Industrie 4.0 The Impact of Digitization on Sustainable Value Creation

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1 Industrie 4.0 The Impact of Digitization on Sustainable Value Creation INTANGIBLES: THE EUROPEAN STATE OF THE ART 2nd International Policy Conference Frankfurt am Main, 12. September 2017 Professor Dr. Robert Obermaier

2 Industrie 4.0 : Internet Revolution 13 Largest Companies of the World by Market Value (in Bn. US-$) Statista (2017): Internet, Financial, CG/Industrial Professor Dr. Robert Obermaier 2 Lehrstuhl für Betriebswirtschaftslehre, insbes. Accounting und Controlling

3 Industrie 4.0 : Manufacturing for the Future National and International Organizations Professor Dr. Robert Obermaier 3 Lehrstuhl für Betriebswirtschaftslehre, insbes. Accounting und Controlling

4 Industrie 4.0 : Manufacturing for the Future National and International Organizations Quelle: DFKI (2011) Professor Dr. Robert Obermaier 4 Lehrstuhl für Betriebswirtschaftslehre, insbes. Accounting und Controlling

5 Industrie 4.0 : Manufacturing for the Future G20: Share Manufacturing/GDP Obermaier (2017) Professor Dr. Robert Obermaier 5 Lehrstuhl für Betriebswirtschaftslehre, insbes. Accounting und Controlling

6 Industrie 4.0 : Manufacturing for the Future World Production Function Quelle: Allen (2011) Professor Dr. Robert Obermaier 6 Lehrstuhl für Betriebswirtschaftslehre, insbes. Accounting und Controlling

7 Industrie 4.0 : Manufacturing for the Future World Production Function Germany Quelle: Allen (2011) Professor Dr. Robert Obermaier 7 Lehrstuhl für Betriebswirtschaftslehre, insbes. Accounting und Controlling

8 Industrie 4.0 : Concept and Technology Definition Industrie 4.0 describes a form of industrial value creation, characterized by Automatization, Digitization, and Connectivity of all actors within the value chain which have impact on Processes, Products and/or Business models. Obermaier (2016) Professor Dr. Robert Obermaier 8 Lehrstuhl für Betriebswirtschaftslehre, insbes. Accounting und Controlling

9 Industrie 4.0 : Concept and Technology Technologies 1. Internet & communication technology 2. Advanced manufacturing technology, Robots 3. Sensors, Aktors 4. Embedded Systems, Software, Analytics 5. Human Machine Interface Professor Dr. Robert Obermaier 9 Lehrstuhl für Betriebswirtschaftslehre, insbes. Accounting und Controlling

10 Industrie 4.0 : Concept and Technology Technologies 1. Internet & communication technology 2. Advanced manufacturing technology, Robots 3. Sensors, Aktors 4. Embedded Systems, Software, Analytics 5. Human Machine Interface Professor Dr. Robert Obermaier 10 Lehrstuhl für Betriebswirtschaftslehre, insbes. Accounting und Controlling

11 Industrie 4.0 : Concept and Technology Technologies 1. Internet & communication technology 2. Advanced manufacturing technology, Robots 3. Sensors, Actors 4. Embedded Systems, Software, Analytics 5. Human Machine Interface Professor Dr. Robert Obermaier 11 Lehrstuhl für Betriebswirtschaftslehre, insbes. Accounting und Controlling

12 Industrie 4.0 : Concept and Technology Technologies 1. Internet & communication technology 2. Advanced manufacturing technology, Robots 3. Sensors, Aktors 4. Embedded Systems, Software, Analytics 5. Human Machine Interface Professor Dr. Robert Obermaier 12 Lehrstuhl für Betriebswirtschaftslehre, insbes. Accounting und Controlling

13 Industrie 4.0 : Concept and Technology Technologies 1. Internet & communication technology 2. Advanced manufacturing technology, Robots 3. Sensors, Aktors 4. Embedded Systems, Software, Analytics 5. Human Machine Interface Professor Dr. Robert Obermaier 13 Lehrstuhl für Betriebswirtschaftslehre, insbes. Accounting und Controlling

14 Industrie 4.0 : Investment and Performance US Investment Rates: Intangible Investments are increasingly important Quelle: Corrado & Hulten (2012)) Professor Dr. Robert Obermaier 14 Lehrstuhl für Betriebswirtschaftslehre, insbes. Accounting und Controlling

15 Industrie 4.0 : Fields of Action Degree of Digitization and Connectivity of Processes Process Innovation (User Role) Digital Transformation Path high 11 low Status quo low Product Innovation (Supplier Role) high Degree of Digitization and Connectivity of Products Obermaier (2016) Professor Dr. Robert Obermaier 15 Lehrstuhl für Betriebswirtschaftslehre, insbes. Accounting und Controlling

16 Industrie 4.0 : Fields of Action Smart Connected Processes: Cyber Physical Systems (CPS) and Smart Factory Data exchange via internet technologies Data analysis with embedded software Data collection with sensors ( real time ) Communication Manufacturing technology Humanmachine interface Controlling of real processes with actuators Professor Dr. Robert Obermaier 16 Lehrstuhl für Betriebswirtschaftslehre, insbes. Accounting und Controlling

17 Industrie 4.0 : Fields of Action Smart Connected Processes: Manufacturing Execution Systems (MES) Maschinenfabrik Reinhausen (2015) Professor Dr. Robert Obermaier 17 Lehrstuhl für Betriebswirtschaftslehre, insbes. Accounting und Controlling

18 Industrie 4.0 : Fields of Action Smart Connected Products: Products and Product Systems Porter / Heppelman (2014) Professor Dr. Robert Obermaier 18 Lehrstuhl für Betriebswirtschaftslehre, insbes. Accounting und Controlling

19 Industrie 4.0 : Fields of Action Smart Connected Products: Functions and Capabilities Autonomy Optimization Monitoring Control Porter / Heppelman (2014) Professor Dr. Robert Obermaier 19 Lehrstuhl für Betriebswirtschaftslehre, insbes. Accounting und Controlling

20 Industrie 4.0 : Fields of Action Smart Connected Products: Condition Monitoring & Predictive Maintenance Energy (ma) Detection of anomalies in systems behavior Time (ms) Professor Dr. Robert Obermaier 20 Lehrstuhl für Betriebswirtschaftslehre, insbes. Accounting und Controlling

21 Industrie 4.0 : Fields of Action Smart Connected Products: Google Nest* *) In January 2014 Nest (130 Employees) has been acquired by Google Inc. for US-$ 3,2 Bn. Professor Dr. Robert Obermaier 21 Lehrstuhl für Betriebswirtschaftslehre, insbes. Accounting und Controlling

22 Industrie 4.0 : Fields of Action Smart Connected Processes/Products: Infrastructure, Data Pool and Analytics Product External 1 2 Data 3 Cloud (state, usage, ) (prices, weather, ocation ) Firm data (maintenance history, ) Data Analytics (1) Description (2) Diagnosis (3) Prediction (4) Prescription Professor Dr. Robert Obermaier 22 Lehrstuhl für Betriebswirtschaftslehre, insbes. Accounting und Controlling

23 Industrie 4.0 : Fields of Action Smart Connected Processes/Products: Data-based Platform Models Type A: Free data collector and aggregation Tracked and generated Type C Type B: Analytics-as-aservice Data Source Customerprovided Type E Type B Type C: Data generation and analysis Type D: Free data knowledge discovery Free available Type F Type E: Data-aggregationas-a-service Type A Aggregation Type D Analytics Data generation Type F: Multi-source data mash-up and analysis Key activity Professor Dr. Robert Obermaier 23 Lehrstuhl für Betriebswirtschaftslehre, insbes. Accounting und Controlling

24 Industrie 4.0 : Investment and Performance Platforms: Market-to-Book-Ratio of US Industry Sectors WEF (2014) Professor Dr. Robert Obermaier 24 Lehrstuhl für Betriebswirtschaftslehre, insbes. Accounting und Controlling

25 Industrie 4.0 : Fields of Action Platforms: Size and Openness 2 nodes 5 nodes 12 nodes 2 (unilateral) connections 20 (unilateral) connections 132 (unilateral) connections Professor Dr. Robert Obermaier 25 Lehrstuhl für Betriebswirtschaftslehre, insbes. Accounting und Controlling

26 Industrie 4.0 : Fields of Action Platforms: Size and Openness Value, Cost Value high Critical Mass Break Even Point Cost low low high Size of Network Professor Dr. Robert Obermaier 26 Lehrstuhl für Betriebswirtschaftslehre, insbes. Accounting und Controlling

27 Industrie 4.0 : Fields of Action Platforms: Unicorns (Private Companies valued at >$1Bn) CB Insight (2017) Professor Dr. Robert Obermaier 27 Lehrstuhl für Betriebswirtschaftslehre, insbes. Accounting und Controlling

28 Industrie 4.0 : Fields of Action Degree of Digitization and Connectivity of Processes Process Innovation (User Role) Digital Transformation Path high 11 low Status quo low Product Innovation (Supplier Role) high Degree of Digitization and Connectivity of Products Obermaier (2016) Professor Dr. Robert Obermaier 28 Lehrstuhl für Betriebswirtschaftslehre, insbes. Accounting und Controlling

29 Industrie 4.0 : Investment and Performance Solow s Paradox: US Productivity Acemoglu et al. (2014) Professor Dr. Robert Obermaier 29 Lehrstuhl für Betriebswirtschaftslehre, insbes. Accounting und Controlling

30 Industrie 4.0 : Investment and Performance Solow s Paradox: German Productivity Producitvity Computer & Electronic Industry Total Manufacturing (Average) Obermaier (2017) Professor Dr. Robert Obermaier 30 Lehrstuhl für Betriebswirtschaftslehre, insbes. Accounting und Controlling

31 Industrie 4.0 : Increasing Digital Maturity Digital Technological Capacity high Digital Hipsters Digital Matures low Digital Starters Digital Conservatives low high Digital Managerial & Transformational Capacity Professor Dr. Robert Obermaier 31 Lehrstuhl für Betriebswirtschaftslehre, insbes. Accounting und Controlling

32 Contact Thank you very much for your attention! Professor Dr. Robert Obermaier Universität Passau Lehrstuhl für Betriebswirtschaftslehre mit Schwerpunkt Accounting und Controlling Telefon: 0049 (0) Telefax: 0049 (0) Professor Dr. Robert Obermaier 32 Lehrstuhl für Betriebswirtschaftslehre, insbes. Accounting und Controlling