MOBILE GESCHÄFTSREISEANWENDUNGEN

Transkript

1 MOBILE GESCHÄFTSREISEANWENDUNGEN Der Umgang mit Smartphone & Co. Stefan Wagner, mvolution GmbH Mit freundlicher Unterstützung von

2 Whats the message? Beginning with: who we are & what we do Copyright mvolu/on GmbH 2014 strictly confiden/al 2

3 Who we are App Developer Agency Concept Design Development

4 Who we are Itinerary Platform Provider

5 Some of our customers Over 10 millions apps in use in over 20 countries

6 Whats the message? What s going on out there? Copyright mvolu/on GmbH 2014 strictly confiden/al 6

7 What s going on there? Copyright mvolu/on GmbH 2014 strictly confiden/al 7

8 What s going on there? Copyright mvolu/on GmbH 2014 strictly confiden/al 8

9 What s going on there? Copyright mvolu/on GmbH 2014 strictly confiden/al 9

10 What channels are expected? Copyright mvolu/on GmbH 2014 strictly confiden/al 10

11 Whats this?

12 What channels are expected? Copyright mvolu/on GmbH 2014 strictly confiden/al 12

13 What channels are expected? Copyright mvolu/on GmbH 2014 strictly confiden/al 13

14 What channels are expected? Copyright mvolu/on GmbH 2014 strictly confiden/al 14

15

16 Air Berlin connects to Pebble watch...

17 Whats the message? Will this change our behavior? Copyright mvolu/on GmbH 2014 strictly confiden/al 17

18 Whats the message? First, understand behavior. Copyright mvolu/on GmbH 2014 strictly confiden/al 18

19 Use modes Productive Lean back On the move

20 Some more... Car (distracted) Train & plain (productive and lean back) Bed (?)

21 Whats the message? Some figures... Copyright mvolu/on GmbH 2014 strictly confiden/al 21

22 What s going on there? Copyright mvolu/on GmbH 2014 strictly confiden/al 22

23 What s going on there? Copyright mvolu/on GmbH 2014 strictly confiden/al 23

24 What s going on there? Copyright mvolu/on GmbH 2014 strictly confiden/al 24

25 Travel content...

26 Mobile bookings...

27 Whats the message? What s the message? Copyright mvolu/on GmbH 2014 strictly confiden/al 27

28 Whats the message? YES, it changes our behavior AND you can t ignore Mobile Copyright mvolu/on GmbH 2014 strictly confiden/al 28

29 Whats the message? Ok, and now what? Copyright mvolu/on GmbH 2014 strictly confiden/al 29

30 Mobile Travel App Guide

31 Apps auf Reisen Klassiker (1) Karten Wetter Bahn Location Based

32 Apps auf Reisen Klassiker (2) Airlines Mietwagen Hotel Portale Hotelketten

33 Apps auf Reisen Entertainment Musik Bücher Guides News

34 Apps auf Reisen Newbies Taxi Deals Car sharing Limousinen

35 Apps auf Reisen Reiseplanmanagement Tripit travelload Checkmytrip Premium Tripcase

36 Apps auf Reisen OBE s cytric MOBILE COMPANION KDS Neo Amadeus e-travel Management

37 Apps auf Reisen Reisebüro Apps CWT To Go LCC Mobile BCD Tripsource

38 Apps auf Reisen Tools SeatGuru Converter Jet Lag App Roaming

39 Apps auf Reisen Sicherheit International SOS Sicher Reisen Notfall-Hilfe CheckMyTrip Premium

40 Apps auf Reisen Reisekosten Concur SAP MobileXpense Expensify

41 Whats the message? Ok interesting, but...? Copyright mvolu/on GmbH 2014 strictly confiden/al 41

42 Whats the message? Go and find your specialist (internal) Copyright mvolu/on GmbH 2014 strictly confiden/al 42

43 Go and get your specialist (internal) Copyright mvolu/on GmbH 2014 strictly confiden/al 43

44 Whats the message? Go and find your specialist (external) Copyright mvolu/on GmbH 2014 strictly confiden/al 44

45 External specialists can be... Your TMC (if they have a solution already) Your OBE provider (if they have a solution already) Amadeus as overall Travel Tec specialist Someone independent as consultant Someone independent as solution provider...

46 Or someone like mvolution

47 Whats the message? Define your Mobile Strategy Copyright mvolu/on GmbH 2014 strictly confiden/al 47

48 Everybody has to tell something Project Manager (Internal Expert) External Expert Travel Management Data security Internal IT

49 Whats the message? That s challenging... Copyright mvolu/on GmbH 2014 strictly confiden/al 49

50 Areas of conflicts in Travel Management convenience BYOD vs. Central devices safety costs

51 Example Traveller tracking (security) PNR or itinerary based tracking Tracking based on credit card data GPS / geo location tracking

52 Traveller tracking on demand Crisis or Travel Management sends request to traveller: Hier Krisenmanagement Firma XYZ. Wo befinden Sie sich? SMS My location:

53 Traveller tracking pushed by traveller Traveller sends request to Crisis or Travel Management: Need help. My location: SMS to Crisis or Travel Management

54 Areas of conflicts in Travel Management convenience BYOD vs. Central devices safety costs

55 Conclusion There is an App for everything! However the Swiss Army knife Eierlegende Wollmilchsau for travellers does not exist. 1) Create a Mobile Concept. 2) Talk to your IT. 3) Implement it. You can t ignore Mobile.

56 Some ideas for Mobile Concepts 1) Allow using all Apps available and recommend valuable ones.

57 Some ideas for Mobile Concepts 2) Together with your internal IT department, you create the concept e.g. with BYOD. You also create a policy or guidelines how to use Apps, e.g. only from TMC or GDS.

58 Some ideas for Mobile Concepts 3) You leave it all to your IT...

59 Some ideas for Mobile Concepts 4) In strong coordination with your IT department you launch a Corporate Travel App, e.g. Allianz Travel App

60 Folgende Konzepte könnten funktionieren 4) In Abstimmung mit Ihrer IT führen Sie eine Corporate Travel App ein, wie bspw. die Allianz.

61 ... Thanks for being attentive Hope we can help you Stefan Wagner Copyright mvolu/on GmbH 2014 strictly confiden/al 61