Partnership Marketing

Transkript

1 Partnership Marketing

2 Partnership-Marketing with Kuoni We appreciate your interest in advertising with Kuoni. For more than 100 years, Kuoni has been creating individual, tailormade holidays which have lead to unique travel experiences for our customers worldwide, and thereby shaped the history of travel. Its high quality and outstanding services helped Kuoni become a leading brand in the premium travel industry. Kuoni s brand identity creates a high-class setting for your messages. The high brand awareness within travel retail and among consumers leads to extraordinary high attention for your measures. The positive attitude of travel retail and end consumers towards Kuoni has even been enhanced through the repositioning of our brand. Please find in the following a list of our current communication tools. Besides we always welcome your individual input and ideas for events. We also offer individual arrangements for partner advertisements or PR activities in print media. Benefit from measures in the attractive world of Kuoni and contact us for a joint planning of your activities.

3 Please note that all listed prices were set up in January Prices are subject to change. All listed activities subject to availability. Your contact Kuoni Brand Management,

4 Content Kuoni Newsletter...01 Advertisement on Kuoni websites...02 Special Offer Flyer...06 Light box poster...07 Advertisement in Kuoni catalogues...08 Light box poster...09

5 Kuoni newsletter 01 Mailing List About recipients in Switzerland Languages German and French Linkage To matching contents within the Kuoni website To your offer on Kuoni.ch Price a Flashbanner, static or animated: CHF a b Flashbanner, static or animated: CHF b Prices per week plus 7,6 % VAT within Switzerland, 0 % VAT outside of Switzerland. Frequency discount on request. In case of multiple bookings no successive placing of same content/ theme/ topic.

6 Advertisement on Kuoni websites 02 Reach Averagely visits per week Languages German and French Linkage Banner and clicks on partner content will always be linked within the Kuoni website Design & creation Banner and all other measures will be created by the Kuoni Design Team

7 Advertisement on Kuoni homepage 03 Prices a Flashbanner, static or animated: CHF b Flashbanner, static or animated: CHF a c Picture (static) and text: CHF d Picture (static) and text: CHF b c e e Banner static: CHF d f Banner static: CHF F Prices per week plus 7,6 % VAT within Switzerland, 0 % VAT outside of Switzerland. Frequency discount on request. In case of multiple bookings no successive placing of same content, theme or topic.

8 Advertisement on Kuoni subpage 04 a Placement on thematic subpages e.g.: inspiration type of holiday safari price per week: CHF a b Placement on destination subpages e.g.: Destination subpage Italy price per week: CHF c creation of new and individual thematic subpage in the area «reisearten» (type of travel) or «reiseträume» (dream holiday) Thematic subpage will be individually edited for each partner All facts, information and pictures to be delivered by respective partner Integration of partner logo Min. 2 weeks live Price per week: CHF b further online advertisement options individual microsites, lottery, Google campaigns, joint banner campaigns on external websites, etc. Pricing depending on complexity - feel free to contact us! c Prices per week plus 7,6 % VAT within Switzerland, 0 % VAT outside of Switzerland. Frequency discount on request. In case of multiple bookings no successive placing of same content, theme or topic.

9 Special Offer Flyer 05 details Flyer distributed and displayed in Kuoni travel agencies Additional benefit compared to catalogue offers (e.g. «1 overnight stay for free») print run and dispatch frequency print run of Kuoni Special Offer Flyer Dispatch every other week to Kuoni travel agencies and agents DIN A4, 4-coloured, german and french Bis zu Reduktion! Kuoni *Sale Nordsardinien Reiseperiode: L'Ea Bianca Luxury Resort s s s s s Spezial- Flugtarif! Kuoni *Sale Delta Air Lines Spezialtarife mit Delta Air Lines ab sofort bis 17. Dezember 2009 Abflug ab Zürich nach: Orlando Fr New Orleans Fr Miami Fr Las Vegas Fr Los Angeles Fr San Francisco Fr Red. für Europaflüge Jetzt nur noch 735. Price Per dispatch: chf 950. layout Kuoni layout, with partner logo if desired Cala Ginepri 1 Woche, inkl. Halbpension und Flug mit Swiss/ Edelweiss Air ab Zürich am Sa/So & Jetzt nur noch Preise inkl. Treibstoffzuschlag (Fr ) und Flughafentaxen (Fr bis Fr ), zuzüglich evtl. Bearbeitungsgebühren Ihrer Buchungsstelle. Preisänderungen vorbehalten. Buchungsklasse im Galileo: T-Klasse. Minimum-Aufenthalt: Nacht vom Samstag auf Sonntag, bisheriger Katalogpreis Maximum-Aufenthalt: 1 Monat. Übermittlung: Bitte auf QQT/60 quebben. Zusätzliche Informationen sind im FACE ersichtlich. Buchbar bis Sie sparen bis zu Fr Zuschlag für Abflüge am Samstag mit Swiss Fr Preis für 2 Wochen Fr Alle Preise pro Person in einem Superior Zimmer, modern und elegant eingerichtet, mit Whirlwanne und Dusche/WC, Balkon oder Terrasse. Inkl. Halbpension, Flughafentaxen und Treibstoffzuschlag. Exkl. oblig. Annullierungskosten/Kuoni-Care Versicherung Fr Kinderermässigung: 20 % für 1 Kind von 2 12 Jahren im selben Zimmer mit 2 Erwachsenen, ausgenommen auf Taxen/Zuschläge. Zuzüglich evtl. Bearbeitungsgebühren Ihrer Buchungsstelle. Preisänderungen vorbehalten. Buchungscode: OLB 9EABIA. Gültig bis Prices per dispatch plus 7,6 % VAT within Switzerland, 0 % VAT outside of Switzerland. Frequency discount on request. In case of multiple bookings no successive placing of same content, theme or topic.

10 Lightbox posters 06 Details Kuoni lightbox posters Shop window advertising Dispatch to 287 Kuoni travel agencies and agents (German, French and Italian parts of Switzerland) format Kuoni travel agencies: 698 x 998 mm (+10 mm bleed) Representative travel agencies: 680 x 980 mm (+10 mm bleed) 4-coloured; German, French and Italian Price Kuoni layout and partner logo chf Kuoni *Spezial Australien Fly & Drive FR Woche, Flug mit Qantas Sydney, Adelaide, Brisbane, Cairns, Melbourne und Perth Reiseperiode: , , Buchung & Information: Alle Preise in Schweizer Franken pro Buchungsklasse im Galileo: Q-Klasse. Übermittlung: Bitte auf Person / Woche inkl. Mietwagen Avis Kat. X, inkl. unlimitierte QQT / 60 quebben mit Vermerk: «Fly & Drive, QF GIT mit Avis». Kilometer und Vollkaskoversicherung, Verlängerungstage gem. Mehr Informationen sind im FACE geladen. Katalog. Höhere Mietwagenkategorien und All inclusive-pakete auf Anfrage. Preise inkl. Flughafentaxen (Fr bis 200.-) und Dieses Angebot ist nur gültig für Neubuchungen und bei Buchung von 2 Personen (1 Person auf Anfrage). Treibstoffzuschlag (Fr bis 445.-). Zuzüglich evt. Bearbeitungsgebühr Ihrer Buchungsstelle. Preisänderungen vorbehalten. Buchbar bis mindestens Prices per dispatch plus 7,6 % VAT within Switzerland, 0 % VAT outside of Switzerland. Frequency discount on request. In case of multiple bookings no successive placing of same content, theme or topic.

11 Advertisement in Kuoni catalogues 07 details High-class, attractive design Characteristics - selected pictures, sophisticated texts and premium offers Distribution: 1000 travel agencies all over Switzerland (German and French) Benefit Kuoni-catalogues are kept by consumers for a long time and looked at several times. This increases frequence and time of exposure of the consumer to the ad. Audience is extended since consumers hand the catalogues to family members, friends and colleagues Half- or full-year presence of your advertisement; low wastage Industry exclusivity within one catalogue; presence in a highclass, travel affine surrounding

12 KRKI_Inserat_016_017.indd :35:00 Uhr Advertisement in Kuoni catalogues 08 Target audience Quality-orientated, travel-affine, higher income segment, highly educated, free-spending technical details Print run: depending on catalogue Placements: possible in each catalogue; not on cover or intro pages, not close to corporate Kuoni ads Panorama ad (double-page spread) possible Prices, discounts & dates On demand Bei uns fliegt immer ein Stück Heimat mit.

13 We are looking forward to your request.

14 your contact Kuoni Brand Management