Preconditions for regular service users and trends of terrestrial transmission Positive results of the pilot project 1997-2002 Digital Broadcasting Initiative (IDR) of the German federal government Legal framework (TKG, RStV, mabb, Chester)
Preconditions for the Memorandum of Understanding Broadcasters were ready to switch over Joint concept for the switchover Joint communication Concept for social acceptability Receivers available at ~200
M.o.U. between Medienanstalt Berlin-Brandenburg, ARD, ORB, SFB, ZDF, ProSiebenSat.1Media AG and RTL Television on analogue-digital switchover of terrestrial television transmission in the Berlin/Potsdam area signed on 13 February 02 Zeiler Doetz Hege Pleitgen Stolte Rosenbauer Schättle
The switchover concept 11/02 03/03 08/03 two digital channels end of analogue transmission of commercial broadcasts ans switchover of public services to low-power analogue channels end of analogue transmission in the Berlin/Potsdam area
DVB-T communication campaign starting in mid-october 2002 Leaflets / brochures hotline Internet website Running bands TV spots TV and radio broadcasts
Start of regular service on 31 October 2002
The results of stage 1 wide media coverage on 01 November 02 positive reaction of consumer and tenants associations shortage of boxes in the shops slack sales for Christmas hardly any demand in January 01.01.2003: 30.000 boxes sold
DVB-T communication campaign starting in February 2003 leaflets / brochures hotline Internetwebsite running bands on all channels TV spots on all channels Ads in underground and overground trains Underground TV letter to 2.5 million homes
DVB-T communication campaign starting in February 2003 leaflets / brochures hotline Internetwebsite running bands on all channels TV spots on all channels Ads in underground and overground trains Underground TV letter to 2.5 million homes
DVB-T communication campaign starting in February 2003 leaflets / brochures hotline Internetwebsite running bands on all channels TV spots on all channels Ads in underground and overground trains Underground TV letter to 2.5 million homes
DVB-T communication campaign starting in February 2003 leaflets / brochures hotline Internetwebsite running bands on all channels TV spots on all channels Ads in underground and overground trains Underground TV letter to 2.5 million homes
fine-tuned schedule of stage 2 from 28 February 2003 Switchover of all national commercial TV services to digital transmission High-power DVB-T transmission of ARD, ORB, SFB and ZDF Simulcast transmission of ARD, ORB and ZDF on low-power analogue transmitters for limited duration
DVB-T services in March 2003
Results of stage 2 Objectives of communication campaign fulfilled All terrestrial homes were informed Enough receivers in the shops Technical switchover without problems Main problem: search run / standard setting of STB Almost all problems with reception solved over the phone End of March 2003: approx. 100.000 boxes sold
DVB-T Programmbelegung ab Mai 2003 5 7 25 27 33 44 56 * * * * * ZDF.digitext * Technische Parameter der Sender Kanal Frequenz 5 177,5 MHz 7 191,5 MHz 25 506 MHz 27 522 MHz 33 570 MHz 44 658 MHz 56 754 MHz Sendestandorte mit Leistung Alexanderplatz 10 kw Scholzplatz 10 kw Alexanderplatz 10 kw Scholzplatz 10 kw Alexanderplatz 20 kw Schäferberg 50 kw Alexanderplatz 120 kw Schäferberg 50 kw Scholzplatz 10 kw -V Alexanderplatz 20 kw Schäferberg 50 kw Alexanderplatz 120 kw Schäferberg 20 kw Alexanderplatz 10 kw Schäferberg 20 kw Modulation 16-QAM 16-QAM 16-QAM 16-QAM 16-QAM 16-QAM 16-QAM Fehlerschutz 3/4 2/3 2/3 2/3 2/3 2/3 2/3 Guardintervall 1/8 1/8 1/8 1/8 1/8 1/8 1/8 Datenrate [Mbit/s] 14,51 12,90 14,75 14,75 14,75 14,75 14,75 Alle Kanäle werden im 8k Modus abgestrahlt. Die Polarisation ist auf allen Sendestandorten und Kanälen horizontal, einzige Ausnahme ist Kanal 27 vertikal am Scholzplatz. 05.05.2003, Haaß