THE ICON FAMILY: PRINT, TABLET & WEB

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1 1 MEDIA DATA :

2 THE ICON FAMILY: PRINT, TABLET & WEB Source*: Apple itunes Store & Google Play Store, on ios and Android Tablets, June 2014;** Source: DIE WELT Tablet App, LAE,

3 Foto: Mario Testino EDITOR S QUOTE There is much to discover in the international lifestyle cosmos and many stories to tell: big and small, timeless and current. And some things are simply left out. This is the heart of the ICON brand. With our newly created luxury environment of ICON Online where we concentrate all of the lifestyle topics of the WELT Group we have now also created a box seat in the digital world following our print success. Editor-in-Chief 3

4 STYLE AND ELEGANCE IN A NEW FORM Since September 2014, ICON WELT am SONNTAG s awardwinning style magazine has been published in the classic magazine design of perfect bound. ICON sets new quality standards in the supplement market as it positions itself more exclusively and confidently than ever with this form of presentation. 4 ICON does not appear in the WELT am SONNTAG KOMPAKT. Status: 3/09/ Subject to change without prior notice

5 ICON THE IDEA ICON is a unique, internationally successful style magazine characterised by the personal touch of its Chief Editor, Inga Griese, and a bold image. The supplement* with its individual approach is particularly appreciated by female readers. ICON offers the platform with the biggest format in the market for German-language magazines for photographers, illustrators and authors and enjoys being extravagant! ICON sees itself as a source of inspiration for readers with a very special consumer and brand awareness, who are interested in fashion and jewellery, beauty and enjoyment as well as travelling and society. * Supplement of the WELT am SONNTAG (ICON does not appear in the WELT am SONNTAG Kompakt) 5

6 ICON THE CONCEPT ICON combines newspaper and magazine and with its extravagant dimensions brings together the best of both worlds; generous optics and opulent articles with an innovative and often audacious design. ICON is very well accepted by its readers with their awareness of style and brands and stands for a clear profile: strong opinions and credibility. 6

7 ICON POSITIONING IN THE MARKET Monthly women's magazines Newspaper supplements 7

8 ICON SCHEDULE 2015 DEADLINES AND MAIN TOPICS - NEW ISSUE PUBL. DATE AD DEADL. PRINT. MATERIAL MAIN TOPICS ICON l 22/02/15 26/12/14 26/01/15 Fashion International ICON ll 22/03/15 23/01/15 23/02/15 Fashion / Watches / Jewellery ICON lll 12/04/15 13/02/15 16/03/15 Fashion / Design ICON IV 03/05/15 06/03/15 07/04/15 Fashion / Sports / Men ICON V 31/05/15 31/03/15 30/04/15 Summer Issue ICON VI 13/09/15 17/07/15 17/08/15 September Issue ICON Vll 18/10/15 17/08/15 21/09/15 Fashion International I WELT am SONNTAG GUEST EDITION 25/10/15 09/10/15 21/10/15 by Jil Sander ICON VIII 15/11/15 17/09/15 19/10/15 Fashion / Watches / Jewellery ICON IX 06/12/15 08/10/15 09/11/15 Christmas Issue 8 ICON appears in WELT am SONNTAG without the Kompakt edition.

9 2015 AD FORMATS & PRICES Size in page segments Formats Ad Rates 2/1 page 520mm x 365mm /1 page 260mm x 365mm /2 page * - hoch 128mm x 365mm /3 page * - hoch 105mm x 365mm Preferential placements Opening Spread IFC + page Cover Gatefold 4 pages plus tech. costs ** Against Editorial Left page next to Editorial Facing Table of Content (FTC) Left page next to contents Facing Table of Content II (FTC II) Left page next to contents II Cover pages IBC OBC ICON is not published in WELT am SONNTAG KOMPAKT, ICON prices are supplemental to the DIE WELT / WELT am SONNTAG Rate Card. All prices less discount and less 15 % agency commission if booked through an agency that we recognise, plus VAT. Discounts are granted according to the actual volume booked and only for the ads in ICON. These ads do not constitute a placement and are not eligible for any discounts for WELT am SONNTAG. Inside pages 1st double page 2nd double page 1st right page * Smaller formats exclusively upon individual agreement / availability **Technical costs on request.. 2nd right page Status: 3/09/2014 ICON appears in WELT am SONNTAG without the Kompakt edition.

10 ICON TABLET THE CONCEPT The journalistic core of ICON is also found in the ICON Tablet Edition: The digital luxury and lifestyle magazine has been published since 2013, integrated into the DIE WELT Tablet Edition and running parallel with the publication dates of ICON for a period of one week in each case. This is where high-quality and opulently designed multi-media fashion and style environments arouse the interest of 185,000 decision-makers (LAE 2014). The user profile is generally characterised by a high level of education and income. 10

11 ICON TABLET 2015 RATE OVERVIEWS Format Size Ad Rate 1/1 page / full page / 1 week Portrait format: 1024 x 768 px Landscape format: 786 x 1004 px ,00 * *Plus technical set-up costs of for the integration For subsequent bookings with the same motif, the set-up costs amount to 260,00 10% extra charge on the gross rate for the 1st ad in the ICON Tablet App All prices include the acceptance of pre-produced, animated or non-animated ads up to a data volume of 1.0 megabytes per page. Additional data volumes, creative services through Axel Springer Media Impact, as well as the integration of microsites and use of the WELT tablet app physics engine are possible and will be invoiced separately. Prices are eligible for agency discounts and all prices are plus VAT. 11

12 ICON ONLINE THE IDEA ICON Online understands itself as a source of inspiration for styleand quality-conscious users who appreciate the personal signature and the exclusive perspective of the editors.. ICON Online is the comprehensive Lifestyle Channel of DIE WELT and offers a very special kind of lifestyle stage in the German-speaking world. ICON Online sees itself as more of a style leader and inspiration channel than a classic news site. While the successful print magazine is primarily oriented towards its female readership, the new digital channel also has a strong focus on male users. 12

13 ICON ONLINE THE CONCEPT The journalistic principle of careful topic selection is particularly pronounced at ICON Online: All sources of the entire WELT Group are continually used in order to present a variation of the topics with a cosmopolitan orientation. Certain topical areas are especially reflected on the ICON Channel: fashion, beauty, watches and men. ICON presents itself in very picture-oriented aesthetics and radiates a calm largesse. The overall appearance is confident, mature, composed and elegant. 13

14 ICON ONLINE HIGH-REACH CARRIER MEDIUM DIE WELT Online is the award-winning premium news portal of the WELT Group and offers: High-quality advertising environments First-class original contents Loyal users with well-known and targetable user profiles State-of-the-art advertising options The comparison with other daily newspapers confirms that DIE WELT Online with 10,39 million unique users* is among the most successful online presences of daily newspapers. More than 115,66 million page impressions** and more than 38,65 million visits** per month confirm the growing popularity of DIE WELT Online. 14 * Source: AGOF Internet Facts , Basis: 10 years and older; individual month. ** Source: IVW May 2015

15 ICON ONLINE 2015 RATE OVERVIEW Form of Advertising CPM Channel Wallpaper 85 Fireplace 100 Billboard 100 Interstitial/Fullscreen 120 Fireplace plus Billboard 120 Pushboard 100 All prices are (unless stated otherwise) CPM or fixed price, minus agency commission, plus VAT. All prices include the acceptance of pre-produced, animated or non-animated ads up to a data volume of 1.0 megabytes per page. Additional data volumes, creative services through Axel Springer Media Impact, as well as the integration of microsites and use of the WELT tablet app physics engine are possible and will be invoiced separately. Prices are eligible for agency discounts and all prices are plus VAT. 15

16 ICON ONLINE SPECIAL EVENTS 16

17 CONTACTS AD MANAGEMENT ICON CAROLA CURIO TEL: 0 40 / MOBILE: / carola.curio@axelspringer.de Axel-Springer-Platz 1 D Hamburg OBJECT MANAGEMENT ICON ROSELINE NIZET TEL: 0 30 / FAX: 0 30 / roseline.nizet@axelspringer.de Axel-Springer-Str.65 D Berlin ASMI MARKETING DIE WELT DIGITAL CLEMENS MERAN TEL: 0 30 / FAX: 0 30 / clemens.meran@axelspringer.de Axel-Springer-Str.65 D Berlin ASMI MARKETING DIE WELT DIGITAL LISA NEUMANN TEL: 0 30 / FAX: 0 30 / lisa.neumann@axelspringer.de Axel-Springer-Str.65 D Berlin 17

18 INTERNATIONAL CONTACTS France Jean-Robert Mamin Axel Springer Media France S.R.L à Tel. +33 (0) Fax +33 (0) Switzerland Oliver Michler Publicitas International AG Tel.: +41 (61) Fax: +41 (61) Europe / AMEA (Africa, Middle East, Asia) Robert Langenbach Axel Springer SE Tel.: +49 (0) Fax: +49 (0) robert.langenbach@axelspringer.de Great Britain / Ireland Patricia Meier Woster Axel Springer Media Impact UK Office Tel. +44 (0) Fax +44 (0) uksales@axelspringer.co.uk Austria Alina Friede Axel Springer SE Tel. +49 (0) Fax +49 (0) alina.friede@axelspringer.de North, South, East Europe Fellin Wolter Axel Springer SE Tel.: +49 (0) Fax: +49 (0) fellin.wolter@axelspringer.de Italy Cristiano Merlo Axel Springer Media Italia S.r.l Tel.: Fax.: info@axelspringer.it Japan Yutaka Mogi Tandem Inc. Tel.: +81 (0) Fax: +81 (0) adsales.japan@axelspringer.de Benelux Mediawire International Anita Rodwell Tel.: +31 (0) Fax: +31 (0) info@mediawire.nl Spain / Portugal Maria Navarro Publicitas Internacional S.A. Tel.: +34 (0) Fax: +34 (0) adsales.spain@axelspringer.de USA Michael Monheim Axel Springer Group Inc. Tel.: +1 (0) Fax: +1 (0) adsales.usa@axelspringer.de