Design Thinking @ SAP The people centric way to a better backlog Michael Kögel / SAP AG
@SAP_designs #ALMDays
SAP Heute 67,000+ Mitarbeiter >120 Länder >25 Industrien 2013 SAP AG or an SAP affiliate company. All rights reserved. 3
SAP Fact 75% of global beer production is run by SAP systems 2013 SAP AG or an SAP affiliate company. All rights reserved. 4
2004 2013 SAP AG or an SAP affiliate company. All rights reserved. 5
2004 2013 SAP AG or an SAP affiliate company. All rights reserved. 6
Design Services Team 2005 2013 SAP AG or an SAP affiliate company. All rights reserved. 7
2007 2013 SAP AG or an SAP affiliate company. All rights reserved. 8
... meanwhile in Walldorf 2013 SAP AG or an SAP affiliate company. All rights reserved. 9
25% new code 75% non value add Lean 2008 2013 SAP AG or an SAP affiliate company. All rights reserved. 10
Values collaborate iterate 2013 SAP AG or an SAP affiliate company. All rights reserved. 11
How not what Building something nobody wants is the ultimate form of waste. Eric Ries Lean Start-up 2013 SAP AG or an SAP affiliate company. All rights reserved. 12
Design Thinking?
Think like a Designer
Smartphones Cloud Internet of things Problem Knowledge Solution
Think like a Designer
Iteration Problem Space Solution Space
Process for structured people 360 Scoping Synthesis Ideate Prototype Validate Research 2013 SAP AG or an SAP affiliate company. All rights reserved. 18
Motivation finding the perfect balance human values (usability, desirability) holistic solution business (viability) technology (feasibility) 2013 SAP AG or an SAP affiliate company. All rights reserved. 19
Values empathize collaborate iterate experiment 2013 SAP AG or an SAP affiliate company. All rights reserved. 20
Design Thinking & Lean
Storyboard 2013 SAP AG or an SAP affiliate company. All rights reserved. 22
User Story Mapping (USM) Usage Sequence / Time Employee Manager Admin Backlog Release/Sprint 1 2013 SAP AG or an SAP affiliate company. All rights reserved. 23
User Story Mapping in der Praxis 2013 SAP AG or an SAP affiliate company. All rights reserved. 24
Business Model Generation 2013 SAP AG or an SAP affiliate company. All rights reserved. 25
Design Thinking Central Initiative 2011/2012
Building up Team Spaces 2011/2012
SAP USER EXPERIENCE STRATEGY NEW RENEW ENABLE 2013 UX DESIGN SERVICES
UX Design Services 2013 SAP AG or an SAP affiliate company. All rights reserved. 30
50 designers in 3 locations Berlin Heidelberg Palo Alto 2013 SAP AG or an SAP affiliate company. All rights reserved. 31
27 countries, 23 languages USA, Brasil, Canada, Ecuador, Mexico, Cuba, England, Portugal, France, Netherlands, Germany, Italy, Hungary, Poland, Ukraine, Greece, Israel, Iran, Pakistan, India, Thailand, China, Taiwan, Japan, Australia, South Africa, one more that we can t seem to remember 2013 SAP AG or an SAP affiliate company. All rights reserved. 32
SAP AppHaus Heidelberg
Flexible Space 2013 SAP AG or an SAP affiliate company. All rights reserved. 35
Coaches & Timeboxing 2013 SAP AG or an SAP affiliate company. All rights reserved. 36
Michael Kögel michael.koegel@sap.com @konfusius Learn more: http://experience.sap.com/designservices Follow us on Twitter: @SAP_designs 2013 SAP AG or an SAP affiliate company. All rights reserved.
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