DAS PROGRAMM / THE PROGRAM WORD! CONFERENCE

DAS PROGRAMM / THE PROGRAM WORD! CONFERENCE

FILL YOUR HOME WITH MUSIC THE WIRELESS HiFi SYSTEM

EDITORIAL BERLIN MUSIC WEEK BERLIN MUSIC WEEK, 3. 7. SEPT. 2014 Dear guests, Welcome to the 5th Berlin Music Week! We re looking forward to sharing with you this new and constantly evolving event, which has become an indispensable part of the Berlin music scene. We would like to thank you for wanting to be part of it and for taking an interest in our work, which has been made possible by our fantastic team within Germany and abroad. We can guarantee that you won t just have a huge amount of fun, you re sure to also take away lasting impressions and inspiration for your future work. In the true spirit of this city, we ve taken the soundtrack of the movie everything was better in the old days and tossed it in the bin. Instead, we set out to look for forgive the megalomania, it s part of it all the future of music. We found what we were looking for in the hundreds of artists who applied for the Berlin Music Week. They will be hitting our stages at the award shows, the showcase festival First We Take Berlin, and the Berlin Festival, as well as on trucks, rooftops or in the streets for the new First We Take the Streets. We also found the future of music in another kind of band the startup companies that are bringing change and innovation to the music industry, opening up new possibilities. After last year s successful premiere, we will be presenting the Music Start Up Corner 2014 featuring the best international business ideas. The Music Hack Day is going to create the kind of momentum that can be found somewhere between ingenuity and secret science. The new major players of the music industry will be part of it, as they share our aspiration to hack out new ideas during the Berlin Music Week. The future is also in the hands of the recorded industry, which has played a prominent and increasingly international role during the Indie Days at the Berlin Music Week. Despite the financial challenges faced in the last few years, the industry remains a motor of innovation, helping to encourage young artists, develop talent and create digital marketing channels. This is partly how our slogan Music Released came about after all, music has been, and continues to be, released. Plus, music is breaking away from its physical constraints, with all of the risks and opportunities that this process involves. This 5th Berlin Music Week is actually going to be the last of its kind. The project is to be handed over to the Musicboard Berlin for a new beginning. While it s easy to start feeling a sense of regret when it comes to difficult decisions like this one, it s important to remember that every end is a new beginning. We would like to wish the Berlin Music Week all the very best for the future, and wish you, our guests, a terrific time in Berlin! 4

EDITORIAL VUT INDIE DAYS VUT INDIE DAYS The VUT INDIE DAYS have already established themselves as Germany s essential event for recorded music. For three days, Postbahnhof Berlin will become a meeting place for the entire independent music industry offering great opportunities to connect with German and international independent companies. The VUT Indie Days are for the second time part of Berlin Music Week and encompass a broad range of events: Committees and plenums will be meeting internally under the heading PARLIAMENT on 3 September. The panels and presentations as part of the WORD! conference will cover relevant topics and current challenges for independents. Keynotes by internationally renowned speakers of the independent music industry are also part of the program as well as interactive parts like the matching sessions and workshops, which will bring together music companies. Additionally, VUT members will be part of the PRODUCT MARKET of Berlin Music Week and will present their products in the B2B section of Postbahnhof. The events are symbiotically linked with those of the other partners of Berlin Music Week; their planning was closely coordinated and all activities on 4 and 5 September 2014 in Postbahnhof are open without restrictions to all delegates. Last but certainly not least: After the successful premiere of the VIA! VUT INDIE AWARDS last year, VUT will once again celebrate independent artists and companies. On the evening of 5 September, the VIA! VUT INDIE AWARDS will be awarded in six categories based on quality and not on sales figures. Last year Otto Normal (Best Newcomer), Modeselektor (Best Experiment), DJ Koze (Best Album), City Slang (Best Label) and Kid Kopphausen (Best Act) won an award. If you want to know this year s winners, just come to the award show! 5

CONTENTS INHALTSVERZEICHNIS CONTENTS Editorial...4+5 Impressum / Imprint...7 Services...8-9 WORD! CONFERENCE...12 Conference day 1...12 Conference day 2...53 LAGEPLAN...56+57 SPECIALS...86 Most Wanted: Music...86 Africa Music Convention...90 Switzerland at Berlin Music Week... 91 Music Hack Day...93 Music Start Up Corner...94 VUT INDIE DAYS...97 VUT-Workshops...97 VUT-Meeting Sessions...98 VUT-Products...99 VIA! VUT Indie Awards 2014... 100 The VUT Shout Outs... 101 SPECIALS... 102 Berlin Music Week Market... 102 Showcase festival First We Take Berlin... 106 Premiere: First We Take The Streets... 107 New Music Award 2014... 108 PARTNERS... 110+111 6

IMPRINT IMPRESSUM IMPRINT HERAUSGEBER Kulturprojekte Berlin GmbH Geschäftsführer Moritz van Dülmen Klosterstraße 68, 10179 Berlin www.kulturprojekte-berlin.de www.berlin-music-week.de Kontakt: info@berlin-music-week.de TEAM WORD! NEWTHINKING + ALL2GETHERNOW Andrea Goetzke (Concept), Eric Eitel (Program Interactive Music & Music Hack Day), Anna-Lena König (Product market, Music Start-Up Corner), Daniela Bentrup (Program Coordinator), Susanne Eiswirt (Communications), Philipp Sachse (Speaker Management) TEAM VUT Jörg Heidemann (Deputy General Manager), Katrin Bauer (Member Services), Robert Klamann (Project Coordinator VUT Indie Days/ VUT Indie Awards), Verena Blättermann (Head of Communications & Public Affairs) TEAM BERLIN MUSIC WEEK Moritz van Dülmen (Managing director), Björn Döring (Head of project), Florian Wachinger (Project coordination), Paul Cheetham (International business coordination), Tommy Nick (Public relations & communications), Sarah Schwaab (Marketing & sponsoring), Saskia Klug (Online marketing, social media management), Anja Krauth (Custumer relationship management), Aminata Oelßner (Administration), Elisabeth Krämer (Volunteer management), Lisa Canehl (Assistant marketing), Anja Wagenblast (Assistant communications), Katharina Seeger (Assistant production), Anabel Acuna (Assistant project management), Pia Frizberg (Assistant costumer relations), Julia Gudzent (Program coordination First We Take Berlin), Klemens Wiese (Project management First We Take Berlin), Markus Fest, Diana Späth (beide Projektmanagement First We Take The Streets), Marc Feldmann, Eric Landmann, Matti Schmid, Karl Nowak (alle Zentralrat Mitte/Sponsoring) DESIGN & LAYOUT BY Tobias Schmid (Monstergroovez.com) 7

SERVICES SERVICES BERLIN MUSIC WEEK HEADQUARTER Postbahnhof Straße der Pariser Kommune 8 10243 Berlin Main entrance: Am Postbahnhof/Mühlenstraße S-Bahn Station: Ostbahnhof BERLIN MUSIC WEEK ON YOUR SMARTPHONE! Get the official mobile application Berlin Music Week 2014 powerded by WiMP to get an overview of the conference programme and discover your (next) favourite artist in the wide range of events! The APP is available on the App Store or Google Play Store. Or scan the QR Code on the left. ACCREDITATION Accreditation at Postbahnhof is open from: Thu 09/04 8:00 am midnight Fri 09/05 9:00 am 8:00 pm INFO HELP DESK Berlin Music Week info + help desk at Postbahnhof is open from: Thu 09/04 9:00 am 8:00 pm Fri 09/05 9:00 am 7:00 pm COAT CHECK / LOST & FOUND / HEADPHONES Thu 09/04 8:00 am 8:00 pm Fri 09/05 9:00 am 8:00 pm INTERNET / WIFI WIFI is available in the whole venue. There is no password needed for access. TAXI Taxi Funk Berlin +49 30 44 33 22 Funk Taxi Berlin +49 30 26 10 26 Quality Taxi +49 30 26 30 00 Würfel funk +49 30 21 01 01 City Funk +49 30 21 02 02 Or use the taxi stand at S-Bahnhof Ostbahnhof. CARSHARING If you want to use the carsharing options in Berlin, we recommend the app CARJUMP. SHUTTLE SERVICE There will be a free shuttle service available on Thursday, September 4 and Friday, September 5. Please register for this service at the Touralarm counter at the main entrance. Departure: Main entrance @ Postbahnhof Times: Thu & Fri 9:00 am midnight. FWTB SHUTTLE SERVICE From Thu 09/04 to Fri 09/05, you can use our free shuttle service to join First We Take Berlin festival venues. Point of departure: Straße der Pariser Kommune Times: 6:00 pm midnight Stations: - Schlesisches Tor - Warschauer Str./Mühlenstr. - Postbahnhof 8

SERVICES PARKING Special parking rates in the o2 World car park. Berlin Music Week trade visitors can use the o2 World car park for 5 euros per day. This offer is valid from September 3-5 2014. To receive these special rates, a delegate badge must be shown when paying at the office at the main entrance of the car park. It is not necessary to use the pay stations. The car park office is open between 7:00 am and 8:00 pm, the car park is open 24 hours. For all other visitors, the normal rate applies (2 euros per hour, with a maximum of 30 euros daily). Address: o2 World Car Park Helen-Ernst-Str. 4 10243 Berlin Basement Car Park Berlin Ostbahnhof Entry: Stralauer Platz/Am Ostbahnhof Daily: 4 euros BIKE RENTAL Prefer to get around by bike? It s possible with Yaam-Bike. Either for 2 hours (5 euros) or a whole day (10 euros). The bikes are out the front of the main entry. FREE WATER SHUTTLE On Thu 09/04 + Fri 09/05 you can use our free water shuttle over the river Spree. Point of departure: landing pier in front of the o2 World. Point of arrival: FluxBau (Delegates Bar). This service is brought to you by the o2 World and FluxFM and runs from 6:00 pm midnight ECHO BÜCHER POP-UP-BOOKSTORE Accompanying the WORD! conference and workshop program is a book store on the 1st floor of Postbahnhof. This service is organized and compiled by the bookstore Echo Bücher. Here you can read and buy music related magazines and books. Our speakers will display their publications there as well. So it s worth dropping by! DELEGATES BAR FluxBau is the central meeting point for delegates during the evening showcases on: Thu 09/04 midnight open end Fri 09/05 midnight open end Address: FluxBau, Pfuelstr. 5, 2nd Entrance U-Schlesisches Tor A welcome drink is waiting for you! WRISTBAND, BADGE & CAPACITY The Berlin Music Week wristband grants access to the designated conference areas, First We Take Berlin venues and New Music Award. As some venues are open to both professionals and festival visitors, it can occur that a venue reaches its maximum capacity and access can be denied. OTHER SERVICES CASH MACHINE Several inside the station S-Bahnhof Ostbahnhof (Reisebank, Ground Floor next to Café Berlin) PHARMACY Inside the station S-Bahnhof Ostbahnhof (next to Play-Off Sports Bar) 9

Eurosonic Noorderslag 14/15/16/17 January 2015 Groningen, NL AGENDA WED JAN 14 European Border Breakers Awards European Festival Awards Eurosonic festival THU JAN 15 Conference Eurosonic festival European Innovative Production Fair & Conference (EPIC) FRI JAN 16 Conference Eurosonic festival European Innovative Production Fair & Conference (EPIC) SAT JAN 17 Conference Noorderslag festival European Innovative Production Fair & Conference (EPIC) rates Medium rate 275,- Deadline October 2 Late rate 315,- Deadline December 12 Walk up rate 380,- From December 13 onwards Saturday only pass: Medium rate 120,- Deadline October 2 Late rate 135,- Deadline December 12 Walk up rate 150,- From December 13 onwards the european music platform Eurosonic Noorderslag is the key exchange and networking platform for European music, with a proven track record for helping new acts break into the international music scene. Selling out each year Eurosonic Noorderslag attracts over 3,200 delegates, including 400 international festivals. Eurosonic Noorderslag presents showcases by more than 300 acts and a conference programme featuring 150 panels, keynote speakers, interviews, workshops, dinners, pitches, parties and meetings on the latest developments in the international music, media, production and interactive industry Eurosonic Noorderslag has been responsible for kick-starting the careers of European acts like Ásgeir, Benjamin Clementine, Birth of Joy, Coely, Emilie Nicolas, Ewert and the Two Dragons, George Ezra, Hozier, Jaakko Eino Kalevi, Jungle, Kadebostany, Larry Gus, Mighty Oaks, Milky Chance, MØ and Royal Blood. REGISTER NOW: WWW.EUROSONIC-NOORDERSLAG.NL

CONFERENCE DAY 1 D O 4. 9. THU 9/4 GERMAN 10:00 11:15 GR. FRITZCLUB KEYNOTE KONFERENZ-OPENING FÜR ALLE DELEGIERTEN, MIT KAFFEE UND CROISSANTS Bei einer Mischung aus Keynote und Talk werden die Säulen der Konferenz WORD! aus verschiedenen Perspektiven vorgestellt. 10:45-11.15 Tim Renner (Staatssekretär für Kultur), Impulsvortrag: Kulturpolitik und Popmusik MODERATION Nina Sonnenberg (ZDF Kultur, BR Zündfunk, FM4) SPEAKERS Dieter Meier (Yello), Ulrich Schmitz (CTO Axel Springer Verlag), Tina Funk (CEO Vevo) und Tim Renner (Staatssekretär für Kultur) D O 4. 9. THU 9/4 GERMAN SPOKEN 9:00 17:45 C3 IMPULSKONFERENZ POPFÖRDERUNG INVITATION ONLY Der aktuelle Stand der Popförderung in Deutschland steht auf der Tagesordnung der Impulskonferenz, die gemeinsam vom Kompetenzzentrum Kultur- und Kreativwirtschaft des Bundes und der Initiative Musik veranstaltet wird. In drei Workshops»Export«,»Agenda Popularmusikförderung«und»Format:Bühne«werden Bedarfe, Angebote und Entwicklungen diskutiert. D O 4. 9. THU 9/4 ENGLISH SPOKEN 10:00 16:30 GARAGE DYNAMIC MUSIC PRODUCTION TAKE YOUR MUSIC PRODUCTIONS INTO THE NEXT GENERATION Learn how to create generative music in this unique 1-day workshop, aimed at collaborations between musicians and programmers. WHAT S COVERED IN THE WORKSHOP? The workshop will cover all topics required to write, finish and distribute a piece of generative music, from the conceptual to the technical. SPEAKERS Yuli Levtov (Reactify) 12

CONFERENCE DAY 1 D O 4. 9. THU 9/4 GERMAN SPOKEN 10:30 11:00 C1 MUSIKER_INNEN LOUNGE: MESSEGUIDE UND VORSTELLUNG DER ORGANISATIONEN Die Berlin Music Week ist vor allem als Konferenz für Businessvertreter bekannt. Doch auch für Musikerinnen und Musiker hält das Branchenevent interessante Workshops und Angebote bereit. Welche das sind? Wir sagen es euch! SPEAKERS Matthias Krebs (DigimediaL_musik), Olaf Möller (Clubcommission Berlin e.v., LiveKomm, Music Pool Berlin) D O 4. 9. THU 9/4 GERMAN SPOKEN 10:30 13:00 WS1 NARIP MUSIC SUPERVISOR SESSION MIT MILENA FESSMANN Auch die in den vergangenen Jahren enorm erfolgreichen Music Supervisor Sessions in Zusammenarbeit mit NARIP finden erneut statt. In diesem Jahr in einer»german Edition«. Die NARIP Music Supervisor Sessions präsentieren Milena Fessmann/Cinesong (arbeitet u.a. für Wim Wenders, Detlev Buck, Anton Corbijn) und Gerrit Winterstein von White Horse Music (Jung von Matt Group). Beide sind derzeit aktiv auf der Suche nach neuer Musik für laufende Projekte. Teilnehmer der NARIP Music Supervisor Sessions werden im Voraus detailliert bzgl. der von den Supervisoren gesuchten Musik gebrieft und haben die Möglichkeit, ihre Musik live zu pitchen und direktes Feedback zu erhalten. Auf diese Weise konnten bereits mehr als 50 Teilnehmer der NARIP Music Supervisor Sessions Musik in Filmen, Werbung und Games platzieren. SPEAKER Milena Fessmann (radioeins/rbb, Cinesong) 13

CONFERENCE DAY 1 D O 4. 9. THU 9/4 ENGLISH SPOKEN 11:00 12:00 FRITZ 1 DIGITAL MUSIC TRENDS PODCAST LIVE AT BERLIN MUSIC WEEK Join us for a live recording of the Digital Music Trends podcast where we ll discuss the latest news in the digital music industry and chat about some of the key themes that will be explored during the WORD! conference at Berlin Music Week. HOST Andrea Leonelli (Digital Music Trends) SPEAKERS Michael Krause (Deezer), Janine Wülker (finetunes), Phiona Okumu (Afripopmag) D O 4. 9. THU 9/4 GERRMAN SPOKEN 11:00 12:00 C1 MUSIKER_INNEN LOUNGE: IN DIY STRUKTUREN PROFESSIONELL ARBEITEN Akteure, die schon seit vielen Jahren in DIY Strukturen arbeiten, diskutieren aus verschiedenen Perspektiven (Booking, Veranstalten, Finanzieren, Label) ihre Erfahrungen. Wie bringe ich selbst meine Platte heraus, mache meine eigenen Veranstaltungen, buche meine eigene Tour mit der Hilfe anderer Leute, aber selbstbestimmt und ohne mich von großen Firmen und Akteuren abhängig zu machen? Wie kann ich selbstbestimmt arbeiten, ohne von den ganzen Aufgaben völlig überfordert zu sein? Wie funktioniert die Arbeit in Netzwerken, wie hilft man sich gegenseitig? Wie funktionieren DIY Strukturen, und was bedeutet das überhaupt? DIY muss nicht nur aus der Not heraus am Anfang einer Karriere stehen, sondern kann auch eine nachhaltig funktionierende Entscheidung für eine selbstbestimmte Arbeitsorganisation sein. Im Anschluss stehen die PanelistInnen für Nachfragen und Einzelgespräche zur Verfügung. Zudem laden wir einige Digital-Plattformen ein, die Dienstleistungen für DIY MusikerInnen und Leute, die mit ihnen zusammenarbeiten, anbieten. SPEAKERS Kevin Gehrmann (Lizzar), Sebastian Hoffmann (Music Pool Berlin), Konrad Lauten (Inkubato), Christina Otto-Sauer (JSMarketing/ QQ5 The Label by JSM), Melissa Perales (M:Soundtrack), Sebastian Wolter (melino Label Management), Jorin Zschiesche (recordjet), Lars Lewerenz (Audiolith), Robert Witoschek (Music Pool Berlin) 14

CONFERENCE DAY 1 D O 4. 9. THU 9/4 GERMAN SPOKEN 11:00 12:00 WS2 FREE OPEN AIRS IN BERLIN GEPLANTES CHAOS? Immer öfter werden unsere geliebten, kleinen, spontanen und kostenlosen Partys im Park frühzeitig aufgelöst, denn sie werden aufgrund von Lärm und Müll in eine kriminelle Ecke gestellt. Dabei leisten Free Open Airs einen wichtigen, innovativen und niedrigschwelligen kulturellen Beitrag zur Kreativhauptstadt Berlin. Die Clubcommission Berlin e.v. setzt sich im Rahmen des vom Musicboard geförderten Projekts»Pop im Kiez Toolbox«z.B. durch Runde Tische, Beratung und Weiterbildungsmodule, wie dem in Kooperation mit der IHK entstandenen»veranstalterpass«, für den Erhalt von Free Open Airs ein. In einem Workshop mit Veranstaltern werden die Erfahrungen der letzten Monate ausgewertet und festgestellt, auf welche Art der Austausch mit der Polizei, Behörden und der Politik weiter vorangetrieben werden kann, welche Handlungsoptionen es gibt und welche weiteren Bedarfe bestehen. MODERATION Lutz Leichsenring (Vorstandsmitglied Clubcommission Berlin e.v.) SPEAKERS Malena Medam (Clubcommission Berlin e.v., Projektmanagement Pop im Kiez Toolbox ), Thomas Scheele (Kulturersatz e.v.), Jürgen Schepers (IHK Berlin Branchenkoordination Kreativwirtschaft) D O 4. 9. THU 9/4 ENGLISH SPOKEN 11:15 11:45 FRITZ 2 KEYNOTE VUT INDIE DAYS Charles Caldas, the CEO of the global rights agency Merlin, which represents many of the world s leading independent labels, will give a keynote speech covering the results of the recent member survey undertaken amongst its over 600 members in 41 countries. He will also talk about Merlin in general and illustrate the future developments in an everchanging market. Merlin clearly represents the most valuable basket of recorded music rights outside of the three major labels, reflecting a share in excess of 10% of the global and US digital music markets, with much higher shares in markets where English is not the first language, reflecting the importance of independent investment in domestic repertoire around the globe. SPEAKER Charles Caldas (Merlin) 15

CONFERENCE DAY 1 D O 4. 9. THU 9/4 ENGLISH 11:45 12:45 FRITZ LOUNGE DEFINING THE ULTIMATE HOME MUSIC EXPERIENCE BY SONOS We live in a post-consumer electronics world. When you invest in a product, you are making a transaction towards an experience, not an object in itself. Music lovers are saturated with choice, making finding new music a challenge. Meanwhile, artists must navigate an increasingly complex media landscape to reach new audiences. How can we reduce the barriers between music lovers and music; artists and their audience? How can we create new and deeper connections to music through better products and services? How might data influence the music industry and music listeners? What new types of user experiences do we need to create and facilitate better connections between artists and fans? From the artist perspective, it would be interesting to explore questions as what do they think people wants from music nowadays and the role of musicians in the community. How is technology contributing to give artists creative freedom? Are artists today more in control of their own music and distribution? How are new media and music services re-shaping their relationships with fans? SPEAKERS PHOX (Band), Katja Lucker (Musicboard Berlin), Tim Exile, Ben Chapman (BBC Radio 1), Arno Kammermeier (BookaShade), Yasser Rashid (Sonos) D O 4. 9. THU 9/4 GERMAN SPOKEN 12:00 13:00 FRITZ 1 LABEL 3.0 Das unabhängige Musiklabel ist viele Jahre die Keimzelle der unabhängigen Künstlerentwicklung gewesen. Doch wie ist das 2014 funktioniert das noch? Was sind die aktuellen Entwicklungen? Braucht und gibt es Überlebensstrategien? Wie funktioniert Künstleraufbau und welche neuen Modelle gibt es? Wie gehen Labels mit neuen Marktteilnehmern um? Was sind aktuelle Herausforderungen? Und nicht zuletzt: Woher kommt denn bloß das liebe Geld? Diese und weitere Fragen werden die Panelteilnehmer_innen aus verschiedenen Perspektiven diskutieren. MODERATION Jörg Heidemann (VUT) SPEAKERS Andreas Gutjahr (Our Label Records/Knowtheirname), Petra Husemann Renner (Motor Music), Fritz Krings (Peripherique), Thorsten Lütz (Karaoke Kalk) 16

CONFERENCE DAY 1 D O 4. 9. THU 9/4 ENGLISH SPOKEN 12:00 13:00 FRITZ 2 DATA MINING MUSIC The mining of big data has transformed fields as diverse as advertising, finance and medicine. In this demo-laden talk Paul Lamere explores how we can use mega-scale music data to help people explore, understand and even create new music. SPEAKER Paul Lamere (The Echo Nest at Spotify) D O 4. 9. THU 9/4 GERMAN & ENGLISH SPOKEN 12:00 13:00 C2 WHEN TEENAGE MUSIC FANS ARE YOUR AUDIENCE Many teenagers use different channels and media than adults to listen to music and participate in pop culture. How do music and media user statistics actually look like when you single out the 11 19 year olds? And what specifics do music and video producers take into consideration when creating for a very young target group? What kind of media do they use, how do they address young people, what are their channels of interaction with fans? What do they know about listening preferences, mainstream and subcultures, tastes and attitudes of young people today? What kind of problems can arise and how to deal with them? This panel discusses experiences of working with teenage audiences from the perspectives of political education, video shows, and music and with the outcomes of a recent study on music user behaviour among teenagers. SIMULTANEOUS TRANSLATION GERMAN/ENGLISH HOST Christoph Schrag (fritz/rbb) SPEAKERS Shigs Amemiya (imusician Digital), Thomas Krüger (Bundeszentrale für politische Bildung/bpb), Carsten Kollmus (Joiz) 17

Biz Buzz Berlin Wir wissen, was läuft. Das Branchenmagazin Noch mehr Hintergrund, Fakten und Trends im Heft. Wöchentlicher Charts Service. www.musikmarkt.de Follow us

CONFERENCE DAY 1 D O 4. 9. THU 9/4 ENGLISH SPOKEN 12:00 13:00 WS2 NORDIC PLAYLIST The Nordic Playlist is a new way to discover the most exciting sounds in the Nordic region. Every week, a trusted artist or tastemaker compiles a 10-track playlist consisting of two of their favourite tunes from each of Denmark, Finland, Iceland, Norway and Sweden which users can then stream on Deezer, Spotify or WiMP. Users can also access recommended new artists, the Nordic Top 10 chart, and last but by no means least, specially created DJ mixes from the region s most prominent music makers. Editor Francine Gorman will present the concept and functions of the Nordic Playlist, and then invite participants to join a discussion about the use of curation on websites, the benefits of such services for artists and best practices when it comes to promoting music through streaming services. SPEAKER Francine Gorman (Nordic Playlist, Ja Ja Ja) D O 4. 9. THU 9/4 GERMAN SPOKEN 12:00 13:00 C1 MUSIKER_INNEN LOUNGE: PROMO UND PR-KONZEPTE SPEAKERS Jonathan Bouchard (meinplattenvertrag.de), Björn Köhler (bangup bullet), Berthold Maß (Bandbüro Berlin) 20

CONFERENCE DAY 1 D O 4. 9. THU 9/4 GERMAN 13:15 14:00 FRITZ LOUNGE GIGMIT.COM LIVE ERLEBEN Im Workshop erläutert Gründer und CEO Marcus Rüssel, wie gigmit.com Booking einfacher, schneller und besser macht. Über die Online-Plattform lassen sich in wenigen Schritten tausende erfolgreiche Künstler aus aller Welt und allen Genres finden, kontaktieren und direkt buchen. Der Workshop wendet sich an alle Veranstalter ob Club, Festival oder Corporate Event Manager. gigmit.com bietet kostenlos smarte Lösungen für Veranstalter und stellt diese anhand konkreter Anwendungsfälle step-by-step vor. Über 7.000 Künstler und 1.000 Veranstalter aus aller Welt nutzen gigmit.com bereits für ihren Erfolg. gigmit macht live besser. SPEAKER Marcus Rüssel (gigmit.com) D O 4. 9. THU 9/4 GERMAN SPOKEN 13:45 16:15 WS1 NARIP MUSIC SUPERVISOR SESSION MIT GERRIT WINTERSTEIN Auch die in den vergangenen Jahren enorm erfolgreichen Music Supervisor Sessions in Zusammenarbeit mit NARIP finden erneut statt. In diesem Jahr in einer»german Edition«. Die NARIP Music Supervisor Sessions präsentieren Milena Fessmann/Cinesong (arbeitet u.a. für Wim Wenders, Detlev Buck, Anton Corbijn) und Gerrit Winterstein von White Horse Music (Jung von Matt Group). Beide sind derzeit aktiv auf der Suche nach neuer Musik für laufende Projekte. Teilnehmer der NARIP Music Supervisor Sessions werden im Voraus detailliert bzgl. der von den Supervisoren gesuchten Musik gebrieft und haben die Möglichkeit, ihre Musik live zu pitchen und direktes Feedback zu erhalten. Auf diese Weise konnten bereits mehr als 50 Teilnehmer der NARIP Music Supervisor Sessions Musik in Filmen, Werbung und Games platzieren. SPEAKER Gerrit Winterstein (White Horse Music) 21

CONFERENCE DAY 1 D O 4. 9. THU 9/4 GERMAN 14:00 14:05 FRITZ LOUNGE DIGITAL DIALOGUE: ARTISTS, THE CREATIVE INDUSTRY & POLITICS BEGRÜSSUNG SPEAKERS Volker May (IMMF). Gudrun Schweppe (Google) D O 4. 9. THU 9/4 ENGLISH 14:00 14:30 W i MP LOUNGE GIVE LIFE BACK TO MUSIC HIFI MUSIC STREAMING DRIVES PASSION FOR MUSIC AND INCREASES WILLINGNESS TO PAY The huge amount of new music and the unlimited availability across all formats may cause music to be devalued by its own existence. We will show you how heavily curated quality music drives the passion for music and increases the willingness to pay. Let s take a look back to the golden age of record stores, and the position of the clerk behind the desk. What was lost in the transition between physical and digital music, and what has been achieved? Inspired by last years track Give Life Back To Music by Daft Punk, Sveinung Rindal from WiMP will divine the future of listening not in the sense of background sounds or the constant stream of music in shopping centers, but more in the traditional way of listening to high quality records through modern equipment. As the consumption of music rises, it is interesting to see how HiFi music streaming differentiates from low-quality superficial noise. SPEAKER Sveinung Rindal (WiMP Music) 22

CONFERENCE DAY 1 D O 4. 9. THU 9/4 GERMAN SPOKEN 14:00 15:00 WS2 TRÄUME WERDEN BERECHENBAR? EIN WORKSHOP VON MUC.X Durch die Digitalisierung ist die Musikwirtschaft vielfältiger denn je geworden. Die Vertragsbeziehungen zwischen Label und Vertrieb, aber auch zwischen Label und Künstler unterliegen einer steten Veränderung. Nach dem Motto Bauchgefühl ist gut, Planung und Kontrolle sind besser hat der VUT gemeinsam mit rmc vier speziell auf die Musikwirtschaft abgestimmte Tools (Projekt-/Businessplan-Rechen-Tool, Businessplantext- Tool, Erlös-Tool, Projektbewertungs-Tool) entwickelt, deren Funktionsweisen präsentiert werden. SPEAKER Raimund Franken (rmc medien + kreativ consult GmbH) D O 4. 9. THU 9/4 ENGLISH SPOKEN 14:00 15:00 FRITZ 1 A DESIGNER S GUIDE TO MUSIC PRODUCTS HD/HQ PREMIERE Currently working on, or thinking of building a music product? This talk is for you. Over the last eight years, product designer Hannah Donovan has worked with Last.fm, The Echo Nest, This Is My Jam, Drinkify and MTV. In this session, she ll be your guide to designing for one of the most crowded spaces in the tech biz, online music. From the general, like how to position your brand to the very specific, like messy metadata, (what!?) as well tips and tricks on designing for playback, discovery and social connections, Hannah will tell all. Parental advisory, explicit content. SPEAKER Hannah Donovan (This Is My Jam) 23

www.zitty.de Abo-Hotline: (030) 29021-504 Patrick Raczek 14 Tage Nachtleben. Und was sonst noch so passiert.

[MUSIC SCORING STUDIOS unique complex of studios prepared for the production of all types of music. [SOUND STAGES three fully equipped sound stages suitable for the production of concerts, live recordings, films, and music videos. [SOURCE CONNECT PRO TECHNOLOGY the studio can be used for remote recording, synchronized with the image, in a live connection. Alvernia Studios Nieporaz 117 ul Ferdynanda Wspaniałego 1 32-566 Alwernia, Poland e-mail: studios@alvernia.com Contact: Daria Druzgała - Music Producer e-mail: d.druzgala@alvernia.com phone: +48 723 999 008 www.alvernia.com Warsaw Office BUW ul. Dobra 56/66 00-312 Warszawa, Poland e-mail: warsaw@alvernia.com

CONFERENCE DAY 1 D O 4. 9. THU 9/4 GERMAN SPOKEN 14:00 15:00 FRITZ 2 LEGAL UPDATE 2014 URHEBERRECHT, QUO VADIS? Ein immer kleinteiliger Flickenteppich an Urteilen muss seit Jahren zusammenhalten, was die Digitalisierung vom guten, alten Urheberrecht übrig gelassen hat. Der Ruf nach Reformen ist groß, nicht nur wenn es um das Urheberrecht geht. Nach Jahren des Beobachtens aus der Deckung scheint der Gesetzgeber aufgewacht zu sein. Die Europäische Kommission hat 2014 eine Richtlinie erlassen und macht den Verwertungsgesellschaften neue Vorgaben. Demnächst wird ebenfalls von der Europäischen Kommission ein Weißbuch veröffentlicht, das den gesetzgeberischen Weg im Urheberrecht vorzeichnen wird. Die Bundesregierung will sich konkret mit dem Haftungsrahmen der Provider auseinandersetzen und ein Gesetz erarbeiten, das offene Rechtsfragen um die WLAN-Haftung abschließend beantworten soll. Zuletzt hat der Europäische Gerichtshof eine Reihe wegweisender Urteile gesprochen und weitere Orientierung geliefert. In einer spannenden Diskussion werden wir über die Auswirkungen aktueller Urteile sowie kommender Gesetze diskutieren und versuchen, einen Ausblick auf deren mögliche Auswirkungen für unabhängige Musikunternehmen zu geben. MODERATION Reinher Karl (Beiler Karl Platzbecker & Partner, VUT) SPEAKERS Charlie Phillips (Worldwide Independent Network), Judith Steinbrecher (BIT- KOM e.v.), Dr. Alexander Welp (GEMA), Heiko Wiese (Spitzenorganisation der Filmschaft (SPIO) e.v.) 26

CONFERENCE DAY 1 D O 4. 9. THU 9/4 GERMAN SPOKEN 14:00 15:00 C1 MUSIKER_INNEN LOUNGE: VINYL COMEBACK Vinyl liegt voll im Trend. Nachdem in 2012 erstmals wieder eine Million Schallplatten in Deutschland abgesetzt wurden, steigerte sich die Anzahl in 2013 sogar auf 1,4 Millionen Stück. Das markiert den höchsten Stand seit 1992. Immer mehr Künstler bringen ihre neuen Songs auch auf Vinyl raus. Fans sehen in der Schallplatte nicht nur den Sammlerwert sondern verstehen sie als wertvolles Gesamtkunstwerk mit ihrem Cover und Artwork. Im Gegensatz zu einer CD ist eine Vinylscheibe zudem haltbarer und sicherer, subjektiv gesehen auch weicher und wärmer im Klang. Die Berlin Summer University of the Arts greift diesen Trend auf und präsentiert im Rahmen ihres Seminars DigiMediaL_musik: The Business of Music in Germany die Vertreter von drei renommierten Berliner Schallplattenherstellern, die ihre Dienstleistungen vorstellen und Fragen rund um das Thema Vinyl beantworten. MODERATION Dagmar Rumpenhorst-Zonitsas (Universität der Künste Berlin) SPEAKERS Rainer Maillard (Emil Berliner Studios), Silke Maurer (Handle With Care), Bernd Oprach (Discpartner), Sven Seibert (Discpartner), Raik Hoelzel (Handle With Care) 27

CONFERENCE DAY 1 D O 4. 9. THU 9/4 ENGLISH SPOKEN 14:00 15:00 CA BU WA ZI SWITZERLAND LAND OF FESTIVALS Switzerland has the highest number of festivals per capita in the world. A presentation with background information about some of the most important Swiss festivals. SWISS BUSINESS MIXER ZURICH MEETS BERLIN Despite its smallness, Switzerland is an important market for German and European artists. With its high number of festivals and concert venues, it will be interesting to discuss how this small market works and how it survives with a special focus on the question, how European artists can profit from these special circumstances. In a first panel»switzerland Land of Festivals«, Swiss festival bookers will present their strategy and give an inside view of their event. In a second panel called»meet the Zurich Club Scene«, a row of promoters will discuss the importance of the music scene for Zurich and the interaction with their Berlin partners. After the two panels, there will be live sets by the very unique artist»oy«and the band»wolfman«(both also performing at the m4music night at Postbahnhof). A famous Swiss cheese Raclette will be served, giving a perfect surrounding to meet the Swiss and Zurich music business. SPEAKERS Christof Huber (OpenAir St. Gallen, Yourope), Raphael Rogenmoser (Migros Genossenschafts-Bund), Philipp Schnyder (m4music, Swiss Music Export), Marion Meier (Zürich Openair), Rolf Zonner (Zürich Openair) 28

CONFERENCE DAY 1 D O 4. 9. THU 9/4 ENGLISH & FRENCH SPOKEN 14:00 16:00 C2 AFRICA MUSIC CONVENTION: CONVEYING THE MESSAGE THE SOCIO-POLITICAL ROLE OF MUSIC, LYRICS AND CONCERTS MUSIC VIDEO PRESENTATION #1 // Biko Mutsaurwa 2:00pm 2:30pm The music videos in this presentation represent the diverse fronts of cultural activism that hip-hop activists on the African continent are engaging in, giving voice to a generation that seeks freedom from oppression and exploitation. DISCUSSION The Shoko Music Festival in Zimbabwe is striving for social change and democracy. The Berlin-based music label Springstoff claims: We are saving the world! Lyrics that comment on society and politics have a long tradition in many African countries. What is the potential of social influence through music and how can you make yourself be heard? HOST Ruth Daniel (Agencia, Un-Convention) SPEAKERS Amaduo Fall Ba (Africulturban), Anna Gross (Springstoff), Faisal Kiwewa (Bayimba Cultural Foundation), Biko Mutsaurwa (Soundz of the South / African Hip Hop Caravan) D O 4. 9. THU 9/4 GERMAN 14:05 14:15 FRITZ LOUNGE IS CONTENT REALLY KING? DIGITAL CHALLENGES AND THE FIXATION ON NUMBERS For labels and especially musicians the rise of Digital and Social Media has brought up some great new chances for creating, sharing, distributing and selling their music. In theory, a band from a small town in Bavaria could now grow a fanbase in Brazil. Sounds easy, if there wasn t this big BUT. Undoubtedly labels and musicians are facing both new chances but also new challenges alike. Defining new ways of marketing, being creative, staying up-to-date about platforms basically they need to wear more hats than ever before. And over all this looms a fixation on numbers. In Social Media it s common word that content is king. So why are we so fixated on numbers like fans, followers and likes? SPEAKER Matthias Brinkmann (Believe Digital) 29

CONFERENCE DAY 1 D O 4. 9. THU 9/4 ENGLISH 14:15 14:50 FRITZ LOUNGE TRANSPARENCY AND FAIRNESS IN THE DIGITAL MUSIC VALUE CHAIN When it comes to the words fair and transparent there is always an ample scope for interpretation. Still, the players of the digital music value chain haven t found a consensus what fair and transparent means when it comes to the artists remuneration. The panel will discuss how to put both constructs in more concrete terms and how creator s needs can be met while understanding those of the other players. DOMUS, the German umbrella association for music creatives, will issue suggestions for a more effective implementation of the German Copyright Act, Urheberrechtskorb 2. We can expect an interesting and controversial discussion. HOST Olivier Toth (Rockhal Luxemburg) SPEAKERS Ronny Boldt (Boldt Berlin Künstler- und Konzertagentur), Betty Dittrich (Musician/songwriter), Dr. Eberhard Kromer (DOMUS), Oliver Sittl (Believe Digital) D O 4. 9. THU 9/4 GERMAN 15:00 15:25 FRITZ LOUNGE YOUTUBE S MONETIZATION MODEL WHAT S IN IT FOR THE CREATIVE INDUSTRY? Besides being a promotional or social video platform, YouTube can also be an important source of revenue. This presentation will give you a brief overview of YouTube s business model, how to monetize your content and earn money for views, and finally how Content ID can help you to protect your rights and to claim UGC. HOST Olivier Toth (Rockhal Luxemburg) SPEAKER Thomas Dreiseitel (Google) 30

CONFERENCE DAY 1 D O 4. 9. THU 9/4 GERMAN 15:00 15:50 SPEED MEETING ZIRKELTRAINING MUSIKWIRTSCHAFT BASIC Im»Zirkeltraining Musikwirtschaft«können die Besucher der Berlin Music Week in 5-minütigen Sessions ihre brennendsten Fragen an bis zu zehn Top-Experten aus den Kernbereichen der Musikwirtschaft stellen, also Label, Verlag, Promotion, Booking, Urheberrecht und Co. Das Ganze in zwei Stufen: Auf Grundlagenlevel (Basic) und auf CEO-Niveau (Advanced). BOOKING DIGITALVERTRIEB FESTIVALS LABEL/A&R MANAGEMENT MUSIK TV RADIOPROMOTION STREAMING VERLAG/A&R Ingo Bruns (Geschäftsführer Vagabond Village) Jorin Zschiesche (Geschäftsführer recordjet) Björn Kagel (Booking & Management Immergut Festival) Christian Goebel (Labelmanager Motor Entertainment) Bastian Christ (Künstlermanagement [finiks] music) Alex Eß (Head of Music tape.tv) Sarah Wächter (Geschäftsführerin s läuft) Paulus Yezbek (Label Relations Coordinator Spotify) Lukas Pizon (Senior Manager A&R & Creative Sony/ATV) 31

L A D T E E R A A D L T 26 SEP 2014 E I N E Networking Showcase Festival Trade Fair Conference Film Screenings Awards virtualwomex Santiago de Compostela Galicia, Spain 22 26 October 2014 www.womex.com

CONFERENCE DAY 1 D O 4. 9. THU 9/4 GERMAN SPOKEN 15:00 16:00 C1 MUSIKER_INNEN LOUNGE: GET A GIG BERLINS NEUE BOOKING PLATTFORMEN STELLEN SICH VOR Live-Auftritte sind auch in Zeiten von YouTube & Co. immer noch unschlagbar, um sich als Musikerin oder Musiker einen Namen und eine Fangemeinde aufzubauen. Gutes Booking von Konzerten und Tourneen ist allerdings Schwerstarbeit ganz besonders auf eigene Faust. Online-Plattformen und Netzwerke, in denen Künstlerinnen und Künstler Auftritte akquirieren können, gibt es mittlerweile einige. Auch die Fans selbst können so inzwischen das Booking ihrer Lieblingsband mitgestalten. Die in Berlin ansässigen Bookingportale Gigflip, Gigmit und Stagelink sind eingeladen ihre Angebote vorzustellen und gemeinsam zu diskutieren: Was sind die Unterschiede zwischen den einzelnen Plattformen? Für wen eignet sich welche Plattformen? Ersetzen die neuen Online-Angebote das herkömmliche Booking? HOST Matthias Krebs (DigiMediaL_musik) SPEAKERS Julian Buehler (Gigflip), Stephan von Rohden (Gigflip), Marcus Rüssel (Gigmit), Nikolas Schriefer (Stagelink), Michael Schütz (Stagelink) Europe s leading digital, mobile and social ticketing solution over 14m tickets sold and used by over 80.000 events the only 360-degree ticketing solution proven to help you sell more tickets Sign up for your free account today some of our clients that #sellmore 34

CONFERENCE DAY 1 D O 4. 9. THU 9/4 ENGLISH SPOKEN 15:15 16:15 FRITZ 1 HOW TO BEST SUPPORT ARTISTS NOWADAYS? ARTIST SUPPORT I In the past years, pop culture has received increased attention by public culture funding bodies. Many musicians today search for funding opportunities (public and private money) to finance their next album or tour, rather than relying entirely on the market. In some cases, e.g. Zoolabs or RBMA, private money flows into training or publicity for upcoming artists. In this panel, we bring together three innovative thinkers on artist support to share their visions and experiences on how best to go about helping musicians in the current economic and cultural settings. Is it about building and supporting infrastructures or providing equipment, do artists need training and mentoring, or should we establish musician residencies (as in the fine arts)? How do we allow for artists time to create great pop music low cost of living, increased entrepreneurial skills, a monthly stipend, or access to networks of collaborators? And do different forms of support make sense at different times in an artist s career? How can future artist support programmes be structured, and which gaps need to be addressed? HOST Alexandra Droener (Journalistin) SPEAKERS Anna Acquistapace (Zoo Labs), Katja Lucker (Musicboard Berlin), Vanessa Reed (PRS for Music Foundation) D O 4. 9. THU 9/4 ENGLISH SPOKEN 15:15 16:15 WS2 HACKING THE BUSINESS MODEL THE MAKER MOVEMENT IN MUSIC FROM HACKERSPACES TO MUSIC FAB LABS Today the makers exploring the intersections of traditionally separated domains and producing their own musical experience with other like minded people by using new technology and social media, which creates new knowledge repositories for everyone. This learningby-doing in a social environment as well as sharing and re-using of musical ideas happens outside of the existing boundaries. If this will bring more joy and a bigger individual fulfillment then listening to ready-made music, why should we buy or sell music in the future? This leads to a disruption of the music creation and selling business model. But making music with anything and connecting creativity to all these new sensors should be open to everybody. While MusicTechFest brings together the pioneers, an easy-to-use technology platform should enable every creative person to use technology and tools, in the future music fab labs. SPEAKER Steffen Holly (Fraunhofer IDMT) 35

CONFERENCE DAY 1 D O 4. 9. THU 9/4 ENGLISH SPOKEN 15:15 16:15 CA BU WA ZI MEET THE ZURICH CLUB SCENE Bookers and business insiders discuss the ins and outs of the Zurich club scene with Ueli Häfliger, FluxFM. SWISS BUSINESS MIXER ZURICH MEETS BERLIN Despite its smallness, Switzerland is an important market for German and European artists. With its high number of festivals and concert venues, it will be interesting to discuss how this small market works and how it survives with a special focus on the question, how European artists can profit from these special circumstances. In a first panel»switzerland Land of Festivals«, Swiss festival bookers will present their strategy and give an inside view of their event. In a second panel called»meet the Zurich Club Scene«, a row of promoters will discuss the importance of the music scene for Zurich and the interaction with their Berlin partners. After the two panels, there will be live sets by the very unique artist»oy«and the band»wolfman«(both also performing at the m4music night at Postbahnhof). A famous Swiss cheese Raclette will be served, giving a perfect surrounding to meet the Swiss and Zurich music business. HOST Ueli Häfliger (FluxFM) SPEAKERS Santosh Aerthott (Mainland Music, m4music Festival Zürich), Alex Dallas (Zukunft Club), Artur Schock, Alfonso Siegrist (Acapulco Bar, mascotte, Plaza Club, Kinski Klub) 36

CONFERENCE DAY 1 D O 4. 9. THU 9/4 ENGLISH SPOKEN 15:15 16:30 FRITZ 2 ONE YEAR ON, IS THE NEW WORLD ANY BRAVER? One year on, is the new world any braver? Has the digital market delivered on its promise to level the playing field, empower cultural and creative SMEs and provide access to culture in all its diversity while adequately remunerating creators and their commercial partners? One year after speakers first exchanged views on the panel This new world ain t brave at all at the 2013 VUT Indie Days, this panel will take stock of where the online market for culture stands in Europe and where the opportunities and the challenges lie for cultural and creative actors. This topic is very timely as the control of internet giants on the cultural and creative markets becomes ever tighter. How can a real level playing field be achieved? Have online giants become so powerful that they are out of regulators reach? Is the new world looking bright or rather gloomy? These and other questions will be tackled by panelists with a view to giving the audience a flavour of what the future holds for artists and the cultural and creative sectors in general. HOST Dr. Martin Schaefer (Boehmert & Boehmert) SPEAKERS Mark Chung (Freibank Musikverlags und -vermarktungs GmbH/VUT), Dr. Jörg Dörnemann (epubli GmbH), Dr. Armin Jungbluth (Federal Ministry for Economic Affairs and Energy), Helen Smith (IMPALA) 37

CONFERENCE DAY 1 D O 4. 9. THU 9/4 ENGLISH 15:30 15:55 FRITZ LOUNGE TOP STRATEGIES FOR MUSIC ARTISTS AND ALBUM PROMOTION ON YOUTUBE Music is one of the largest and fastest growing content verticals on YouTube. Today, 31 of the top 100 most subscribed channels are music-related ranging from individual artists, to label channels, to music publishers. What all of these channels have in common is an ability to connect with the audience and inspire their biggest fans to come back again and again. This session is designed to help music creators recognize and apply music-specific strategies to help achieve success on the platform. SPEAKER Valerie Streit (Google) D O 4. 9. THU 9/4 GERMAN 15:55 16:10 FRITZ LOUNGE WHAT CAN MUSIC CHANNELS LEARN FROM OTHER SUCCESSFUL YOUTUBE STARS? INTERVIEW WITH SAMI SLIMANI (HERR TUTORIAL) With almost 1 Million channel subscribers Sami Slimani is one of Germany s most successful YouTube stars. In a relaxed and informal fashion he will answer questions and give first-hand insights to his content strategies. 38

CONFERENCE DAY 1 D O 4. 9. THU 9/4 GERMAN 16:00 16:50 SPEED MEETING ZIRKELTRAINING MUSIKWIRTSCHAFT ADVANCED Im»Zirkeltraining Musikwirtschaft«können die Besucher der Berlin Music Week in 5-minütigen Sessions ihre brennendsten Fragen an bis zu zehn Top-Experten aus den Kernbereichen der Musikwirtschaft stellen, also Label, Verlag, Promotion, Booking, Urheberrecht und Co. Das Ganze in zwei Stufen: Auf Grundlagenlevel (Basic) und auf CEO-Niveau (Advanced). DIGITALVERTRIEB GVL LABEL MARKETING MEDIEN MUSIK TV PROMOTION URHEBERRECHT VERLAG VERTRIEB Desirée J. Vach (Manager GSA INgrooves Music Group) Hendrik Gerstung (Abteilungsleiter Kommunikation/PR GVL) Frank Fenslau (Managing Director Superstar Entertainment) Michael Frohoff (Geschäftsführer Kruger Media) Mark Löscher (General Manager Hörstmann Unternehmensgruppe) Conrad Fritzsch (CEO tape.tv) Matthias Kringe (Geschäftsführer Revolver Promotion) Prof. Asterix Westphal (Rechtsanwalt) Jens-Markus Wegener (Managing Director Imagem Music) Jürgen Sauer (Label Management ADA/Warner Music Group) 39

CONFERENCE DAY 1 D O 4. 9. THU 9/4 ENGLISH SPOKEN 16:00 17:00 C2 REVOLUTION GIRL STYLE NOW! (BIKINI KILL) HOW TO ACHIEVE DIVERSITY IN THE MUSIC BUSINESS More than 20 years after the Riot Grrrl movement the music industry still lacks diversity. What has changed since then and what has not? Taking the role of women as an example, the panelists will discuss the status quo as well as possible strategies to create a more diverse music industry. What are the consequences for cultural diversity, if for example the majority of artists is white, male and has a university degree? And what are the implications for music businesses and their success? Do we really need measures to increase diversity or are they redundant? Bringing together people from different areas of the music industry to exchange their views and experiences, the panel will also address the challenges for women in the music business and how both, men and women, can change the situation on the creative as well as on the business side. This panel will not focus on complaining about the status quo but on finding possible solutions to achieve a more diverse music industry. HOST Sonja Eismann (Missy Magazine) SPEAKERS Electric Indigo, Helienne Lindvall (The Guardian), Janine Wülker (finetunes), Thom Cummings (SoundCloud) D O 4. 9. THU 9/4 ENGLISH SPOKEN 16:00 17:00 C1 MUSIKER_INNEN LOUNGE: MUSICIAN SPEED DATING Musicians, manager, producer, DJs, Jazzer, Rocker Berlin s music scene bears a seemingly endless variety of people professionally active in the music business. They come from different genres and areas of business, however, all sharing a common interest for music, so why shouldn t they get to know each other? The event»musician Speed Dating«gives you an opportunity to meet new contacts to Berlin s music scene and also the possibility to quickly leave uninteresting conversations behind. HOST Susanne Baron (DigiMediaL_musik) 40

CONFERENCE DAY 1 D O 4. 9. THU 9/4 GERMAN 16:15 17:00 FRITZ LOUNGE MAKE YOURSELF DISCOVERABLE MYTHS AND FACTS ABOUT SEARCH This presentation relates to webmasters of music websites. The first part will briefly address how Google Search with its crawling, indexing and ranking actually works. The second part deals with practical tips to ensure quality for websites and visibility in search results. SPEAKER Johannes Mehlem (Google) D O 4. 9. THU 9/4 GERMAN SPOKEN 16:30 16:55 WS1 CREATIVE CASE STUDY MIT CHRISTOPH KRACHTEN Christoph Krachten berichtet als Geschäftsführer von Mediakraft Networks, dem größten Youtube-Contentanbieter in Deutschland mit Kanälen von u.a. Y-Titty, ApeCrime und Die Lochis, worauf es im Jahr 2014 und in Zukunft bei der digitalen Vermarktung von Entertainment-Inhalten, vor allem bei Youtube, wirklich ankommt und wie sich digitale Awareness, wenn man es clever anstellt. eben doch relevant monetarisieren lässt. SPEAKER Christoph Krachten (Mediakraft Networks) 41