1 Media-Kit 2015 Rate Card No. 24 valid from 1st January 2015 Transparent an reliable Information for your media planning along with the Readership Analysis by TNS Emnid huss HUSS-MEDIEN GmbH Berlin phone +49 (0) fax +49 (0)
2 Media-Kit 2015 Market shares chosen specialists magazins in the Electrical Branch G&H 0,26 % = 110 Copies ep 54,89 % = Copies de 44,71 % = Copies (Source: IVW 02/2014) e-börse SmartHouse 0,15 % = 62 Copies
3 Publishing- and Editorial Calendar Ausgabe 1 January 2 February 3 March 4 April 5 May ep-spezial 6 June 7 July Special Issue 8 August 9 September Special Issue 10 October 11 November ep-spezial 12 December Date of publication 07I01I I02I I03I I04I I05I I06I I06I I07I I07I I08I I09I I10I I10I I11I I11I I12I2015 Advertisement deadline 05I12I I01I I02I I03I I04I I05I I05I I06I I06I I07I I08I I09I I09I I10I I10I I11I2015 Material deadline 15I12I I01I I02I I03I I04I I05I I05I I06I I07I I07I I08I I10I I09I I10I I10I I11I2015 Fair Trades Eltec in Nuremberg Enertec in Leipzig Subjects Installation technology Building automation Building technology Security engineering Machine-and installation engineering Information and communication technology Energy management Office equipment Fachschulung für Gebäudetechnik in Rostock Learntec in Karlsruhe ERHÖHTE AUFLAGE Installation devices Light planning, LED-controlling Heat technology, engineering thermodynamics Fire- and hazard protection Drive enginieering Building internal communication, door communication systems Energy distributing systems, switching devices Protective equipment, protective clothing E-World in Essen elektrotechnik in Dortmund Embedded World in Nuremberg R+T in Stuttgart ERHÖHTE AUFLAGE Motion sensors and presence detectors Bacnet, OPC, building control Climatisation Electroacoustic system Switch cabinet construction Network-security Heat pumps, geothermal energy Commercial vehicles Geotherm in Offenburg ISH in Frankfurt/Main Int. Handwerksmesse in Munich Cebit in Hannover ERHÖHTE AUFLAGE Eltefa in Stuttgart New Energy in Husum Facility Management in Frankfurt/Main EMV in Stuttgart Grounding, lightning and overvolt protection KNX, LON, LCN, Digitalstrom Light- and illumination technology Video surveillance Thermography Telecommunication systems PV-Modules, power inverter and internal consumption Tools Hannover Messe Maintenance in Stuttgart Switches, sensing devices and comfort control Lght control, DALI, Gateways Ambient Assisted Living (AAL) Access control, -monitoring PLC, insdustrial-pc, field devices, E/A-components Building internal communication, door communication systems Emergency power and storage batteries Workshop, officeand vehicle equipment Control in Stuttgart PCIM in Nuremberg Sensor+Test in Nuremberg Installation channels/-tubes, cabinets, distributors Moduls, Inverters, storage-battery cables, connection methods, mounting systems protection devices, overload protection, measuring, testing Photovoltaics Intersolar Europe in Munich Cables, cable load bearing systemes Installation outdoors legal basis Position and tasks of electrically qualified persons Influence of the ordinance on industrial iafety and health on the BG- system of rules of the electrical engineering Legal certainty for electrically qualified persons Grounding, lightning and overvolt protection IFA in Berlin House connection und metering Control equipment Small PLCs Smart Meter, EHZ DDC/SPS KNX, LON, LCN, Digitalstrom Door- and gate drives Emergency exitcontrol Sensors, data logging Pumps, Ventilatoren Emergency callsand detection systems Industrial ethernet, Feldbus technology Actuating drive Emergency lighting Switching device, time relays, logic modules Fibre optic cables Data networks Satellite- and antenna devices Wind energy, small wind devices PV-Modules, power inverter and internal consumption Energy storagesysteme (fuel cells, storage batteries) Software Working clothes Commercial vehicles Shutters- and blind controls Fire detection systemes Electric motor Connection technologies, mounting Smart Grids, load management Workshop, officeand vehicle equipment Living space ventilation Optical and acoustical signal transmitters Telecontrol and remote enquiry, operation and monitoring Multimedia Solar heat Norm-cinfirming & legally compliant Electrical planning Tools for electrical planners Norms/rules and standards/hoai/vob Elektrical planning Renexpo in Augsburg A+A in Düsseldorf efa in Leipzig Protection measure, safety equipment Ethernet, TCP/IP Light- and illumination technology Burglary- and Alerting systems Measuring- and testing devices Digital technology (DVB-T/-C/-S) Electromobility, charging infrastructure SPS/IPC/Drives in Nuremberg Sockets and clips, mounting technology Radio bus systems, radio busses Warm water Smoke- and das detectors SPS, Industrie-PC, Industrial Ethernet Data networks Combined heat and power, small block heat and power plants Working clothes Tools Workshop, officeand vehicle equipment Technical lights für iindoors and outside Lamps, Retrofit Emergency- and security lighting Technical Light Operating and display devices, visualisation Proprietary. installation busses Lighting management Fire- and hazard protection Switching device, time relays, logic modules Telecommunication systems, ISDN, DSL, VoIP Uninterruptible power supplies, power electronics Planning tools Regular topics Installation material (e.g. switches, power sockets, cables, plug sockets, clips, channels, tubes, mounting material) Installation tools (e.g. protecting switching devices, installation devices) Installation busses (e.g. KNX, LON, proprietary bus systems, wireless busses) Cabinets and distributors (e.g. installation distributor, meter mounting boards) Renewable energy (e.g. solar- and wind energy, heat pumps, regenerative heat recovery, regenerative fuel cells, combined heat and power) Measurement and testing technology Lighting technology and illuminating engineering (e. g. technical lights, lamps, LEDs, lighting management) Software (commercial and technical solutions and applications) Safety and occupational health, occupational safety (additional 4 times a year: occupational safety instruction) Business management (z. B. laws, funding, taxes, accounting, controlling, insurances) Norms and regulations, further education
4 Verteilung Abonnement des ELEKTROPRAKTIKER ( Abonnenten) Quelle: IVW 02/2014
5 Mediabrand Professional Magazin 1 Magazine Profile Page 4 T Schedule and Editorial Calendar Insert P Rate Card Page 5 7 Special Issues F Formats and Technical Information Page Circulation and Geographical Analysis Page 11 3-L Readership Analysis Page Online-Advertising Page Newsletter Page The media brand Target group Electricians, Technicians, Foremen, Electrical engineers with business experience in electrical companies, Electrical professionals in project design companies, Trainees and apprentices Range of topics Electrical installation, Building system engineering, Electrical equipment, Switchgear, Power electronics, Lighting engineering, Renewable energy, Questions and standardizations, Electrical safety, Vocational education and training, Business management, Technical and economical qualification for decision-makers, Software Crossmedia offers Website, Newsletter, Specialist magazine, Special issues, Software, epplaner-forum, Webinares, Apps Newsletter August
6 Professional Magazine Profile 1 1 Name: ep ELEKTROPRAKTIKER 2 Profile in Brief: Specialist magazine for electrical professionals in the field of crafts, industry and project designing offices 3 Target Group: Electricians, technicians, foremen/master; electrical engineers with business experience in electrical companies, in manufacture & energy supply, in transportation, building industry & public services; electrical professionals in project design companies; trainees & apprentices 4 Publication monthly, 12 issues plus special editions Frequency: 5 Size: DIN A4 6 Volume: 69th Volume Subscription Rates: Germany incl. VAT., plus 9.60 postal and delivery charges Abroad incl. delivery charges 8 Organ: 9 Memberships: IVW Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern (German Audit Bureau of circulations of major publications) 10 Publishing House: HUSS-MEDIEN GmbH Am Friedrichshain Berlin phone: +49 (0) Publisher: Dipl.-Ing. (FH) Christoph Huss 12 Advertising: Torsten Ernst, Advertising Manager Editor: Rüdiger Tuzinski, Editor-in-Chief Scope Analysis 2013 = 12 Issues Total Volume: Pages = 100,0 % Editorial content 922 Pages = 80,6 % Advertisement 222 Pages = 19,4 % thereof: Jobs ads and classifieds 7 Pages = 3,2 % Own ads of publisher 51 Pages = 23,9 % Fixed inserts 3 Pieces Loose inserts 17 Pieces 15 Editorial Content Analysis 922 Pages = 100,0 % News in brief and product info 58 Pages = 8,0 % Trade fairs, events 35 Pages = 4,8 % Reader s inquiry 59 Pages = 8,1 % Measurement and inspection techniques 54 Pages = 7,4 % Building engineering, open-loop control, automation 62 Pages = 8,4 % Energy 73 Pages = 10,0 % Management 72 Pages = 9,9 % Fire and explosion protection, occupational health an safety 41 Pages = 5,6 % Installation technique, cabling and wiring 38 Pages = 5,2 % Information and communication technology 19 Pages = 2,6 % Safety measures, lightening and overvoltage protection 55 Pages = 7, 6 % PC-applications, software 10 Pages = 1,4 % Lighting, safety technology 66 Pages = 9,1 % Switchgear 10 Pages = 1,4 % Courses, seminars, literature 42 Pages = 5,8 % Miscellaneous 24 Pages = 3,2 % Planning 12 Pages = 1,7 % Supplement Lernen und Können 192 Pages (educational materials)
7 Professional Magazine Rate card No. 24, valid from 1st January 2015 P 1 Advertising Prices and Sizes (no discount for surcharges): All prices added VAT. 1/1 page Juniorpage 1/2 page vertical 1/2 page horizontal 1/3 page vertical 1/3 page horizontal Type Area mm mm mm mm mm mm Bleed* mm mm mm mm mm mm Price bw 6,980,00 4, , , , , Price 2c 8, , , , , , Price 4c 10, , , , , , /4 page vertical 1/4 page horizontal 1/4 page Standard 1/8 page horizontal 1/8 page Standard 1/16 page Type Area mm mm mm mm mm mm Bleed* mm mm mm mm mm Price bw 1, , , Price 2c 2, , , , , Price 4c 3, , , , , Formats: Width Height * plus 3 mm bleed size
8 Professional Magazine Rate card No. 24, valid from 1st January 2015 P 2 Surcharges: Preferential Back cover bw 270 (Total price bw 7,250) Placements Inside Front Cover bw 270 (Total price bw 7,250) Titel Cover bw 570 (Total price bw 7,550) Colours Colour Surcharges (without discount) Special colours not available. 2-coloured 3-coloured 4-coloured 1/1 page 1,050 2,100 3,150 Juniorpage 675 1,350 2,025 1/2 page 645 1,290 1,935 1/3 page ,230 1/4 page ,185 Specials Ad in the Centre 70 % of the 1/1 basic price Bleed Advert 10 % of the basic price Binding Placement 10 % of the basic price 3 Discounts: On purchase within 12 months (insertion year) Frequency Volume 3 times 5 % 2 pages 5 % 6 times 8 % 4 pages 8 % 9 times 10 % 6 pages 10 % 12 times 12 % 10 pages 15 % No discount available for colour and bleed surcharges, Ad Specials and inserts, as wells as job ads and classifieds. Combo-discounts for cross-media advertising campaigns upon request. 4 Classified: Job Offer 6.60 per mm (1 column, 43 mm wide) Job Wanted 4.10 per mm (1 column, 43 mm wide) Box Number Charge: (incl. delivery charges) Market Place ep: Classified advertising in the format 58 mm width from 30 mm Millimetre Price 6.60 Discounts: 3 15 %, 6 18 %, % Colour surcharges: each advert with 15 % of the basic price per colour 5 Special Fixed Inserts Advertisements: 2-sided (untrimmed size: mm) 9,500 4-sided (untrimmed size: mm) 14,280 (other scales of fixed inserts upon request) Loose Inserts (no discount) maximum size mm Price up to 20 g per thousand 250 Every further 10 g 20 plus extra postage (no discount) Required delivered quantity 40,500 copies Partial delivered inserts with 30 % surcharge minimum quantity 5,000 copies Affixed Reply Postcards/Samples etc. on request 6 Contact: Advertising Disposition phone: +49 (0) Terms of Payment/ Commerzbank Bank account: Account No.: BLZ: IBAN: DE BIC: COBADEFFXXX UST-Ident-No.: DE Upon receipt of the invoice net within 14 days. All prices added VAT.
9 Special Issues Rate card No. 24a, valid from 1st January 2015 The ep special issues have a deep focus on the chosen topic With a circulation of copies and a volume of 80 pages these are sold to eclectrical specialist only with interest in the certain topic. The issues ep Spezial are enclosed the ep ELEKTROPRAKTIKER in target-relevant circulation. 1 Printed Copies: 3,000 copies 2 Buying circle: Electrical specialists with interest in the topic of the certian special issue 3 Magazine size: 210 mm wide 297 mm high, DIN A4 4 Full Page Type Area: 185 mm wide 266 mm high 5 Formats W H With Basic und Prices: Type Area Bleed* Price bw in mm in mm in 1/1 Page ,190,00 1/2 Juniorpage ,530,00 1/2 Page horizontal ,375,00 1/3 Page vertical ,00 1/3 Page horizontal ,00 1/4 Page horizontal ,00 Cover (2. and 4.) 2,550,00 * plus 3 mm bleed size 6 Colour Surcharges: each colour for 1/1 Page, Juniorpage and 1/2 Page each colour for 1/3 Page and 1/4 Page Other Surcharges: Bleed Advert 10 % of the basic price Placements 10 % of the basic price 8 Discounts: On purchase within 12 months (insertion year) (Beginning with the appearance of the first advertisement in ep ELEKTROPRAKTIKER) Frequency Volume 3 times 5 % 2 pages 5 % 6 times 8 % 4 pages 8 % 9 times 10 % 6 pages 10 % 12 times 12 % 10 pages 15 % No discount available for colour and bleed surcharges. 9 Loose Inserts or Price per thousand CD-ROMs: (no discount) Fixed Inserts: 2-sided 2, sided 5, sided and more upon request 11 Print and Binding: Offset printing and glue binding Delivered Copies Required: Delivery Date: Delivery Address: Delivery Remarks: 3,200 copies including reserves Partial delivered inserts upon request. Latest 7 working days before the publication date of the relevant magazine. Möller Druck GmbH Zeppelinstraße Ahrensfelde/OT Blumberg For Sonderheft ep ELEKTROPRAKTIKER No. X/2015, Name of the customer, name of the printed matter, delivery amount, quantity of the euro-pallets or packages
10 Professional Magazine Formats and Technical Information F 1 Magazine Size: 210 mm wide 297 mm high, DIN A4 untrimmed: 216 mm wide 303 mm high Full Page Type Area: 185 mm wide 266 mm high 4 columns, each 43 mm wide 3 columns, each 58 mm wide 2 Print and Binding: Offset printing and glue binding Print data in digital form are preferred. 3 Submission of: FTP: The information of the FTP access will be sent digital data: by from your contact person. Size of the attached media should not exceed 15 MB and should be packed in zip/sit-format. Storage Devices: CD-ROM, Data-DVD Remarks on Delivery Note: Together with the data media are all information about the name of the magazine, sender/company, operating system, programme version, data name and colours needed. When sending through the post, please to the Advertising Department. 4 Data File Formats: High-resolution data files in PDF-format (pdf. 1.3) with embedded fonts (PDFX-3- or PDFX-1a-standard), suitable for offset printing. Data not ready to be printed could be accepted. For Data Not Ready to Be Printed: All the applied typefaces and fonts, also included in EPS files, should be attached in the submitted data files. Photos and graphics should be produced in the CMYK-mode. Programmes: InDesign, QuarkXpress, Illustrator, Photoshop. Data media from other programmes only on request. 5 Colours: Euroskala in process colours (CMYK) according to ISO (PSO) 6 Proof: Contract proofs for each page according to Medienstandard Druck (bvdm) or each colour according to b/w hard copy. Please refer each colour subject to standards such as Euroskala, HKS, or Pantone. Proof samples by colour copier will not be verified as contract proof. 7 Data Archiving: Data will be archived, therefore unchanged repetitions are normally possible. But a guarantee on data archiving won t be provided. 8 Guarantee: Only what exist in the data media can be processed. The publishing house assumes no liability for printing results, upon delivery of incomplete or incorrect text, images and special colours. 9 Contact: Technical information about delivery of digital data: Adverting Department ep ELEKTROPRAKTIKER Am Friedrichshain 22, Berlin, Germany phone: +49 (0) fax: +49 (0)
11 Fixed Inserts Formats and Technical Information Fixed Inserts: Prior to the confirmation of order a sample of the planned insert is required, if necessary, a dummy indicating the expected weight and dimensions. Fixed inserts should be advertised for sales-related purposes only. They must abide by the postal regulations and be designed in such a manner, that they cannot be misinterpreted as editorial pages. The placement is subject to the technical possibilities. Technical Information: The fixed inserts are to be delivered untrimmed (and folded, if in several sheets). The front page of the inserts has to be clearly marked and ready for insertion, so that no further work is needed. Separate charges are to be levied if any additional folding and/or gluing work takes place. Delivered Copies Required: 40,500 copies including reserves Partial delivered inserts upon request. Formats: Trimming: untrimmed 1 sheet (= 2 pages) 216 mm wide 307 mm high 2 sheets (= 4 pages) 432 mm wide 307 mm high 3 sheets (= 6 pages) 614 mm wide 307 mm high 4 sheets (= 8 pages) = 2 2 sheets 307 mm untrimmed 297 mm trimmed 2 and 4 pages 216 mm untrimmed Fold 210 mm trimmed 5mm 5mm Delivery Date: Delivery Address: Delivery Remarks: Latest 10 working days before the publication date of the relevant magazine. Möller Druck GmbH Zeppelinstraße Ahrensfelde/OT Blumberg For ep ELEKTROPRAKTIKER No. X/2015, Name of the customer, name of the printed matter, delivery amount, quantity of the euro-pallets or packages Special delivery guidelines are integrated in the Confirmation of Order of the publishing house! 3 mm grid-off each 3 mm 432 mm untrimmed The magazine ep ELEKTROPRAKTIKER is paper-boud.
12 Loose Inserts, Affixed Advertising Materials Formats and Technical Information Loose Inserts: Delivered Copies Required: Delivery Date: Format: Prior to the confirmation of order, at the latest before the relevant advertising deadline, a sample of the planned insert is required, which states the expected weight and dimensions. Loose inserts should be advertised for sales-related purposes only. They must abide by the postal regulations and be designed in such a manner, that they cannot be misinterpreted as editorial pages. The placement is subject to the technical possibilities. 40,500 copies including reserves Latest 10 working days before the publication date of the relevant magazine. Maximum 200 mm wide 290 mm high Technical Information: Loose inserts have to be properly composed and ready for insertion, so that no additional work is needed. Separate charges are to be levied if any additional folding and/or gluing work takes place. Non-paper loose inserts are only to be accepted upon a final sample of the insert and subject to the prior approval from the publisher and the postal authorities. Affixed Advertising Materials: Affixed postcards (minimum paper weight 150g/m²) and samples stuck to fixed inserts or full-page advert are charged additionally as loose inserts. Prior to the confirmation of order, the submission of the advertising motif with the affixed postcards is required, or with a dummy if necessary. Product samples are only accepted after submission of the final sample and subject to the prior approval from the publisher and the postal authorities. Formats: Delivered Copies Required: Delivery Date: Technical Information: The gluing edge of the affixed postcards should be in the direction of the fold. Delivery Address: Delivery Remarks: Affixed postcards should abide by the postal regulations. Maximum size for affixed product samples through mechanical gluing: 25 cm², maximum border length: 6 cm. Manual gluing upon request. 40,500 copies including reserves Latest 10 working days before the publication date of the relevant magazine. fold gluing edge gluing on the front side Möller Druck GmbH Zeppelinstraße Ahrensfelde/OT Blumberg direction of insertion For ep ELEKTROPRAKTIKER No. X/2015, Name of the customer, name of the printed matter, delivery amount, quantity of the euro-pallets or packages Special delivery guidelines are integrated in the Confirmation of Order of the publishing house! gluing edge gluing on the back side fold
13 Professional Magazine Circulation and Geographical Distribution Analysis 2 1 Circulation Monitoring: 2 Circulation Analysis: Average number of copies on annual basis (1st July 2013 to 30th June 2014) Printed Copies 40,604 Actual Distributed 40,257 thereof abroad: 343 Circulation (ADC): Sold Copies: 25,355 thereof abroad: 273 by subscription: 23,670 thereof membershipcopies: 0 retail sales: 0 other sale: 1,685 Free Copies: 14,902 Surplus, Specimen and Archive Copies: Geographical Distribution Analysis: Economic area Percentage of actual distribution % Copies Germany ,914 Foreign Countries Actual Distributed Circulation (ADC): , Distribution according to Nielsen-regions: Nielsen 1 16,1 % = Copies Nielsen 2 16,5 % = Copies Nielsen 3a 18,5 % = Copies Nielsen 3b 10,6 % = Copies Nielsen ,6 % = Copies Nielsen 7 11,8 % = Copies Nielsen 4 11,1 % = Copies Please see page 18 for the brief description of the analysis method.
14 Professional Magazine Readership Analysis 3-L 1.1 Economic Sectors/Types of Enterprises 1.2 Size of the Business Entity Economic Sectors WZ 2008 Code Readership (acc. to classification of the economic sectors) Share in the Actual Distributed Circulation (ADC) % Copies Projected (approx.) Electrical Engineering ,510 Section C Industry and Commerce , /43.29 Building Service Engineering 7.0 3, /72 Engineering and Planning 7.0 3,030 Consultancy, Inspection, Research 85.42/85.32/ Vocational Education and Training 4.0 1, Energy Supply 3.0 1, Communication/Public Service Share in the Actual Distributed Circulation (ADC) % Copies Projected (approx.) 1 to 9 employees , to 49 employees , to 99 employees 9.0 3, to 499 employees , employees and more 6.0 2,600 Not Indicated , /47 Electrical Distributors and Retailors 3.0 1,300 Miscellaneous 4.0 1,730 Rounding Difference ,290 Please see page 13 for the brief description of the analysis method.
15 Professional Magazine Readership Analysis 3-L 2.1 Job Characteristic Field of Functions (multiple answers possible) Share in the Actual Distributed Circulation (ADC) % Copies Projected (approx.) Electrical Engineering Planning ,170 Site Management/Project Management ,740 Maintenance and Repair ,870 Purchasing (Material, Work Equipment) ,870 Mounting/Installation/Service ,710 Corporate Management ,110 Sales/On-Site Service ,880 Development ,260 Miscellaneous 4.0 1,730 Multiple answers possible Actual Distributed Circulation (ADC) 100 % = 43,292 Readers Position within the Company Share in the Actual Distributed Circulation (ADC) % Copies Projected (approx.) Proprietor/Co-proprietor ,750 Master Electrical Technician/Department Chief ,260 Managing Director ,760 Journeyman or Woman/Skilled Worker Status 8.0 3,460 Installation Foreman or Women/Team Director 3.0 1,300 Trainer/Teacher 3.0 1,300 Not Indicated Miscellaneous 8.0 3,460 Miscellaneous ,290 Description of the assessment method 1. Method: readers-structure-analyses by investigation random sampling 2. Main unit main unit (tva) = 100,0 % not included in the investigation 419 = 1,0 % 3. Random sample: 250 Netto-Interviews, 70,8 % exhaustion, random-selection 4. Target person of the investigation: it was asked the main reader. 5. Period of investigaten: The procedure of the telephone enquiry took place frpm hune 9 until June Prcodure of investigation: TNS Emnid Medien- und Sozialforschung GmbH, Bielefeld The detailed description of the assessment method can be found here:
16 Online-Advertising Web Adress: Profile in brief: Target Group: Publishing House: Contact Online Editor: Contact Online-Advertising: offers a comprehensive, multimedia and interactive access to specialist information and news from the electrical industry. It is the specialist portal for electrical-related subjects in Electrical Trade, Industry, in Engineering and Planning Consultancy. Independence, Expertise and competent Journalism ensure a strong user loyalty. Electricians, technicians, foremen/master; Electrical engineers with business experience in electrical companies, in manufacture & energy supply, in transportation, building industry & public services; Electrical professionals in project design companies; Trainees & apprentices HUSS-MEDIEN GmbH Am Friedrichshain Berlin Lana Geißler phone: +49 (0) Torsten Ernst phone: +49 (0) Terms of Payment/ Commerzbank Bank account: Account No.: BLZ: IBAN: DE BIC: COBADEFFXXX UST-Ident-No.: DE Upon receipt of the invoice net within 14 days. All prices added VAT.
18 Newsletter Name: Profile in brief: Target Group: Elektropraktiker News The newsletter appears every two weeks. It provides the readers a sneak peek at the interesting articles of the latest edition and leads them to the website of ep ELEKTROPRAKTIKER. To ensure the appeal of the newsletter, the placement of two adverts in total is preferred. Information mainly concerns field of Electrical Installation, Building System Engineering, Electrical Equipment, Switchgear, Power Electronics and Lighting Engineering. Electricians, technicians, foremen/master; electrical engineers with business experience in electrical companies, in manufacture & energy supply, in transportation, building industry & public services; electrical professionals in project design companies; trainees & apprentices Publication Frequency: every two weeks Publishing House: Contact Online Editor: Contact Online-Advertising: HUSS-MEDIEN GmbH Am Friedrichshain Berlin Lana Geißler phone: +49 (0) Torsten Ernst phone: +49 (0)
19 Terms of Payment/ Commerzbank Bank account: Account No.: BLZ: IBAN: DE BIC: COBADEFFXXX UST-Ident-No.: DE Upon receipt of the invoice net within 14 days. All prices added VAT. Format Size Placement Full Banner pixel horizontal, over the content Price per Issue 1.420,00 Discounts: On purchase within 12 months (insertion year): Frequency 3 times 5 % 6 times 10 % 9 times 15 % 12 times 20 % Medium Rectangle pixel integrated within the page, in the right column 1.520,00 File Format: JPG, PNG Pixel 100 kb Pixel 100 kb HTML (Text and JPG) maximal 300 words 100 kb Text ad maximal 600 words ad written in text, within the body of the newsletter 1.480,00 Format of Newsletter: HTML and Text Delivery Address: Delivery Date: Please send files for your advertising campaign to the following address: At least seven days before the campaign starts With this forerun we have enough time to test the file formats and to ensure a correct distribution of your campaign. Delays are otherwise not at our charge. Text ad with picture maximal 300 words + picture pixel ad written in text, within the body of the newsletter, with picture 1,680,00 On delivering your files we need the following meta data: Customer name Campaign name Period of order Site to order Placement within the site Advertising size Contact person File name (optional) Click-URL Alt-Text (optional)
20 Geopraphical Distribution Analysis The Method Description of the assessment method for the geographical distribution analysis (AMF Scheme 2, No. 3) 1 Method of Analysis: Distribution analysis by statistical evaluation of the entire data collection 2 Description of the Recipients at the Time of the Data Collection: 2.1 Type of Database: Addresses of all recipients are contained in the database of the recipients. 2.2 Total Number of Recipients in Database: 72, Total Number of Rotating Recipients: 44,276 (Rotating after every third edition) 2.4 Structure of Recipients in One Issue (on Average) according to Types of Distribution: Sold copies 25,355 thereof: by subscription 23,670 retail sales 0 other sales 1,685 Free copies 14,902 thereof: fixed free copies 2,867 variable free copies 11,069 specimen copies 966 Actual Distributed Circulation (ADC) 40,257 thereof: Germany 39,914 Foreign countries Description of the Analysis: 3.1 Basic Entirety (analysed share): Basic Entirety (ADC) 40,257 = % thereof not included by the investigation: 966 = 2.4 % retail sales 0 other sales 0 Mailings 966 Of the basic entirety (ADC) this analysis represents 39,291 = 97.6 % 3.2 Day of the Analysis: 30th June The Database: Basis of the Assessment is the entire data. The determined shares of the distribution regions were based on the Actual Distributed Circulation (ADC) on a yearly average according to AMF scheme, No Persons Targeted by the Analysis: 3.5 Definition of Readership: 3.6 Period of the Analysed Database: 1st Juli 2013 to 30th Juni Execution of the Analysis: Publisher
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