die & Lehrgänge stehen unter wissenschaftlichen Dieder & Lehrgänge stehen Die &Dr.Lehrgänge Leitung von Robert stehen unter der Prof. wissenschaftlichen. von Neumann unter der wissenschaftlichen Leitung Prof. Dr. Robert DerNeumann Dozentenstab vereinigt Leitung von Dr. Robert. Prof. Persönlichkeiten. aus WissenNeumann Der Dozentenstab vereinigt schaft, beratung Der Dozentenstab vereinigt Persönlichkeiten aus Wissenundschaft, Praxis.beratung Persönlichkeiten aus Wissenschaft, beratung und Praxis. und Praxis. The Senior concept of Integrated International Programm Wochen International Senior Programm 33 Wochen General Seminar General Seminar für für Executives Executives 44 Executive Executive Business School 2x5 2x5 Effective Programm Programm für für Executives Executives 2x4 Effective 2x4 PRAXISARBEIT Master Diplome St.Gallen Extra-occupational further educations, that combine distance learning with attendance at seminars respectively colloquia and end with a diploma, master or (an Peter Zehnder lic. rer. pol. Peter Zehnder peter.zehnder@sgbs.com Peter lic. rer.zehnder pol. lic. rer. pol. peter.zehnder@sgbs.com peter.zehnder@sgbs.com SEMINARE Die Diplomlehrgänge der MBA-, Master- & Diploma course of studies Christian Abegglen Dr. oec. HSG Christian Abegglen christian.abegglen@sgbs.com Christian Abegglen Dr. oec. HSG Dr. oec. HSG christian.abegglen@sgbs.com christian.abegglen@sgbs.com BOSTON KOLLOQUIEN Anspruchsvolle und praxisnahe Aus- & Weiterbildung Diplomabschluss SGBS Basierend auf dem bewährten Konzept Unter Wissenschaftlicher Leitung der : September 26, St. Gallen 2020: September 24, St. Gallen Robert Neumann Prof. Dr. Robert Neumann@sgbs.com robert.neumann Robert Prof. Dr.Neumann Prof. Dr..neumann@sgbs.com robert robert.neumann@sgbs.com 11 International Executive MBAJunior INTERNATIONAL Junior Business School 11EXECUTIVE Master of Business Administration (MBA) für 77 Master of Business Administration in -Intensivkurs -Intensivkurs für Nicht-Betriebswirtschafter Nicht-Betriebswirtschafter MBA General General Seminar Seminar für für Juniors Juniors Integrated Betriebswirtschaftslehrgang Betriebswirtschaftslehrgang x4 3x4INTEGRIERTES MANAGEMENT SGBS Master of St. Gallen 3. Oktober 2016 Each year mid-september the -Congress St. Gallen takes place in St. Gallen. Director Consulting Director Consulting Director Consulting Executive Executive Programm Effective Effective Programm für für Executives Executives 2x4 2x4 MBA-, Master& General Degrees: Junior Junior Präsident des Verwaltungsrates Präsident des Verwaltungsrates Präsident des Verwaltungsrates - -Publications Executive Executive Programm 3 We offer following International International Senior Senior Programmdegrees: 3 Wochen Wochen General General Seminar Seminar für für Executives Executives 44 Executive Business Executive School 2x5 2x5 Wissenschaftliche Gesamtleitung Wissenschaftliche Gesamtleitung Wissenschaftliche Gesamtleitung Christian Abegglen Christian Abegglen Dr. oec. HSG Dr. oec. HSG christian.abegglen@sgbs.com christian.abegglen@sgbs.com ISBN X BUSINESS Schutzgebühr SFr. 15. / 10. SGBS Books & Tools PERSONAL IMAGE SGBS Alumni-Jahrbuch 2011 Peter Zehnder Peter lic. rer.zehnder pol. lic. rer. pol. peter.zehnder@sgbs.com peter.zehnder@sgbs.com Sprache Kommunikation Präsentation Die & Lehrgänge stehen Die & Lehrgänge stehen unter der wissenschaftlichen unter dervon wissenschaftlichen Leitung Prof. Dr. Robert Leitung von. Prof. Dr. Robert Neumann. Neumann Der Dozentenstab vereinigt Der Dozentenstabaus vereinigt Persönlichkeiten WissenPersönlichkeiten aus Wissenschaft, beratung schaft, beratung und Praxis. und Praxis. Die & Lehrgänge stehen Die & Lehrgänge stehen unter der wissenschaftlichen eine Short-Story für Führungskräfte und Manager von Uwe J. Hackbarth Robert Neumann Robert Neumann Christian Abegglen Christian Abegglen Peter Zehnder Peter Zehnder unter dervon wissenschaftlichen Leitung Prof. Dr. Robert Leitung von. Prof. Dr. Robert Neumann. Neumann Der Dozentenstab vereinigt Der Dozentenstabaus vereinigt Persönlichkeiten WissenPersönlichkeiten aus Wissenschaft, beratung schaft, beratung und Praxis. und Praxis. Prof. Dr. Dr. oec. HSG lic. rer. pol. Prof. Dr. Dr. oec.sgbs: HSG lic. rer. of pol. September in St. Gallen -Congresses in the middle.neumann@sgbs.com robert christian.abegglen@sgbs.com peter.zehnder@sgbs.com robert.neumann@sgbs.com christian.abegglen@sgbs.com peter.zehnder@sgbs.com St. Galler Business School Rosenbergstrasse Rosenbergstrasse CH-9000 CH-9000 St. St. Gallen Gallen Tel. Tel (0)71 (0) Fax Fax (0)71 (0) seminare@sgbs.com seminare@sgbs.com Rosenbergstrasse 36 CH-9000 St. Gallen Tel (0) Fax 0041 (0) seminare@sgbs.com St. Gallen 5

6 Overview International Seminars in English International Senior Programs International Senior Program Lucerne London Boston Page 10 No. E10119 part 1 Strategy: Feb , part 2 Finance: May 20 23, part 3 Leadership: July 1 4, Oberursel / Brunnen / Davos No. E10219 part 1 Strategy: March 25 28, part 2 Finance: May 20 23, part 3 Leadership: July 1 4, Flims / Brunnen / Davos No. E10319 part 1 Leadership: July 1 4, part 2 Strategy: Aug , part 3 Finance: Oct , Davos / Lucerne / Flims No. E10419 part 1 Strategy: Aug , part 2 Finance: Oct , part 3 Leadership: Nov , Lucerne / Flims / Hamburg No. E10519 part 1 Strategy: Oct , part 2 Finance: Nov , part 3 Leadership: Nov , Boston / London / Davos Asia-Week Shanghai Page 12 No. W1119 On Request Strategy-Week Boston Page 13 No. E31119 February 11 14, Oberursel No. E31219 March 25 28, Flims No. E31319 August 26 29, Lucerne No. E31419 October 22 25, Boston, USA, Harvard Club Leadership-Week Boston Page 14 No. E74219 July 1 4, Davos No. E74319 September 9 12, Boston, USA, Harvard Club No. E74519 November 18 21, Davos Finance-Week London Page 15 No. E52219 May 20 23, Brunnen No. E52319 October 21 24, Flims No. E52419 November 11 14, London, School of Economics International Junior Programs International Junior Program Page 18 No. E22119 part 1 Strategy: January 21-25, part 2 Leadership: March 11 14, part 3 Marketing: April 8 11, part 4 Finance: May 6-9, Berlin / Berlin / Berlin / Steckborn No. E22219 part 1 Strategy: March 18-22, part 2 Marketing: April 8 11, part 3 Finance: May 6 9, part 4 Leadership: June 17 20, Davos / Berlin / Steckborn / Brunnen No. E22319 part 1 Strategy: Sept. 2 6, part 2 Finance: Sept , part 3 Leadership: Oct , part 4 Marketing: Nov , Munich / Davos / Davos / Oberursel Strategic & Marketing for Talents Page 20 No. E21119 January 21 25,, Berlin No. E21219 March 18 22,, Davos No. E21319 September 2 6,, Munich Financial for Talents Page 21 No. E58219 May 6 9,, Steckborn No. E58319 Sept ,, Davos Leadership for Talents Page 22 No st Accomplishment July 17 20, Brunnen No nd Accomplishment October 21 24, Davos Business Simulation Page 23 No. E57119 June 14 16,, Cracow Certificates & MBA SGBS International Senior - Certificate St. Gallen Page 26 No st Accomplishment Begin of study: January 8, No nd Accomplishment Begin of study: April 8, No rd Accomplishment Begin of study: July 8, No th Accomplishment Begin of study: October 7, International Executive MBA Page 28 No st Accomplishment Begin of study: January 8, No nd Accomplishment Begin of study: April 8, No rd Accomplishment Begin of study: July 8, No th Accomplishment Begin of study: October 7, Cracow University: European Integrated Program (MBA), Cracow Page October 7, Cracow / St. Gallen St. Gallen 6

7 Overview International Seminars in English 2020 Seminar Dates 2020 available in may. St. Gallen 7

8 8 St. Gallen «Impressing methodological approaches of the speakers and very flexible adoption of the contents of the seminar on concrete questions and needs of the participants. I could succeed in directly bringing in my challanges. The huge fund of practical examples and especially the guided exchange with other participants was of great advantage. Alltogether a perfect renewal of knowledge.»

9 International Senior Programs International Senior Program 10 Strategy-Week Boston 12 Leadership-Week Boston 13 Finance-Week London 14 Asia Week: Doing Business in Asia 15 St. Gallen 9

10 International Senior Program Seminar Dates No. E st Accomplishment part 1 Strategy: Feb , part 2 Finance: May 20 23, part 3 Leadership: July 1 4, Oberursel / Brunnen / Davos No. E nd Accomplishment part 1 Strategy: March 25 28, part 2 Finance: May 20 23, part 3 Leadership: July 1 4, Flims / Brunnen / Davos No. E rd Accomplishment part 1 Leadership: July 1 4, part 2 Strategy: Aug , part 3 Finance: Oct , Davos / Lucerne / Flims No. E th Accomplishment part 1 Strategy: Aug , part 2 Finance: Oct , part 3 Leadership: Nov , Lucerne / Flims / Hamburg Duration: 3 x 4 days The seminar parts can be taken in any order. Course Fee*: CHF / * excl. VAT Participants 1. Experienced managers who acquire a higher general management position in international fields 2. committee and board members 3. Managing directors, division or profit center managers 4. Managers with high decisionmaking responsibility 5. Managers responsible for strategic projects and major planning Course Modules Strategy: 5-day session, Course in English Topics: Strategy and Marketing Finance: 4-day session, Course in English Topics: Financial Leadership: 5-day session, Course in English Topics: Leadership Concept Today s managers have to be effective and motivating leaders who accomplish excellent results in their particular fields of responsibility and guide the company to success. This process requires an integrated management approach which takes international and global issues into consideration. Numerous factors and their relations need special awareness: global strategies, local marketing concepts, core competence processes, culturally diverse management and many more. The International Senior Program addresses all these subjects in several sessions during a total of 14 days. This course is especially designed for experienced managers acquiring a higher general management position with international focus. The St. Gallen & US-Approach This German/English bilingual program combines the proven St. Gallen management approach with the American case study methodology. The international exposure of participants allows mutual exchange of business experience and favors global network opportunities. Overview of Topics Principles of General Success Strategic Change: The First Time Right Marketing Financial Cost Controlling Value Creation Mergers and Acquisitions Leadership Implementation for Leaders Interactive Concept Skilled lecturers provide different approaches; professional business knowledge, actual business situations and case studies. Theoretical concepts are complemented with practical examples and thus guarantee a diverse, integrated approach. A mixture of interactive learning with small study groups challenges both, your leadership skills and your managerial communication skills. 10 St. Gallen

11 Topics Principles of General Success Corporate management in Hyper-Volatile Times Reliable management principles New global conditions: Megatrends Why toolboxes are out and thinking is in Strategic Alert managers recognize the right moment for a strategic turnaround: how to identify and harvest high potential markets Keys to competitive advantage: New global strategies Exploring the central strategic plus Strategic segmentation Business units versus corporate strategy ways of handling the dilemma Change: The First Time Right How to unleash a go-to-market process Organizational alignment and functional concepts Strategy implementation with balanced scorecards Marketing Future opportunities for businesses, products and markets: New models Product life cycle management: development of an integrated product life cycle concept Product ideas and their incorporation into international product strategies Market management: Identification of growth and penetration potentials, digital markets: Think global, act local Mass customization, Ingredient branding, digital market challenge, Industry 4.0 Financial An executive manager s financial responsibilities Evaluating financial statements: Gain insight into the structure of balance sheet, income statement and cash flow Run for profit or cash flow? Setting individual targets, differentiated by business models: think big, start small and grow fast Cost Controlling Importance of ongoing cost management From process cost statement to cost management: Designing a profitability concept Interpretation and analysis of controlling reports: actual cases Business plans, investment and profitability calculations Value Creation Focusing the organization on value creation: Tactics to gain competitive advantage and increase corporate value the value potential of a business How monetary values are generated Financing: options and costs Go after growth and invest cash or return it to shareholders? Mergers and Acquisitions Merge, spin-off or sell? Planning a start-up: which business plans are worth the pain? What means «fail fast, but smart in figures»? Leadership Transformational leadership - Vision, change and agility Managing people: The art of leading, coach ing, encouraging and challenging Communication and negotiation skills, difficult conversations, conflicts, goal definition, handling critisism Teams in Action: a leadership challenge for each participant Resiliency - energy and resource management Job satisfaction and motivation: in uncertainty Leadership is a choice not a formal title Implementation for Leaders Early identification of obstacles and barriers using the St. Gallen implementation concept Driving implementation; the most common barriers of implementation; roles of visionaries, strategists, executors, or coaches St. Gallen 11

12 Strategy-Week Concept Topics Seminar Dates No. E st Accomplishment February 11 14, Oberursel No. E nd Accomplishment March 25 28, Flims No. E rd Accomplishment August 26 29, Lucerne No. E th Accomplishment October 22 25, Boston, USA, Harvard Club Duration: 1 x 4 days Course Fee*: CHF * excl. VAT Participants This intense strategy course in English is designed for executives with basic knowledge and experience in strategic management. Current knowledge will be critically questioned and new strategy approaches and proven best practices will be introduced. Participants outline new ideas and options for their own corporate or business unit strategy. 1. Executives seeking latest insights in strategic management 2. Entrepreneurs, directors, board members, with very limited time to update and foster their knowledge about corporate strategy 3. Executives with general management responsibilities and facing new or changed strategy challenges 4. Executives preparing for new functions with strategic and advanced operative responsibilities This course introduces most recent knowledge and strategic concepts using examples of strategy implementation in leading global corporations. This cross-cultural seminar provides background information which will be analyzed and applied in actual cases of leading American companies. You will discuss 21 st century methodologies for executives and smart implementation strategies on global and regional scales. We will observe how a business idea evolves into a profitable market position, how to identify growing markets and how to spot market opportunities. Appropriate use of strategic management tools and their integration in strategic concepts will lead to the ultimate strategic goal: Outstanding, longlasting, profitable market position. Participants will analyze success factors and hone their leadership skills to turn gained insights into tangible results Key Strategic Questions The 10 key strategic questions and the strategy checklist folded into the 21 st century strategy process Steps to your digital strategy Strategies in Hyper-Volatile Times Megatrends and their influence on business definition pros and cons of the lean strategy approach how to identify and harvest high potential markets, the power of strategic positioning The Winner Takes it All Delta-Analysis and gap-mapping strategy development in sync with the corporate DNA Strategic segmentation and alternatives to traditional portfolio management How to assess and cope with core strategic and competitive risks Change: The First Time Right How to unleash a go-to-market process Strategy implementation with balanced scorecards 12 St. Gallen