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]LHOJUXSSHNHKUWVLFKGDV*HVFKOHFKWHUYHUKlOWQLV]XJXQVWHQGHU0lQQHU3UR]HQWPlQQOLFK 3UR]HQWZHLEOLFKXP'LHVH7HQGHQ]YHUVWlUNWVLFKDQDORJ]XU9HUEUHLWXQJYRQ,QWHUQHW ]XJlQJHQ LQ GHU *HVDPWEHY ONHUXQJ EHL GHP SHU,QWHUQHW HUUHLFKEDUHQ 7HLO GHU.HUQ]LHO JUXSSH,.=*'LHVHEHVWHKW]X3UR]HQWDXV0l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lJWFD3UR]HQWJHJHQ EHUOHGLJOLFKFD3UR]HQWEHLGHU*HVDPWEH Y ONHUXQJ XQG GHU*UXSSH DOOHU:DQGHUHU =*'LH PLWWHOV,QWHUQHW HUUHLFKEDUH*UXSSH,.=*ZHLVWQRFKPDOVHLQHOHLFKWH=XQDKPHK KHUHU(LQNRPPHQVNODVVHQDXIVRGD GHU $QWHLOPLWHLQHP+DXVKDOWVQHWWRHLQNRPPHQYRQ(XURXQGPHKUDXINQDSS3UR]HQW DQVWHLJW Anteil (%) der Einkommensklasse 4.000 Euro und mehr 3.500 bis unter 4.000 Euro 3.000 bis unter 3.500 Euro 2.500 bis unter 3.000 Euro 2.000 bis unter 2.500 Euro 1.500 bis unter 2.000 Euro 1.000 bis unter 1.500 Euro 500 bis unter 1.000 Euro Bis unter 500 Euro 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 6 6 4 4 7 7 10 10 21 23 20 22 23 20 13 15 9 8 10 7 1 1 2 2 Gesamtbevölkerung (64,4 Mio.) ZG-1 (36,9 Mio.) (Ziel-)Gruppe 8 12 15 25 16 KZG-1 (9,5 Mio.) 9 14 17 23 13 IKZG-1 (5,4 Mio.) $EELOGXQJ =LHOJUXSSHQDQDO\VH 5HODWLYH 9HUWHLOXQJ GHU (LQNRPPHQVNODVVHQ +DXVKDOWVQHWWRHLQNRP PHQLQQHUKDOEGHU=LHOJUXSSHQLP9HUJOHLFK%HUHFKQXQJQDFK7':,

(LQHLVROLHUWH%HWUDFKWXQJGHV(LQNRPPHQVHUODXEWMHGRFKQRFKNHLQH5 FNVFKO VVHDXIGLH WDWVlFKOLFKHQILQDQ]LHOOHQ9HUKlOWQLVVHGHUKLHUXQWHUVXFKWHQ*UXSSHQ'LH$Q]DKOGHU3HUVR QHQ GLH YRQ GHP MHZHLOLJHQ +DXVKDOWVHLQNRPPHQ LKUHQ/HEHQVXQWHUKDOW EHVWUHLWHQ PX LVW HLQH ]HQWUDOH *U H GLH KLHU ]X EHDFKWHQ LVW (LQH NRPELQLHUWH $XVZHUWXQJ YRQ (LQNRP PHQVYHUKlOWQLVVHQXQG+DXVKDOWVJU HI KUW]XGHP(UJHEQLVGD DXFKKLHUGHU$QWHLOK KH UHU (LQNRPPHQ LQ GHU.HUQ]LHOJUXSSH.=* XQG GHP EHU,QWHUQHW HUUHLFKEDUHQ 7HLO,.=* JHJHQ EHU GHQ DQGHUHQ *UXSSHQ =* *HVDPWEHY ONHUXQJ EHUSURSRUWLRQDO YHUWUHWHQ LVW YJO $EELOGXQJ VFKUDIILHUW QLHGULJH (LQNRPPHQVNODVVHQ YROOIDUELJ KRKH (LQNRPPHQVNODVVHQ Anteil (%) Haushalte verschiedener Größe mit hohem und niedrigem Einkommen Hohe Einkommen: 4+ Personen & > 4.000 3 Personen & > 3.000 2 Personen & > 2.000 1 Person & > 1.250 Niedrige Einkommen: 4+ Personen & < 4.000 3 Personen & < 3.000 2 Personen & < 2.000 1 Person & < 1.250 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 3 3 4 4 16 19 8 22 21 15 15 21 22 12 Gesamtbevölkerung (64,4 Mio.) 7 10 ZG-1 (36,9 Mio.) (Ziel-)Gruppe 5 6 9 27 8 23 16 11 25 26 16 9 5 3 2 KZG-1 (9,5 Mio.) 9 IKZG-1 (5,4 Mio.) $EELOGXQJ=LHOJUXSSHQDQDO\VH5HODWLYH9HUWHLOXQJGHV(LQNRPPHQV+DXVKDOWVQHWWRHLQNRPPHQXQWHU %HU FNVLFKWLJXQJ GHU +DXVKDOWVJU H LQQHUKDOE GHU =LHOJUXSSHQ LP 9HUJOHLFK %HUHFKQXQJ QDFK 7':, %HUXIOLFKHU6WDWXV (LQ%OLFNDXIGLHEHUXIOLFKH6WHOOXQJGHU:DQGHUHU=*]HLJWVLHKH$EELOGXQJGD LP 9HUJOHLFK ]XU *HVDPWEHY ONHUXQJ EHUXIOLFK K KHUH 6WHOOXQJHQ 6HOEVWlQGLJH )UHLEHUXIOHU TXDOLIL]LHUWHOHLWHQGH $QJHVWHOOWH %HDPWH LP K KHUHQJHKREHQHQ 'LHQVW OHLFKW EHUUHSUl VHQWLHUWVLQG*HVDPWEHY ONHUXQJ3UR]HQW=*3UR]HQW$UEHLWHUXQG$XV]XELOGHQ GH KLQJHJHQ VLQG OHLFKW XQWHUUHSUlVHQWLHUW 'LH ]XU.HUQ]LHOJUXSSH.=* JHUHFKQHWHQ 'LH*UHQ]H]ZLVFKHQÄKRKHQ XQGÄQLHGULJHQ +DXVKDOWVHLQNRPPHQZXUGHLQ$QOHKQXQJDQGLHLQGHU0DUNW IRUVFKXQJI UGLH$EJUHQ]XQJYRQ+DXVKDOWHQPLWKRKHU.RQVXPNUDIWYJO]%9HUEUDXFKHU$QDO\VHYHU ZHQGHWH(LQNRPPHQVJUHQ]HJHZlKOW

:DQGHUHU ZHLVHQ HUZDUWXQJVJHPl DXIJUXQG GHU $QIRUGHUXQJHQ DQ $OWHU VFKXOL VFKHEHUXIOLFKH%LOGXQJXQG(LQNRPPHQLP9HUJOHLFK]XU*HVDPWEHY ONHUXQJZLHDXFK]X GHQ:DQGHUHUQLQVJHVDPW=*HLQHQVWDUN EHUGXUFKVFKQLWWOLFKHQ$QWHLOJHKREHQHUEHUXI OLFKHU 6WHOOXQJHQ DXI 3UR]HQW'HU PLWWHOV,QWHUQHW HUUHLFKEDUH 7HLO GHU.HUQ]LHOJUXSSH ]HLJWQRFKPDOVHLQHUHODWLYH=XQDKPHKRKHUEHUXIOLFKHU6WHOOXQJHQ,QGLHVHU*UXSSHKDEHQ E]ZKDWWHQ3UR]HQWHLQHKRKHEHUXIOLFKH6WHOOXQJLQQH Anteil (%) der beruflichen Stellung (jetziger oder früherer Beruf) Selbständige, Freie Berufe qualifizierte/leitende Angestellte Beamte: gehobener/höherer Dienst einfache/mittlere Angestellte Beamte: einfacher/mittlerer Dienst Facharbeiter, Vorarbeiter, selbständige Landwirte Arbeiter nie berufstätig gewesen in Ausbildung (Lehrling, Schüler, Student) 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 6 7 19 2 29 2 18 12 2 10 Gesamtbevölkerung (64,4 Mio.) 22 3 30 3 18 10 1 8 ZG-1 (36,9 Mio.) (Ziel-)Gruppe 11 38 6 28 16 42 7 23 3 3 11 8 3 1 KZG-1 (9,5 Mio.) IKZG-1 (5,4 Mio.) $EELOGXQJ=LHOJUXSSHQDQDO\VH5HODWLYH9HUWHLOXQJGHUEHUXIOLFKHQ6WHOOXQJLQQHUKDOEGHU=LHOJUXSSHQLP 9HUJOHLFK%HUHFKQXQJQDFK7':, (LQ9HUJOHLFKGHUYHUVFKLHGHQHQ*UXSSHQKLQVLFKWOLFKGHUEHUXIOLFKHQ$NWLYLWlWPDFKWGHXW OLFKGD VLFK:DQGHUHU=*KLQVLFKWOLFKGLHVHV0HUNPDOVNDXPYRQGHU*HVDPWEHY ONH UXQJ XQWHUVFKHLGHQ 6R VLQG MHZHLOV HWZD GLH +loiwh EHUXIOLFK DNWLY GLH DQGHUH +loiwh QLFKW $XVELOGXQJ5HQWQHU$UEHLWVORVH'LH*UXSSHQ.=*XQG,.=*KLQJHJHQZHLVHQHLQHQ VWDUN EHUGXUFKVFKQLWWOLFKHQ$QWHLOE]Z3UR]HQWEHUXIOLFK$NWLYHUDXI

Anteil (%) der beruflichen Aktivität 100% 90% 80% 38 38 voll berufstätig teilweise berufstätig vorübergehend arbeitslos in Ausbildung/Umschulung Rentner, nicht berufstätig 70% 60% 50% 9 10 5 4 65 73 40% 11 8 30% 13 20% 38 40 3 14 10% 0% Gesamtbevölkerung (64,4 Mio.) ZG-1 (36,9 Mio.) 18 KZG-1 (9,5 Mio.) 3 10 IKZG-1 (5,4 Mio.) (Ziel-)Gruppe $EELOGXQJ=LHOJUXSSHQDQDO\VH5HODWLYH9HUWHLOXQJGHUEHUXIOLFKHQ$NWLYLWlWLQQHUKDOEGHU=LHOJUXSSHQ LP9HUJOHLFK%HUHFKQXQJQDFK7':, +DXVKDOWVVWUXNWXUXQGJU H 'LH9HUWHLOXQJGHU+DXVKDOWVWUXNWXUHQXQWHUDOOHQ:DQGHUHUQ=*XQWHUVFKHLGHWVLFKYRQ GHUMHQLJHQGHU*HVDPWEHY ONHUXQJQXUXQZHVHQWOLFKVLHKH$EELOGXQJ%HLGHU.=* XQGGHU,.=*KLQJHJHQLVWYRUDOOHPGHUUHODWLYJU HUH$QWHLODQ3DDUHQPLW.LQGHUQXQWHU -DKUHQKHUYRU]XKHEHQ(UVWHLJWYRQ3UR]HQWEHLDOOHQ:DQGHUHUQ=*DXI3UR ]HQW.=*E]Z3UR]HQW,.=*,P*HJHQ]XJQLPPWGHU$QWHLOlOWHUHU6LQJOHVYRQ 3UR]HQWDXI3UR]HQW.=*E]Z3UR]HQW,.=*DE

Anteil (%) der Haushaltsstruktur 100% 90% 4 3 3 3 9 8 11 13 Alleinerziehende Paare mit Kind, jüngstes Kind 0-6 Paare mit Kind, jüngstes Kind 7-14 Paare mit Kind, jüngstes Kind 15-18 Paare mit Kind, jüngstes Kind >18 Paare o. Kind Einfachverdiener Paare o. Kind Doppelverdiener (DINKS) Singles unter 50 Jahre Singles über 50 Jahre Sonstiges 80% 70% 60% 50% 40% 30% 20% 12 13 8 8 9 9 5 6 29 8 32 6 20 8 9 4 29 23 10 10 2 25 10% 0% 12 11 4 Gesamtbevölkerung (64,4 Mio.) 4 ZG-1 (36,9 Mio.) (Ziel-)Gruppe 8 4 3 KZG-1 (9,5 Mio.) 9 2 3 IKZG-1 (5,4 Mio.) $EELOGXQJ=LHOJUXSSHQDQDO\VH5HODWLYH9HUWHLOXQJGHU+DXVKDOWVVWUXNWXULQQHUKDOEGHU=LHOJUXSSHQ LP9HUJOHLFK %HUHFKQXQJQDFK7':,,Q GHU 9HUWHLOXQJ GHU +DXVKDOWVJU HQ VLHKH $EELOGXQJ VSLHJHOW VLFK GLH +DXVKDOWV VWUXNWXUZLGHU²(LQXQG=ZHLSHUVRQHQKDXVKDOWHVLQGLQGHU.=*,.=*LP9HUJOHLFK ]XU=**HVDPWEHY ONHUXQJXQWHUGXUFKVFKQLWWOLFKYHUWUHWHQ'UHLXQG9LHUSHUVRQHQKDXV KDOWHKLQJHJHQVLQG EHUGXUFKVFKQLWWOLFKYHUWUHWHQ 'LHKLHUYRUJHQRPPHQH(LQWHLOXQJGHU$OWHUVNODVVHQI UGDVM QJVWH.LQGHLQHU)DPLOLHRULHQWLHUWVLFKDQGHQ %HG UIQLVVHQXQGGHQN USHUOLFKHQ)lKLJNHLWHQGHV.LQGHV) UEHLGH.ULWHULHQQLPPWGHU$XWRUDQGD VLH HLQHPD JHEOLFKH5ROOHEHLGHU:DKOGHV8UODXEV]LHOHVVSLHOHQ'LHVH(LQWHLOXQJZLUGDXFKLP5DKPHQDQGH UHU6WXGLHQ]%)85DQJHZHQGHW $XIJUXQGGHUJHULQJHQDEVROXWHQ*U HGHU*UXSSHGHU$OOHLQHU]LHKHQGHQZXUGHDXV*U QGHQGHUhEHU VLFKWOLFKNHLWDXIHLQH'LIIHUHQ]LHUXQJGHV.LQGHVDOWHUVYHU]LFKWHW'LH9HUWHLOXQJGHU$OWHUVNODVVHQGHVM QJ VWHQ.LQGHVEHLGHQ$OOHLQHU]LHKHQGHQHQWVSULFKWZHLWJHKHQGGHU9HUWHLOXQJEHLGHQ3DDUHQ

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