Mai

Transkript

1 Network for Germany

2 Mai 2012

3 1. Media information VZ-Netzwerke 2. Games &

4 1. Media information VZ-Netzwerke 4

5 VZ-Netzwerke Reach Germany s youth 5 The VZ-Netzwerke, comprising the three platforms schülervz, studivz and meinvz, are Germany s largest social network for all internet users aged over 10. Over 15 million members are already registered. They interact online with friends and colleagues and discuss anything that interests them. - Founded in 2005 in a Berlin flat share - studivz is online since Part of the Georg von Holtzbrinck publishing group since schülervz is online since meinvz is online since employees - CEO: Stefanie Waehlert

6 schülervz The platform for pupils million unique users/month 1,3 54% female, 46% male users million page impressions/month 1 average daily use is 37 minutes million users in the age range 10-13! Target group: School children years 1 Source: AGOF internet facts , period: average month (December 2011, January, February 2012) 2 Source: Internal data, 02/ According to internal data we have an additional 1 million users in the age range

7 studivz The platform for students million unique users/month 1 55% female, 45% male users million page impressions/month 1 average daily use is 32 minutes 2 Target group: Students years 1 Source: AGOF internet facts , period: average month (December 2011, January, February 2012) 2 Source: Internal data, 02/2012

8 meinvz The platform for young professionals million unique users/month 1 55% female, 45% male users million page impressions/month 1 average daily use is 46 minutes 2 Target group: Young Professionals years 1 Source: AGOF internet facts , period: average month (December 2011, January, February 2012) 2 Source: Internal data, 02/2012

9 Weekly use of social networks VZ-Netzwerke Germany s third most popular community 9 MyVideo 2.65 Weekly net range wer-kennt-wen 2.64 wer-kennt-wen 5.3% VZ-Netzwerke StayFriends MyVideo 5.3% VZ-Netzwerke 4.3% XING 1.50 StayFriends 4.1% XING 3.0% meinvz 1.09 meinvz 2.2% Myspace studivz Myspace 1.8% studivz 1.5% schülervz Lokalisten Unique User in million/week schülervz 0.9% Lokalisten 0.5% Source: AGOF internet facts , period: average week (December 2011, January, February 2012), target group = internet users aged 14 and older

10 Monthly use of German websites VZ-Netzwerke 18 th place with year olds 10 ebay T-Online gutefrage CHIP Online Yahoo! Deutschland WEB BILD GMX computerbild MyVideo ProSieben RTL SPIEGEL ONLINE MSN Windows Live CHEFKOCH FOCUS VZ-Netzwerke studivz meinvz schülervz Unique User in million/month Monthly net range ebay 54.5% T-Online 54.1% gutefrage 46,.% CHIP Online 40.7% Yahoo! Deutschland 40,.% WEB 39.7% BILD 35.5% GMX 32,.% computerbild 31.7% MyVideo 29.0% ProSieben 27.9% RTL 27.4% SPIEGEL ONLINE 27.2% MSN 26.9% Windows Live 26.2% CHEFKOCH 25.7% FOCUS 23.8% VZ-Netzwerke 25.5% studivz 11.1% meinvz 10.6% schülervz 7.7% Source: AGOF internet facts , period: average month (December 2011, January, February 2012), target group = internet users aged years old

11 Weekly use of German websites 11 VZ-Netzwerke high user activity amongst year olds ebay 4.26 Weekly net range T-Online 3.93 ebay 29.8% WEB 3.33 T-Online 27.5% gutefrage Yahoo! Deutschland GMX BILD CHIP Online Windows Live ProSieben MSN SPIEGEL ONLINE VZ-Netzwerke RTL computerbild MyVideo CHEFKOCH meinvz studivz schülervz Unique User in million/week WEB 23.3% gutefrage 19.2% Yahoo! Deutschland 18.8% GMX 18.4% BILD 17.7% CHIP online 16.6% Windows Live 15.4% ProSieben 14.4% MSN 14.1% SPIEGEL ONLINE 12.5% VZ-Netzwerke 11.5% RTL 11.3% computerbild 11.2% MyVideo 10.5% chefkoch 8.9% meinvz 5.1% studivz 4.7% schülervz 2.7% Source: AGOF internet facts , period: average week (December 2011, January, February 2012), target group = internet users years old

12 Monthly use of German homepages VZ-Netzwerke 4 th place with years old 12 ebay 6.36 Users in % WEB 5.10 ebay 35 GMX VZ-Netzwerke BILD CHIP Online Yahoo! T-Online WEB 36 GMX 37 VZ-Netzwerke 75 BILD 36 CHIP Online 49 Yahoo! 37 T-Online 21 MyVideo 1.54 MyVideo 60 studivz 1.45 studivz 87 meinvz 1.34 meinvz 65 schülervz COMPUTER BILD Unique User in million/month schülervz 81 COMPUTER BILD 33 Source: AGOF internet facts , period: average week (December 2011, January 2012), target group = internet users years old

13 Monthly use of German homepages VZ-Netzwerke 2 nd place with years olds 13 BILD Users in % VZ-Netzwerke BILD 44 WEB GMX ebay meinvz Yahoo! VZ-Netzwerke 73 WEB 34 GMX 39 ebay 31 meinvz 64 Yahoo! 34 T-Online T-Online 18 studivz studivz 85 schülervz schülervz 86 CHIP Online CHIP Online 47 MyVideo COMPUTER BILD Page Impressions in million/month MyVideo 60 COMPUTER BILD 32 Source: AGOF internet facts , period: average week (December 2011, January, Ferbuary 2012), target group = internet users years old

14 Monthly use of the mobile websites Mobile VZ-Portale Unique User 14 Vodafone 2.67 Wetter.com 1.54 o2 Active 1.36 SPIEGEL 1.20 BILDmobil GMX VZ-Netzwerke WEB.DE CHIP Online DasÖrtliche Focus T-Mobile YAHOO! n-tv kino.de Unique Mobile User in million /month Source: AGOF mobile facts September 2010

15 Monthly use of the mobile apps VZ-App more than one million Unique User 15 wetter.de App 1.41 VZ-Netzwerke App 1.18 stern.de App 0.79 n-tv App Wetter.com App Yahoo! App Yahoo! Search App TV Spielfilm App Handelsblatt Online App Wer wird Millionär App Focus App N24 App RTL Formel 1 App Meine Stadt App FTD.de App Unique Mobile User in million/month Source: AGOF mobile facts September 2010

16 16 With VZ you can reach 23% of all internet users aged years old! Source: AGOF internet facts , period: average month (December 2011, January, February 2012) target group = internet users years old

17 2. Games & 17

18 VZ-Gaming What makes us unique? 18 Largest German social network Free promotion package after first launch Protection of userdata via our business card system Easy and liquid approval process High quality developer support Popular API: OpenSocial Loyal gaming community: high stickyrate Source: Internal data, 12/2011

19 19 New Features New Popup-View for browsergames: flexible in height; width

20 New Features App Rating (negative rating is limited to 10) 20

21 21 Promotion places Preload Ad Top-App

22 Promotion places 22 Appetizer Cross Promo Bar

23 Promotion places 23 Default Page Newsteaser

24 24 Promotion places Newsletter Left Side Box

25 25 Promotion places Wallpaper

26 Promotion impact Example: Cafe Time (Elex) 26 Start of promotion

27 VZ-Gaming Protection of user data 27 German users are often concerned about their privacy. VZ protects that privacy by business card system. The user defines which data he offers to the app and the app shows the user which data is needed to play. More info:

28 VZ-Gaming Easy to use API: OpenSocial 28 Developed by Google Easy to use by a set of common APIs designed for social network applications Enables your app to work with every site or network which also uses OpenSocial, like:

29 Developer Support 29 Become a Developer Develop an App Publish your App Request a developer account Read our rules, terms & conditions Start coding Get familiar with the sandbox View the guidelines Use our Wiki & Documentation Apply your app to the check Let s push it live Promote it

30 Your contacts at the VZ-Netzwerke 30 Team Lead Gaming & Performance Franziska Doelling Manager Strategic Partnership Johannes Martiny Technical Partner Manager Jan Pollack Planning & Controlling Manger Anne K. Preuss Junior Partner Manager Marc Bohm Junior Partner Manager Mediha Custovic