Eventmanagement TIMMENDORFER STRAND NIENDORF TOURISMUS GMBH

Transkript

1 Eventmanagement TIMMENDORFER STRAND NIENDORF TOURISMUS GMBH 1. Short Description and facts Timmendorfer Strand 2. Our new marketing strategy 3. Events

2 1 h: inhabitants tourist-beds ½ h: inhabitants tourist-beds

3 some facts Timmendorfer Strand 2016 Number of guests: Number of overnight stays Number of day visitors 2,5 3 Mio. Number of beds Number of hotels 42 (1 new hotel, 5 re-designed hotels) Tourist value added 205 Mio. By holidaymakers 170 Mio. By day visitors 35 Mio. Average expenditure of the day visitors per day 27 Average expenditure of the holidaymakers per day 131 WERTSCHÖPFUNG: Timmendorfer Strand Durch Tourismus entstehen p. a. mindestens 115 Mio. Euro Wertschöpfung, Arbeitsplätze und 5,3 Mio. Euro Steuereinnahmen. Übernachtungs- und Tagesgäste Übernachtungen(1): Tsd. Ankünfte(1): Tagesreisen(2): 240 Tsd. rd. 3,5 Mio. Wirtschaftsfaktor Tourismus Umsatz (1. & 2. Umsatzstufe)(2): ca. 352 Mio Euro Wertschöpfung p.a.(2): ca. 115 Mio Euro Steuereinnahmen p.a.(2): ca. 5,3 Mio Euro Arbeitsplatzeffekt(2): ca Vollzeitäquivalente Darstellung und Analyse: N.I.T. & Project M 2010 Quellen und Hinweise zur Berechnungen: (1) TSNT GmbH(2) Eigene Berechnung auf der Basis der dwif, 2005, Schriftenreihe Nr. 50, Tagesreisen der Deutschen & dwif, 2009, Schriftenreihe Nr. 53, Ausgaben der Übernachtungsgäste in Deutschland, München, Basisjahr 2009; Ausgabenstruktur für Übernachtungsgäste liegt nur auf Schleswig-Holstein-Ebene vor. Inhabitants 8.800

4 Season Hotels Season total

5 Financing Timmendorfer Strand Niendorf Tourismus GmbH : only marketing income 2017: total costs 2017: total dif. income; Events Administration costs ext. aganecy; Building-costs ; Booking commision associations Advertising Share of the municipality Online-Advertising Magazin/Katalog; Office-com Events Dif. Costs; Personal Kurtaxe paid by the guests Depriciation Result for the municipality: 1.1 million through other taxes

6 2. New marketing strategy Image-Profil - Target-group - Focus themes

7 Strategiegruppe: trendiger, jünger, innovativer, individueller, sportlicher, atmosphärischer, ganzjähriger, hochwertiger. Image: Polaritätenprofil Konservativ Trendig Alt Jung Traditionell Städtisch Innovativ Urig/ authentisch Ruhe Action Voll Individuell Laut Leise Natürlich Inszeniert Vielseitig Fokussiert Hochpreisig Günstig Mondän Bieder" Sportlich Gemütlich Exklusiv Fein/atmosphärisch Normal Effizient/ pragmatisch Ganzjährig Hochwertig Status Quo Zukünftige Positionierung Saisonal Solide Datenbasis: 14 Mitglieder der Strategiegruppe haben ihre Einschätzung abgegeben. 14 Mitarbeiter der TSNT haben ihre Einschätzung abgegeben.

8 The target group of the "performers" pursues other target groups. Multifunctional, efficiency-oriented power supply Very demanding, efficiency and smooth running required, vacation time important and scarce Very technical Characteristics: Ø 42 years Couples without and with (smaller) children Higher education qualifications Many qualified and senior positions High household net income

9 In three thematic areas, rejuvenation, innovation and brand become visible beyond the subject of "events" Stranderlebnis Beach offers 2 2. Naturerlebnis Evening offers 3 3. Abenderlebnis Nature offers Events (bestehend)

10 3. Events: - Highlights - Permanent Events

11 January: New Year / Silvester with NDR2 2 days visitors Direct costs TSNT: Direct income TSNT: january Economic income: WinterStrandKlub 3 days Visitors Direct costs TSNT: Direct income TSNT: Economic income:

12 february: Fackelfest (hugh torchs) 1 days visitors Direct costs TSNT: Direct income TSNT: february Economic income: days visitors Beachdining Direct costs TSNT: Direct income TSNT: Economic income:

13 march: Golfopening 1 days visitors Direct costs TSNT: Direct income TSNT: 0 Economic income: march Kuschelkino (cinema at the Beach) 6 days visitors Direct costs TSNT: Direct income TSNT: Economic income:

14 april: Ostseelauf 1 days visitors Direct costs TSNT: Direct income TSNT: 0 Economic income: april StrandKlub spring 3 days visitors Direct costs TSNT: Direct income TSNT: Economic income:

15 may: 4 days visitors Beachpolo (External organizer) Direct costs TSNT: Direct income TSNT: 0 may Economic income:

16 june: new Sunrise Event 1 days???? visitors Direct costs TSNT: Direct income TSNT: 0 Economic income:??? june Jazz Baltica 3 days visitors Direct costs TSNT: Direct income TSNT: 0 Economic income:

17 july: Lukulle 3 days visitors Direct costs TSNT: Direct income TSNT: july Beach Economic income: Hockey External organisator 3 days visitors Direct costs TSNT: Direct income TSNT: 0 Economic income:

18 August: StrandKino (Cinema at the Beach, open air) 8 days visitors Direct costs TSNT: Direct income TSNT: 0 august Parksinfonie (Singer-Songwriter in the park) External organisator Economic income: days visitors Direct costs TSNT: Direct income TSNT: Economic income:

19 september: BeachVolleyball Championship 4 days External organisator visitors Direct costs TSNT: Direct income TSNT: 0 Economic income: september Stars at the Beach External organisator 3 days visitors Direct costs TSNT: Direct income TSNT: Economic income:

20 october: Lichtermeer 2 days visitors Direct costs TSNT: Direct income TSNT: Economic income: october Oldtimer Exhibition 2 days visitors Direct costs TSNT: Direct income TSNT: 0 Economic income:

21 november: 1 days visitors Timmendorf strahlt Direct costs TSNT: 0 Direct income TSNT: 0 Economic income: november Ballnacht Dance Night 1 days 300 visitors Direct costs TSNT: Direct income TSNT: Economic income: 0

22 december: Fischers Wiehnacht 3 days visitors Direct costs TSNT: Direct income TSNT: december Musikalischer Winterzauber Economic income: days visitors Direct costs TSNT: Direct income TSNT: 0 Economic income:

23 Permanent program - Sport at the beach: - Beach Volleyball - Beach Soccer - Beach Tennis - Yoga at the beach - Beach-gymnastic - Nordic Walking - Aqua Fitness May - Activ at the beach: to september - Biketours - Hikingtours - Guided tours in the fisher-port - geological walk - nightwalk - dancing at the beach - Boule -Kids at the beach: - KidsKlub daily - Kids musical - Kids sailing - magician

24 Mange tak