MEDIA INFORMATION 2018

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1 OKTOBER , JAHRGANG SEPTEMBER , JAHRGANG DJM AACHEN Gold für Romy Allard GESUNDHEIT Frakturen beim Pferd EINSTREU- ARTEN Vor- und Nachteile CHIO AACHEN Prädikat Wert(h)voll EM VOLTIGIEREN Gold für Köln ELITESCHAUEN Die besten Stuten AUSBILDUNG Leichter Sitz SPORT Rheinische Meisterschaften Future Champions Deutsche Meisterschaften Pony-Fahren ZUCHT Bundesjungzüchterwettbewerb Eintragungsreise Teil I EM Göteborg Titel-Triple für Isabell Werth Nachwuchs-EM Titel und Medaillen für rheinische Reiter AUSBILDUNG Wie lernt eigentlich ein Pferd? RHEINISCHER LANDWIRTSCHAFTS-VERLAG GMBH MEDIA INFORMATION

2 Publication Circulation 15,000 copies Distribution Area Nordrhein-Westfalen, Rheinland-Pfalz, german-speaking Belgium and Netherlands Final Size 210 x 297 mm Print space: Column width: 185 x 264 mm 4 columns, 44 mm Price list No. 19 Payment conditions within 14 days, 2% early payment discount USt.-ID: DE Bank account: Volksbank Köln Bonn eg IBAN: DE BIC/SWIFT: GENODED1BRS Font Inner part: Fira Sans, Minion Advertisement section: Helvetica Print and paper Cover: Inner part: Binding: Printing Method: 170 g/qm, wood-free, white, photoprint glossy 70 g/qm, wood-free, white, photoprint glossy Adhesive binding Offset Frequency of publication monthly

3 Time schedule Issue Month Publication date Publisher's deadline 02/2018 February /2018 March /2018 April /2018 May /2018 June /2018 July /2018 August /2018 September /2018 October /2018 November /2018 December /2019 January

4 Advertisement formats 1/1 3/4 2/3 185 x 264 mm 210 x 297 mm 138 x 264 mm 151 x 297 mm 185 x 196 mm 210 x 205 mm 185 x 175 mm 210 x 187 mm 1/2 1/3 1/4 91 x 264 mm 104 x 297 mm 185 x 131 mm 210 x 143 mm 72 x 297 mm 91 x 175 mm 104 x 187 mm 185 x 86 mm 210 x 98 mm 44 x 264 mm 57 x 297 mm 91 x 130 mm 104 x 142 mm 185 x 64 mm 210 x 76 mm 1/6 1/8 1/ x 41 mm 210 x 53 mm 44 x 175 mm 91 x 86 mm 44 x 130 mm 91 x 63 mm 185 x 31 mm 210 x 43 mm 44 x 60 mm 91 x 30 mm 185 x 15 mm 210 x 27 mm Print space, Crop formats + 3 mm image bleed

5 Advertising rate list No. 19 Size Format Purchase price (in plus VAT) Print space Crop witdh x height width x height b/w 2c/3c 4c 1/1 185 x x 297 1,636. 1,901. 2,412. 3/4 portrait 138 x x 297 landscape 185 x x 205 1,227. 1,426. 1,809. 2/3 185 x x 187 1,091. 1,268. 1,608. 1/2 portrait 91 x x 297 landscape 185 x x ,206. portrait x 72 x 297 1/3 2-sp. 91 x x landscape 185 x x 98 Cipher fee: Special placement: 10% markup Scale of discount*: 3 adverts 3% 6 adverts 6% 9 adverts 10% 12 adverts 15% *we do not grant retroactive discounts Withdrawal deadline: publisher's deadline portrait 44 x x 297 1/4 2-sp. 91 x x , 476, 603, landscape 185 x x 76 portrait 44 x 175 x 1/6 2-sp. 91 x 86 x 273, 317, 402, landscape 185 x x 53 portrait 44 x 130 x 1/8 2-sp. 91 x 63 x 205, 239, 302, landscape 185 x x 43 portrait 44 x 60 x 1/16 2-sp. 91 x 30 x 103, 119, 152, landscape 185 x x 27 Classified ads: Column width 44 mm, 2.05 /mm advertisement section, 2.60 /mm editorial part colour markup 2c/3c 8.00, colour markup 4c 24.00

6 Agenda Rheinlands Reiter+Pferde 2018 January April July October Aachen Youngsters Championate Education: defects in equine conformation Auctions: Checklist Februar Breeder Portraits Bridles and bits Mare examinations March Birth-announcing-systems Breeder Portraits Stallion presentation Wickrath Vaccination and deworming Ecological paddock maintenance Paddock safety Jumper examinations Preventing Health risks for horse and rider Road safety for horses Purchasing new trailers May Lead line- and beginner competitions Education for trained horses Headshaking, eczemas and allergies English for horse enthusiasts Preview Equitana Open Air June Offspring-meeting at Wickrath Preview Rheinische Meisterschaften Checklist Foal-Championships Insect protection: New products and inventions Preis der Besten, Warendorf German Championships, Balve Poison in equipment and barn Beverage systems for paddocks and barns Equitana Open Air Preview CHIO August Rheinische Meisterschaften: Jumping, dressage, equestrian vaulting How to get your horse waterproof 2nd hand horses September European Championships: Trainees CHIO Aachen World Championship: Young dressage horses Rearing- and education stables FEI Tryon/USA FN-Education series: Part 1 Preventing mallenders and thrush Ground-types for your riding arena Live-insurance for horses November German Championship ponies FEI Tryon/USA FN-Education series: Part 2 Improving position and curve Building and maintaining horse walkers Winter riding fashion December Therapeutical riding Riding horses approval, Hannover Approval section B, Wickrath FN-Education series: Part 3

7 Online advertising Banner rotation system. Placements may be allocated several times. Without rotation markup. Leaderboard Position Dimensions Data volume Price/month ( ) Mini Button page head 120 x kb max Half Banner page head 234 x kb max Full Banner page head 468 x kb max Superbanner/Leaderboard page head 728 x kb max Banner XL page head 940 x kb max Skyscraper Position Dimensions Data volume Price/month ( ) Skyscraper far right 120 x kb max Skyscraper XL far right 120 x kb max Feel free to enquire alternative ad formats.

8 Contacts Advertising director Markus Schulz Tel.: +49 (0) 228 / Fax: +49 (0) 228 / anzeigen@reiter-pferde.de Team Ulrike Krieg Tel.: +49 (0) 228 / Fax: +49 (0) 228 / anzeigen@reiter-pferde.de Karin Löffler Tel.: +49 (0) 228 / Fax: +49 (0) 228 / anzeigen@reiter-pferde.de Heike Braun Tel.: +49 (0) 228 / Fax: +49 (0) 228 / anzeigen@reiter-pferde.de We will be at your disposal with our support and advice.