Portfolio SELECTED WORKS Alexander Penkin

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1 Portfolio SELECTED WORKS 2013 Alexander Penkin

2 2013 Alexander Penkin Curriculum Vitae Müggelstraße Berlin Germany +49 (0) Education Work Experience Awards/Nominations Personal Skills University of Applied Sciences Potsdam Bachelor of Arts hons in Communication Design Lette-Verein Berlin (Vocational School for Design and Photography), Certified Graphic Designer Jewish Hospital Berlin, Community service 2002 Johann Gottfried Herder Gymnasium Berlin, Abitur (school leaving exam) 2013 myfelt.de (creative direction) Visual identity, web design University of Applied Sciences Potsdam (student worker/project work) Responsible for art direction and design of poster, flyer, website for graduate shows Applaus 2010 and Applaus Academy of Arts Berlin-Weißensee Berlin (project work) Art direction and design of CLP poster and flyer for the Rundgang 2011 exhibition of graduate works 2011 ESF European Social Fund (project work) Art direction and design for a photo catalogue as part of the project»life! in the countryside«& Art direction and design for the brochure»sorbisch modern«2011 MetaDesign, Berlin (internship) Worked on VOLKSWAGEN AG account Brand design, editorial design, image research, new brand development 2013 Nominated for German Design Award, Category: Junior Designer 2013 Nominated for Marianne Brandt Design Contest with BA thesis project»thinking outside the Bag«, Category: Product Design 2012 Awarded the 100 Best Posters 2011 prize for a poster designed for the»rundgang 2011 Graduate Works Show«at the Academy of Arts Berlin- Weißensee 2008 Shortlisted for the 4th International Poster Biennial of Baltic Countries 2006 Won creative award, audience award and direct marketing award at BruttoSozialPreis 2006 competition for developing a corporate design and communication concept for nonprofit organisation»stiftung Überbrücken«2007 Shortlisted for a design award at the»a monument for freedom and unity«competition by the Federal Foundation of Reconditioning Languages Russian: native language German: excellent English: medium Spanish: medium Technical Skills Macintosh and Windows Microsoft Office (Word, Power Point, Excel Adobe CS (Photoshop, InDesign, Illustrator, Basic Skills: Dreamweaver, After Effects, Premiere) Basics FontLab Basics HTML & CSS Miscellaneous Activities Launched and hosted radio show»capital Radar«on TU Berlin campus radio DJing at various events, clubs and bars in Germany (mainly Berlin) Co-founder of the creative collective LA-PESCH Driver Licence Class B 2008 Ramírez i Carrillo, Barcelona (freelance) Editorial design, interface design, signage design and product design 2008 BCN Week, Barcelona (project work) Art direction and redesign of the newspaper 2006 Büro BRUMNJAK, Berlin (freelance) Editorial design & branding 2004 Relevantive AG, Berlin Worked as usability expert for the o2-mobile website Bibliography Los Logos 6 (gestalten), Beste Plakate 2011 (Hermann Schmidt Mainz), 2012 typoversity (nbvd), 2011 Los Logos Compass (gestalten), 2010 Playful Type 2 (gestalten), 2010 Basic Identity (Index Book), 2010 Photograph for an essay in German business daily Handelsblatt, LOGO 2 (Zeixs Books), 2009 Best of Graphic Design 2 (Zeixs Books), 2009 kak N 1 2 (45 46), Corporate Identity Issue, 2008

3 Rundgang FLYER & CITY LIGHT POSTER 2011 KH Weißensee Berlin I have designed a poster for the 2011 exhibition of graduate works at the Academy of Arts Berlin-Weißensee. The poster received the»100 Best Posters from Germany, Switzerland and Austria«award.

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5 2013 Thinking outside the bag CONCEPT AND PRODUCTDESIGN / BA THESIS Bachelorthesis Berlin Cloth bags are an essential part of our daily lives, yet they only play a passive role. They are mostly being (mis)used as a static surface for advertising, brand logos and messages. In my work, I have challenged the status quo of this seemingly boring everyday object. By transforming the standard form, I have created completely new forms and functions. This, in return, has inspired people to think about cloth bags and other everyday items in a much more conscious way. The cloth bags are becoming experimental objects as their users explore the many unexpected features by simply playing around with them. Every single bag carries a metaphor or tells a story which is best found out about by using it.

6 2013 Thinking outside the bag CONCEPT AND PRODUCTDESIGN / BA THESIS Bachelorthesis Berlin Photographs: Jonathan Bachmann

7 2013 Thinking outside the bag CONCEPT AND PRODUCTDESIGN / BA THESIS Bachelorthesis Berlin Photographs: Jonathan Bachmann

8 2013 Thinking outside the bag CONCEPT AND PRODUCTDESIGN / BA THESIS Bachelorthesis Berlin Photographs: Jonathan Bachmann

9 2013 myfelt Charming carpets for your home VISUAL IDENTITY Start-up Berlin Charming carpets for your home myfelt UG Steifensandstr Berlin Germany myfelt UG Steifensandstr Berlin Aaron Freitag Geschäftsführer M +49(0) myfelt + = myfelt Bestellung Kdn.-Nr.: 298/ myfelt UG (haftungsbeschränkt) Steifensandstraße Berlin Germany Charming carpets for your home myfelt UG (haftungsbeschränkt) Steifensandstraße Berlin Germany T +49(0) info@myfelt.de Weit hinten, hinter den Wortbergen, fern der Länder Vokalien und Konsonantien leben die Blindtexte. Abgeschieden wohnen Sie in Buchstabhausen an der Küste des Semantik, eines großen Sprachzeans. Ein kleines Bächlein namens Duden fließt durch ihren Ort und versorgt sie mit den nötigen Regelialien. Es ist ein paradiesmatisches Land, in dem einem gebratene Satzteile in den Mund fliegen. Nicht einmal von der allmächtigen Interpunktion werden die Blindtexte beherrscht ein geradezu unorthographisches Leben. Eines Tages aber beschloß eine kleine Zeile Blindtext, ihr Name war Lorem Ipsum, hinaus zu gehen in die weite Grammatik. Der große Oxmox riet ihr davon ab, da weit hinten, hinter den Wortbergen, fern der Länder Vokalien und Konsonantien leben die Blindtexte. Abgeschieden wohnen Sie in Buchstabhausen an der Küste des Semantik, eines großen Sprachozeans. T +49(0) M +49(0) info@myfelt.de Berliner Volksbank KTo BLZ IBAN DE BIC/sWIFT BEVODEBB st-nr Nicht einmal von der allmächtigen Interpunktion werden die Blind texte beherrscht ein geradezu unorthographisches Leben. Eines Tages aber beschloß eine kleine Zeile Blindtext, ihr Name war Lorem Ipsum, hinaus zu gehen in die weite Grammatik. Der große Oxmox riet ihr davon ab, da Mit freundlichen Grüßen Aaron Freitag Geschäftsführer myfelt UG Charming carpets for your home myfelt UG Steifensandstr Berlin Germany myfelt UG Steifensandstr Berlin Berlin, den: Rechnungs-Nr.: Kunden-Nr.: Zahlungsweise: PayPal Lieferart: DHL Lieferdatum entspricht Rechnungsdatum. Rechnung Sehr geehrte Damen und Herren, vielen Dank für Ihren Kauf. Wir wünschen Ihnen viel Freude mit dem myfelt Teppich und würden uns über Ihre Empfehlung sehr freuen. myfelt UG (haftungsbeschränkt) Steifensandstraße Berlin Germany Vertrieb Kundenservice Bei Rückfragen: T +49(0) M +49(0) F +49(0) info@myfelt.de Artikel Menge Einzelpreis in Gesamt in Greta 90cm 1 199,00 199,00 Zwischensumme Brutto 199,00 Versandkostenanteil Brutto 0,00 Rechnungsbetrag enthalten 19% MwSt. 31,77 Im Berliner Volksbank KTo BLZ IBAN DE BIC/sWIFT BEVODEBB Rechnungsbetrag Netto 177,00 Rechnungsbetrag Brutto 199,00 myfelt is a Berlin based start-up which designs and produces felt ball rugs. Together with Georg Andrae, I have developed the company s brand identity. A unique and easily recognisable illustration style, which we created with the help of illustrator Jonathan Bachmann, is at the core of myfelt s brand identity. Bis zur vollständigen Begleichung aller gegen den Besteller bestehenden Ansprüche verbleibt die gelieferte Ware im Eigentum der myfelt UG (haftungsbeschränkt). myfelt UG (haftungsbeschränkt) Geschäftsführer: Aaron Freitag Sitz der Gesellschaft: Berlin USt.-Id.-Nr.: DE Handelsregister: HRB B Amtsgericht Berlin-Charlottenburg

10 2013 myfelt Charming carpets for your home VISUAL IDENTITY Start-up Berlin

11 ebay classified ads Germany BOOK DESIGN 2012 lichterloh UDK Berlin I have developed a design concept for a book documenting the work of a group of students from the Berlin University of the Arts (UDK) for the local ebay classified ads website. The book contains research, strategic recommendations and creative ideas which are accompanied by statistical illustrations, images and photographs.

12 2012 Hüquq v m n Constitution & Me BROCHURE giz Azerbaijan I have developed the concept for a brochure explaining Azerbaijan s constitutional system to the local youth. The brochure was commissioned by the GIZ»German Society for International Cooperation«.

13 2012 Deutsches Archäologisches Institut CORPORATE IDENTITY/REDESIGN D Deutsches Archäologisches Institut A I D before The German Archaeological Institute has asked George Andrae and me to redesign their corporate identity. One of the main challenges was to stick to their traditional logo a griffin as the key visual while putting a modern touch to it. after Deutsches Archäologisches Institut Podbielskiallee Berlin Otto Magnus von Stackelberg Steg der Wahrheit Berlin Excarvation Tehran, A Deutsches Archäologisches Institut D D I Deutsches Archäologisches Institut A I A Deutsches Archäologisches Institut D I I Deutsches Archäologisches Institut A Ladies and Gentlemen, Presse- und Öffentlichkeitsarbeit Podbielskiallee Berlin t f presse@dainst.de The European languages are members of the same family. Their separate existence is a myth. For science, music, sport, etc, Europe uses the same vocabulary. The languages only differ in their grammar, their pronunciation and their most common words. Everyone realizes why a new common language would be desirable: one could refuse to pay expensive translators. To achieve this, it would be necessary to have uniform grammar, pronunciation and more common words. If several languages coalesce, the grammar of the resulting language is more simple and regular than that of the in dividual languages. The new common language will be more simple and regular than the existing European languages. It will be as simple as Occidental; in fact, it will be Occidental. To an English person, it will D seem like simplified En Yours faithfully, Deutsches Archäologisches Institut Nicole Kehrer, Zentrale M. A. Berlin Pressereferentin Deutsches Archäologisches Institut Zentrale Berlin Presse- und Öffentlichkeitsarbeit Podbielskiallee Berlin t f presse@dainst.de Nicole Kehrer, M. A. Pressereferentin Deutsches Archäologisches Institut Zentrale Berlin Deutsches Archäologisches Institut I A

14 2011 Applaus 2011 exhibition VISUAL IDENTITY Design Department University of Applied Sciences Potsdam»Applaus 2011«is an exhibition of works by graduate design students at the University of Applied Science Potsdam. Together with George Andrae, I have created a key visual for the exhibition which takes on a well known masterpiece by Albrecht Dürer.

15 2011 Applaus 2011 exhibition VISUAL IDENTITY Design Department University of Applied Sciences Potsdam

16 2012 The lunatics are on the loose BOOK DESIGN Petra Stegmann (Curator) Potsdam I have developed the layout for a book documenting the great history of the European Fluxus Festivals. The book titled»the lunatics are on the loose...«uses a typographical concept which is based on the Monotype Grotesque font.

17 Stunden Neukölln CORPORATE REDESIGN CONCEPT Kulturnetzwerk Neukölln e.v. Berlin»48 hours Neukölln«is Berlin s biggest independent art and culture festival. Working together with Annika Riethmueller, I have developed the logo and key visuals for the 2012 festival running under the theme»final stop paradise«.

18 Stunden Neukölln CORPORATE REDESIGN CONCEPT Kulturnetzwerk Neukölln e.v. Berlin

19 sehsüchte 2013 VISUAL IDENTITY 2012 HFF Konrad Wolf Potsdam The student film festival»sehsüchte«was initiated by the Academy for the Film and Television University Konrad Wolf (HFF) in Potsdam. Together with Georg Andrae, I have developed the visual identity for this festival which literally means addiction to see in German.

20 sehsüchte 2013 VISUAL IDENTITY 2012 HFF Konrad Wolf Potsdam

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