Cycling image-campaign Rostock steigt auf

Transkript

1 My presentation: some facts about the City background of the campaign campaign and events evaluation 2 facts about the city: founded in 1218 situated at the Baltic Sea Coast inhabitants loss of inhabitants in 10 years oldest university in Northern Europe (1419) about students model: regiopole at the Baltic Sea - green city on the sea 3

2 facts about the city / economy: marine sector (shipyards, sea port, wind power plants (Nordex etc.) and ship cranes (Liebherr) most people work in the service businesses and science (university, municipality, administrations a.s.o.) biotechnology and maritime-touristic services (DSR, AROSA, AIDA) wide spectrum of accomodation, wellness and entertainment facilities tourism (seaside resort Warnemünde, > cruiser per year, Hanse Sail) Living where others spend their holidays 4 Modal-Split in Rostock (Gesamtverkehr) Quelle: Haushaltsbefragungen SrV (Einwohner von Rostock; keine Einpendler, kein Durchgangsverkehr) 100% 16,4 22,8 20,2 18,0 17,3 32,3 80% 29,7 60% 38,4 37,1 35,4 41,5 19,4 ÖPV MIV 7,3 Rad 6,5 9,2 13,3 40% Fuß 20,2 8,7 20% 40,8 41,0 36,0 29,6 31,6 27,1 0%

3 ROSTOCK AMONG TOP 10 OF CYCLING FRIENDLY CITIES (source: ADFC: bicyle climate test 2012) How could Rostock double the rate of cycling within 10 years from 9 to 20 %? 6 7

4 8 Background: Access by Cycling: Integrating cycling in multimodal transport system and mobility culture South-Baltic-Programme (Interreg IV-A) project duration: 36 month ( ) budget: total: 1.18 Mio partnership: = Lead Beneficiary Kalmar (Sw) and Gdansk (Pol) NGO ADFC Rostock (Ger) and NGO PUMA (Pol) 9

5 Campaign: Rostock started a new campaign to promote cycling in 2012 logo and brand "Radregion Rostock". slogan: "Rostock steigt auf no special target group: push cyclists and pull car drivers 10 Cycle promotion week 2007 Rostock steigt auf! Picture: NNN 11

6 Campaign: Rostock steigt auf several elements: CL posters with 4 different photo motives 12 events and interaction with cyclists: Climate action day 2012 Straße frei! Freiräume. Einsichten. Visionen partners: municipality, ADFC, public transport company RSAG, Deutsche Bahn PARK(ing) Day: 25 associations ca. 150 makers ca visitors 13

7 Climate action day Climate action day

8 photoshooting for the face of the Radregion Rostock 16 photoshooting for the face of the Radregion Rostock 17

9 photoshooting for the face of the Radregion Rostock 18 photoshooting for the face of the Radregion Rostock 19

10 photoshooting for the face of the Radregion Rostock 20 Online-Voting : > votes winners of the voting for the face of the Radregion Rostock will be allocate in June 21

11 Evaluation? regular traffic surveys (SrV, TU Dresden) regular citizen surveys cycling climate test (ADFC) counting cyclists 22 Evaluation source: cycling climate test (2012, ADFC) 23

12 Evaluation Question: How important for the use of your bicycle are following factors? (Source: survey on mobility behaviour in Rostock and the surrounding focussing on cycling orientated commuters,wimes, 2012) 24 Evaluation 32a) Wie fahrradfreundlich schätzen Sie Rostock ein? 32b) Wie schätzen Sie das Sicherheitsgefühl mit dem Rad im Verkehr ein? 32c) Wie bewerten Sie das Rostocker Radwegenetz? 32d) Wie schätzen Sie die gemeinsame Benutzung von Rad und Bus/Bahn in Rostock ein? 32e) Wie schätzen Sie die Straßenreinigung für Radwege ein? 32f) Wie schätzen Sie die öffentlichen Abstellmöglichkeiten für Fahrräder (Fahrradständer) in Rostock ein? 32a 32b 32c 32d 32e 32 f % schlecht sehr schlecht gut sehr gut (source: citizen survey Rostock, 2010) 25

13 Cycling monitors Rostock until now has 4 counters at different places / cycling tracks and one small cycling monitor / display 26 Cycling monitors 27

14 Cycling monitors the next monitor - the eco totem from eco-counter - will be build up in June 2013 depending from the remaining budget, we will invest further 4 counters (no monitors) in 2013 all datas on and 28 What ever you do.. do it with love... 29

15 Thanks a lot for your attention! 30