Agency tisch13 tisch13 tisch13

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2 Agency FACTS tisch13 is an expert on brand experience. Communication in space, print, film, motion design, interactive / multimedia terminals and installations and web applications are our core competencies. tisch13 is interdisciplinary and draws on a large network of international specialists to tailor solutions for its customers and to offer cross-media solutions. Precisely this cross-media orientation and the sense of new communication possibilities and responsiveness to trends are the keys to the success of tisch13.

3 Agency FACTS tisch13 Brand Experience Owner-managed communications agency Managing partners: Heidi Buecherl and Carsten Roehr Founded in permanent employees and a long-term established network of specialists and freelancers Business activities Concept / Consulting Print / CI / CD Communication for tradeshows / showrooms / events Film / new media Webdesign References AUDI AG Lamborghini Automobili Montessori School München B/S/H/ Group Neff, Siemens Home Appliances oettle ferber associates Prestel publishing company quattro GmbH Raiffeisenverband Salzburg Salzburg München Bank VW Group

4 event Dealer Meeting audi q5 lisbon 2008 Audi AG The event - the all-new Audi Q5. Audi invited more then 4000 international Audi dealers to Lisbon, Portugal for an exclusive 24-hour Audi Q5 experience. tisch13 developed the entire communications content for this event. From the event logo and main statement to huge graphics - from an exclusive print invitation to innovative multi-media experiences.

5 event

6 event Dealer Meeting audi q5 lisbon 2008 Audi AG

7 Motor show shanghai 2009 Audi AG The Shanghai Motor Show was all about 100 years of Audi. tisch13 was responsible for the 3000 m² Audi booth. A particular attraction was a complex LED multi-media installation and the impressive staging of the Audi Q7 world premiere together with an exclusive Q7 exlusive Lounge was a highlight in itself.

8 Motor show shanghai 2009 Audi AG

9 Messe Shanghai 2011 Audi AG The Shanghai M otor Show 2011 was all about the 2 world premieres: Audi Q3 and Audi A4 e-tron. tisch13 was responsible for the 3000 m² Audi booth. Highlights were the impressive Sky Track graphics, the Q3 animation movie and the Q3 exhibit itself.

10 Messe Shanghai 2011 Audi AG

11 MOTOR SHOW beijing 2010 Audi AG April World premiere of the all new Audi A8 L at the Motorshow Beijing. A huge stage with a 40 m² LED installation was the highlight of the Audi booth. tisch13 was responsible for the fascinating Audi presence in Beijing.

12 MOTOR SHOW beijing 2010 Audi AG

13 Crossover Show CES Las Vegas 2011 Audi AG tisch13 created an iconic booth for the participation in the CES exhibition in Las Vegas. A mesmerizing booth, puristic architecture and a fascinating light installation. Pure and clean like the show cars. Vorsprung durch Technik at its best.

14 Crossover Show CES Las Vegas 2011 Audi AG

15 Crossover Show CES Las Vegas 2012 Audi AG tisch13 created another fascinating booth for the CES Audi connect technologies create a network between the driver and the internet, the vehicle and the infrastructure. A huge light grid, built out of 1846 neon tubes, as a an artistic symbol for Audi connect.

16 Crossover Show CES Las Vegas 2012 Audi AG

17 MOTOR SHOW Detroit 2011 Audi AG The most important motorshow of the year - the North American International Auto Show in Detroit. tisch13 created the Audi booth with the world premiere of the new Audi A6. An illuminated 3 m high A6 was the highlight of the stand. The A6 was built out of original A6 chassis parts to symbolize the new lightweight concept of the Audi A6.

18 MOTOR SHOW international MOTOR SHOW CONCEPT (IMC) Audi AG One of the most fascinating motor show concepts was developed by tisch13. The IMC is designed for international motor shows stands of AUDI AG ranging from 500 up to 2,000 m². The basis is a ready-built concept which can be used and adapted easily for motor shows all over the world. It is fascinating with progressive architecture and intelligent communication systems. The concept has been used on over 50 motorshows from 2007 onwards.

19 EVENT 100 years audi Audi Cup 2009 audi ag Audi celebrated its 100th birthday and organized a huge Football Cup in the Munich Allianz Arena. World class teams like Manchester United, AC Milan, Boca Juniors and FC Bayern Munich were invited to a fascinating tournament, with more than 69,000 visitors in the stadium and a huge TV audience in over 50 countries world wide! tisch13 created the whole package for the event - key visuals and logo, invitations, banners, posters, branding, spatial graphics and the whole TV on-air-design.

20 EVENT 100 years audi Audi Cup 2009 audi ag

21 EVENT Audi Cup 2011 audi ag In 2011 Audi once more ran the Audi Cup, in view of the huge success in Once again the Allianz Arena was chosen as the venue for the tournament. This time 4 world-class teams - FC Barcelona, AC Milan, SC Internacional Porto Alegre and FC Bayern Munich - were part of this event. tisch13 created the whole corporate design, including key visuals and logo, invitations, banners, posters, brandings, TV on-air-design and interactive aspects like the VIP media wall.

22 EVENT Audi Cup 2011 audi ag

23 EVENT Audi Cup 2011 audi ag

24 SHOWROOM Audi Pavilion Autostadt Wolfsburg Audi AG For nearly 1 year we worked on the new Audi Pavilion in the Autostadt Wolfsburg (Headquarters of VW AG). A huge building measuring more than 5,000 m² was converted into a fascinating Audi museum. tisch13 developed the concept for the user experience in the Audi pavilion and created interactive exhibits, movie installations, sound design and graphic walls. Even an illustrated kids book, as a give-away, was produced for the youngest visitors.

25 Event Woerthersee 2010 Audi AG tisch13 was responsible for the Audi show event at the famous Car Tuning Festival at the Woerthersee in Austria. More then 300,000 tuning fans came to party together and exchange experiences. tisch13 created an entertaining show to stage the all new Audi A1. 7 theme cars, 8 beautiful models and a great show provided the festivals highlight in 2010.

26 Event Woerthersee 2011 Audi AG Again in 2011 tisch13 was responsible for the Audi booth at the Wörthersee GTI Treffen. This year Audi was looking for the most amazing and fascinating tuned Audis at the event. People were able to drive on stage with their own Audi and present it to a professional jury. Depending on the rating of the jury, every participant got a special prize.

27 Sportsponsoring Motorsport Corporate identity 2011 Audi AG tisch13 developed the corporate identity for all Audi motorsport events and communication tools. On-air-design, printed material, magazines, web and mobile apps.

28 Sport sponsoring Motorsport CI Guide Audi AG Das Design 2.1 Das Design im Überblick 8 Grafische Komponenten und Stilelemente 2.5 a b 2.2 a Hauptdarsteller Hero hebt sich farblich und optisch ab darf weder von Cuts noch durch Ebenenkanten beschnitten werden darf keine roten Flächen berühren b Hintergrund baut sich durch Rautenfelder auf bildet das Umfeld für den Hero 2.3 Layout und Bildausschnitt definiert die Abgrenzung zum Weißraum behält den Winkel der Raute bei 2.2 a 2.5 b Cuts als Stilelement setzen Akzente in der Komposition 2.5 a Transparenz, Überschneidung gibt dem Motiv Dreidimensionalität löst Flächen auf 2.5 a 2.7 Anwendung der Grafikelemente am Beispiel eines Posters zum 12-Stunden-Rennen in Sebring 2.5 b Rote Fläche setzt Akzent und betont die Rautenform, auf der die Gestaltung basiert 2.6 Typografie ist stark und klar bildet mit dem Bildmotiv eine Einheit 2.7 Logo Absender stärkt als verbindendes Element die Marke Audi

29 sport sponsoring motorsport ci guide poster Audi Ag Das Design 2.3 Layout und Bildausschnitt 11 Abb.1 R2 Abb R1 Abb.4 Abb.3 Die Audi Sport Raute Ausgangsobjekt zur Beschneidung des Motivs ist die Audi Sport Raute (Abb. 1). Sie kann hierfür in Größe und Seitenverhältnis beliebig verändert werden. Form und Winkel bleiben jedoch bestehen (Abb. 2). Die Anzahl der verwendeten Rauten zum Festlegen des Bildausschnittes ist variabel. Sie sollte jedoch eine Anzahl von 6 bis maximal 8 nicht übersteigen, da das Layout sonst sehr unruhig werden kann Hockenheimring (D) R2 R1 Hinzu kommt, dass durch sich überschneidende Rauten optisch zusätzliche Elemente entstehen (Abb.3). Position, Größe und Anzahl der Rautenelemente bilden die Grundlage für alle weiteren Gestaltungsschritte. Daher sollte man diese sorgfältig wählen. Im ersten Schritt empfiehlt es sich, einen großen Ausschnitt festzulegen, der große Teile von Hero und Hintergrund beinhaltet (R1).Dabei sollte der Hero angeschnitten sein, so dass er später aus dem kantigen Bildausschnitt herausragt. Im folgenden Schritt fügt man weitere Rauten hinzu, die in ihren Größen und Verhältnissen zueinander variieren (Abb.4). Die Einsatzmöglichkeiten 3.3 Screen Design Circuit Park Zandvoort (NL) Red Bull Ring Spielberg (A) EuroSpeedway Lausitz (D) Norisring (D) Showrennen Olympiastadion München (D) Nürburgring (D) Brands Hatch (GB) Motorsport Arena Oschersleben (D) Circuit Ricardo Tormo Valencia (E) Hockenheimring (D) Audi DTM Tickethotline +49 (0) Anwendungsbeispiel: Tabelle Die Gestaltungselemente aus dem Design können für die unterschiedlichsten Zwecke eingesetzt werden (Siehe Abb. 30). Grafiken, wie nebenstehende Tabelle bestehen grundsätzlich aus dem Gestaltungselement der Raute Hier wird die rote Raute als Highlightfarbe eingesetzt. In vielen Fällen wird bei informationshaltigen Grafiken auf transparente Rauten verzichtet, um die Lesbarkeit zu erhöhen. Frei stehende Elemente bauen sich aus einer scheinbar unsichtbaren Linie oder einem bereits existierenden Element heraus auf (siehe Tabelle). Um Tiefe zu erzeugen, können Elemente mit Schatten unterlegt werden. Abb.33 Design am Beispiel einer Tabelle zur Darstellung von Rennergebnissen DTM_Poster_RZ.indd :49

30 Sport sponsoring Motorsport CI Audi AG

31 Sport sponsoring 24h Le Mans 2011 Audi AG

32 Sport sponsoring Hahnenkammrennen Kitzbühel 2011 Audi AG tisch13 is the lead agency for all Audi ski activities like the FIS tour sponsoring. tisch13 created the whole new branding for Audi at all international FIS races. Highlight was the new starting hut for the ski racers.

33 Sport sponsoring FIS Ski World cup Garmisch-PaRtenkirchen 2011 Audi AG tisch13 was responsible for the Audi communication at the 2011 FIS Ski World Cup in Garmisch- Partenkirchen, Germany.

34 Sport sponsoring Ski event magazine 2011 Audi AG tisch13 created the Audi event magazine Perfect Line for all FIS Ski Events.

35 Sport sponsoring invitation Audi FIS SKI world cup 2011 Audi AG

36 SIEMENS exhibition IFA 2010 tisch13 designed the 3,500 m2 exhibtion stand for Siemens Home Appliances at the IFA in Berlin IFA is the leading consumer electronics exhibition in Europe. tisch13 created fascinating exhibits, movies and an overall stand communication concept.

37 SIEMENS exhibition IFA 2010

38 SIEMENS exhibition IFA 2010

39 interactive Interactive SURFACE Surface TABLE Table NEFF Neff GmbH GMBH tisch13 created a Microsoft Surface application for NEFF Home appliances. Microsoft Surface is a multitouch system for events and showrooms. tisch13 is official Surface Partner from multitouch Microsoft. system for events and showrooms. tisch13 is the official Surface Partner of Microsoft. tisch13 tisch13 GmbH

40 SIEMENS exhibition IFA 2011 tisch13 designed for the second time the 3,500 m² exhibtion stand for Siemens Home Appliances at the IFA in Berlin IFA is the leading consumer electronics exhibition in Europe. tisch13 created interactive exhibits, movies and an overall stand communication concept.

41 SIEMENS exhibition IFA 2011 tisch13 designed for the second time the 3,500 m² exhibtion stand for Siemens Home Appliances at the IFA in Berlin IFA is the leading consumer electronics exhibition in Europe. tisch13 created interactive exhibits, movies and an overall stand communication concept.

42 Lamborghini RACETRack Event Hockenheimring 2011 tisch13 conceived and organized a breathtaking customer event at the famous Hockenheim Ring racetrack for Lamborghini. More then 80 Lamborghini customers and potential customers had the chance to drive their own super sports car or a Lamborghini test car on the racetrack. Culinary highlight was a super high-class BBQ with exclusive meat cuts - grilled by the German BBQ Champion.

43 Contact: tisch13 GmbH Liebherrstr München post@tisch13.com bewerbung@tisch13.com

44 Grazie di cuore Thank you very much اليزج اركش