Sky - Impact Study 2012/2013

Transkript

1 Sky - Impact Study 2012/2013 July 2013 Selected results Page REPUCOM/Sky 1 July 2013Deutschland Fernsehen GmbH & Co. KG -

2 94% 96% 81% INDEX 50% 30% 29% 31% 42% Bundesliga heavy viewers (n=191) 110 (46%) 18% Interested in air travel / tourism (Top-2-Box) (n=132) 138 (58%) 9/2011 3/2012 8/2012 9/ /2012 5/2013 Source: REPUCOM/ Sky Deutschland own calculation Page 2 July 2013

3 +271% Source: REPUCOM/ Sky Deutschland own calculation Page 3 July 2013

4 Source: REPUCOM/ Sky Deutschland own calculation Page 4 July 2013

5 Source: REPUCOM/ Sky Deutschland own calculation Page 5 July 2013

6 Bundesliga heavy viewers Bundesliga viewers 82% 80% 59% 46% 24% 31% 12% 4% 6% 83% 85% 63% 36% 20% 29% 5% 6% 10% Sky Commercial channels Public free-to-air channels * Due to low base results only tendencies can be concluded - Base: Sky customers with a Bundesliga subscription Bundesliga viewers Source: REPUCOM/ Sky Deutschland own calculation Page 6 July 2013

7 Three most important criteria in terms of significance Airline Source: REPUCOM/ Sky Deutschland own calculation Page 7 July 2013

8 Page 8 July 2013

9 Top-2-Box Applies totally + Applies 8/12 12/12 5/13 is reliable 34% 44% 56% 67% is recommendable 32% 42% 56% 61% is competent 33% 39% 52% 64% is trustworthy 33% 39% 48% 48% is appealing 37% 38% 45% 52% sets an example 31% 32% 35% 43% improves my opinion 10% 16% 16% Comment: No answer mentions are not shown Base: Sky customers with a Bundesliga subscription Bundesliga viewers vs. Bundesliga viewers who know Turkish Airlines Source: REPUCOM/ Sky Deutschland own calculation Page 9 July 2013

10 43% 34% 39% 22% 3/2012 8/ /2012 5/2013 Base: Sky customers with a Bundesliga subscription Bundesliga viewers vs. Bundesliga viewers who know Turkish Airlines Source: REPUCOM/ Sky Deutschland own calculation Page 10 July 2013

11 INDEX Know of Turkish Airlines as a sponsor (n=210) (61%) Correct answer 39% Know of the Turkish Airlines Sweepstake (n=160) Know of Turkish Airlines Conference Wipe (n=180) (67%) (62%) No answer 51% Know of Turkish Airlines Superframe (n=51*) (66%) 10% Interested in air travel / tourism (Top-2-Box) (n=132) (52%) Other years (n=229) (47%) * Due to low base results only tendencies can be concluded - Base: Sky customers with a Bundesliga subscription Bundesliga viewers Base: Sky customers with a Bundesliga subscription Bundesliga viewers vs. Bundesliga viewers who know Turkish Airlines Source: REPUCOM/ Sky Deutschland own calculation Page 11 July 2013

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15 Der Vermarkter für Sport und Entertainment im TV, online und mobile sowie in Sky-Sportbars. Jetzt neu: Vermarktung von Persönlichkeiten und Events. Faces4Brands (F4B) Sie suchen das richtige Gesicht für Ihre Markenkommunikation? F4B ist spezialisiert auf die Vermittlung von Prominenten aus dem Bereich Sport und Entertainment sowie bekannten Sky Persönlichkeiten. Leitung: Matthias Trott T. +49 (0)89 / matthias.trott@sky.de Commercial Marketing Marketingkooperationen und Eventvermarktung mit dem Ziel ihre Marke auf Veranstaltungen, sowie durch verschiedenste Kooperationen optimal in Szene zu setzen. Leitung: Andreas Goebel T. +49 (0)89 / andreas.goebel@sky.de Page 15 July 2013