Smart Specialisation Practical Example: Creative Industries Network Baden-Wuerttemberg Ulrich Winchenbach MFG Innovation Agency for ICT and Media of the State of Baden-Wuerttemberg Stuttgart, 24. Mai 2012 MFG - Mehr Innovation mit IT und Medien MFG Baden-Württemberg 1
State-wide Innovation Networks in Baden-Wuerttemberg The Ministry of Finance and Economics provides funds from the European Regional Development Fund (ERDF, 2007-2013) for the establishment and development of statewide networks in the technology and competence areas of: Automotive Fibre-based materials Production technology Mechatronics Logistics Environmental technology Creative industries MFG - Mehr Innovation mit IT und Medien 25.05.2012, MFG Baden-Württemberg 2
Creative Baden-Wuerttemberg Mannheim = Music Karlsruhe = Digital Media, Art, Games Stuttgart / Ludwigsburg = Publishing, Digital Media, Film, Advertising, Architecture Pforzheim = Fashion Design Baden-Baden = Public Broadcasting Friedrichshafen / Konstanz = Mobile Services Ulm = Design, Media & ICT Freiburg / Offenburg = Publishing / Media MFG - Mehr Innovation mit IT und Medien 25.05.2012, MFG Baden-Württemberg 3
Creative Industries in Baden-Wuerttemberg Turnover in Mio Persons employed in Creative Industries Software-/Games-Ind. 6.159 Software-/Games-Ind. 72.322 Pressemarkt 3.919 Designwirtschaft 19.779 Werbemarkt 3.435 Werbemarkt 19.057 Buchmarkt 2.613 Pressemarkt 16.180 Designwirtschaft 2.233 Architekturmarkt 15.908 Architekturmarkt 1.232 Buchmarkt 13.029 Musikwirtschaft 655 Musikwirtschaft 4.753 Rundfunkwirtschaft 634 Markt für darstell. Künste 4.320 Markt für darstell. Künste 548 Filmwirtschaft 3.301 Filmwirtschaft 419 Rundfunkwirtschaft 3.237 Kunstmarkt 256 Sonstiges* 2.844 Sonstiges* 214 Kunstmarkt 2.228 0 1000 2000 3000 4000 5000 6000 7000 0 10.000 20.000 30.000 40.000 50.000 60.000 70.000 80.000 Total: 22.317 Total: 176.958 MFG - Mehr Innovation mit IT und Medien 25.05.2012, MFG Baden-Württemberg 4
Creative Industries Network Baden-Wuerttemberg http:kreativnetzwerk.mfg.de 17 project partners 30 network partners >100 business partners MFG = network manager MFG - Mehr Innovation mit IT und Medien 25.05.2012, MFG Baden-Württemberg 5
Strategies and Goals of the Network Creative Industries Network BW Goals Activities: Activities: Start Up - Start Up Camp - Encourage: Start Up Coaching - Encouragement of Entrepreneurship - Creative Finance + Media Law Networking - Creative Brunch - Cluster in the forum Creative City - Economy meets Creativity - Creative Forum - Advertising Film meets Agency - Pilot database for creatives Future Trends/ Research Activities: - Trend study - Trend seminars - Creative Think Nets - Coaching Workshops Culture and Creativity - Moving images in corporate communication - GameTec+Visual Experience for Creatives Promote entrepreneurship and economic growth Analysis / communication of future trends Raise awareness for innovation potential Cross-industry and supraregional focus; Cooperation Public Relations, build profile, position the network internationally Initiate lighthouse projects MFG - Mehr Innovation mit IT und Medien 25.05.2012, MFG Baden-Württemberg 6
Achievements Bewegungsmelder 2011 For its outstanding impetus and diverse offerings for creativity in the Southwest the Network Creative Industries received the award, Bewegungsmelder 2011 Initiativen, die bewegen. With this award the Initiative Kultur- und Kreativwirtschaft der Bundesregierung honours 16 projects in Germany which are committed exceptionally to the culture and creative industries in their state. MFG - Mehr Innovation mit IT und Medien 25.05.2012, MFG Baden-Württemberg 7
Prospects International Networking EU-Projects: MFG - Mehr Innovation mit IT und Medien 25.05.2012, MFG Baden-Württemberg 8
Thank you for your attention! Ulrich Winchenbach +49 711 90715.313 winchenbach@mfg.de Follow me @winchenbach http://kreativnetzwerk.mfg.de MFG - Mehr Innovation mit IT und Medien 25.05.2012, MFG Baden-Württemberg 9