Effective Stakeholder Management at the Bologna, September, 2010
Science, Technology, and the Media Growing public awareness for the last 10 years New print and web journals Large number of new TV shows and radio broadcastes 50% of science broadcast is produced in Munich Munich is home base for many science intensive companies and research organizations
Generation of Heirs Between 2001 and 2010, 8 million German households will pass heritages worth 2,000 billion on to their heirs Annually, real estate and houses worth 130 billion will be handed over to the next generation in Germany
Established 1868 430 professors, 7.000 staff, 24.000 students 13 departments sciences, engineering, life sciences, medicine, economics, education Top rankings in Germany Best German university in THES ranking Awarded excellence title in 2006, with Munich and Karlsruhe University 170 m fundraising since 1999 Re-organizing Corporate Communications and Fundraising Departments in 2007
President Prof. Wolfgang A. Herrmann: 3 Strategic Tasks Strategic development of University Communication Fundraising
Corporate Communications Center Public Relations Science PR Political PR International PR Public Understandig Film & Video Print Web Event Archive Collection Preservation Research Public Information Services Historical Marketing Alumni & Career & Mentoring Alumni Mentoring Career Service
..but before you start.. Make sure to recognize and remember you!
Corporate Design - Intranet-Download
PR earlier Students Staff Media & Public
PR today covers all ages and interests Pupils Elementary School Pupils Secondary School Prospective Students Students Staff Young Alumni Elder Alumni Media & Public
Launching Gravity Satellite GOCE in March 2009
Transplantation of 2 complete arms in 2008
Two weeks later in August 2008
1 year later
Science press releases dominate media presence 18.08.2008 Krebsauslöser in Pommes frites entdeckt 17.03.2009 GOCE-Signale/ GOCE-Start 25.03.2009 Fütterung von Kühen mit Mais MON810 03.12.2008 TU München gründet neue Fakultät 15.07.2008 20 Jahre Walter Schottky Institut 12.12.2008 Guter Kakao 27.01.2009 Konferenz Dual Career 28.07.2008 Test gegen Anabolikamissbrauch in der Rindermast 01.04.2009 Exzellenzcluster CoTeSys 16.02.2009 Lernen beim Digitalen Skilehrer 27.03.2009 Campus Garching wird zum Mekka der Computergrafik 30.04.2008 Getreide für Extremregionen 13.06.2008 Gefährliche Matratzen-Mikroben 11.02.2008 Schnelles Heizen macht Gold härter 28.03.2008 Landtechnische Spitzenforschung am WZW 19.12.2008 Gestresste Legehennen 05.03.2009 Studie: Aufsichtsratsvergütung 28.11.2008 Grafikkarte schlägt Supercomputer 0 5 10 15 20 25 30 35 Anzahl der Beiträge
Anzahl der Beiträge Faktor 2,3 TUM doubled its monthly print media presence 250 200 150 100 50 0 2005 2006 2007 2008 2009 Faktor 1,4 Faktor 2,3 Faktor 0,8 Faktor 1 Durchschnittliche Artikelanzahl pro Monat/ Jahr
Robotics Competition Cooperation with Deutsches Museum of Technology 39 Teams, ca. 100 Attendents
TUM live.
... in Deutsches Museum of Technology
University Magazine TUM Campus
TUM Science Magazin since 9 / 2007
Increased broadcast presence
TUM Dr. Marsch, April 22nd, 2010
Speaker series with Scientists, CEO s, Politicians Armatya Sen Nobel Laureate 1998 Dr Richard Ward, CEO, Lloyd's of London Dr. Dieter Zetsche CEO Daimler
Back to school: extensive programmes for Alumni
Golden Jubilee 50 years Diploma
Recruiting fairs
Thank you