portrait P 1 Web address: www.bundesbaublatt.de 2 Short profile: The BBB website is the first port of call for decision-makers in the housing sector when it comes to online research. It s not for nothing that the search page is the most-clicked page on www.bundesbaublatt.de. The website www.bundesbaublatt.de offers you an on-target online advertising platform for the housing sector. The long dwell time on the BBB website with an average of seven page impressions per visit gives your online advertising a lasting high-visibility profile with powerful advertising impact. 3 Target group: Managing directors and decision-makers in the housing sector 4 Publisher: Bauverlag BV GmbH Contact editorial department: Achim Roggendorf (editor in chief) Phone: +49 5241 80-72221 Fax: +49 5241 80-9313 E-Mail: achim.roggendorf@bauverlag.de Contact online advertising: Tobias Fedeler Phone: +49 5241 80-89165 Fax: +49 5241 80-689165 E-Mail: tobias.fedeler@bauverlag.de 18
price list/forms of advertising P 1 Price list and forms of advertising: forms of advertising placement format (pixel, width x height) max data size prices per month Fullsize Banner complete website, in rotation with max. 2 others 468 x 60 100 kb 455.00 Superbanner complete website, in rotation with max. 2 others 728 x 90 100 kb 515.00 Skyscraper complete website, in rotation with max. 2 others 120 x 600 100 kb 585.00 Wide Skyscraper complete website, in rotation with max. 2 others 160 x 600 100 kb 780.00 Half Page complete website, in rotation with max. 2 others 300 x 600 100 kb 1,415.00 Medium Rectangle complete website, in rotation with max. 2 others 300 x 250 100 kb 895.00 Wallpaper complete website, in rotation with max. 2 others 728 x 90 + 120 x 600 100 kb 900.00 Expandable Wallpaper complete website, in rotation with max. 2 others 728 x 90 + 120 x 600 (300 x 600) 100 kb 1,545.00 Layer Ad website individual 100 kb on request Textlink complete website up to 50 characters 325.00 Microsite (Basic) menu item special individual individual 1,980.00 Microsite (Classic) menu item special individual individual 3,180.00 Microsite (Premium) menu item special individual individual 4.980.00 Crossmedia-PR online individual individual 945.00 (all prices are subject to statutory VAT) Please find the general terms and conditions at: www.bauverlag.de/downloads/agbs_en.pdf All online advertising formats can be booked exclusively. Rates and availability on request. 2 Disocunts: published within 12 months 3 months 5 % 6 months 10 % 12 months 15 % 3 Special advertising formats: additional options Wallpaper: Coloured, clickable background 30 % additional charge Skyscraper, wide-skyscraper, half page: sticky (the ad moves downward as the user scrolls and therefore always remains in the visible area) 30 % additional charge Other online special advertising formats (e.g. banderole ad, billboard) on request. 19
website traffic N 1 Traffic audit: 2 Website traffic: visits: 11,684 page impressions: 60,448 (monthly average) 80.000 70.000 60.000 PIs 50.000 40.000 30.000 20.000 10.000 Visits 0 September October November December January February March April May June July August 20
formats and technical advice F 1 File formats: JPG, GIF, Flash, HTML-Tag, Redirect -Tag Weight: max. 100 kb per banner Additional information for Flash Banner: Please provide us a alternative GIF- or JPG- file as a fallback-image which will be delivered to the users which have not installed a Flash Plug-in The swf-file should support the clicktag variable: On any click, Flash ads should redirect to the URL specified in the clicktag argument; there should be no other redirection in between. The variable name must be spelled. clicktag (upper-case TAG; no space between click and TAG) and not click tag, Click Tag, or any other form Please do not use more then 24 frames per sec., we recommend to use a frame rate of 12 frames per sec. For detailed information please see our spec sheet: www.bauverlag.de/downloads/spec-sheet-online.pdf On request you will get a reporting about ad-impressions and ad-clicks. 2 Delivery address: Please send your banner to druckdaten@bauverlag.de 3 Delivery deadline: 2 working days prior to beginning of the campaign. These lead times give both of us sufficient time to test the formats and to ensure reliable delivery of the campaign. Otherwise, we can bear no costs for delays caused by late delivery to us. Please send your materials together with the required meta information: Customer name Booking period Booked site Advertising format Contact person for inquiries Motif name Target URL 4 Contact person: If you have any technical queries, please contact: Irina Felde Phone: +49 5241 80-40109 E-Mail: irina.felde@bauverlag.de 21
formats and technical advice F forms of advertising format width x height in pixel Fullsize Banner 468 x 60 Superbanner 728 x 90 Skyscraper 120 x 600 Wide Skyscraper 160 x 600 Half Page 300 x 600 format width x height in pixel Medium Rectangle 300 x 250 Please see our notes on data formats and programming. Wallpaper 728 x 90 + 120 x 600 Expandable Wallpaper 728 x 90 + 120 x 600 (300 x 600) Layer Ad on request Textlink up to 50 characters 22
microsite Microsite 1 What is a microsite? The microsite is a compact website with its own navigation within the www.bundesbaublatt.de website. As a premium online advertising form with interactive user communication, the microsite attracts particularly high attention. Use the microsite as part of your cross-media package as a central advertising medium in your online campaign as a special feature on a particular topic (here you are the exclusive partner) for a product launch 2 Your microsite on www.bundesbaublatt.de As eye-catching as a microsite is, it is also unique. We program your microsite specially and individually for you. In the first step, you can choose between three configurations: Basic Classic Premium Microsite with standardized layout and simple programming Extended microsite with individual, partly animated layout requiring more programming Exclusive microsite with an individual layout and complex programming (e.g. flash animation, MouseOver effects, embedded video) In each case, the microsite is created in line with your corporate design requirements and is approved by you before it goes live. We should be pleased to discuss any further details with you! For the creation of your microsite, we need a lead time of 4 8 weeks before going live. We recommend a runtime of at least three months. Price: from 1,980.00 per month 3 Our services Set-up and creation of the microsite in close consultation with you Monthly update Editorial support ( for Classic and Premium) Advertising of your microsite with We should be pleased to discuss all details on request. 23
crossmedia-pr crossmedia-pr 2 Combination print and online adding value in just three steps 1 Print We publish your article/product report in the BundesBauBlatt magazine. The reader is directed to your additional information on the BundesBauBlatt Website by the BBB Online Plus box and the specified web code. 2 Online By entering the web code at www.bundesbaublatt.de the reader can reach the online version of your article/report easily and direct. 3 Added value Here you provide the reader with additional content and create real added value tied to your brand. Additional information could include: Additional photos and drawings Videos (product video/assembly film/interview, etc.) PDF downloads (brochures/flyers/demo versions, etc.) Links to further information (on your website) More comprehensive article/report texts The added value attracts attention: the cross-media PR items are some of the most clicked-on articles in the publication month. Price: 945.00 Eine Funkvernetzung ist in mehrstöckigen Wohnungen sinnvoll, da so alle Bereiche lückenlos abgedeckt werden Rauchwarnmelder und die Zusatzkomponenten in der Gruppe per Funk angesteuert und norm DIN 14676, die detailliert die Mindestan- externen Leasing-Partner. Dies verschafft ausgelöst. Über die Alarm Stopp Taste an forderungen für die Planung, den Einbau, den Partnern eine kostenschonende und vor jedem Rauchwarnmelder oder an den Zusatz- Betrieb und die Instandhaltung von Rauch- allem langfristige Planungssicherheit. komponenten kann ein Alarm quittiert werwarnmeldern in Wohnhäusern, Wohnungen Der Abschluss eines Leasing-Vertrages bringt den. Nur der alarmauslösende Rauchwarn- und Räumen mit wohnungsähnlicher Nutzung Vorteile mit sich: melder bleibt weiterhin aktiv und muss sepa- festlegt. Liquidiätsschonend iätsschonend und langfristige Plarat am Melder quittiert werden. Da manche Großprojekte sehr schnell zu nungssicherheit Die Tiefton-Sirene und das Blitzlicht mit einer finanziellen Belastung werden kön- Individuelle, duelle, projektabhängige Rahmenbe- Vibrationskissen sind ebenfalls mit einer nen, hat sich in der Praxis ein Konzept dingungen (z.b. jährliche Verlängerung) mit Repeater-Funktion aus gestattet, so dass der bewährt, das eine echte Alternative zum flexiblen Leasingraten Alarm im Netzwerk sicher weiter- Hoher Kosten-Nutzen Effekt, geleitet wird und ein engmaschi- Investitionsfreiheit und branges Funknetzwerk ge schaffen Die Funkvernetzung bietet überall dort Vorteile, wo chenspezifische Abwicklungs - wird. Somit lassen sich auch grö- Räume in einem Gebäude weiter auseinander liegen vorteile. ßere Reichweiten in einem Gebäu- oder durch dicke Wände über Etagen getrennt sind. Wirtschaftlichkeit, hohe An - de problemlos überbrücken. wenderfreundlichkeit und Sicherheit stehen an erster Stelle, um Projektierung den Schutz der Eigen tümer und Damit die Umsetzung des jeweili- die Zufriedenheit der Mieter zu gen Brandschutz-Projektes zu garantieren. Daher lohnt sich eine einer kalkulierbaren Modernisie- Investition in Qualität langfristig rungsmaßnahme wird, überneh- und lässt Mieter in der Nacht men professionelle Brandschutz- beruhigt schlafen. partner in der Regel von der ersten Minute an die vollständige Projektplanung: von der Bedarfsermittlung, Kostenkalkulation über die Alles, was Sie sonst noch über Erstausstattung und den flächen- die FireAngel-Rauchwarnmel- arnmelder von Sprue Safety wissen deckenden Stör- und Bereit- müssen, finden Sie unter schaftsdienst durch geschulte Webcode BBBNT688 Mitarbeiter. Dabei erfolgt die www.bundesbaublatt.de Installation und Wartung der Vernetzbare Rauchwarnmelder für den besten Schutz in größeren Rauchwarnmelder gemäß der Anwendungs- Kauf darstellt, die Finanzierung über einen Gebäuden 18 5 2014 www.bundesbaublatt.de Fotolia Fotolia 1 Alles, was Sie sonst noch über die FireAngel-Rauchwarnmelder von Sprue Safety wissen müssen, finden Sie unter Webcode BBBNT688 www.bundesbaublatt.de 3 24
newsletter portrait 1 1 Name: BundesBauBlatt Newsletter 2 Short profile: A monthly update is distributed to the decision-makers in the housing sector in the form of the BBB Newsletter. Every month the BBB Newsletter offers you an opportunity for direct contact with over 4,121 managing directors and boards. With an average opening rate of 76%, the BBB Newsletter has extraordinary reach. 3 Target group: Managing directors and decision-makers in the housing sector 4 Publication frequency: monthly 5 Publisher: Bauverlag BV GmbH Newsletter-issue Booking deadline Date of publication Trade Fairs/Events 01/2015 08.01.2015 12.01.2015 BAU 02/2015 23.01.2015 27.01.2015 03/2015 20.02.2015 24.02.2015 bathrooms 04/2015 24.03.2015 26.03.2015 05/2015 21.04.2015 23.04.2015 balconies 06/2015 21.05.2015 26.05.2015 windows 07/2015 19.06.2015 23.06.2015 ventilation systems 08/2015 27.07.2015 29.07.2015 09/2015 21.08.2015 25.08.2015 energy 10/2015 22.09.2015 24.09.2015 11/2015 23.10.2015 27.10.2015 roof 12/2015 20.11.2015 24.11.2015 Contact editorial department: Achim Roggendorf (editor in chief) Phone: +49 5241 80-72221 Fax: +49 5241 80-9313 E-Mail: achim.roggendorf@bauverlag.de Contact newsletter advertising: Tobias Fedeler Phone: +49 5241 80-89165 Fax: +49 5241 80-689165 E-Mail: tobias.fedeler@bauverlag.de 25
newsletter price list/forms of advertising P 1 Prices and forms of advertising: forms of advertising placement format (pixel, width x height) max data size prices per month Fullsize Banner Content 468 x 60 20 kb 345.00 Skyscraper next to the content 120 x 600 20 kb 445.00 Wide Skyscraper next to the content 160 x 600 20 kb 575.00 Text ad Content up to 500 characters + 1 image 20 kb 525.00 (all prices are subject to statutory VAT) Please find the general terms and conditions at: www.bauverlag.de/downloads/agbs_en.pdf format width x height in pixel Fullsize Banner 468 x 60 Skyscraper 120 x 600 Wide Skyscraper 160 x 600 Text ad 500 characters + 1 image 2 disocunts: published within 12 months 3 months 5 % 6 months 10 % 12 months 15 % 26
newsletter distribution N 1 Recipients: The BBB Newsletter reaches managing directors and decision-makers in the housing sector. 2 Circulation: 4,121 recipients (dated 31.08.2014) openingrate: 76.0% 27
newsletter formats and technical advice F 1 File formats: JPG or static GIF, max. 20 kb (without animation) The kb data given for every advertising material are maximum sizes and represent the total sum of all data defined by the advertising materials (including files to be loaded later, sniffer code, images, flash, etc.). 2 Formats: HTML or text 3 Delivery address: Please send the advertising material for your campaign to: druckdaten@bauverlag.de 4 Delivery deadline: 2 working days prior to beginning of the campaign. These lead times give both of us sufficient time to test the formats and to ensure reliable delivery of the campaign. Otherwise, we can bear no costs for delays caused by late delivery to us. Please send your materials together with the required meta information: Customer name Booking period Booked site Advertising format Contact person for inquiries Motif name Target URL Reporting: On request you will get a reporting about the opening rate and ad-clicks. 5 Contact person: If you have any technical queries, please contact Irina Felde Phone: +49 5241 80-40109 E-Mail: irina.felde@bauverlag.de 28