THE S H O W C A S E FOR THE INDUSTRY 22 25 October 2016 Messe Stuttgart www.suedback.de
resent your products and services in largest Stuttgart s S H O W C A S E at the most important event for the bakery and confectionery trades
SUCCESS ALL ALONG THE LINE südback Showcase for the industry. Driving force for ideas, innovations and know-how. There are so many attributes to südback. And rightly so! With 646 exhibitors and an exhibition area of 53,400 square metres, südback 2014 was bigger than ever. It is also the most important trend event and trade fair for the bakery and confectionery trades in Germany. Its competent trade visitors come from Germany and neighbouring countries. südback is specially geared to the requirements of small and medium-sized craft enterprises. By presenting future trends, it constantly generates new momentum. Customers want to establish a close trusting relationship with manufacturers. And that s precisely what s found at südback: honesty and transparency. Make sure you are there too in 2016 when the industry meets and decorates the shop window for thousands of decision-makers. Use the days at südback 2016 to hold positive discussions, carry out intensive customer care and forge highly promising new contacts. 30,000 27,069 29,538 30,332 32,069 32,655 33,371 25,000 2007 2008 2010 2011 2013 2014 All data were taken from the representative survey of exhibitors and visitors conducted during südback 2014. The FKM certification confirms that the requirements of the Society for the Voluntary Control of Trade Fair and Exhibition Statistics (FKM) were satisfied and used for the presented trade fair and exhibition statistics.
58 % of trade visitors travelled a distance of more than 100 kilometres to Stuttgart 22 % of them actually travelled a distance of more than 300 kilometres. 13 % of visitors came from abroad. You can find detailed facts on südback here www.suedback.de/retrospect 2 3
MAGNET FOR TRADE VISITORS One trade fair six key topics Raw materials for bakers and confectioners Basic materials, raw materials, baking agents, aromas and essences, semi-finished products, frozen bakery products, convenience products, basic materials for ice cream, organic and biological products. Shop fixtures and fittings Shop and sales furnishings and fittings, snack area, mobile sales units, café furnishings and fittings, lighting, tableware, porcelain and table decoration. Sales promotion Work clothes, price labelling systems, decoration and packing materials, gift and confectionery packaging, indoor and outdoor advertising, gift items. Working and operating technology roduction and baking technology, baking ovens, refrigeration systems, freezers, coffee machines, ice-cream machines, restaurant fittings, kitchen technology, silo systems, cleaning machines, company hygiene, measuring and weighing systems. Merchandise Own brands, confectionery, lasting bakery products, drinks, dairy products, delicatessen products and specialities, coffee, tea, other merchandise. Services, information, management Computer systems, cash register systems, industry software, marketing/advertising/management consultation, associations and organisations, specialist literature.
SOURCE OF INSIRATION FOR THE INDUSTRY The südback Trend Award The südback Trend Award will be presented for the tenth time during the forthcoming südback. This renowned award honours innovations which correspond especially to the interests and quality demands of the market. The südback Trend Award is a clear source of inspiration for the industry. Trade visitors at südback are well-informed and pay attention to this cachet which can give you a clear market advantage. The award will be presented during an official ceremony at südback 2016. The award-winning products will be exhibited in a special show and published in the press. As the winner of the award, you are guaranteed to attract publicity and recog nition. Make sure you take part whether you are a professional or a newcomer. Demonstrate your future-oriented idea in the südback Trend Award 2016. The südback Trend Award is presented by Messe Stuttgart. The trade journals Allgemeine BäckerZeitung (ABZ) and BÄKO-magazin support this competition as partners. The co-organisers are the BÄKO Head Office of Southern Germany and the Regional Association of Guilds of Württemberg Bakers. You can find all the important information and participation conditions from summer 2015 onwards at www.suedback.de/trendaward. 4 5
CALCULATION EXAMLE FOR YOUR TRADE FAIR SUCCESS Become an exhibitor at südback 2016! To enable you to fully prepare your trade fair objec tives and customer contacts, we will help you with your planning and participation in südback. We can offer you trade fair participation which you can personally determine in an individual framework and adapt to your needs. Simply speak to us directly or use our extensive online service portal. All the prices for our services are shown here in order to give you a quick overview of the costs of your planned attendance. Stand hire charges Row stand from 149 /m 2 plus VAT. Basic package The basic package includes the following: exhibition stand with carpeting, walls, ceiling grid, lighting, power connection including consumption, as well as a head panel with lettering, planning and organi sation with stand construction and dismantling. From 74 /m 2 plus VAT and area hire charge. Complete package The complete package contains the basic package and also includes fixtures and fittings, daily stand cleaning and waste disposal during the trade fair, as well as a parking ticket. From 101 /m 2 plus VAT and area hire charge. Example of complete package KLASSIK Special OCTANORM system components, wall colour: white or light grey Ceiling grid, 1 metre deep on the open stand sides 1 fascia on each of the sides open to aisle, including your lettering (standard font: black) ower connection 230 V/3 kw including consumption and socket Busbar with spotlights, 1 spotlight every 3 m 2 of stand space 1 cabin (2 x 1 m) with door, lockable, from 10 m 2 of stand space Carpeting, rib weaves, in anthracite or another standard colour 1 table and 4 chairs 1 brochure rack Daily stand cleaning and waste disposal (80 litre sack) 1 long-term parking permit Example of a calculation for a 15 m 2 corner stand 15 m 2 corner stand 2,430.00 Stand construction KLASSIK Special Complete package 1,605.00 Flat-rate media charge 295.00 AUMA fee 9.00 Total 4,339.00 (plus VAT)
Bosch arkhaus Flughafen NEU! Nur mit Online-Registrierung gültig. Mit Ihrer Aktivierung im Internet erhalten Sie sofort eine kostenlose Eintrittskarte für Ihren Messebesuch und ein kostenloses Ticket für den öffentlichen Nahverkehr im VVS-Gebiet Stuttgart. NEW! Only valid with online registration. By activating the code on the Internet you get your admission ticket for free trade fair attendance immediately and also a free ticket for the public transport network of the Stuttgart region (VVS). Jeder Eintrittscode kann nur einmal verwendet werden. Er ist unverkäuflich. Each admission code can only be used once and is not for sale. Schritt Step Formular ausfüllen: www.messe-stuttgart.de/vorverkauf Complete the form: www.messe-stuttgart.de/tickets ICS L-Bank Forum C2 Teinacher Kaskaden 9 7 5 3 1 4 Rothaus ark 8 6 Eingang West Eintrittscode eingeben Enter the admission code Reutlingen Tübingen Stuttgart Step Eintrittskarte ausdrucken rint your admission ticket Es lädt Sie ein: You are invited by: Alternativ können Sie den Eintrittscode auch an einem Terminal vor Ort eingeben. Messe Stuttgart Stuttgart trade fair centre Alternatively you can activate the admission code at one of the terminals on site. INFORMATION FOR YOUR TARGET GROU Use our marketing tools! ublicise your participation in südback. Use all the opportunities which we can offer you through a wide range of advertising media. You can therefore concentrate entirely on your exhibition stand and invite your competent trade visitors at very little expense. A personal invitation with the südback admission code will demonstrate your appreciation of your customers. The admission codes are free of charge. You only incur the related costs when your guest actually attends the trade fair. You will not be invoiced any admission fees for guests who do not live in Germany, i.e. who come to Messe Stuttgart from other countries. We will make other potential visitors aware of südback 2016 by means of intensive R activities and advertising campaigns, at times in conjunction with our partners. We will also provide you with our statistical surveys for your trade fair analyses. Ihr persönlicher Eintrittscode für eine Gratis-Tageskarte inkl. VVS Your personal admission code for a free day ticket incl. VVS Anbindung an die S-Bahnen und Deutsche Bahn Eingang Ost München Schenker Allee Ost Karlsruhe Frankfurt Basel Landesmesse Stuttgart GmbH, Messepiazza 1, D-70629 Stuttgart info@messe-stuttgart.de artner der südback BÄKO-Zentrale Süddeutschland eg Landesinnungsverband für das Württembergische Bäckerhandwerk e. V. Landesinnungsverband der Konditoren Baden-Württemberg Veranstalter Öffnungszeiten täglich 9.00 bis 18.00 Uhr (nur für Fachbesucher). Tageskarte Fachbesucher* 27 Tageskarte Fachbesucher Onlinekauf unter www.suedback.de/eintritt * 22 2-Tageskarte Fachbesucher 32 2-Tageskarte Fachbesucher Onlinekauf unter www.suedback.de/eintritt 25 Tageskarte ermäßigt (Rentner, Studenten, Schüler, Behinderte, Kinder 6 15 Jahren)* 12,50 Gruppen ab 20 ersonen pro erson 13,50 Berufsschulklassen (in Begleitung eines Lehrers) pro erson 8,50 * Die Tageskarte und die ermäßigte Tageskarte berechtigen beim Kauf an den Messekassen zur kostenlosen Rückfahrt mit allen VVS-Verkehrsmitteln, 2. Klasse, im gesamten VVS-Gebiet. Bei Onlinekauf unter www.suedback.de/eintritt ist auch die Hinfahrt zur Messe im reis enthalten. Katalog kostenlos Trade Fair for the Bakery and Confectionery Trades Oct. 22 25, 2016 Messe Stuttgart We are present Schritt Schritt 1. 2. 3. Step 18. 21.10.2014 Admission codes for visitors who do not come from Germany will not be invoiced. 200 m von der S-Bahn-Station Flughafen/Messe entfernt. Eigene Autobahnausfahrt an der A 8. Schenker Allee Ost Oskar Lapp Halle Schenker Allee West Schenker Allee West Alfred Kärcher Halle L-Bank Forum (Halle 1): Bäcker-Trend-Forum Halle 3: BÄKO Halle 7: Konditoren-Trend-Forum Die 25. südback! 18. 21. Oktober 2014 Fachmesse für das Bäckerund Konditorenhandwerk In addition to the extensive advertising measures of Messe Stuttgart, you will receive, as an exhibitor, the following advertising media for your own adver tising activities: Admission codes to invite visitors Visitor brochures Letter stickers osters Online services such as logos and banners on the website www.suedback.de Trade Fair for the Bakery and Confectionery Trades Oct. 22 25, 2016 Messe Stuttgart www.suedback.de 6 7
KEY TO MARKETS The most attractive place for your presentation. You can look forward to spacious grounds with impressive architecture, modern technology and unmistakeable flair at Messe Stuttgart. Travelling to us is quick and convenient, no matter where you come from and what means of transport you use. The infrastructure found directly on the trade fair grounds and in the Congress Center is also well planned and clearly laid out. Every hall can easily be accessed by trucks and the spacious areas enable stands to be quickly set up and dismantled. Register now for südback 2016! www.suedback.de/registration A8 East Entrance West Entrance
Hamburg HAM Stuttgart STR Vienna VIE Stuttgart STR Budapest BUD Stuttgart STR Warsaw WAW Stuttgart STR Milan MX Stuttgart STR Moscow SVO Stuttgart STR 01 h 15 min 01 h 10 min 01 h 30 min 03 h 10 min 00 h 55 min 03 h 20 min Messe Stuttgart with ideal transport connections 200 metres from Stuttgart Airport 200 metres from the rapid-transit railway station Own motorway exit on the A8 motorway 8 9
WE RE HERE FOR YOU Your direct line to us roject management Jens Kohler Tel. +49 711 18560-2375 Fax +49 711 18560-2008 jens.kohler@messe-stuttgart.de Katharina Staske Tel. +49 711 18560-2536 Fax +49 711 18560-2008 katharina.staske@messe-stuttgart.de Organiser Landesmesse Stuttgart GmbH Messepiazza 1, 70629 Stuttgart, Germany Tel. +49 711 18560-0 Fax +49 711 18560-2440 www.messe-stuttgart.de südback partners BÄKO Head Office of Southern Germany Regional Association of Guilds of Württemberg Bakers Baden-Württemberg Regional Association of Confectioners Guilds Messe Stuttgart your competent partner for bakers and confectioners