Der Schweizer Hotelmarkt im Vergleich Dennis Spitra Business Development Manager Swiss Hospitality Investment Forum Preview, Bern 27. November 2014
STR Global
STR Global verfolgt Angebots- und Nachfragedaten des Hotelgewerbes und stellt nützliche Marktanteilsanalysen zur Verfügung. Hendersonville London Milan Dubai Beijing Mumbai Tokyo Guangzhou Jakarta Singapore Sydney
STR Global ist somit die führende Quelle für historische Hotel- Leistungstrends in der Schweiz und weltweit. Über 50,000 Hotels & mehr als 6.7 Million Hotelzimmer weltweit
Agenda Europa Die Schweiz im Vergleich Pipeline Forecast 2015
Der Hotelmarkt Weltweit Branded vs. Unbranded Rooms Oktober 2014 Branded Unbranded 41% 59% 65% 58% 35% 42% 42% 37% 63% 50% 50% 58%
Europa RevPAR Change +4.2% YE 12 +1.0% YE 13 +5.9% Oktober 14 YTD
Spotlight Europa Occ %, ADR und RevPAR, Oktober 2014 YTD Northern Europe Occ 75.8% +3.0% ADR 104 +9.2% RevPAR 79 +12.5% Occ 69.1% +1.8% ADR 117 +1.0% RevPAR 81 +2.8% Western Europe Occ 66.9% +3.6% ADR 109 +2.9% RevPAR 73 +6.6% Southern Europe Eastern Europe Occ 59.1% -4.3% ADR 79-7.2% RevPAR 47-11.2%
Angebot, Nachfrage und RevPAR - Europa 12 month moving average Januar 2006 bis Oktober 2014, in Euro 1 800 1 600 1 400 Supply Demand RevPAR 80 75 Millionen 1 200 1 000 800 600 400 200 70 65 60 55-2006 2007 2008 2009 2010 2011 2012 2013 2014 50
Die Schweiz im Vergleich
Die Schweiz & Österreich Branded vs. Unbranded Zimmer Branded Unbranded 27% 73% 21% 79%
Die Schweiz & Österreich Oktober 2014 YTD, RevPAR % Change +4.3% Schweiz +5.1% Österreich +3.7% Bern +2.8% Zurich +4.1% Salzburg +4.8% Linz +5.1% Wien +5.7% Genf +9.6% Wallis +2.8% Graubünden
Die Schweiz & Österreich Angebot & Nachfrage % Change, Oktober 2014 YTD 8% 6% 4% Supply Demand 2% 0% -2% -4% -6% -8% Zurich Genf Bern Graubünden Wien Regional AT
Die Schweiz & Österreich Belegung, ADR % Chg Oktober 2014 YTD 15.0 10.0 5.0 0.0-5.0-10.0-15.0 ADR RevPAR Occ
Schweizer Märkte Belegung, ADR & RevPAR Oktober 2014 YTD, in CHF 80% 75% 70% 65% 60% 55% 50% 45% 40% ADR RevPAR Occupancy CHF 350 CHF 300 CHF 250 CHF 200 CHF 150 CHF 100 CHF 50 CHF 0
Schweiz Hotelklassen - Belegung und ADR Oktober 2013 & 2014 YTD, in CHF 80% Occ 13 Occ 14 ADR 13 ADR 14 CHF 600 5% 10% 70% CHF 500 60% 50% CHF 400 19% 40% CHF 300 57% 30% CHF 200 20% 9% 10% CHF 100 0% Luxury Upper Upscale Upscale Upper Midscale Midscale & Economy CHF 0 Luxury Upper Upscale Upscale Upper Midscale Midscale & Economy
Österreich Hotelklassen - Belegung und ADR Oktober 2013 & 2014 YTD, in Euro 80% 70% 60% Occ 13 Occ 14 ADR 13 ADR 14 300 250 35% 4% 14% 50% 200 40% 150 30% 100 31% 20% 10% 50 16% 0% Luxury Upper Upscale Upscale Upper Midscale Midscale & Economy 0 Luxury Upper Upscale Upscale Upper Midscale Midscale & Economy
Europäische Hotelklassen Belegung und ADR Oktober 2014 YTD % Chg Occ YTD %Chg ADR YTD %Chg 4% 10% 12% 9% 8% 7% 43% 6% 5% 24% 4% 3% 2% 1% 17% 0% Luxury Upper Upscale Upscale Upper Midscale Midscale & Economy Luxury Upscale Midscale & Economy Upper Upscale Upper Midscale
Europäische Märkte Belegung, ADR % Chg Oktober 2014 YTD, in lokaler Währung Occupancy ADR 25% 20% 15% 10% 5% 0% -5% -10% -15%
Europäische Märkte Belegung und ADR Oktober 2014 YTD, in Euro 90% Occupancy ADR 300 85% 80% 250 75% 70% 200 65% 150 60% 55% 100 50% 45% 50 40% 0
Pipeline
Weltweite Pipeline Pipeline % Zimmerzuwachs 3% 7% 43% 8% 14% 17%
Europa Pipeline, Top 10 Oktober 2014, Pipeline gemessen in Zimmeranzahl Existing Pipeline Switzerland Spain Poland France Netherlands Italy Turkey Germany Russia United Kingdom 0 100 200 300 400 500 600 700 Tausende
Europa Pipeline pro Hotelklasse Oktober 2014 Report, Pipeline gemessen in Zimmeranzahl 18% 6% 14% Luxury Chains Upper Upscale Chains 12% Upscale Chains Upper Midscale Chains 7% 24% Midscale Chains Economy Chains Unaffiliated 19%
Forecast
Eurozone Demand & GDP Vierteljährlich 2004 2015F (GDP Quelle: Oxford Economics) 10.0 5.0 0.0-5.0-10.0-15.0 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014f 2015f Demand GDP
Market Forecast - Europa Belegung & ADR % Change 2015 Stand November 2015 8% ADR % Change 6% 4% 2% 0% -2% Stuttgart Amsterdam Hamburg Moskau Wien Frankfurt Barcelona London Rome Dublin Zürich Paris Brüssel Madrid München Warschau Berlin Köln Prague Athen Budapest Mailand -4% -6% Düsseldorf -8% -4.0% -3.0% -2.0% -1.0% 0.0% 1.0% 2.0% 3.0% 4.0% 5.0% 6.0% Occupancy % Change
Market Forecast - Europa RevPAR Wachstum 2015 Stand November 2014
Dennis Spitra STR Global +44 (0)20 7922 1975 You can follow us on LinkedIn, Twitter, Facebook STR Global, Ltd is the exclusive owner of all rights in this presentation and its content. Reproduction of all or a portion of this presentation for any purpose without prior approval of STR Global is strictly prohibited. This presentation is based on information compiled by STR Global Ltd. No strategic or marketing recommendations or advice are intended or implied.
Schweiz & Österreich Classes September 2014, Sample 14% Schweiz 4% 16% 11% Österreich 6% 10% 8% 9% 19% 25% 33% 45% Luxury Upper Upscale Luxury Upper Upscale Upscale Upper Midscale Upscale Upper Midscale Midscale Economy Midscale Economy
Europa Classes September 2014, Existing room supply 24% 4% 12% Luxury Upper Upscale Upscale Upper Midscale Midscale 24% Economy 19% 17%
Europe Occ/ADR % Change 12 month moving average Jan 2006 to October 2014, in Euro 8 6 4 2 0-2 -4-6 -8-10 -12 Occ % Chg ADR % Chg -14 2006 2007 2008 2009 2010 2011 2012 2013 2014