Fallstudie Madsack konline Madsack Media Store, HAZ 24 Alexander Schultz & Daniel Smycek Projektleitung Mobile Applikationen Madsack Online GmbH & Co. KG 07.11.2012
Gerd Leonhardt The Future of News #2
Madsack Media Store #3
Die Umsetzung Start der Aktivitäten in 2011 Gründung Madsack-Media- Media Store GmbH & Co. KG Anstellung Verkaufs- und Schulungspersonal Web-Auftritt : www.my-mediastore.de Store-Eröffnung Hannover: 15.10.2011 #4
Der Store #5
Der Store #6
Der Store #7
Der Store #8
Die Produkte Rundum-sorglos-Paket für den Kunden Endgerät mit Zugang zu mobilem Internet HAZ epaper-app + NP epaper-app HAZ 24 und sonntag Tablets (ios / Android) Anpassung an den Markt Zubehör Schulungen & Spezialveranstaltungen #9
Erste Erfahrungen 05/2012 Kunden sind 44+, Support wichtig und wird angenommen 1.500+ Bundle-Verkäufe in ersten 5 Monaten 30 % Neukunden 95 % ipad #10
HAZ 24 tägliche News-App auf Adobe DPS #11
Tageszeitung g g auf dem Tablet epaper News-App N News-App A iin epaper-style P S l Mobile Website Themen des Tages HAZ 24 AKTUELL, HINTERGÜNDIG, MOBIL #12
Content-Flow 12 22 Uhr Folie: 13
Vielen Dank für die Aufmerksamkeit! Alexander Schultz Daniel Smycek Projektleiter Mobile Web-Anwendungen Projektleiter Mobile Applikationen Madsack Online GmbH & Co. KG Madsack Online GmbH & Co. KG Telefon: +49 385 57 56 82 10 Telefon: +49 511 / 518-1641 E-Mail: a.schultz@madsack.de E-Mail: d.smycek@madsack.de
The Bundles Preise unter http://www.my-mediastore.de/hannover/preisubersicht/ #15
The Bundles Preise unter http://www.my-mediastore.de/hannover/preisubersicht/ #16
HAZ 24 Aufbau Top News Wundertüte Wetter E-Paper Artikel: 8-12 Themen des Tages, gebaut mit Adobe DPS Bühne: Vorschau auf 8-12 Themen des Tages, lokal und national Web Views: Aktuelle Nachrichten, automatisch importiert aus Online-Portal 3. Mai 2012 Folie: 17 #17
HAZ 24 editorial insights 12h Searching for topics HAZ, news agencies, Berliner Büro, other Madsack newspapers Each hhaz24 has 8-11 dossiers, 2-4 are exclusive / enriched contend Generating the schedule of topics Going live Preparation Production Publication 11 12 13 14 15 16 17 18 19 20 21 22 23 #18
HAZ 24 editorial insights 13h Preparation of the title page (InDesign CS 5.5) 0.5h Date on title, date within web views, Bunte Tüte Set up issue (Folio Builder) Implementation of static elements (help section, epaper icon) Start working on first issues Going live 11 12 13 14 15 16 17 18 19 20 21 22 23 #19
HAZ 24 editorial insights 14h HAZdigital editorial conference / staff meeting Distribution of themes and topics Agreements for daily content tproduction web b( (online portal) and app (HAZ 24) Going live 11 12 13 14 15 16 17 18 19 20 21 22 23 #20
HAZ 24 editorial insights 15-18h18h Folio production (portrait + landscape mode) Progress of HAZ24 depends on the progress of the printed newspaper Each member of HAZ 24 team works on up to 4 dossiers Review process for already completed folios Upload for approved folios into the issue (DPS or Folio Builder) Going live 11 12 13 14 15 16 17 18 19 20 21 22 23 #21
HAZ 24 editorial insights from 18h Arrangement Pictures of the Day section 0.75h Preparation and upload deditorial i l 05h 0.5h Going live 11 12 13 14 15 16 17 18 19 20 21 22 23 #22
HAZ 24 editorial insights 19h Preoperational works for filling up the Stage (= heart of HAZ24 start page) with InDesign 1h Dossier-teaser Picture upload Titles, subtitles Hyperlinks Going live 11 12 13 14 15 16 17 18 19 20 21 22 23 #23
HAZ 24 editorial insights 20h Dossier-check Layout title cover + Headline for leading story Approval process by chief editor Leading story = first dossier of the issue Going live 11 12 13 14 15 16 17 18 19 20 21 22 23 #24
HAZ 24 editorial insights 21h Start for the newspaper print process (printery) At least now all texts t are ready for using them within a HAZ 24 dossier Going live 11 12 13 14 15 16 17 18 19 20 21 22 23 #25
HAZ 24 editorial insights 21:25h PDF epaper generation process is completed Automated t insertion + upload dpdf epaper into HAZ24 issue up to 0.5h Manually post processing Going live 11 12 13 14 15 16 17 18 19 20 21 22 23 #26
HAZ 24 editorial insights 21:45h Final check Kickoff for HAZ 24 publication process Issue labeling Set up pricing option Issue upload (up to 100 MB) to Adobe servers up to 0.5h Going live 11 12 13 14 15 16 17 18 19 20 21 22 23 #27
HAZ 24 editorial insights 22:15h Download + quality check of the final issue from the app within Apple newsstand Going live 11 12 13 14 15 16 17 18 19 20 21 22 23 #28